Viral Video: Bringing culture to curb

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By Ian Symmonds, President and Founder, Ian Symmonds & Associates Inc., at the edSocialMedia Summit.

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Viral Video: Bringing culture to curb

  1. 1. edSocialMedia  Summit  2013Viral  VideosBostonwww.iansymmonds.com    |    @symmondsFriday, May 31, 13
  2. 2. 2[  The  MarComm  Challenge  ]Words  and  photos  in  print  or  on  the  web  oEen  fail  to  convey  the  unique  culture  of  a  school,  college,  or  university  brand.Thankfully,  ubiquitous  video  has  given  us  a  new  medium  to  bring  the  culture  to  the  curb.Friday, May 31, 13
  3. 3. 3[  Three  Keys  to  Viral  ]Appeal  to  the  AMenNon  EconomySupport  the  Brand  &  MessageFlawless  ExecuNonFriday, May 31, 13
  4. 4. 4[  Best  in  Class:  Performance  ]High  energy  music,  flawless  execuNon,  and  intenNonal  key  messages  make  this  onevideo  you  will  likely  remember.    “Remember  oUR  Name”  |  University  of  RochesterFriday, May 31, 13
  5. 5. 5Friday, May 31, 13
  6. 6. 6[  Best  in  Class:  Flash  ]Q:  How  do  you  communicate  creaNvity  and  community  as  a  management  school?A:  By  ge^ng  into  the  holiday  spirit.“Deck  the  Halls”  |  University  of  Minnesota,  Carlson  School  of  ManagementFriday, May 31, 13
  7. 7. 7Friday, May 31, 13
  8. 8. 8[  Best  in  Class:  Parody  ]2012  was  the  year  of  Gangham  Style.    Our  collecNon  would  not  be  complete  without  an  entry  from  the  sea  of  parody  videos.“Falcon  Style”  |  Peddie  SchoolFriday, May 31, 13
  9. 9. 9Friday, May 31, 13
  10. 10. 10[  Best  in  Class:  Brand  ]What  happens  when  you  take  a  best  in  class  sports  apparel  brand  and  link  it  to  a  university  hellbent  on  becoming  the  naNon’s  preeminent  athleNc  program?“Return  of  the  Quack”  |  Supwichugirl  |  1.9  MFriday, May 31, 13
  11. 11. 11Friday, May 31, 13
  12. 12. 12[  Best  in  Class:  Donors  ]Is  there  a  beMer  way  to  thank  donorsthan  pu^ng  their  name  in  lights,  hosNng  a  cocktail  recepNon,  and  pu^ng  a  plaque  on  the  wall?Bowling  Green  State  University  thinks  so.“Stroh  Center  Rap”  |  BGSU  |  190  KFriday, May 31, 13
  13. 13. 13Friday, May 31, 13
  14. 14. 14[  Three  Keys  to  Viral  ]Appeal  to  the  AMenNon  EconomySupport  the  BrandFlawless  ExecuNonFriday, May 31, 13

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