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  • 1. Thursday, May 2, 13
  • 2. WHAT SHOULDBE IN A SOCIAL MEDIATOOLBELT?Thursday, May 2, 13
  • 3. Photo credit: donnaidh_sidhehttp://www.flickr.com/photos/donnaidh_sidhe/1032985990/Thursday, May 2, 13
  • 4. Thursday, May 2, 13
  • 5. Photo Credit:Thomas HawkOutbound marketing  “Outbound  marke/ng  is  the  tradi/onal  form  of  marke/ng  where  a  company  ini/ates  the  conversa/on  and  sends  its  message  out  to  an  audience.  ”Thursday, May 2, 13
  • 6. Inbound  marke/ng  is  adver/sing  a  company  through  blogs,  podcasts,  video,  eBooks,  enewsle@ers,  whitepapers,  SEO,  social  media  marke/ng,  and  other  forms  of  content  marke/ng.  David  Meerman  Sco@  recommends  that  marketers  "earn  their  way  in"  (via  publishing  helpful  informa/on  on  a  blog  etc.)  in  contrast  to  outbound  marke/ng  where  they  "buy,  beg,  or  bug  their  way  in"Credit: Wikipediahttp://en.wikipedia.org/wiki/Inbound_marketingThursday, May 2, 13
  • 7. “...create content that people actually want to see.”Thursday, May 2, 13
  • 8. Thursday, May 2, 13
  • 9. “SO HOW DOES THISRELATE TO SOCIAL MEDIA& WHAT YOU’RETRYING TO ACCOMPLISH?”Thursday, May 2, 13
  • 10. WHAT IS SOCIAL MEDIA?Social  media  refers  to  the  means  of  interac/ons  among  people  in  which  they  create,  share,  and  exchange  informa2on  and  ideas  in  virtual  communi/es  and  networks  ..."a  group  of  Internet-­‐based  applica/ons  that  build  on  the  ideological  and  technological  founda/ons  of  Web  2.0,  and  that  allow  the  crea/on  and  exchange  of  user-­‐generated  content  ...  social  media  depend  on  mobile  and  web-­‐based  technologies  to  create  highly  interac/ve  plaMorms  via  which  individuals  and  communi/es  share,  co-­‐create,  discuss,  and  modify  user-­‐generated  content.  It  introduces  substan/al  and  pervasive  changes  to  communica/on  between  organiza/ons,  communi/es  and  individuals.Thursday, May 2, 13
  • 11. A REAL CONVERSATION...Thursday, May 2, 13
  • 12. Thursday, May 2, 13
  • 13. FACILITATED BYMULTIPLE PLATFORMSThursday, May 2, 13
  • 14. Thursday, May 2, 13
  • 15. Racing to2000 fans!Thursday, May 2, 13
  • 16. Racing to2000 fans!Tweeting to1000 followers!WHAT HASIT MEANT FOR SCHOOLS?Thursday, May 2, 13
  • 17. Thursday, May 2, 13
  • 18. Thursday, May 2, 13
  • 19. Thursday, May 2, 13
  • 20. Thursday, May 2, 13
  • 21. WHAT DO YOU DOONCE YOU’RE THERE?Thursday, May 2, 13
  • 22. Thursday, May 2, 13
  • 23. Thursday, May 2, 13
  • 24. CREATE, CURATE & SHARECOMPELLING CONTENT.Thursday, May 2, 13
  • 25. Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/Thursday, May 2, 13
  • 26. Thursday, May 2, 13
  • 27. THE VISUALEFFECT:A PORTHOLEINTO YOURCOMMUNITYThe importance of visualcontent in an era of white noiseThursday, May 2, 13
  • 28. THE VISUALEFFECT:A PORTHOLEINTO YOURCOMMUNITYThe importance of visualcontent in an era of white noiseThursday, May 2, 13
  • 29. Thursday, May 2, 13
  • 30. THESHIFTThursday, May 2, 13
  • 31. THESHIFTThursday, May 2, 13
  • 32. THESHIFTThursday, May 2, 13
  • 33. THESHIFTThursday, May 2, 13
  • 34. Thursday, May 2, 13
  • 35. OUT WITHTHE OLDThursday, May 2, 13
  • 36. OUT WITHTHE OLDThursday, May 2, 13
  • 37. OUT WITHTHE OLDThursday, May 2, 13
  • 38. OUT WITHTHE OLDThursday, May 2, 13
  • 39. Thursday, May 2, 13
  • 40. THESHIFTThursday, May 2, 13
  • 41. THESHIFTThursday, May 2, 13
  • 42. THESHIFTThursday, May 2, 13
  • 43. THESHIFTThursday, May 2, 13
  • 44. Thursday, May 2, 13
  • 45. IN WITHTHE NEWAs  of  September  2012,  85%  of  American  adults  have  a  cell  phone  and  45%  have  a  smartphone.  As  of  early  2012,  58%  have  a  desktop  computer,  61%  have  a  laptop,  18%  own  an  e-­‐book  reader,  and  18%  have  a  tablet  computer.  THE USER BASEThursday, May 2, 13
  • 46. Thursday, May 2, 13
  • 47. IN WITHTHE NEWIt’s  not  uncommon  for  a  high-­‐end  smartphone  camera  THE USER BASEThursday, May 2, 13
  • 48. IN WITHTHE NEWIt’s  not  uncommon  for  a  high-­‐end  smartphone  camera  to  match  or  even  beat  the  quality  of  a  small  pocket  digital  camera.THE USER BASEThursday, May 2, 13
  • 49. Thursday, May 2, 13
  • 50. WHY THEVISUAL WEBMATTERSFACEBOOK is cornering themarket of what we used to callKodak moments. THEY AREBECOMING FACEBOOKMOMENTS.As  ReadWriteWebs  Kevin  Kelleher  memorably  put  it  ...  when  Facebook  bought  another  Visual  Web  startup,  face  recogni/on  company  Face.com:  "Facebook  is  cornering  the  market  of  what  we  used  to  call  Kodak  moments.  They  are  becoming  Facebook  moments."Thursday, May 2, 13
  • 51. Thursday, May 2, 13
  • 52. WHY THEVISUAL WEBMATTERS"Blogs  were  one  of  the  earliest  forms  of  social  networking  where  people  were  wri2ng  1,000  words,"  says  Dr.  William  J.  Ward,  Social  Media  professor  at  Syracuse  University.  "When  we  moved  to  status  updates  on  Facebook,  our  posts  became  shorter.  NOW WE ARE EVENSKIPPING WORDS ALTOGETHER  and  moving  towards  more  visual  communica2on  with  social-­‐sharing  sites  like  Pinterest."  Thursday, May 2, 13
  • 53. Thursday, May 2, 13
  • 54. CAN YOU PUTTHAT ONFACEBOOK?Thursday, May 2, 13
  • 55. Thursday, May 2, 13
  • 56. CAN WE MAKETHAT INTO AYOUTUBE VIDEO?Thursday, May 2, 13
  • 57. Thursday, May 2, 13
  • 58. CAN YOU PUTTHAT ONPINTEREST?Thursday, May 2, 13
  • 59. CAN YOU PUTTHAT ONPINTEREST?Thursday, May 2, 13
  • 60. Thursday, May 2, 13
  • 61. THE PORTHOLETO YOURCOMMUNITYThursday, May 2, 13
  • 62. Thursday, May 2, 13
  • 63. TIME WELLSPENTFACEBOOKThe  biggest  social  network  allows  us  to  create  a  human  connec/on  to  our  ins/tu/ons,  which  allows  us  to  emote  loyalty  and  allegiance  in  a  way  that  words  can’t.PINTERESTThe  online  photo  scrapbooking  site,  is  now  the  No.  3  social  network  in  the  country  for  total  visits,  and  videos  and  infographics  are  peppering  blogs  everywhere.YOUTUBE800+  million  monthly  unique  visitors.  It’s  the  No.  2  search  engine,  behind  it’s  owner,  Google.  Four  billion  hours  of  video  are  viewed  each  month.  BLOGGINGOne  of  our  oldest  forms  of  social  media  s/ll  holds  water  in  this  visual  evolu/on.  Through  other  networks,  we  can  centralize  our  content  on  our  school  blogs,  emphasizing  illustra/ons.TWITTERAlthough  the  numbers  might  not  be  there  to  prove  the  usage,  the  professional  development  opportuni/es  that  become  available  through  the  world  of  Twi@er  are  endless.  Thursday, May 2, 13
  • 64. Thursday, May 2, 13
  • 65. FACEBOOKUser  baseOne  billion  monthly  ac/ve  users  as  of  October  2012.Cross-­‐use  increases  user  baseApproximately  81%  of  our  monthly  ac/ve  users  are  outside  the  U.S.  and  Canada.552  million  daily  ac/ve  users  on  average  in  June  2012.  600  million  monthly  ac/ve  users  who  used  Facebook  mobile  products  in  September  2012.Thursday, May 2, 13
  • 66. Thursday, May 2, 13
  • 67. VISUAL CONTENT/FACEBOOKJust  one  month  aeer  the  introduc/on  of  Facebook  /meline,  visual  content  -­‐-­‐  photos  and  videos  -­‐-­‐  saw  a  65%  increase  in  engagement.SHOW, DON’T TELLThursday, May 2, 13
  • 68. VISUAL CONTENT/FACEBOOKJust  one  month  aeer  the  introduc/on  of  Facebook  /meline,  visual  content  -­‐-­‐  photos  and  videos  -­‐-­‐  saw  a  65%  increase  in  engagement.//  On  Facebook,  photos  perform  best  for  likes,  comments,  and  shares  as  compared  to  text,  video,  and  links.  (Source:  Dan  Zarrella)SHOW, DON’T TELLThursday, May 2, 13
  • 69. VISUAL CONTENT/FACEBOOKJust  one  month  aeer  the  introduc/on  of  Facebook  /meline,  visual  content  -­‐-­‐  photos  and  videos  -­‐-­‐  saw  a  65%  increase  in  engagement.//  On  Facebook,  photos  perform  best  for  likes,  comments,  and  shares  as  compared  to  text,  video,  and  links.  (Source:  Dan  Zarrella)SHOW, DON’T TELLThursday, May 2, 13
  • 70. VISUAL CONTENT/FACEBOOKJust  one  month  aeer  the  introduc/on  of  Facebook  /meline,  visual  content  -­‐-­‐  photos  and  videos  -­‐-­‐  saw  a  65%  increase  in  engagement.//  On  Facebook,  photos  perform  best  for  likes,  comments,  and  shares  as  compared  to  text,  video,  and  links.  (Source:  Dan  Zarrella)SHOW, DON’T TELLThursday, May 2, 13
  • 71. VISUAL CONTENT/FACEBOOKJust  one  month  aeer  the  introduc/on  of  Facebook  /meline,  visual  content  -­‐-­‐  photos  and  videos  -­‐-­‐  saw  a  65%  increase  in  engagement.//  On  Facebook,  photos  perform  best  for  likes,  comments,  and  shares  as  compared  to  text,  video,  and  links.  (Source:  Dan  Zarrella)SHOW, DON’T TELLThursday, May 2, 13
  • 72. VISUAL CONTENT/FACEBOOKJust  one  month  aeer  the  introduc/on  of  Facebook  /meline,  visual  content  -­‐-­‐  photos  and  videos  -­‐-­‐  saw  a  65%  increase  in  engagement.//  On  Facebook,  photos  perform  best  for  likes,  comments,  and  shares  as  compared  to  text,  video,  and  links.  (Source:  Dan  Zarrella)SHOW, DON’T TELLThursday, May 2, 13
  • 73. VISUAL CONTENT/FACEBOOKJust  one  month  aeer  the  introduc/on  of  Facebook  /meline,  visual  content  -­‐-­‐  photos  and  videos  -­‐-­‐  saw  a  65%  increase  in  engagement.//  On  Facebook,  photos  perform  best  for  likes,  comments,  and  shares  as  compared  to  text,  video,  and  links.  (Source:  Dan  Zarrella)SHOW, DON’T TELLThursday, May 2, 13
  • 74. Thursday, May 2, 13
  • 75. Thursday, May 2, 13
  • 76. Thursday, May 2, 13
  • 77. Thursday, May 2, 13
  • 78. Thursday, May 2, 13
  • 79. TWITTERSchools  are  going  beyond  the  ins/tu/onal  usage  of  Twi@er,  and  have  begun  to  incorporate  it  into  their  classrooms  and  professional  development  networks.  Thursday, May 2, 13
  • 80. TWITTERSchools  are  going  beyond  the  ins/tu/onal  usage  of  Twi@er,  and  have  begun  to  incorporate  it  into  their  classrooms  and  professional  development  networks.  Thursday, May 2, 13
  • 81. TWITTERSchools  are  going  beyond  the  ins/tu/onal  usage  of  Twi@er,  and  have  begun  to  incorporate  it  into  their  classrooms  and  professional  development  networks.  Thursday, May 2, 13
  • 82. Thursday, May 2, 13
  • 83. Thursday, May 2, 13
  • 84. Thursday, May 2, 13
  • 85. Thursday, May 2, 13
  • 86. Thursday, May 2, 13
  • 87. Thursday, May 2, 13
  • 88. Thursday, May 2, 13
  • 89. YOUTUBEWHERE IT STANDSUser  base  Thursday, May 2, 13
  • 90. YOUTUBEWHERE IT STANDSUser  base  800+  million  monthly  unique  visitors.Thursday, May 2, 13
  • 91. YOUTUBEWHERE IT STANDSUser  base  800+  million  monthly  unique  visitors.  It’s  the  No.  2  search  engine,  behind  it’s  owner,  Google.  Thursday, May 2, 13
  • 92. YOUTUBEWHERE IT STANDSUser  base  800+  million  monthly  unique  visitors.  It’s  the  No.  2  search  engine,  behind  it’s  owner,  Google.  Four  billion  hours  of  video  are  viewed  each  month.  Thursday, May 2, 13
  • 93. Thursday, May 2, 13
  • 94. VIDEOThursday, May 2, 13
  • 95. Thursday, May 2, 13
  • 96. VIDEOThursday, May 2, 13
  • 97. Thursday, May 2, 13
  • 98. PINTERESTWHERE IT STANDSUser  base  dominated  by  women28.1%  -­‐  Annual  Household  Income  Over  $100,00050%  -­‐  Users  with  Children68.2%  -­‐  Female  (some  sources  list  it  as  high  as  80%)Thursday, May 2, 13
  • 99. PINTERESTWHERE IT STANDSUser  base  dominated  by  women28.1%  -­‐  Annual  Household  Income  Over  $100,00050%  -­‐  Users  with  Children68.2%  -­‐  Female  (some  sources  list  it  as  high  as  80%)Ages  24  –  54  Thursday, May 2, 13
  • 100. PINTERESTWHERE IT STANDSUser  base  dominated  by  women28.1%  -­‐  Annual  Household  Income  Over  $100,00050%  -­‐  Users  with  Children68.2%  -­‐  Female  (some  sources  list  it  as  high  as  80%)Ages  24  –  54  Boommers,    Boommerangs,  Gen  Xers,  and  Millennials  Thursday, May 2, 13
  • 101. PINTERESTWHERE IT STANDSUser  base  dominated  by  women28.1%  -­‐  Annual  Household  Income  Over  $100,00050%  -­‐  Users  with  Children68.2%  -­‐  Female  (some  sources  list  it  as  high  as  80%)Ages  24  –  54  Boommers,    Boommerangs,  Gen  Xers,  and  Millennials  Online  Shoppers  -­‐  the  average  order  value  is  $179.36  on  Pinterest  versus  $80.22  on  Facebook.Thursday, May 2, 13
  • 102. PINTERESTWHERE IT STANDSUser  base  dominated  by  women28.1%  -­‐  Annual  Household  Income  Over  $100,00050%  -­‐  Users  with  Children68.2%  -­‐  Female  (some  sources  list  it  as  high  as  80%)Ages  24  –  54  Boommers,    Boommerangs,  Gen  Xers,  and  Millennials  Online  Shoppers  -­‐  the  average  order  value  is  $179.36  on  Pinterest  versus  $80.22  on  Facebook.Thursday, May 2, 13
  • 103. Thursday, May 2, 13
  • 104. PINTERESTThursday, May 2, 13
  • 105. Thursday, May 2, 13
  • 106. PINTERESTThursday, May 2, 13
  • 107. PINTERESTThursday, May 2, 13
  • 108. PINTERESTThursday, May 2, 13
  • 109. Thursday, May 2, 13
  • 110. PINTERESTThursday, May 2, 13
  • 111. PINTERESTThursday, May 2, 13
  • 112. PINTERESTThursday, May 2, 13
  • 113. Thursday, May 2, 13
  • 114. VISUAL CONTENT/PINTERESTThursday, May 2, 13
  • 115. VISUAL CONTENT/PINTERESTThursday, May 2, 13
  • 116. VISUAL CONTENT/PINTERESTThursday, May 2, 13
  • 117. VISUAL CONTENT/PINTERESTTo  illustrate  where  the  students  and  seniors  are  heading  next,  Sewickley  Academy  illustrated  their  gradua/ng  class  through  Pinterest  photos  with  detailed  cap/ons.  Click-­‐through  to  a  page  on  their  website.  INCREASED ENGAGEMENTThursday, May 2, 13
  • 118. Thursday, May 2, 13
  • 119. Gould AcademyThursday, May 2, 13
  • 120. Thursday, May 2, 13
  • 121. Thursday, May 2, 13
  • 122. Glog NotesAuthentic student voiceTrust: post without reviewcontent posted 7 days a weekCompensation: digital cameras70,000 views in 4 years1,700 visits in the past two weeks(as of 12/6)Image credit: Gould AcademyThursday, May 2, 13
  • 123. Thursday, May 2, 13
  • 124. Thursday, May 2, 13
  • 125. Thursday, May 2, 13
  • 126. Thursday, May 2, 13
  • 127. Thursday, May 2, 13
  • 128. Thursday, May 2, 13
  • 129. VISUAL CONTENT/BLOGGINGIf  you  don’t  make  it  look  good,  people  might  not  event  take  the  /me  to  read  the  beginning.BEING PRETTY MATTERSThursday, May 2, 13
  • 130. VISUAL CONTENT/BLOGGINGIf  you  don’t  make  it  look  good,  people  might  not  event  take  the  /me  to  read  the  beginning.//  When  we’re  compe/ng  for  /me,  quick  and  immediate,  /mely  informa/on  will  find  you  the  most  success.  BEING PRETTY MATTERSThursday, May 2, 13
  • 131. VISUAL CONTENT/BLOGGING introduction to business bloggingintroduction to business bloggingwww.Hubspot.com www.Hubspot.comShare This Ebook!40 41Share This Ebook!In blogging, it is important to break up blocks of text into chunks. online reading is not like reading a physical book. theonline reader wants to be able to immediately scroll through content and scan subheaders, bold text, and even bulletpoints. For example, here is how we have applied bullet points and different font sizes to the same content in order tomake it more visually appealing:Formatting Is Your Friend4Hubspot is an all-in-one marketing software thathelps your business get found online. It includesa suit of tools, such as keyword intelligence,blogging platform, email marketing, leadmore about Hubspot, start your 30-day free trialtoday.BEFORE:Hubspot is an all-in-one marketing software that helpsyour business get found online.It includes a suit of tools, such as:Keyword intelligenceblogging platformEmail marketingLead managementAnalyticsand more!30-day freetrial today.AFTER::):(If  you  don’t  make  it  look  good,  people  might  not  event  take  the  /me  to  read  the  beginning.//  When  we’re  compe/ng  for  /me,  quick  and  immediate,  /mely  informa/on  will  find  you  the  most  success.  BEING PRETTY MATTERSThursday, May 2, 13
  • 132. Thursday, May 2, 13
  • 133. VISUAL CONTENT/BLOGGINGThe  best  way  for  someone  to  visualize  an  idea  is  to  see  it.INCLUDE A PHOTO WITHThursday, May 2, 13
  • 134. VISUAL CONTENT/BLOGGINGThe  best  way  for  someone  to  visualize  an  idea  is  to  see  it.//  Illustra/on  can  be  by  way  of  photos  to  supplement  an  idea  or  a  simple  infographic  to  explain  the  concept.  INCLUDE A PHOTO WITHThursday, May 2, 13
  • 135. VISUAL CONTENT/BLOGGINGThe  best  way  for  someone  to  visualize  an  idea  is  to  see  it.//  Illustra/on  can  be  by  way  of  photos  to  supplement  an  idea  or  a  simple  infographic  to  explain  the  concept.  INCLUDE A PHOTO WITHThursday, May 2, 13
  • 136. VISUAL CONTENT/BLOGGINGThe  best  way  for  someone  to  visualize  an  idea  is  to  see  it.//  Illustra/on  can  be  by  way  of  photos  to  supplement  an  idea  or  a  simple  infographic  to  explain  the  concept.  INCLUDE A PHOTO WITHThursday, May 2, 13
  • 137. NewspaperAlumniEnglish DeptStudentsMath DeptAdmissionsDirectorThursday, May 2, 13
  • 138. www.edsocialmedia.comThursday, May 2, 13
  • 139. Thursday, May 2, 13
  • 140. SOURCES/& INSPIRATIONHTTP://READWRITE.COM/2012/06/27/TOP-TRENDS-OF-2012-THE-VISUAL-WEBHTTP://WWW.SLIDESHARE.NET/LEIGHGEORGE/WELCOME-TO-HTTP://STATIGR.AMHTTP://HTTP://HTTP://BLOG.HUBSPOT.COM/BLOG/TABID/6307/BID/28474/6-CREATIVE-WAYS-TO-MAKE-CONTENT-HTTP://BLOG.HUBSPOT.COM/BLOG/TABID/6307/BID/32255/WHY-MARKETERS-SHOULD-INVEST-IN-VISUAL-HTTP://MASHABLE.COM/2012/10/16/INSTAGRAM-HTTP://PEWINTERNET.ORG/COMMENTARY/2012/MARCH/PEW-INTERNET-SOCIAL-NETWORKING-FULL-DETAIL.ASPXHTTP://PEWINTERNET.ORG/COMMENTARY/2012/READMORE:HTTP://BLOG.HUBSPOT.COM/BLOG/TABID/6307/BID/32255/WHY-MARKETERS-SHOULD-INVEST-IN-VISUAL-CONTENT-CREATION.ASPX#IXZZ2BNCRGNBTVISUALTP://PEWINTERNET.ORG/COMMENTARY/2012/MARCH/PEW-INTERNET-SOCIAL-NETWORKING-FULL-DETAIL.ASPXHTTP://BLOG.HUBSPOT.COM/BLOG/TABID/6307/BID/33423/19-REASONS-YOU-SHOULD-INCLUDE-VISUAL-CONTENT-IN-YOUR-MARKETING-DATA.ASPXThursday, May 2, 13