The benefits of an interactive campus map

The Interactive Campus Map An Essential Recruitment Tool Kyle James @KyleJames CEO @nuCloud Founder @eduGuru

Interactive Map vs Virtual TourVirtual Tour• Creating a virtual experience withoutactually being there• Picture, video, audio Interactive Map • Interacting with a user • Providing a means to give input and get results

So an interactive map isalways a virtual tour, but avirtual tour isn’t always an interactive map.

5 Reasons an Interactive Map is Essential

1. Vital toRecruitment

It’s All About Recruitment! • USA Today - instructs prospective students to take virtual tours as the #1 step before actually visiting a college. • Open up the top of your recruitment funnel with a virtual tour of your campushttp://www.usatoday.com/money/perfi/college/2008-08-13-control-costs-of-college-visits_N.htm

The Prospective Decision Process

Lots of Choices

How to Narrow the List?

Visit Campuses!

You Can’t Visit Every School

Too Expensive & Too Much Time

Most Important Web FeaturesData from Noel-Levitz – www.noellevitz.com

Most Used Social Media ResourcesData from Noel-Levitz – www.noellevitz.com

Credible Sources in Decision ProcessData from Hobsons - www.hobsons.com

2. Vital web feature

How Important is a Virtual Tour? • A tour is “singlehandedly the most important element” of a college website. --Ron Reis, Co-founder YOUniversity • Students will “get frustrated very quickly if they can’t get the 10,000-foot view.” --Chris Carson, President CampusTours*Quote from - http://www.universitybusiness.com/viewarticle.aspx?articleid=1122

Suite of Killer Web Apps Interactive Tours Course Catalogs Common App Net Price Calculator Event Calendar Online Videos Blogs

3. Tangible Return on Investment

Establishing ROIIf we can work backwards from the value of a student we can establish the value of an Interactive Campus Map. *All numbers are created as examples

Let’s Do Some Math• Average Years = 3• Cost Per Year = $20,000• Average Yearly Discount = $10,000• Student Value = 3 * ($20,000 - $10,000)• So a Student is worth $30,000!

Let’s Do Some Math• Student Value = $30,000• Conversion Rate in Applicant = 20%• App Value = $30,000 * .2• So an Applicant is worth $6,000!

Value Of Campus Tour

Let’s Do Some Math• Application Value = $6,000• Conversion Rate of Visits to Applicant = 20%• Value of Visit = $6,000 * .2• So Each Student Visit is Worth $1,200!

Drive More Campus VisitorsInteractive Campus Map Visit Campus Application

Let’s Do Some Math• Visit Value = $1,200• Conversion of Map to Visit = 5%• Value of a Map View = $1,200 * .05• So Each Map View is Worth $60!

Do You Think 1,000People Would View Your Map In A Month?

Then Having A Map Is Worth $60,000! Per Month!

ROI Spreadsheethttp://bit.ly/map-roi

4. Important for allexternal audiences

Alumni

Current Students

Athletic Fans

Event Speakers

Conferences

Campers

Other Events

Prospective Students

5. Everyone elsehas one already

Research - See what others are doing

Things Not To Do

Things Not To Do With A Map• Use Flash – it’s inaccessible and creates a maintenance nightmare• Only images – Include more content than just a map with some photo galleries. Tours need context.• Ignore updates – Keep building information and imagery fresh. You virtual tour needs the power to entice real visits.

Where Do I Start?http://www.uky.edu/CampusGuide/

Too Many Optionshttp://map.emory.edu/

Slow Load Timeshttp://www.campustours.com/prodfeatures/suffolk/

Confusinghttp://www.virtualtour.potsdam.edu/index.php

Questions? Kyle James @KyleJameskyle@nucloud.com

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The benefits of an interactive campus map

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