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Timely tips on how to optimize your social media content
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Timely tips on how to optimize your social media content

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  • 1. www.edsocialmedia.com Sponsored by: TM Webinar: Timely tips on how to optimize your social media content with Peter Baron, @peterdbaron Tuesday, January 31, 2012
  • 2. Tuesday, January 31, 2012
  • 3. Have you reserved your channel? http://www.youtube.com/user/MySchool Tuesday, January 31, 2012
  • 4. Tuesday, January 31, 2012
  • 5. 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day Tuesday, January 31, 2012
  • 6. Over 3 billion videos are viewed a day Tuesday, January 31, 2012
  • 7. 800M unique users visit YouTube each month Tuesday, January 31, 2012
  • 8. Prime opportunity for schools to be seen! (the competition’s pretty light...) Tuesday, January 31, 2012
  • 9. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 10. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 11. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 12. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 13. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 14. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 15. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 16. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 17. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 18. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 19. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 20. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 21. Pro Tip: Take 5 minutes to optimize your video’s Tuesday, January 31, 2012
  • 22. https://ads.youtube.com/keyword_tool Tuesday, January 31, 2012
  • 23. Pro Tip: Don’t forget to link back to your site! Tuesday, January 31, 2012
  • 24. Pro Tip: Don’t forget to link back to your site! Tuesday, January 31, 2012
  • 25. Pro Tip: Linking from your site helps as well! Tuesday, January 31, 2012
  • 26. Pro Tip: Linking from your site helps as well! Tuesday, January 31, 2012
  • 27. Tuesday, January 31, 2012
  • 28. Tuesday, January 31, 2012
  • 29. Tuesday, January 31, 2012
  • 30. Tuesday, January 31, 2012
  • 31. Pro Tip: Annotations rock! Tuesday, January 31, 2012
  • 32. Schools on Youtube The Webb School (TN) Ridley College The Webb Schools (CA) Tuesday, January 31, 2012
  • 33. Tuesday, January 31, 2012
  • 34. Tuesday, January 31, 2012
  • 35. Mine your database for (alums, parents, etc.) for followers Tuesday, January 31, 2012
  • 36. Mine your database for (alums, parents, etc.) for followers Engage your followers Tuesday, January 31, 2012
  • 37. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Tuesday, January 31, 2012
  • 38. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site Tuesday, January 31, 2012
  • 39. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site An active twitter account sends search signals to google & bing Tuesday, January 31, 2012
  • 40. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site An active twitter account sends search signals to google & bing Avoid auto tweet your Facebook updates & vice versa Tuesday, January 31, 2012
  • 41. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site An active twitter account sends search signals to google & bing Avoid auto tweet your Facebook updates & vice versa Take the time to author unique status updates on each platform Tuesday, January 31, 2012
  • 42. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/ Search Landscap e Tuesday, January 31, 2012
  • 43. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/ Tuesday, January 31, 2012
  • 44. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/ Tuesday, January 31, 2012
  • 45. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/ Tuesday, January 31, 2012
  • 46. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/ Only if you’re logged into google+. Tuesday, January 31, 2012
  • 47. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/ Tuesday, January 31, 2012
  • 48. Tuesday, January 31, 2012
  • 49. Tuesday, January 31, 2012
  • 50. Circles badge: https://developers.google.com/+/plugins/ badge/config Tuesday, January 31, 2012
  • 51. Tuesday, January 31, 2012
  • 52. Tuesday, January 31, 2012
  • 53. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/ Tuesday, January 31, 2012
  • 54. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/ Tuesday, January 31, 2012
  • 55. Tuesday, January 31, 2012
  • 56. Tuesday, January 31, 2012
  • 57. Tuesday, January 31, 2012
  • 58. +1 badge: http://www.google.com/webmasters/+1/ button/ Tuesday, January 31, 2012
  • 59. So why do I Care? Tuesday, January 31, 2012
  • 60. Tuesday, January 31, 2012
  • 61. http://www.seomoz.org/blog/why-every-marketer-now-needs-a- google-strategy Tuesday, January 31, 2012
  • 62. Tuesday, January 31, 2012
  • 63. Tuesday, January 31, 2012
  • 64. Tuesday, January 31, 2012
  • 65. Tuesday, January 31, 2012
  • 66. Tuesday, January 31, 2012
  • 67. Anchor text Anchor text Anchor text Tuesday, January 31, 2012
  • 68. Tuesday, January 31, 2012
  • 69. Tuesday, January 31, 2012
  • 70. Tuesday, January 31, 2012
  • 71. Tuesday, January 31, 2012
  • 72. AdmissionsQuest - Private School https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts Tuesday, January 31, 2012
  • 73. AdmissionsQuest - Private School https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts ?Tuesday, January 31, 2012
  • 74. Concord Academy Stoneleigh-Burnham School Eaglebrook School The Loomis Chaffee School Schools on Google+ Tuesday, January 31, 2012
  • 75. www.edsocialmedia.com   The edSocialMedia Summit: the social media event for schools, higher ed & non-profits on April 4 in SF! Sponsored by: TM Webinar: How to Successfully Manage a Student & Faculty Blog on Tuesday, Feb. 14 Tuesday, January 31, 2012

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