Video forSchools     Justin Malvin     Founder, EdFwd     818.254.8472     justin@EdFwd.com
Video for Schools        Contents  Pro Video in 20 mins How Video Fits into aCommunications Strategy   Video Starter Kit
A-Roll• NO QUESTIONS!• Off Angle• Close up/ECU• No Talking
B-Roll• ½ to 1 hour of B-Roll per minute of video• Motion stills are impressive and can bail you out• Ken Burns effect (bi...
Music• Cut the music• Select “on action”  music• Non intrusive• Universal Themes• Drop Lyrics
Do NOTUse Cheesy Effects
Flip VideoAll A-Roll or all B-Roll
Students as Subjects• Don’t use a lot of  their free time• Rephrase several  times• Less message• Always call parents and ...
Video for Schools        Contents  Pro Video in 20 mins How Video Fits into aCommunications Strategy   Video Starter Kit
• Much more viral  than written material• High level of emotional  engagement• Very Rich• “The golden apple”
Non-Strategic Video• Instructional Vids for new Faculty/Staff• Online Lectures  – Podcasts  – RSS• Special Events and Alum...
Video for Schools        Contents  Pro Video in 20 mins How Video Fits into aCommunications Strategy   Video Starter Kit
Video Starter Kit• Camera• Audio Enhancement• Video Editing  Software
Camera• HD HDD, Flip, DSLR• Consumer vs. Professional• Accessories
Video Editing Software• Various types with  similar function• Skills/Time available  should match software  choice• More p...
Audio EnhancementAudiences will put up with rough video, but   most viewers can’t handle bad sound.
External Storage• Use exclusively for  project media storage• Minimum 7200 RPM• USB 2.0 or Fire Wire  (IEEE 1394, i)• Shou...
Accessory Software• Sound Editing  – More precise and versatile  – Faster• Compression Software  – Allows for various outp...
Video for Schools  A video component can increase the       effectiveness of virtually any communications strategy. Video ...
Justin Malvin  Founder, EdFwd    818.254.8472justin@EdFwd.com
Simple, Successful Video for Schools
Simple, Successful Video for Schools
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Simple, Successful Video for Schools

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Implementing video at your school doesn’t have to be expensive or time consuming. With the right tools and proper planning, Justin Malvin shows you how your school can successfully add video to its web site communication strategy. Presentation by @justinmalvin.

Published in: Education, Technology
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Simple, Successful Video for Schools

  1. 1. Video forSchools Justin Malvin Founder, EdFwd 818.254.8472 justin@EdFwd.com
  2. 2. Video for Schools Contents Pro Video in 20 mins How Video Fits into aCommunications Strategy Video Starter Kit
  3. 3. A-Roll• NO QUESTIONS!• Off Angle• Close up/ECU• No Talking
  4. 4. B-Roll• ½ to 1 hour of B-Roll per minute of video• Motion stills are impressive and can bail you out• Ken Burns effect (big dogs only)
  5. 5. Music• Cut the music• Select “on action” music• Non intrusive• Universal Themes• Drop Lyrics
  6. 6. Do NOTUse Cheesy Effects
  7. 7. Flip VideoAll A-Roll or all B-Roll
  8. 8. Students as Subjects• Don’t use a lot of their free time• Rephrase several times• Less message• Always call parents and ask about exposure
  9. 9. Video for Schools Contents Pro Video in 20 mins How Video Fits into aCommunications Strategy Video Starter Kit
  10. 10. • Much more viral than written material• High level of emotional engagement• Very Rich• “The golden apple”
  11. 11. Non-Strategic Video• Instructional Vids for new Faculty/Staff• Online Lectures – Podcasts – RSS• Special Events and Alumni Outreach
  12. 12. Video for Schools Contents Pro Video in 20 mins How Video Fits into aCommunications Strategy Video Starter Kit
  13. 13. Video Starter Kit• Camera• Audio Enhancement• Video Editing Software
  14. 14. Camera• HD HDD, Flip, DSLR• Consumer vs. Professional• Accessories
  15. 15. Video Editing Software• Various types with similar function• Skills/Time available should match software choice• More power = Less Automatic and less user friendly
  16. 16. Audio EnhancementAudiences will put up with rough video, but most viewers can’t handle bad sound.
  17. 17. External Storage• Use exclusively for project media storage• Minimum 7200 RPM• USB 2.0 or Fire Wire (IEEE 1394, i)• Should be portable
  18. 18. Accessory Software• Sound Editing – More precise and versatile – Faster• Compression Software – Allows for various output formats downstream – Cleaner downsizing• DVD Authoring Software
  19. 19. Video for Schools A video component can increase the effectiveness of virtually any communications strategy. Video can be rapidly implemented at the independentschool level with relative ease, and at very low cost.
  20. 20. Justin Malvin Founder, EdFwd 818.254.8472justin@EdFwd.com
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