What Should Be In My School's Social Media Tool Belt

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Keynote presentation given by Peter Baron at the AIMS/edSocialMedia bootcamps on 6/27/2011 & 6/28/2011.

Keynote presentation given by Peter Baron at the AIMS/edSocialMedia bootcamps on 6/27/2011 & 6/28/2011.

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  • 1. What should be in your social media toolbelt? www.edsocialmedia.comWednesday, June 29, 2011
  • 2. Photo credit: donnaidh_sidhe http://www.flickr.com/photos/donnaidh_sidhe/1032985990/Wednesday, June 29, 2011
  • 3. Wednesday, June 29, 2011
  • 4. Outbound marketing “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ” Photo Credit: Thomas HawkWednesday, June 29, 2011
  • 5. “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ” Credit: Wordstream http://www.wordstream.com/outbound-marketingWednesday, June 29, 2011
  • 6. Wednesday, June 29, 2011
  • 7. Wednesday, June 29, 2011
  • 8. Wednesday, June 29, 2011
  • 9. Wednesday, June 29, 2011
  • 10. Wednesday, June 29, 2011
  • 11. Wednesday, June 29, 2011
  • 12. “Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godins idea of permission marketing. David Meerman Scott recommends[3] that marketers "earn their way in" (via publishing helpful information on a blog etc.)...” Credit: Wikipedia http://en.wikipedia.org/wiki/Inbound_marketingWednesday, June 29, 2011
  • 13. “...create content that people actually want to see.”Wednesday, June 29, 2011
  • 14. “Show rather than tell”Wednesday, June 29, 2011
  • 15. “So how does this relate to social media?”Wednesday, June 29, 2011
  • 16. What is social media? Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. [2] http://en.wikipedia.org/wiki/Social_mediaWednesday, June 29, 2011
  • 17. A real conversation...Wednesday, June 29, 2011
  • 18. ...facilitated by multiple platformsWednesday, June 29, 2011
  • 19. How big has the conversation become?Wednesday, June 29, 2011
  • 20. 600 480 360 240 120 0 April 2009 May 2010 July 2010 January 2011 Source: Facebook http://www.facebook.com/press/info.php?timelineWednesday, June 29, 2011
  • 21. 200 160 120 80 40 0 April 2009 April 2010 June 2010 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1Wednesday, June 29, 2011
  • 22. “What has this meant to schools?”Wednesday, June 29, 2011
  • 23. Racing to Tweeting to 2000followers! 1000 fans!Wednesday, June 29, 2011
  • 24. Connect with our school!Wednesday, June 29, 2011
  • 25. ct Co nne ! s w ith uWednesday, June 29, 2011
  • 26. What do you do when you get there?Wednesday, June 29, 2011
  • 27. Wednesday, June 29, 2011
  • 28. Wednesday, June 29, 2011
  • 29. Create, curate & share compelling content.Wednesday, June 29, 2011
  • 30. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  • 31. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  • 32. Show rather than tell.Wednesday, June 29, 2011
  • 33. Show rather than tell. Photo credit: Northfield Mount Hermon School http://www.flickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/Wednesday, June 29, 2011
  • 34. Show rather than tell. Photo credit: Vermont Academy http://www.flickr.com/photos/31278469@N04/3919640397Wednesday, June 29, 2011
  • 35. Show rather than tell.Wednesday, June 29, 2011
  • 36. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  • 37. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ Photo credit: tray http://www.flickr.com/photos/tapps/3989627494Wednesday, June 29, 2011
  • 38. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  • 39. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  • 40. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  • 41. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Wednesday, June 29, 2011
  • 42. Wednesday, June 29, 2011
  • 43. Wednesday, June 29, 2011
  • 44. Gould AcademyWednesday, June 29, 2011
  • 45. Wednesday, June 29, 2011
  • 46. Glog Notes Authentic student voice Trust: post without review content posted 5 days a week Compensation: digital cameras 50,000 views in 4 years Image credit: Gould AcademyWednesday, June 29, 2011
  • 47. Wednesday, June 29, 2011
  • 48. Wednesday, June 29, 2011
  • 49. Blog ingredients ✓Great content that engages readers ✓Leadership commitment ✓Promote the blog ✓Commit to consistency ✓Recruit contributors ✓Demonstrate expertiseWednesday, June 29, 2011
  • 50. http://www.youtube.com/watch?v=kpEcCjpbm5w&Wednesday, June 29, 2011
  • 51. “Brian Rosenberg aka the President of Macalester College”Wednesday, June 29, 2011
  • 52. “I have received several hundred e-mail messages from alumni, parents, current and prospective students, as well as from other college presidents and from folks I simply cannot identify, and from countries including Pakistan, Japan, Spain, Singapore, and China —where one alumnus, from the class of 1950 no less, managed to circumvent the national blockage of YouTube and get the video directly from the colleges server. Amazing.” The Chronicle of Higher Education http://chronicle.com/article/What-I-Learned-From-YouTube/65141/Wednesday, June 29, 2011
  • 53. “Yet positive responses to our annual-fund solicitations spiked after the videos appearance, reminding us that reputation, institutional pride, and general good will can have as significant an impact on development efforts as projects that are more deliberately focused on raising dollars—and are far more expensive. With this project, I have begun to learn about the nature and power of the social media that are reshaping the way we communicate with one another and should be reshaping the way organizations of all kinds communicate.” The Chronicle of Higher Education http://chronicle.com/article/What-I-Learned-From-YouTube/65141/Wednesday, June 29, 2011
  • 54. Wednesday, June 29, 2011
  • 55. Wednesday, June 29, 2011
  • 56. Wednesday, June 29, 2011
  • 57. MashupWednesday, June 29, 2011
  • 58. Wednesday, June 29, 2011
  • 59. Wednesday, June 29, 2011
  • 60. Wednesday, June 29, 2011
  • 61. Who wears the toolbelt?Wednesday, June 29, 2011
  • 62. Wednesday, June 29, 2011
  • 63. www.nmhschool.orgWednesday, June 29, 2011
  • 64. Wednesday, June 29, 2011
  • 65. Newspaper SID Radio English Dept Math Dept Science DeptWednesday, June 29, 2011
  • 66. Wednesday, June 29, 2011
  • 67. Wednesday, June 29, 2011
  • 68. Wednesday, June 29, 2011
  • 69. Wednesday, June 29, 2011
  • 70. Wednesday, June 29, 2011
  • 71. *4960 *1709 *As of April 13, 2011Wednesday, June 29, 2011
  • 72. 30% increase in interviews from 2008-2010Wednesday, June 29, 2011
  • 73. www.edsocialmedia.comWednesday, June 29, 2011