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edSocialMedia facilitated a one-day, hands-on social media bootcamp for Greenhills School in Ann Arbor, MI, for their lead administrative team. Teams of two worked through social media scenarios to ...

edSocialMedia facilitated a one-day, hands-on social media bootcamp for Greenhills School in Ann Arbor, MI, for their lead administrative team. Teams of two worked through social media scenarios to practice their social media skills for use at their school. #GreenhillsA2

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Social Media Toolbelt Greenhills Private Bootcamp Document Transcript

  • 1. What%should%be%in% your%social%media%toolbelt? www.edsocialmedia.comTuesday, May 29, 12
  • 2. Thank%you%to%our%sponsors:Tuesday, May 29, 12
  • 3. Thank%you%to%our%host: Greenhills%SchoolTuesday, May 29, 12Betsy Ellsworth, for bringing us in.
  • 4. Photo credit: donnaidh_sidhe http://www.flickr.com/photos/donnaidh_sidhe/1032985990/Tuesday, May 29, 12
  • 5. How big has the conversation become?Tuesday, May 29, 12
  • 6. 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineTuesday, May 29, 12200, 400, 500, 600, 750, TODAY: 901 million monthly active users526 million daily active users on average in March 2012.488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 millionmobile monthly active users as of April 20, 2012.During March 2012, on average 398 million users were active with Facebook on at least six out of the last sevendays. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
  • 7. 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineTuesday, May 29, 12200, 400, 500, 600, 750, TODAY: 901 million monthly active users526 million daily active users on average in March 2012.488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 millionmobile monthly active users as of April 20, 2012.During March 2012, on average 398 million users were active with Facebook on at least six out of the last sevendays. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
  • 8. 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineTuesday, May 29, 12200, 400, 500, 600, 750, TODAY: 901 million monthly active users526 million daily active users on average in March 2012.488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 millionmobile monthly active users as of April 20, 2012.During March 2012, on average 398 million users were active with Facebook on at least six out of the last sevendays. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
  • 9. 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineTuesday, May 29, 12200, 400, 500, 600, 750, TODAY: 901 million monthly active users526 million daily active users on average in March 2012.488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 millionmobile monthly active users as of April 20, 2012.During March 2012, on average 398 million users were active with Facebook on at least six out of the last sevendays. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
  • 10. 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineTuesday, May 29, 12200, 400, 500, 600, 750, TODAY: 901 million monthly active users526 million daily active users on average in March 2012.488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 millionmobile monthly active users as of April 20, 2012.During March 2012, on average 398 million users were active with Facebook on at least six out of the last sevendays. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
  • 11. 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineTuesday, May 29, 12200, 400, 500, 600, 750, TODAY: 901 million monthly active users526 million daily active users on average in March 2012.488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 millionmobile monthly active users as of April 20, 2012.During March 2012, on average 398 million users were active with Facebook on at least six out of the last sevendays. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
  • 12. 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineTuesday, May 29, 12200, 400, 500, 600, 750, TODAY: 901 million monthly active users526 million daily active users on average in March 2012.488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 millionmobile monthly active users as of April 20, 2012.During March 2012, on average 398 million users were active with Facebook on at least six out of the last sevendays. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
  • 13. 200 160 120 80 40 0 April 2009 April 2010 June 2010 September 2011 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1Tuesday, May 29, 12Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010 to a reported 190 million inJune of 2010. A recent Mashable article now states that signups via iOS device have tripled since the launch of iOS5.
  • 14. 200 160 120 80 40 0 April 2009 April 2010 June 2010 September 2011 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1Tuesday, May 29, 12Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010 to a reported 190 million inJune of 2010. A recent Mashable article now states that signups via iOS device have tripled since the launch of iOS5.
  • 15. 200 160 120 80 40 0 April 2009 April 2010 June 2010 September 2011 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1Tuesday, May 29, 12Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010 to a reported 190 million inJune of 2010. A recent Mashable article now states that signups via iOS device have tripled since the launch of iOS5.
  • 16. 200 160 120 80 40 0 April 2009 April 2010 June 2010 September 2011 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1Tuesday, May 29, 12Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010 to a reported 190 million inJune of 2010. A recent Mashable article now states that signups via iOS device have tripled since the launch of iOS5.
  • 17. 200 160 120 80 40 0 April 2009 April 2010 June 2010 September 2011 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1Tuesday, May 29, 12Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010 to a reported 190 million inJune of 2010. A recent Mashable article now states that signups via iOS device have tripled since the launch of iOS5.
  • 18. 300 240 180 120 60 0 January 2011 June 2011 September 2011 Tweets per day (in millions).Tuesday, May 29, 12Twitter has been on a roll in recent months. The company surpassed 200 million tweets per day in June 2011 buthas since jumped to nearly 250 million daily tweets. The growth has been tremendous: Twitter had around 100million tweets per day in January 2011. Source: http://mashable.com/2011/10/17/twitter-costolo-stats/
  • 19. 300 240 180 120 60 0 January 2011 June 2011 September 2011 Tweets per day (in millions).Tuesday, May 29, 12Twitter has been on a roll in recent months. The company surpassed 200 million tweets per day in June 2011 buthas since jumped to nearly 250 million daily tweets. The growth has been tremendous: Twitter had around 100million tweets per day in January 2011. Source: http://mashable.com/2011/10/17/twitter-costolo-stats/
  • 20. 300 240 180 120 60 0 January 2011 June 2011 September 2011 Tweets per day (in millions).Tuesday, May 29, 12Twitter has been on a roll in recent months. The company surpassed 200 million tweets per day in June 2011 buthas since jumped to nearly 250 million daily tweets. The growth has been tremendous: Twitter had around 100million tweets per day in January 2011. Source: http://mashable.com/2011/10/17/twitter-costolo-stats/
  • 21. 300 240 180 120 60 0 January 2011 June 2011 September 2011 Tweets per day (in millions).Tuesday, May 29, 12Twitter has been on a roll in recent months. The company surpassed 200 million tweets per day in June 2011 buthas since jumped to nearly 250 million daily tweets. The growth has been tremendous: Twitter had around 100million tweets per day in January 2011. Source: http://mashable.com/2011/10/17/twitter-costolo-stats/
  • 22. Tuesday, May 29, 12From%CC%Chapman%&%Ann%Handley’s%Book%Content%Rules:%1,531%HubSpot%customers%(mostly%smallG%and%mediumGsized%businesses).%795%of%the%businesses%in%my%sample%blogged,%736%didnt.%The%data%was%crystal%clear:%Companies%that%blog%have%far%beSer%markeTng%results.%Specifically,%the%average%company%that%blogs%has:%55%%more%visitors%Why%are%website%visitors%important?%Because%more%visitors%means%more%people%to%convert%to%leads%and%sales.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx#ixzz1fFTYsNzV
  • 23. Tuesday, May 29, 12From%CC%Chapman%&%Ann%Handley’s%Book%Content%Rules:1,531%HubSpot%customers%(mostly%smallG%and%mediumGsized%businesses).%795%of%the%businesses%in%my%sample%blogged,%736%didnt.The%data%was%crystal%clear:%Companies*that*blog*have*far*be3er*marke5ng*results.*Specifically,%the%average%company%that%blogs%has:55%%more%visitorsWhy are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in search engines.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx#ixzz1fFTluKha
  • 24. Tuesday, May 29, 12From%CC%Chapman%&%Ann%Handley’s%Book%Content%Rules:%Why%are%indexed%pages%important?%The%more%pages%you%have%on%your%site,%the%beSer%your%chances%of%geXng%found%in%search%engines.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx#ixzz1fFUNRBdz
  • 25. Tuesday, May 29, 12Consistency is key, not only for your loyal audience, but for the people you’re hoping to drawin.
  • 26. Organizations that blog 16 to 20 times per month getTuesday, May 29, 12Consistency is key, not only for your loyal audience, but for the people you’re hoping to drawin.
  • 27. Organizations that blog 16 to 20 times per month get more than 2x moreTuesday, May 29, 12Consistency is key, not only for your loyal audience, but for the people you’re hoping to drawin.
  • 28. Organizations that blog 16 to 20 times per month get more than 2x more traffic than those thatTuesday, May 29, 12Consistency is key, not only for your loyal audience, but for the people you’re hoping to drawin.
  • 29. Organizations that blog 16 to 20 times per month get more than 2x more traffic than those that blog fewer than 4x per monthTuesday, May 29, 12Consistency is key, not only for your loyal audience, but for the people you’re hoping to drawin.
  • 30. Tuesday, May 29, 12So how do we play in the game to stand out in this world of vast communication and whitenoise? Content is the dirty little secret, with social media success, to keep people plugged inand engaged.
  • 31. Tuesday, May 29, 12I credit David Meerman Scott’s, “New Rules of PR & Marketing” with shifting the way I thinkabout communicating online.The way we reach our constituents is changing from outbound communications to an inboundtract. With that comes a new level of honesty about our brands and our message. All of ouronline footprints are being created by the people around us - our job is to believe in ourproducts and encourage the conversation.
  • 32. Outbound marketing “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ” Photo Credit: Thomas HawkTuesday, May 29, 12
  • 33. “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ” Credit: Wordstream http://www.wordstream.com/outbound-marketingTuesday, May 29, 12So what does he mean by outbound marketing?
  • 34. Tuesday, May 29, 12
  • 35. Tuesday, May 29, 12
  • 36. Tuesday, May 29, 12
  • 37. Tuesday, May 29, 12
  • 38. Tuesday, May 29, 12
  • 39. Tuesday, May 29, 12
  • 40. “Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godins idea of permission marketing. David Meerman Scott recommends[3] that marketers "earn their way in" (via publishing helpful information on a blog etc.)...” Credit: Wikipedia http://en.wikipedia.org/wiki/Inbound_marketingTuesday, May 29, 12
  • 41. “...create content that people actually want to see.”Tuesday, May 29, 12For me it boils down to this... Schools have to re-think about the way they craft content. Theyare now the media organization. They are the journalists and the reporters.
  • 42. Tuesday, May 29, 12Hold onto this question. We’ll get to it soon, but lets step back for a second.
  • 43. “So how does this relate to social media?”Tuesday, May 29, 12Hold onto this question. We’ll get to it soon, but lets step back for a second.
  • 44. What is social media? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media are media for social interaction, as a superset beyond social communication. http://en.wikipedia.org/wiki/Social_mediaTuesday, May 29, 12So lets take a step back and define social media.
  • 45. A real conversation...Tuesday, May 29, 12These tools allow for a real conversation between publisher & fans/friends–-marketers "earntheir way in" (via publishing helpful information on a blog etc.)...” and fans/friends drive thestories that should be shared...
  • 46. ...facilitated by multiple platformsTuesday, May 29, 12Source HubSpot: The more posts you publish, the more indexed pages you create for search engines to display in theirresults. In other words, business blogging/tweeting/microblogging are more likely to rank in search engines and getfoundwhen people search for industry-specific products or services. Thus, the blog enables you to attract organic traffic andfamiliarize people with your business.
  • 47. Tuesday, May 29, 12Hold onto this question. We’ll get to it soon, but lets step back for a second.
  • 48. “What has this meant to schools?”Tuesday, May 29, 12Hold onto this question. We’ll get to it soon, but lets step back for a second.
  • 49. Tuesday, May 29, 12Social media participation is growing. Schools are actively pushing to build their networks.There’s been this idea that just being in the space is enough, but is it really? How can youstand out about the crowd?
  • 50. Racing to 2000 fans!Tuesday, May 29, 12Social media participation is growing. Schools are actively pushing to build their networks.There’s been this idea that just being in the space is enough, but is it really? How can youstand out about the crowd?
  • 51. Racing to Tweeting to 2000followers! 1000 fans!Tuesday, May 29, 12Social media participation is growing. Schools are actively pushing to build their networks.There’s been this idea that just being in the space is enough, but is it really? How can youstand out about the crowd?
  • 52. Tuesday, May 29, 12Does it make sense to build the numbers before you figure out what to say? It’s easy to fallprey to building the networks before offering information that has substance and value.
  • 53. Tuesday, May 29, 12Does it make sense to build the numbers before you figure out what to say? It’s easy to fallprey to building the networks before offering information that has substance and value.
  • 54. ct Co nne ! s w ith uTuesday, May 29, 12All good steps in an effort to boost our networks and connect with a broad range of peoplewho matter to our schools. We’ve added our social bling everywhere: How many of us feature“follow us; become a fan, connect; etc” twitter & facebook buttons on our sites or in ouremail signatures?
  • 55. Connect with our school!Tuesday, May 29, 12We’ve created our channels and have begun to promote them - perhaps via email; on oursites. If you haven’t, consider doing this ASAP. How will people know it’s out there unlessyour start to share it.
  • 56. Tuesday, May 29, 12Big question is how do you engage your network as it grows? How often do you publish andwhat message do yup convey?
  • 57. What do you do when you get there?Tuesday, May 29, 12Big question is how do you engage your network as it grows? How often do you publish andwhat message do yup convey?
  • 58. Tuesday, May 29, 12But, really, the dirty little secret with social media success and keeping people plugged in andengaged is content. And that’s what today is all about... HOW to craft the content.
  • 59. Tuesday, May 29, 12You do this by creating & sharing compelling content that speaks to these fundamental needs. Your school enjoys a fanbase that, for lack of a better word, “consume” your narrative stream or long story. The object is to begin bringingapplying families into this stream. This requires that you give fans and families substance- not necessarily formality,but substance- events, stories, narratives, happenings and achievement on campus. Show the ways students aregrowing and learning- real and substantive. Engage your fans by sharing the school experience.
  • 60. Create, curate & share compelling content.Tuesday, May 29, 12You do this by creating & sharing compelling content that speaks to these fundamental needs. Your school enjoys a fanbase that, for lack of a better word, “consume” your narrative stream or long story. The object is to begin bringingapplying families into this stream. This requires that you give fans and families substance- not necessarily formality,but substance- events, stories, narratives, happenings and achievement on campus. Show the ways students aregrowing and learning- real and substantive. Engage your fans by sharing the school experience.
  • 61. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12How do we do this? I advocate that schools commit to a content library. One that isn’t asconcerned about polish, but a library that catalogs a form of content that offers a birds eyeview of what it’s like to “experience” your community.
  • 62. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12Something that you as an admission office can add to & draw from at key points in theadmission process to deepen your connection with prospective families. It can come in avariety of forms - blogs written by students, livestreaming events, student produced shows,videos filmed by kids, or blogs maintained by faculty.Which methods you use most is determined by which media you can produce most consistently withreasonable effort and quantity.
  • 63. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12Something that you as an admission office can add to & draw from at key points in theadmission process to deepen your connection with prospective families. It can come in avariety of forms - blogs written by students, livestreaming events, student produced shows,videos filmed by kids, or blogs maintained by faculty.Which methods you use most is determined by which media you can produce most consistently withreasonable effort and quantity.
  • 64. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12Something that you as an admission office can add to & draw from at key points in theadmission process to deepen your connection with prospective families. It can come in avariety of forms - blogs written by students, livestreaming events, student produced shows,videos filmed by kids, or blogs maintained by faculty.Which methods you use most is determined by which media you can produce most consistently withreasonable effort and quantity.
  • 65. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12Something that you as an admission office can add to & draw from at key points in theadmission process to deepen your connection with prospective families. It can come in avariety of forms - blogs written by students, livestreaming events, student produced shows,videos filmed by kids, or blogs maintained by faculty.Which methods you use most is determined by which media you can produce most consistently withreasonable effort and quantity.
  • 66. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12Something that you as an admission office can add to & draw from at key points in theadmission process to deepen your connection with prospective families. It can come in avariety of forms - blogs written by students, livestreaming events, student produced shows,videos filmed by kids, or blogs maintained by faculty.Which methods you use most is determined by which media you can produce most consistently withreasonable effort and quantity.
  • 67. Show rather than tell.Tuesday, May 29, 12I like to live by these simple words whenever we create content - show rather than tell.
  • 68. Show rather than tell. Photo credit: Northfield Mount Hermon School http://www.flickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/Tuesday, May 29, 12If you’re talking about your great art program. Show students drawing by the creek. Highlighttheir work on a regular basis.
  • 69. Show rather than tell. Photo credit: Vermont Academy http://www.flickr.com/photos/31278469@N04/3919640397Tuesday, May 29, 12If you’re excited about your school’s fall mountain day. Show students climbing to top.Interview them about the challenges of the climb and how the event impacts the schoolcommunity. Let them connect the dots and their share it with your online communities.
  • 70. Show rather than tell.Tuesday, May 29, 12We all talk about school spirit. Let your students capture it via short videos.
  • 71. Show rather than tell.Tuesday, May 29, 12We all talk about school spirit. Let your students capture it via short videos.
  • 72. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12It all comes back to building a library. Check out the content when you need it. Add to itthroughout the year; keep it current. Use it to show what’s happening on your campus.
  • 73. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12You don’t have to be a tech guru to produce content. Point is that I suspect that mosteveryone sitting in the room use social media in some form or fashion to journal daily lifeand stay connected with family, friends & organizations.
  • 74. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ Photo credit: tray http://www.flickr.com/photos/tapps/3989627494Tuesday, May 29, 12You don’t have to be a tech guru to produce content. Point is that I suspect that mosteveryone sitting in the room use social media in some form or fashion to journal daily lifeand stay connected with family, friends & organizations.
  • 75. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ Photo credit: tray http://www.flickr.com/photos/tapps/3989627494Tuesday, May 29, 12You don’t have to be a tech guru to produce content. Point is that I suspect that mosteveryone sitting in the room use social media in some form or fashion to journal daily lifeand stay connected with family, friends & organizations.
  • 76. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12Google+
  • 77. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12or the most obvious of all... facebook...
  • 78. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12or the most obvious of all... facebook...
  • 79. Tuesday, May 29, 12Pinterest is a pinboard-style social photo sharing website that allows users to create andmanage theme-based image collections such as events, interests, hobbies, and more. Userscan browse other pinboards for inspiration, re-pin images to their own collections and/orlike photos. http://en.wikipedia.org/wiki/Pinterest
  • 80. Tuesday, May 29, 12For January 2012 comScore reported the site had 11.7 million unique U.S. visitors, making itthe fastest site ever to break through the 10 million unique visitor mark.[18]comScorerecorded a unique users moving average growth of 85% from mid-January to mid-Februaryand a 17% growth from mid-February to mid-March.[37]
  • 81. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12It could come in the form of twitter...
  • 82. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12It could come in the form of twitter...
  • 83. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12It could come in the form of twitter...
  • 84. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12It could come in the form of twitter...
  • 85. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ Update iamgeTuesday, May 29, 12or the most obvious of all... facebook...
  • 86. Tuesday, May 29, 12For those of you who don’t know this is Chuck Will’s blog at Proctor. He’s a leading voice andthe institutional memory to a certain extent. He knows current student & parents, alums, youname it -they know him and he knows what the school stands for. His job is to capture thatin words and pictures 2-3 times a week.
  • 87. Tuesday, May 29, 12For those of you who don’t know this is Chuck Will’s blog at Proctor. He’s a leading voice andthe institutional memory to a certain extent. He knows current student & parents, alums, youname it -they know him and he knows what the school stands for. His job is to capture thatin words and pictures 2-3 times a week.
  • 88. Tuesday, May 29, 12For those of you who don’t know this is Chuck Will’s blog at Proctor. He’s a leading voice andthe institutional memory to a certain extent. He knows current student & parents, alums, youname it -they know him and he knows what the school stands for. His job is to capture thatin words and pictures 2-3 times a week.
  • 89. Tuesday, May 29, 12For those of you who don’t know this is Chuck Will’s blog at Proctor. He’s a leading voice andthe institutional memory to a certain extent. He knows current student & parents, alums, youname it -they know him and he knows what the school stands for. His job is to capture thatin words and pictures 2-3 times a week.
  • 90. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12When you think about it from an institutional perspective, you likely already have a wealth ofcontent capturing campus experiences. It’s a question of aggregating it and checking out thecontent from your ‘library’ when you need it.
  • 91. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12When you think about it from an institutional perspective, you likely already have a wealth ofcontent capturing campus experiences. It’s a question of aggregating it and checking out thecontent from your ‘library’ when you need it.
  • 92. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/Tuesday, May 29, 12When you think about it from an institutional perspective, you likely already have a wealth ofcontent capturing campus experiences. It’s a question of aggregating it and checking out thecontent from your ‘library’ when you need it.
  • 93. Tuesday, May 29, 12
  • 94. Tuesday, May 29, 12So that brings us to why we’re all here today... Finding the tools to create successful social media content. It’s anideal vehicle for driving your school’s narrative and the beauty of it is that it can come in a variety of forms. Here’sthe second dirty little secret... for it to work & succeed it needs to fit. Fit your talents, culture, workflow... which iswhy a blog offers an excellent content opportunity for schools. It can take many shapes- it can serve as a forumfor educational theory; it can become an ongoing photo essay; it could be a place for students to explore dailylife. There’s no 1 right way of doing it.
  • 95. Organizations that blog 16 to 20 times per month get more than 2x more traffic than those that blog fewer than 4x per monthTuesday, May 29, 12Source: HubSpot Whitepaper “An Intro to Business Blogging”
  • 96. Gould AcademyTuesday, May 29, 12
  • 97. Tuesday, May 29, 12Started in 2007: Your daily dose of daily life at Gould through the eyes of students andteachersDaily life at our small, New England Boarding school in Bethel, Maine
  • 98. Tuesday, May 29, 12Now creating content every day….
  • 99. Glog Notes Authentic student voice Trust: post without review content posted 7 days a week Compensation: digital cameras 70,000 views in 4 years 1,700 visits in the past two weeks (as of 12/6) Image credit: Gould AcademyTuesday, May 29, 12Avoid the obvious. give enough freedom to hang themselves
  • 100. Tuesday, May 29, 12Brentwood College School
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  • 102. Blog ingredients ✓Great content that engages readers ✓Leadership commitment ✓Promote the blog ✓Commit to consistency ✓Recruit contributors ✓Demonstrate expertiseTuesday, May 29, 12Regardless of the style of blog, there are certain key ingredients that successful blogsexhibit.
  • 103. http://www.youtube.com/watch?v=kpEcCjpbm5w&Tuesday, May 29, 12Do something unexpected. Create something for people to want to share.
  • 104. “Brian Rosenberg aka the President of Macalester College”Tuesday, May 29, 12I don’t know if it started out this way, but this is one of the most effective outreach piecesI’ve seen. It was done by the President of Macalester College. Self-deprecating humor,showcased his campus, told you a lot about the school and what the feeling about thecampus is like.
  • 105. “Brian Rosenberg aka the President of Macalester College”Tuesday, May 29, 12I don’t know if it started out this way, but this is one of the most effective outreach piecesI’ve seen. It was done by the President of Macalester College. Self-deprecating humor,showcased his campus, told you a lot about the school and what the feeling about thecampus is like.
  • 106. “I have received several hundred e-mail messages from alumni, parents, current and prospective students, as well as from other college presidents and from folks I simply cannot identify, and from countries including Pakistan, Japan, Spain, Singapore, and China—where one alumnus, from the class of 1950 no less, managed to circumvent the national blockage of YouTube and get the video directly from the colleges server. Amazing.” The Chronicle of Higher Education http://chronicle.com/article/What-I-Learned-From-YouTube/65141/Tuesday, May 29, 12
  • 107. “Yet positive responses to our annual-fund solicitations spiked after the videos appearance, reminding us that reputation, institutional pride, and general good will can have as significant an impact on development efforts as projects that are more deliberately focused on raising dollars—and are far more expensive. With this project, I have begun to learn about the nature and power of the social media that are reshaping the way we communicate with one another and should be reshaping the way organizations of all kinds communicate.” The Chronicle of Higher Education http://chronicle.com/article/What-I-Learned-From-YouTube/65141/Tuesday, May 29, 12
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  • 111. Mashup Walnut Hill School for the ArtsTuesday, May 29, 12What do families want when they first come to your site? Proctor does a really nice job ofweaving their content with that of their fans.
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  • 117. Who wears the toolbelt?Tuesday, May 29, 12
  • 118. Newspaper Admissions Alumni Director English Dept Math Dept Science DeptTuesday, May 29, 12Find folks to feed you stories about what’s happening on campus, but more importantly, thesub-stories that are happening within the walls. People want to see in between the lines,behind the curtains… give them a slice of what life is like as a member of your community.
  • 119. www.edsocialmedia.comTuesday, May 29, 12