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Twitter Chats: Tools, tips and techniques for higher ed
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Twitter Chats: Tools, tips and techniques for higher ed


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By Raheel Ramzanali, Melissa A. Venable & Laura Milligan at the edSocialMedia Summit.

By Raheel Ramzanali, Melissa A. Venable & Laura Milligan at the edSocialMedia Summit.

Published in: Education, Technology
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  • 1. Twitter Chats: Tools,Tips, and Techniques inHigher EdInside Online Learning#IOLchatTweet along! #IOLchatESMS
  • 2. Why start a Twitter chat?Whats the Value?•  Students - Access & Availabilityo  Host an open discussion with a special guest.o  Meet online students in a different environment:youre hip with hashtags!•  Educators & Schools -o  Deepen relationships with existing networko  Expand your influence to a new networko  Commit to learning more about your role ineducation.
  • 3. Maintain the momentum•  Decide on your goal.o  What do you want to accomplish?o  Keep it simple.•  Give your chat structure.o  Pick a format.o  Remember tone.o  Remember your brand.o  Be flexible
  • 4. Standing Out in the Crowd
  • 5. Promote your chatPick the perfect hashtag•  #IOLchat_edSocialMediaSummit•  #IOLESM2013•  #IOLchatESMSIntroduce your chat to the world!•  Set up a landing page on your site•  Write a blog post•  Send an invite•  Tweet about it!
  • 6. Researching & Selecting TopicsParticipant inputCurrent events, trends, issuesCommon questions, concerns
  • 7. Creating QuestionsFormat Options:Q&A, Open Mic, Guest Hosts, Special EventsFoster an Exchange:•  Ideas and opinions•  Recommendations and lessons learned•  More than Yes/No response
  • 8. Finding Support MaterialsWeb-based | CurrentRelevant (topic and point of view)•  Type: Academic research, News•  Media: Presentations, Podcasts, Graphics•  Voice: Students, educators, administration
  • 9. Facilitating ConversationPositive EnvironmentLook for:o  RTs, @Replieso  Follow-up questionso  Shared resourcesChat Report & TranscriptsBefore - During - After Checklist [PDF]
  • 10. Facing Potential Challenges•  Spam•  Hijacking•  TechnologyIssues
  • 11. Attracting ParticipantsUsing Twitter Searches and Simply Measured•  Search for keywords that deal with yourchat and interact with accounts aboutthe topic.•  Run a Simply Measured free Twitterreport to search your followers bios forkeywords.
  • 12. Twitter Searches
  • 13. Simply Measured
  • 14. Simply Measured
  • 15. Simply Measured
  • 16. Simply Measured
  • 17. Searching Your Followers Bios
  • 18. Target Chat ListThis list will help you interact withthe right people leading up toyour chat.
  • 19. Using Your Chat Hashtag inConversations and Shares
  • 20. Other Social Media NetworksGoogle PlusFacebook
  • 21. Questions