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What should be in         your social media toolbelt?                           www.edsocialmedia.comWednesday, June 29, 2...
Photo credit: donnaidh_sidhe                           http://www.flickr.com/photos/donnaidh_sidhe/1032985990/Wednesday, Ju...
Wednesday, June 29, 2011
Outbound marketing                           “Outbound marketing is the traditional                            form of mar...
“Outbound marketing is the traditional                              form of marketing where a company                     ...
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Wednesday, June 29, 2011
“Inbound marketing is a marketing strategy                that focuses on getting found by customers. This                ...
“...create content that people actually want to see.”Wednesday, June 29, 2011
“Show rather than tell”Wednesday, June 29, 2011
“So how does this relate to                       social media?”Wednesday, June 29, 2011
What is social media?                       Social media are primarily Internet- and                       mobile-based to...
A real conversation...Wednesday, June 29, 2011
...facilitated by multiple platformsWednesday, June 29, 2011
How big has the conversation become?Wednesday, June 29, 2011
600         480         360         240         120             0                           April 2009                  Ma...
200          160          120            80            40              0                                April 2009        ...
“What has this meant to schools?”Wednesday, June 29, 2011
Racing to                           Tweeting to                           2000followers!                           1000 fa...
Connect with our school!Wednesday, June 29, 2011
ct                           Co nne !                                    s                            w ith uWednesday, Ju...
What do you do                           when you get there?Wednesday, June 29, 2011
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Create, curate & share                            compelling content.Wednesday, June 29, 2011
Photo credit: shanebee                           http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
Photo credit: shanebee                           http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
Show rather              than tell.Wednesday, June 29, 2011
Show rather than tell.        Photo credit: Northfield Mount Hermon School        http://www.flickr.com/photos/nmhphotos/400...
Show rather than tell.       Photo credit: Vermont Academy       http://www.flickr.com/photos/31278469@N04/3919640397Wednes...
Show rather than tell.Wednesday, June 29, 2011
Photo credit: shanebee                           http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
Photo credit: shanebee                                                                       http://www.flickr.com/photos/s...
Photo credit: shanebee                           http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
Photo credit: shanebee                           http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
Photo credit: shanebee                           http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
Photo credit: shanebee                           http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Gould AcademyWednesday, June 29, 2011
Wednesday, June 29, 2011
Glog Notes                           Authentic student voice                           Trust: post without review         ...
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Blog ingredients                           ✓Great content that engages readers                           ✓Leadership commi...
http://www.youtube.com/watch?v=kpEcCjpbm5w&Wednesday, June 29, 2011
“Brian Rosenberg aka the President of Macalester College”Wednesday, June 29, 2011
“I have received several hundred e-mail messages from alumni,                     parents, current and prospective student...
“Yet positive responses to our annual-fund solicitations              spiked after the videos appearance, reminding us tha...
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Wednesday, June 29, 2011
MashupWednesday, June 29, 2011
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Who wears the toolbelt?Wednesday, June 29, 2011
Wednesday, June 29, 2011
www.nmhschool.orgWednesday, June 29, 2011
Wednesday, June 29, 2011
Newspaper                            SID                           Radio                           English Dept           ...
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Wednesday, June 29, 2011
Wednesday, June 29, 2011
*4960                           *1709                                   *As of April 13, 2011Wednesday, June 29, 2011
30% increase in                           interviews from                              2008-2010Wednesday, June 29, 2011
www.edsocialmedia.comWednesday, June 29, 2011
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What Should Be In My School's Social Media Tool Belt

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Keynote presentation given by Peter Baron at the AIMS/edSocialMedia bootcamps on 6/27/2011 & 6/28/2011.

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Transcript of "What Should Be In My School's Social Media Tool Belt"

  1. 1. What should be in your social media toolbelt? www.edsocialmedia.comWednesday, June 29, 2011
  2. 2. Photo credit: donnaidh_sidhe http://www.flickr.com/photos/donnaidh_sidhe/1032985990/Wednesday, June 29, 2011
  3. 3. Wednesday, June 29, 2011
  4. 4. Outbound marketing “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ” Photo Credit: Thomas HawkWednesday, June 29, 2011
  5. 5. “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ” Credit: Wordstream http://www.wordstream.com/outbound-marketingWednesday, June 29, 2011
  6. 6. Wednesday, June 29, 2011
  7. 7. Wednesday, June 29, 2011
  8. 8. Wednesday, June 29, 2011
  9. 9. Wednesday, June 29, 2011
  10. 10. Wednesday, June 29, 2011
  11. 11. Wednesday, June 29, 2011
  12. 12. “Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godins idea of permission marketing. David Meerman Scott recommends[3] that marketers "earn their way in" (via publishing helpful information on a blog etc.)...” Credit: Wikipedia http://en.wikipedia.org/wiki/Inbound_marketingWednesday, June 29, 2011
  13. 13. “...create content that people actually want to see.”Wednesday, June 29, 2011
  14. 14. “Show rather than tell”Wednesday, June 29, 2011
  15. 15. “So how does this relate to social media?”Wednesday, June 29, 2011
  16. 16. What is social media? Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. [2] http://en.wikipedia.org/wiki/Social_mediaWednesday, June 29, 2011
  17. 17. A real conversation...Wednesday, June 29, 2011
  18. 18. ...facilitated by multiple platformsWednesday, June 29, 2011
  19. 19. How big has the conversation become?Wednesday, June 29, 2011
  20. 20. 600 480 360 240 120 0 April 2009 May 2010 July 2010 January 2011 Source: Facebook http://www.facebook.com/press/info.php?timelineWednesday, June 29, 2011
  21. 21. 200 160 120 80 40 0 April 2009 April 2010 June 2010 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1Wednesday, June 29, 2011
  22. 22. “What has this meant to schools?”Wednesday, June 29, 2011
  23. 23. Racing to Tweeting to 2000followers! 1000 fans!Wednesday, June 29, 2011
  24. 24. Connect with our school!Wednesday, June 29, 2011
  25. 25. ct Co nne ! s w ith uWednesday, June 29, 2011
  26. 26. What do you do when you get there?Wednesday, June 29, 2011
  27. 27. Wednesday, June 29, 2011
  28. 28. Wednesday, June 29, 2011
  29. 29. Create, curate & share compelling content.Wednesday, June 29, 2011
  30. 30. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  31. 31. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  32. 32. Show rather than tell.Wednesday, June 29, 2011
  33. 33. Show rather than tell. Photo credit: Northfield Mount Hermon School http://www.flickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/Wednesday, June 29, 2011
  34. 34. Show rather than tell. Photo credit: Vermont Academy http://www.flickr.com/photos/31278469@N04/3919640397Wednesday, June 29, 2011
  35. 35. Show rather than tell.Wednesday, June 29, 2011
  36. 36. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  37. 37. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ Photo credit: tray http://www.flickr.com/photos/tapps/3989627494Wednesday, June 29, 2011
  38. 38. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  39. 39. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  40. 40. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  41. 41. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  42. 42. Wednesday, June 29, 2011
  43. 43. Wednesday, June 29, 2011
  44. 44. Gould AcademyWednesday, June 29, 2011
  45. 45. Wednesday, June 29, 2011
  46. 46. Glog Notes Authentic student voice Trust: post without review content posted 5 days a week Compensation: digital cameras 50,000 views in 4 years Image credit: Gould AcademyWednesday, June 29, 2011
  47. 47. Wednesday, June 29, 2011
  48. 48. Wednesday, June 29, 2011
  49. 49. Blog ingredients ✓Great content that engages readers ✓Leadership commitment ✓Promote the blog ✓Commit to consistency ✓Recruit contributors ✓Demonstrate expertiseWednesday, June 29, 2011
  50. 50. http://www.youtube.com/watch?v=kpEcCjpbm5w&Wednesday, June 29, 2011
  51. 51. “Brian Rosenberg aka the President of Macalester College”Wednesday, June 29, 2011
  52. 52. “I have received several hundred e-mail messages from alumni, parents, current and prospective students, as well as from other college presidents and from folks I simply cannot identify, and from countries including Pakistan, Japan, Spain, Singapore, and China —where one alumnus, from the class of 1950 no less, managed to circumvent the national blockage of YouTube and get the video directly from the colleges server. Amazing.” The Chronicle of Higher Education http://chronicle.com/article/What-I-Learned-From-YouTube/65141/Wednesday, June 29, 2011
  53. 53. “Yet positive responses to our annual-fund solicitations spiked after the videos appearance, reminding us that reputation, institutional pride, and general good will can have as significant an impact on development efforts as projects that are more deliberately focused on raising dollars—and are far more expensive. With this project, I have begun to learn about the nature and power of the social media that are reshaping the way we communicate with one another and should be reshaping the way organizations of all kinds communicate.” The Chronicle of Higher Education http://chronicle.com/article/What-I-Learned-From-YouTube/65141/Wednesday, June 29, 2011
  54. 54. Wednesday, June 29, 2011
  55. 55. Wednesday, June 29, 2011
  56. 56. Wednesday, June 29, 2011
  57. 57. MashupWednesday, June 29, 2011
  58. 58. Wednesday, June 29, 2011
  59. 59. Wednesday, June 29, 2011
  60. 60. Wednesday, June 29, 2011
  61. 61. Who wears the toolbelt?Wednesday, June 29, 2011
  62. 62. Wednesday, June 29, 2011
  63. 63. www.nmhschool.orgWednesday, June 29, 2011
  64. 64. Wednesday, June 29, 2011
  65. 65. Newspaper SID Radio English Dept Math Dept Science DeptWednesday, June 29, 2011
  66. 66. Wednesday, June 29, 2011
  67. 67. Wednesday, June 29, 2011
  68. 68. Wednesday, June 29, 2011
  69. 69. Wednesday, June 29, 2011
  70. 70. Wednesday, June 29, 2011
  71. 71. *4960 *1709 *As of April 13, 2011Wednesday, June 29, 2011
  72. 72. 30% increase in interviews from 2008-2010Wednesday, June 29, 2011
  73. 73. www.edsocialmedia.comWednesday, June 29, 2011
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