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    Taming the 3-headed Beast_AMCSUS Taming the 3-headed Beast_AMCSUS Presentation Transcript

    • Edge Rank Madeline(Senkosky,(Community(Manager www.edSocialMedia.com @madelinesen(//(@edsocialmediaFriday, April 20, 12
    • Friday, April 20, 12Photo: http://www.flickr.com/photos/telmo32/4646881661/4 different topics that have three arms to each topic
    • The Rules of ThreesFriday, April 20, 12Photo: http://www.flickr.com/photos/telmo32/4646881661/4 different topics that have three arms to each topic
    • 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineFriday, April 20, 12200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are.483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile isalso now half the user base, with 425 million monthly actives.
    • 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineFriday, April 20, 12200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are.483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile isalso now half the user base, with 425 million monthly actives.
    • 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineFriday, April 20, 12200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are.483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile isalso now half the user base, with 425 million monthly actives.
    • 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineFriday, April 20, 12200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are.483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile isalso now half the user base, with 425 million monthly actives.
    • 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineFriday, April 20, 12200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are.483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile isalso now half the user base, with 425 million monthly actives.
    • 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineFriday, April 20, 12200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are.483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile isalso now half the user base, with 425 million monthly actives.
    • 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineFriday, April 20, 12200, 400, 500, 600, 750, TODAY: 845Facebook saw over 300 million new accounts added in a little over a year.Go where our constituents are.483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile isalso now half the user base, with 425 million monthly actives.
    • How do you consume?Friday, April 20, 12 Remember&this&is&where&the&majority&of&cons3tuents&will&see&your&info….&Most&will&never&navigate&back&to&your&page’s&wall….
    • Friday, April 20, 12 Once&a&user&has&clicked&the&“Like”&buCon,&the&majority&of&the&Facebook&consump3on&is&done&through&the&News&Feed.&
    • They will rarely come back here…Friday, April 20, 12 Page&–&official&presence&for&public&figures,&ar3sts,&bands,&businesses,&places,&entertainment,&causes,&brands,&or&products&to&share&informa3on&and& interact&with&fans&on&Facebook&
    • Friday, April 20, 12But, really, the dirty little secret with social media success and keeping people plugged in andengaged is content.
    • In the News FeedFriday, April 20, 12 Remember&this&is&where&the&majority&of&cons3tuents&will&see&your&info….&Most&will&never&navigate&back&to&your&page’s&wall….
    • Friday, April 20, 12Social media participation is growing. Schools are actively pushing to build their networks.There’s been this idea that just being in the space is enough, but is it really? How can youstand out about the crowd?
    • Racing to 2000 fans!Friday, April 20, 12Social media participation is growing. Schools are actively pushing to build their networks.There’s been this idea that just being in the space is enough, but is it really? How can youstand out about the crowd?
    • 10Friday, April 20, 12Photo: http://www.flickr.com/photos/andyhay/239756376/
    • Friday, April 20, 12You do this by creating & sharing compelling content that speaks to these fundamental needs. Your school enjoys a fanbase that, for lack of a better word, “consume” your narrative stream or long story. The object is to begin bringingapplying families into this stream. This requires that you give fans and families substance- not necessarily formality,but substance- events, stories, narratives, happenings and achievement on campus. Show the ways students aregrowing and learning- real and substantive. Engage your fans by sharing the school experience.
    • Create, curate & share compelling content.Friday, April 20, 12You do this by creating & sharing compelling content that speaks to these fundamental needs. Your school enjoys a fanbase that, for lack of a better word, “consume” your narrative stream or long story. The object is to begin bringingapplying families into this stream. This requires that you give fans and families substance- not necessarily formality,but substance- events, stories, narratives, happenings and achievement on campus. Show the ways students aregrowing and learning- real and substantive. Engage your fans by sharing the school experience.
    • Friday, April 20, 12Photo: http://www.flickr.com/photos/telmo32/4646881661/4 different topics that have three arms to each topic
    • The Rules of ThreesFriday, April 20, 12Photo: http://www.flickr.com/photos/telmo32/4646881661/4 different topics that have three arms to each topic
    • 3 Edge RankFriday, April 20, 12The first Rule of 3 is Facebook Edgerank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that userfrequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects arecorrelated with the post.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
    • 3 Affinity Edge RankFriday, April 20, 12The first Rule of 3 is Facebook Edgerank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that userfrequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects arecorrelated with the post.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
    • 3 Affinity Weight Edge RankFriday, April 20, 12The first Rule of 3 is Facebook Edgerank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that userfrequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects arecorrelated with the post.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
    • 3 Affinity Weight Time Decay Edge RankFriday, April 20, 12The first Rule of 3 is Facebook Edgerank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that userfrequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects arecorrelated with the post.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
    • http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Affinity is dependent on a users relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or yourarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone youmight interact with everyday, such as your sister or best friend.This actually impacts the return of your page in the search, too.Do you frequently interact with the person or page?Have your friends been interacting with the person or page’s status?
    • Affinity http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Affinity is dependent on a users relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or yourarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone youmight interact with everyday, such as your sister or best friend.This actually impacts the return of your page in the search, too.Do you frequently interact with the person or page?Have your friends been interacting with the person or page’s status?
    • Affinity Affinity is the user’s relationship with the items creator. http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Affinity is dependent on a users relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or yourarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone youmight interact with everyday, such as your sister or best friend.This actually impacts the return of your page in the search, too.Do you frequently interact with the person or page?Have your friends been interacting with the person or page’s status?
    • Affinity Affinity is the user’s relationship with the items creator. >>The more a person comments, likes, or interacts with your posts, then the more likely your update will show up in their News Feed. http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Affinity is dependent on a users relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or yourarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone youmight interact with everyday, such as your sister or best friend.This actually impacts the return of your page in the search, too.Do you frequently interact with the person or page?Have your friends been interacting with the person or page’s status?
    • Affinity Affinity is the user’s relationship with the items creator. >>The more a person comments, likes, or interacts with your posts, then the more likely your update will show up in their News Feed. >>The more a person’s friends comment, like or interact with your posts, then the more likely your update will show up in that person’s News Feed. http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Affinity is dependent on a users relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or yourarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone youmight interact with everyday, such as your sister or best friend.This actually impacts the return of your page in the search, too.Do you frequently interact with the person or page?Have your friends been interacting with the person or page’s status?
    • Friday, April 20, 12
    • So how do you increase your affinity with people when you function as a page?Friday, April 20, 12
    • Friday, April 20, 12only photos posted by the admin display in top baroption to hide photosability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "ProfilePicture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."
    • Use Facebook as your pageFriday, April 20, 12only photos posted by the admin display in top baroption to hide photosability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "ProfilePicture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."
    • Friday, April 20, 12only photos posted by the admin display in top baroption to hide photosability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "ProfilePicture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."
    • Tag people in your postsFriday, April 20, 12only photos posted by the admin display in top baroption to hide photosability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "ProfilePicture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."
    • Friday, April 20, 12only photos posted by the admin display in top baroption to hide photosability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "ProfilePicture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."
    • Create an albumFriday, April 20, 12only photos posted by the admin display in top baroption to hide photosability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "ProfilePicture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."
    • Friday, April 20, 12
    • Ask for a one-word answerFriday, April 20, 12
    • Friday, April 20, 12
    • Ask for feedbackFriday, April 20, 12
    • Friday, April 20, 12
    • Ask for a poll questionFriday, April 20, 12
    • Friday, April 20, 12Publish=publicCustomize=specify demographicCustomize your caption for the re-post
    • Interact directly with fansFriday, April 20, 12Publish=publicCustomize=specify demographicCustomize your caption for the re-post
    • http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Weight is determined by the type of object, such as a photo/video/link/etc.If a fan views a video (especially a video uploaded directly to Facebook, then the object willreceive a bigger weight than if the post is simply a link.
    • Weight http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Weight is determined by the type of object, such as a photo/video/link/etc.If a fan views a video (especially a video uploaded directly to Facebook, then the object willreceive a bigger weight than if the post is simply a link.
    • Weight Weight combines what type of object and what type of interactions it’s receiving. http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Weight is determined by the type of object, such as a photo/video/link/etc.If a fan views a video (especially a video uploaded directly to Facebook, then the object willreceive a bigger weight than if the post is simply a link.
    • Weight Weight combines what type of object and what type of interactions it’s receiving. >>Videos, photos, and links are generally considered to have the highest weight. http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Weight is determined by the type of object, such as a photo/video/link/etc.If a fan views a video (especially a video uploaded directly to Facebook, then the object willreceive a bigger weight than if the post is simply a link.
    • Weight Weight combines what type of object and what type of interactions it’s receiving. >>Videos, photos, and links are generally considered to have the highest weight. >>General text updates (with no videos, photos or links) carry the lowest weight. http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Weight is determined by the type of object, such as a photo/video/link/etc.If a fan views a video (especially a video uploaded directly to Facebook, then the object willreceive a bigger weight than if the post is simply a link.
    • 3Friday, April 20, 12The first Rule of 3 is Facebook EdgeRank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that userfrequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects arecorrelated with the post.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
    • 3 VideosFriday, April 20, 12The first Rule of 3 is Facebook EdgeRank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that userfrequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects arecorrelated with the post.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
    • 3 Videos PhotosFriday, April 20, 12The first Rule of 3 is Facebook EdgeRank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that userfrequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects arecorrelated with the post.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
    • 3 Videos Photos LinksFriday, April 20, 12The first Rule of 3 is Facebook EdgeRank:“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that userfrequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects arecorrelated with the post.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx#ixzz1l37pDHfo
    • Friday, April 20, 12Chamberlain Hunt Academy
    • Share the funFriday, April 20, 12Chamberlain Hunt Academy
    • Friday, April 20, 12Chamberlain Hunt Academy
    • Acknowledge students!Friday, April 20, 12Chamberlain Hunt Academy
    • Friday, April 20, 12Chamberlain Hunt Academy
    • Tag & share slices of lifeFriday, April 20, 12Chamberlain Hunt Academy
    • 3Friday, April 20, 12Comments carry a heavier weight than Likes, but Likes are stronger than re-shares.
    • 3 CommentFriday, April 20, 12Comments carry a heavier weight than Likes, but Likes are stronger than re-shares.
    • 3 Comment LikeFriday, April 20, 12Comments carry a heavier weight than Likes, but Likes are stronger than re-shares.
    • 3 Comment Like ShareFriday, April 20, 12Comments carry a heavier weight than Likes, but Likes are stronger than re-shares.
    • Friday, April 20, 12
    • Ask for feedbackFriday, April 20, 12
    • Friday, April 20, 12Clear calls to action!
    • Ask for feedbackFriday, April 20, 12Clear calls to action!
    • Friday, April 20, 12Publish=publicCustomize=specify demographicMultiple people shared, it would say “shared x amount”
    • Share a statusFriday, April 20, 12Publish=publicCustomize=specify demographicMultiple people shared, it would say “shared x amount”
    • Friday, April 20, 12Publish=publicCustomize=specify demographicCustomize your caption for the re-post
    • Share a statusFriday, April 20, 12Publish=publicCustomize=specify demographicCustomize your caption for the re-post
    • Modify the title Change the captionFriday, April 20, 12Modify the title by clicking on itChange the caption by clicking on it.NO EDIT buttons
    • Share a status Modify the title Change the captionFriday, April 20, 12Modify the title by clicking on itChange the caption by clicking on it.NO EDIT buttons
    • Type of Content http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Type of Content: Is it a video, photo or link? Did you upload a video directly to Facebook? Did you share a photo album in Facebook’s Photos? Didyou re-share someone else’s link?Type of interactions: Do you comment, like or re-share that person or page’s update? Comments tend to hold
    • Type of Type of Content Interaction http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Type of Content: Is it a video, photo or link? Did you upload a video directly to Facebook? Did you share a photo album in Facebook’s Photos? Didyou re-share someone else’s link?Type of interactions: Do you comment, like or re-share that person or page’s update? Comments tend to hold
    • Type of Type of Content Interaction Relationship to the object http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12Type of Content: Is it a video, photo or link? Did you upload a video directly to Facebook? Did you share a photo album in Facebook’s Photos? Didyou re-share someone else’s link?Type of interactions: Do you comment, like or re-share that person or page’s update? Comments tend to hold
    • http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12The(last(variable(is(Time(Decay,(as(an(object(gets(older,(the(lower(the(value.>>Facebook(is(now(concerned(with(the(relevancy(of(status(updates(in(relaFon(to(the(amount(of(Fme(that(has(passed:(For(example,(if(someone(goes(back(and(comments(on(an(old(photo,(the(weight(of(that(comment(is(less(valuable(than(a(photo(that(you(just(posted.(Facebook(updates(are(more(frequent(and(your(message(is(also(being(pushed(down(in(the(news(feed(a(lot(quicker,(which(means(you(need(to(post(more(frequently.(
    • Time Decay http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12The(last(variable(is(Time(Decay,(as(an(object(gets(older,(the(lower(the(value.>>Facebook(is(now(concerned(with(the(relevancy(of(status(updates(in(relaFon(to(the(amount(of(Fme(that(has(passed:(For(example,(if(someone(goes(back(and(comments(on(an(old(photo,(the(weight(of(that(comment(is(less(valuable(than(a(photo(that(you(just(posted.(Facebook(updates(are(more(frequent(and(your(message(is(also(being(pushed(down(in(the(news(feed(a(lot(quicker,(which(means(you(need(to(post(more(frequently.(
    • Time Decay The last variable is Time Decay, which considers: as an object gets older, the lower value the post carries. http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12The(last(variable(is(Time(Decay,(as(an(object(gets(older,(the(lower(the(value.>>Facebook(is(now(concerned(with(the(relevancy(of(status(updates(in(relaFon(to(the(amount(of(Fme(that(has(passed:(For(example,(if(someone(goes(back(and(comments(on(an(old(photo,(the(weight(of(that(comment(is(less(valuable(than(a(photo(that(you(just(posted.(Facebook(updates(are(more(frequent(and(your(message(is(also(being(pushed(down(in(the(news(feed(a(lot(quicker,(which(means(you(need(to(post(more(frequently.(
    • Time Decay The last variable is Time Decay, which considers: as an object gets older, the lower value the post carries. >>Facebook is concerned with the relevancy of status updates in relation to the amount of time that has passed. http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12The(last(variable(is(Time(Decay,(as(an(object(gets(older,(the(lower(the(value.>>Facebook(is(now(concerned(with(the(relevancy(of(status(updates(in(relaFon(to(the(amount(of(Fme(that(has(passed:(For(example,(if(someone(goes(back(and(comments(on(an(old(photo,(the(weight(of(that(comment(is(less(valuable(than(a(photo(that(you(just(posted.(Facebook(updates(are(more(frequent(and(your(message(is(also(being(pushed(down(in(the(news(feed(a(lot(quicker,(which(means(you(need(to(post(more(frequently.(
    • Time Decay The last variable is Time Decay, which considers: as an object gets older, the lower value the post carries. >>Facebook is concerned with the relevancy of status updates in relation to the amount of time that has passed. >>Fresh & frequent content are heavy players in whether your message is being seen. http://www.6smarketing.com/facebook-edgerank-algorithm/Friday, April 20, 12The(last(variable(is(Time(Decay,(as(an(object(gets(older,(the(lower(the(value.>>Facebook(is(now(concerned(with(the(relevancy(of(status(updates(in(relaFon(to(the(amount(of(Fme(that(has(passed:(For(example,(if(someone(goes(back(and(comments(on(an(old(photo,(the(weight(of(that(comment(is(less(valuable(than(a(photo(that(you(just(posted.(Facebook(updates(are(more(frequent(and(your(message(is(also(being(pushed(down(in(the(news(feed(a(lot(quicker,(which(means(you(need(to(post(more(frequently.(
    • Posting frequency 3 http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/Friday, April 20, 12Source:(hJp://blog.hubspot.com/blog/tabid/6307/bid/24507/ShelfQLifeQofQSocialQMediaQLinksQOnlyQ3QHoursQData.aspx#ixzz1hx0QmpE5By(calculaFng(what(bitly(is(calling(the(links(half(life((the(Fme(it(takes(a(link(to(receive(half(the(clicks(it(will(ever(receive(aer(it’s(reached(its(peak),(bitly(evaluated(the(persistence(of(1,000(popular(bitly(links,(and(found(some(strikingly(similar(results.The(mean(half(life(of(a(link(on(Facebook(is(3.2(hours.The(mean(half(life(of(a(link(on(TwiJer(is(2.8(hours.
    • Posting frequency 3 Times per day http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/Friday, April 20, 12Source:(hJp://blog.hubspot.com/blog/tabid/6307/bid/24507/ShelfQLifeQofQSocialQMediaQLinksQOnlyQ3QHoursQData.aspx#ixzz1hx0QmpE5By(calculaFng(what(bitly(is(calling(the(links(half(life((the(Fme(it(takes(a(link(to(receive(half(the(clicks(it(will(ever(receive(aer(it’s(reached(its(peak),(bitly(evaluated(the(persistence(of(1,000(popular(bitly(links,(and(found(some(strikingly(similar(results.The(mean(half(life(of(a(link(on(Facebook(is(3.2(hours.The(mean(half(life(of(a(link(on(TwiJer(is(2.8(hours.
    • Posting frequency 3 Times per day Hours of “half-life” http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/Friday, April 20, 12Source:(hJp://blog.hubspot.com/blog/tabid/6307/bid/24507/ShelfQLifeQofQSocialQMediaQLinksQOnlyQ3QHoursQData.aspx#ixzz1hx0QmpE5By(calculaFng(what(bitly(is(calling(the(links(half(life((the(Fme(it(takes(a(link(to(receive(half(the(clicks(it(will(ever(receive(aer(it’s(reached(its(peak),(bitly(evaluated(the(persistence(of(1,000(popular(bitly(links,(and(found(some(strikingly(similar(results.The(mean(half(life(of(a(link(on(Facebook(is(3.2(hours.The(mean(half(life(of(a(link(on(TwiJer(is(2.8(hours.
    • Posting frequency 3 Times per day Hours of “half-life” Different times of day http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/Friday, April 20, 12Source:(hJp://blog.hubspot.com/blog/tabid/6307/bid/24507/ShelfQLifeQofQSocialQMediaQLinksQOnlyQ3QHoursQData.aspx#ixzz1hx0QmpE5By(calculaFng(what(bitly(is(calling(the(links(half(life((the(Fme(it(takes(a(link(to(receive(half(the(clicks(it(will(ever(receive(aer(it’s(reached(its(peak),(bitly(evaluated(the(persistence(of(1,000(popular(bitly(links,(and(found(some(strikingly(similar(results.The(mean(half(life(of(a(link(on(Facebook(is(3.2(hours.The(mean(half(life(of(a(link(on(TwiJer(is(2.8(hours.
    • “The days of “schedule-and-go” social media are over.” http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes- Affect-You-higher-education-marketing.pdfFriday, April 20, 12
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