The benefits of an interactive campus mapPresentation Transcript
The Interactive Campus Map An Essential Recruitment Tool Kyle James @KyleJames CEO @nuCloud Founder @eduGuru
Interactive Map vs Virtual TourVirtual Tour• Creating a virtual experience withoutactually being there• Picture, video, audio Interactive Map • Interacting with a user • Providing a means to give input and get results
So an interactive map isalways a virtual tour, but avirtual tour isn’t always an interactive map.
5 Reasons an Interactive Map is Essential
1. Vital toRecruitment
It’s All About Recruitment! • USA Today - instructs prospective students to take virtual tours as the #1 step before actually visiting a college. • Open up the top of your recruitment funnel with a virtual tour of your campushttp://www.usatoday.com/money/perfi/college/2008-08-13-control-costs-of-college-visits_N.htm
The Prospective Decision Process
Lots of Choices
How to Narrow the List?
You Can’t Visit Every School
Too Expensive & Too Much Time
Most Important Web FeaturesData from Noel-Levitz – www.noellevitz.com
Most Used Social Media ResourcesData from Noel-Levitz – www.noellevitz.com
Credible Sources in Decision ProcessData from Hobsons - www.hobsons.com
2. Vital web feature
How Important is a Virtual Tour? • A tour is “singlehandedly the most important element” of a college website. --Ron Reis, Co-founder YOUniversity • Students will “get frustrated very quickly if they can’t get the 10,000-foot view.” --Chris Carson, President CampusTours*Quote from - http://www.universitybusiness.com/viewarticle.aspx?articleid=1122
Suite of Killer Web Apps Interactive Tours Course Catalogs Common App Net Price Calculator Event Calendar Online Videos Blogs
3. Tangible Return on Investment
Establishing ROIIf we can work backwards from the value of a student we can establish the value of an Interactive Campus Map. *All numbers are created as examples
Let’s Do Some Math• Average Years = 3• Cost Per Year = $20,000• Average Yearly Discount = $10,000• Student Value = 3 * ($20,000 - $10,000)• So a Student is worth $30,000!
Let’s Do Some Math• Student Value = $30,000• Conversion Rate in Applicant = 20%• App Value = $30,000 * .2• So an Applicant is worth $6,000!
Value Of Campus Tour
Let’s Do Some Math• Application Value = $6,000• Conversion Rate of Visits to Applicant = 20%• Value of Visit = $6,000 * .2• So Each Student Visit is Worth $1,200!
Drive More Campus VisitorsInteractive Campus Map Visit Campus Application
Let’s Do Some Math• Visit Value = $1,200• Conversion of Map to Visit = 5%• Value of a Map View = $1,200 * .05• So Each Map View is Worth $60!
Do You Think 1,000People Would View Your Map In A Month?
Then Having A Map Is Worth $60,000! Per Month!
4. Important for allexternal audiences
5. Everyone elsehas one already
Research - See what others are doing
Things Not To Do
Things Not To Do With A Map• Use Flash – it’s inaccessible and creates a maintenance nightmare• Only images – Include more content than just a map with some photo galleries. Tours need context.• Ignore updates – Keep building information and imagery fresh. You virtual tour needs the power to entice real visits.