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Timely tips on how to optimize your social media content

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Timely tips on how to optimize your social media content Timely tips on how to optimize your social media content Presentation Transcript

  • www.edsocialmedia.com Webinar: Timely tips on how to optimize your social media content with Peter Baron, @peterdbaron TM Sponsored by:Tuesday, January 31, 2012
  • Tuesday, January 31, 2012
  • Have you reserved your channel? http://www.youtube.com/user/MySchoolTuesday, January 31, 2012
  • Tuesday, January 31, 2012
  • 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every dayTuesday, January 31, 2012
  • Over 3 billion videos are viewed a dayTuesday, January 31, 2012
  • 800M unique users visit YouTube each monthTuesday, January 31, 2012
  • Prime opportunity for schools to be seen! (the competition’s pretty light...)Tuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • Pro Tip: Take 5 minutes to optimize your video’sTuesday, January 31, 2012
  • https://ads.youtube.com/keyword_toolTuesday, January 31, 2012
  • Pro Tip: Don’t forget to link back to your site!Tuesday, January 31, 2012
  • Pro Tip: Don’t forget to link back to your site!Tuesday, January 31, 2012
  • Pro Tip: Linking from your site helps as well!Tuesday, January 31, 2012
  • Pro Tip: Linking from your site helps as well!Tuesday, January 31, 2012
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  • Pro Tip: Annotations rock!Tuesday, January 31, 2012
  • Schools on Youtube The Webb School (TN) Ridley College The Webb Schools (CA)Tuesday, January 31, 2012
  • Tuesday, January 31, 2012
  • Tuesday, January 31, 2012
  • Mine your database for (alums, parents, etc.) for followersTuesday, January 31, 2012
  • Mine your database for (alums, parents, etc.) for followers Engage your followersTuesday, January 31, 2012
  • Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversationsTuesday, January 31, 2012
  • Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your siteTuesday, January 31, 2012
  • Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site An active twitter account sends search signals to google & bingTuesday, January 31, 2012
  • Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site An active twitter account sends search signals to google & bing Avoid auto tweet your Facebook updates & vice versaTuesday, January 31, 2012
  • Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site An active twitter account sends search signals to google & bing Avoid auto tweet your Facebook updates & vice versa Take the time to author unique status updates on each platformTuesday, January 31, 2012
  • Landscap Search e Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Tuesday, January 31, 2012
  • Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Tuesday, January 31, 2012
  • Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Tuesday, January 31, 2012
  • Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Tuesday, January 31, 2012
  • O nly if y ou’re o d int l ogge e+. g oogl Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Tuesday, January 31, 2012
  • Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Tuesday, January 31, 2012
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  • Tuesday, January 31, 2012
  • Circles badge: https://developers.google.com/+/plugins/ badge/configTuesday, January 31, 2012
  • Tuesday, January 31, 2012
  • Tuesday, January 31, 2012
  • Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Tuesday, January 31, 2012
  • Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Tuesday, January 31, 2012
  • Tuesday, January 31, 2012
  • Tuesday, January 31, 2012
  • Tuesday, January 31, 2012
  • +1 badge: http://www.google.com/webmasters/+1/ button/Tuesday, January 31, 2012
  • So why do I Care?Tuesday, January 31, 2012
  • Tuesday, January 31, 2012
  • http://www.seomoz.org/blog/why-every-marketer-now-needs-a- google-strategyTuesday, January 31, 2012
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  • Anchor text Anchor text Anchor textTuesday, January 31, 2012
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  • Tuesday, January 31, 2012
  • AdmissionsQuest - Private School https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/postsTuesday, January 31, 2012
  • ? AdmissionsQuest - Private School https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/postsTuesday, January 31, 2012
  • Schools on Google+ Stoneleigh-Burnham Concord Academy School Eaglebrook School The Loomis Chaffee SchoolTuesday, January 31, 2012
  • www.edsocialmedia.com Webinar: How to Successfully Manage a Student & Faculty Blog on Tuesday, Feb. 14   The edSocialMedia Summit: the social media event for schools, higher ed & non-profits on April 4 in SF! TM Sponsored by:Tuesday, January 31, 2012