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Social Media…  Your School and  You                         Presented by Jonathan Moser (jonmoser)                        ...
Why Does it Matter?Friday, January 13, 12
Friday, January 13, 12
Friday, January 13, 12
Why Use Social Media?      1. Share by word-of-         mouth      2. Control the message      3. Build relationships     ...
Who’s Into It?Friday, January 13, 12
• 700+ million users                                                            • 54% female                              ...
• 100+ million users                         • 52% female                         • Largest age groups:                   ...
• 48 hours of video                           uploaded every minute                         • 2nd largest search          ...
• 28% of us get                           directions on smart                           phones                         • O...
Friday, January 13, 12
Independent Schools      •    77%           have a Facebook page      •    51%           monitor social media sites      •...
Case Studies      • Wyoming Seminary      • Sewickley Academy      • Loomis-Chaffee SchoolFriday, January 13, 12
Friday, January 13, 12
Friday, January 13, 12
Friday, January 13, 12
Friday, January 13, 12
Social Media Policy      • Overview – use/history/importance/objectives      • Audience      • Tactics      • Platforms – ...
Social Media is not all-                             inclusive.             It is an extension of the           communicat...
Mobile and Social MediaFriday, January 13, 12
What about you and                your mobile device.Friday, January 13, 12
Business Insider, Inc.   Friday, January 13, 12
"The biggest change in devices will                          be beyond phones in what we call                         conn...
“Your mobile device will touch every                            part of your life: it will be your                        ...
Business Insider, Inc.   Friday, January 13, 12
Business Insider, Inc.                           “The mobile future of                         money, health, information ...
Business Insider, Inc.                         "I think the biggest (and                         most important) change   ...
Business Insider,Inc.Friday, January 13, 12
"The next few years of mobile will                      be very exciting. Well see a lotBusiness Insider,                 ...
Business Insider, Inc. Friday, January 13, 12
Business Insider, Inc.                         "Also, 5 years from now, I                         predict the general shap...
Business Insider, Inc. Friday, January 13, 12
"Smart phones give us [as                           developers] access to a                          whole new world of da...
Business Insider, Inc.   Friday, January 13, 12
"What Im particularly                           interested in is this                           shift from search to      ...
Business Insider, Inc.   Friday, January 13, 12
"The present of mobile                          represents the triumph                                of ubiquitousBusines...
Business Insider, Inc. Friday, January 13, 12
"Our mobile device willBusiness Insider, Inc.                              be our primary                          compute...
Business Insider, Inc.   Friday, January 13, 12
Business Insider, Inc.   Friday, January 13, 12
Business Insider, Inc.   Friday, January 13, 12
"We fundamentally believe                          that location will becomeBusiness Insider, Inc.                        ...
Business Insider, Inc.   Friday, January 13, 12
"Mobile will become the                          convergence of anything                          that requires an externa...
Business Insider, Inc.      Friday, January 13, 12
Business Insider, Inc.                          "The term mobile will                         become an anachronism.      ...
Business Insider, Inc.   Friday, January 13, 12
Business Insider, Inc.                         "Near Field Communication                             (NFC) will open the  ...
Friday, January 13, 12
Friday, January 13, 12
Friday, January 13, 12
Friday, January 13, 12
Friday, January 13, 12
Tips for Your QR CodeReference : http://mashable.com/2011/08/02/qr-code-mistakes/Friday, January 13, 12
Tip #1 – Always test                   your QR codeFriday, January 13, 12
Tip #2 – Make sure you have aFriday, January 13, 12
Tip# 3: Make sure you            have enough value.Friday, January 13, 12
http://kimtag.com/s/personal_qr_code            WhereFriday, January 13, 12
More option for QR                        codes             o Campus Tours (Scan QR Codes on              Buildings)      ...
QR Codes in the                           Classroom      •     Link to resources on class handouts      •     Mobile assig...
Friday, January 13, 12
ALUMNI EFFORTS – with socialFriday, January 13, 12
Alumni EffortsFriday, January 13, 12
Alumni EffortsFriday, January 13, 12
Alumni EffortsFriday, January 13, 12
Alumni Efforts                                • Facebook page                                • Plus new groups for        ...
Alumni EffortsFriday, January 13, 12
Alumni EffortsFriday, January 13, 12
Alumni EffortsFriday, January 13, 12
Alumni EffortsFriday, January 13, 12
Fund-RaisingFriday, January 13, 12
FundraisingFriday, January 13, 12
FundraisingFriday, January 13, 12
FundraisingFriday, January 13, 12
Fundraising          “Social media is really more about reaching out to            meet your constituents where they are, ...
Friday, January 13, 12
Other UsageFriday, January 13, 12
Friday, January 13, 12
Friday, January 13, 12
Friday, January 13, 12
TwitterFriday, January 13, 12
TwitterFriday, January 13, 12
PUSHING THEFriday, January 13, 12
Pushing the EnvelopeFriday, January 13, 12
Pushing the EnvelopeFriday, January 13, 12
Pushing the EnvelopeFriday, January 13, 12
Pushing the EnvelopeFriday, January 13, 12
Pushing the EnvelopeFriday, January 13, 12
Pushing the EnvelopeFriday, January 13, 12
Pushing the EnvelopeFriday, January 13, 12
We’ll explore…      •    How do I plan my work?      •    What do I share & when?      •    How do I respond?      •    Ho...
How Do I Plan My Work?Friday, January 13, 12
Ask Questions…      • Where is my call to action?      • What is my pathway to that call to action?      • Whom am I tryin...
Forming a PlanFriday, January 13, 12
Friday, January 13, 12
Website Meets SocialFriday, January 13, 12
Website Meets Social                       MediaFriday, January 13, 12
Website Meets Social                       MediaFriday, January 13, 12
Website Meets Social                     MediaFriday, January 13, 12
“It’s what happens after           the like that matters.”                                 -Carie Lewis                   ...
What do I Share and                               When?Friday, January 13, 12
Qu                            sa tion           es                      r                            tio                Co...
ne                                            ws                                               -f oc                      ...
Friday, January 13, 12
Friday, January 13, 12
Choices…Choices                     Automation                  Authenticity      • Saves you time                    • Fe...
You must be relevant,                   interesting, Concise,       responsive, and provide value to                      ...
How Do I Respond?Friday, January 13, 12
It’s not a gripe. It’s feedback.                                 - Tim McDonough                         former Admission ...
Friday, January 13, 12
Friday, January 13, 12
Friday, January 13, 12
How Do I Stay Sane?Friday, January 13, 12
You Can Do It      •    Delegate      •    Collaborate      •    Automate      •    DifferentiateFriday, January 13, 12
Friday, January 13, 12
“You may not have time for             social media but social media           has time for your organization.”Friday, Jan...
Questions?Friday, January 13, 12
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Jon Moser edSocialMedia Presentation at Loomis

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In an edSocialMedia Bootcamp, Jon Moser gave the opening presentation. His topic: Facebook, Twitter, and more are changing how schools market and educators connect. Find out the latest on the social media movement in this fast-paced discussion by Finalsite President and founder Jon Moser.

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Transcript of "Jon Moser edSocialMedia Presentation at Loomis"

  1. 1. Social Media… Your School and You Presented by Jonathan Moser (jonmoser) Hashtags: #edsocialmedia #finalsiteFriday, January 13, 12
  2. 2. Why Does it Matter?Friday, January 13, 12
  3. 3. Friday, January 13, 12
  4. 4. Friday, January 13, 12
  5. 5. Why Use Social Media? 1. Share by word-of- mouth 2. Control the message 3. Build relationships 4. See who’s attending 5. Spy on competitionFriday, January 13, 12
  6. 6. Who’s Into It?Friday, January 13, 12
  7. 7. • 700+ million users • 54% female • Largest age groups: 18-29 (29%) 26-34 (23%) 35-44 (18%) Inside Facebook, June 2011 – http://bit.ly/lvsGzf ; Pew Internet, June 2011, http://bit.ly/jNA6PBFriday, January 13, 12
  8. 8. • 100+ million users • 52% female • Largest age groups: 26-34 (30%) 35-44 (27%) 45-54 (17%) • Only 4% of teens!Friday, January 13, 12
  9. 9. • 48 hours of video uploaded every minute • 2nd largest search engine in world • 3 billion views a dayFriday, January 13, 12
  10. 10. • 28% of us get directions on smart phones • Only 8% use foursquare or similar services • Growing? Who knows? • Facebook recently downgraded FB PlacesFriday, January 13, 12
  11. 11. Friday, January 13, 12
  12. 12. Independent Schools • 77% have a Facebook page • 51% monitor social media sites • 43% have a Twitter account • 34% blog • 26% use YouTube --CASE/LipmanHearne July 2010Friday, January 13, 12
  13. 13. Case Studies • Wyoming Seminary • Sewickley Academy • Loomis-Chaffee SchoolFriday, January 13, 12
  14. 14. Friday, January 13, 12
  15. 15. Friday, January 13, 12
  16. 16. Friday, January 13, 12
  17. 17. Friday, January 13, 12
  18. 18. Social Media Policy • Overview – use/history/importance/objectives • Audience • Tactics • Platforms – overview/existing accts/future accts/ audience/strategies • Measurement • Conclusion • Appendix – Head of School using social mediaFriday, January 13, 12
  19. 19. Social Media is not all- inclusive. It is an extension of the communications efforts of the school. It is anFriday, January 13, 12
  20. 20. Mobile and Social MediaFriday, January 13, 12
  21. 21. What about you and your mobile device.Friday, January 13, 12
  22. 22. Business Insider, Inc. Friday, January 13, 12
  23. 23. "The biggest change in devices will be beyond phones in what we call connected devices – from tablets toBusiness Insider, Inc. wirelessly-connected machines of all kinds, like medical monitors, cameras, smart meters, and vehicles. It’s projected there will be over 2 billion of these connected devices worldwide by 2020.” Friday, January 13, 12
  24. 24. “Your mobile device will touch every part of your life: it will be your wallet, your identity, your car keys,Business Insider, Inc. house keys, communication, social life and far more. All of these technologies already exist, but they will become more pervasive and engrained in everyday society in just a few short years.” Friday, January 13, 12
  25. 25. Business Insider, Inc. Friday, January 13, 12
  26. 26. Business Insider, Inc. “The mobile future of money, health, information gathering will come from brands that we have yet to discover (or create).” Friday, January 13, 12
  27. 27. Business Insider, Inc. "I think the biggest (and most important) change coming to mobile technology is in mobile payment systems…” Friday, January 13, 12
  28. 28. Business Insider,Inc.Friday, January 13, 12
  29. 29. "The next few years of mobile will be very exciting. Well see a lotBusiness Insider, less Hey phone, let me ask you a question and a lot more Hello from your phone! I found something awesome nearby you should know about.”Inc.Friday, January 13, 12
  30. 30. Business Insider, Inc. Friday, January 13, 12
  31. 31. Business Insider, Inc. "Also, 5 years from now, I predict the general shape and UI of most phones will still be a lot like the current iPhone.” Friday, January 13, 12
  32. 32. Business Insider, Inc. Friday, January 13, 12
  33. 33. "Smart phones give us [as developers] access to a whole new world of data.Business Insider, Inc. Never before have we known where you are, what youre enjoying, how fast youre moving, or where youre headed. This is kicking off a huge wave of location driven applications.” Friday, January 13, 12
  34. 34. Business Insider, Inc. Friday, January 13, 12
  35. 35. "What Im particularly interested in is this shift from search to discovery that is happening. Instead of telling the phone exactly what we areBusiness Insider, Inc. looking for (Bobs Donuts), you can now simply launch the device and see good things around you, see where your friends have been nearby and what theyve been eating.” Friday, January 13, 12
  36. 36. Business Insider, Inc. Friday, January 13, 12
  37. 37. "The present of mobile represents the triumph of ubiquitousBusiness Insider, Inc. computing. What we call smartphones are only incidentally phones -- theyre more accurately described as cloud- connected computers, available at the ready.” Friday, January 13, 12
  38. 38. Business Insider, Inc. Friday, January 13, 12
  39. 39. "Our mobile device willBusiness Insider, Inc. be our primary computer and we will be able to use it to take over and control other devices like TVs, car dash, tablets, thermostats, etc.” Friday, January 13, 12
  40. 40. Business Insider, Inc. Friday, January 13, 12
  41. 41. Business Insider, Inc. Friday, January 13, 12
  42. 42. Business Insider, Inc. Friday, January 13, 12
  43. 43. "We fundamentally believe that location will becomeBusiness Insider, Inc. an integral part of all mobile experiences and that location usage data will revolutionize our understanding of human behavior…. Friday, January 13, 12
  44. 44. Business Insider, Inc. Friday, January 13, 12
  45. 45. "Mobile will become the convergence of anything that requires an external connection for us. Social, commerce, entertainment,Business Insider, Inc. and more. It becomes an extension of your mind -- and the ability to interact with the device without even looking at it will be the key focus of a lot of hardware innovations.” Friday, January 13, 12
  46. 46. Business Insider, Inc. Friday, January 13, 12
  47. 47. Business Insider, Inc. "The term mobile will become an anachronism. Remember desktop computing? All computing will be considered mobile.” Friday, January 13, 12
  48. 48. Business Insider, Inc. Friday, January 13, 12
  49. 49. Business Insider, Inc. "Near Field Communication (NFC) will open the floodgates for profound changes in the way we use our mobile devices.” Friday, January 13, 12
  50. 50. Friday, January 13, 12
  51. 51. Friday, January 13, 12
  52. 52. Friday, January 13, 12
  53. 53. Friday, January 13, 12
  54. 54. Friday, January 13, 12
  55. 55. Tips for Your QR CodeReference : http://mashable.com/2011/08/02/qr-code-mistakes/Friday, January 13, 12
  56. 56. Tip #1 – Always test your QR codeFriday, January 13, 12
  57. 57. Tip #2 – Make sure you have aFriday, January 13, 12
  58. 58. Tip# 3: Make sure you have enough value.Friday, January 13, 12
  59. 59. http://kimtag.com/s/personal_qr_code WhereFriday, January 13, 12
  60. 60. More option for QR codes o Campus Tours (Scan QR Codes on Buildings) o Alumni Reunions Sign-ups o Online Giving links for Postcards or Posters o Add QR Codes to your Business Cards o Quick Call o Link to Videos o Link to Social MediaFriday, January 13, 12
  61. 61. QR Codes in the Classroom • Link to resources on class handouts • Mobile assignment reminders when they leave or enter the classroom • Study cards with QR code answers on the back • Self guided tours • Link to school news and the teacher’s newsletter/ blog • Link to surveys and quizzes • Add vCard to the teacher’s business card • Link to videosFriday, January 13, 12
  62. 62. Friday, January 13, 12
  63. 63. ALUMNI EFFORTS – with socialFriday, January 13, 12
  64. 64. Alumni EffortsFriday, January 13, 12
  65. 65. Alumni EffortsFriday, January 13, 12
  66. 66. Alumni EffortsFriday, January 13, 12
  67. 67. Alumni Efforts • Facebook page • Plus new groups for individual classes, interests (Football Alumni) – to target fund-raising messages • Collecting class notes via Facebook messagesFriday, January 13, 12
  68. 68. Alumni EffortsFriday, January 13, 12
  69. 69. Alumni EffortsFriday, January 13, 12
  70. 70. Alumni EffortsFriday, January 13, 12
  71. 71. Alumni EffortsFriday, January 13, 12
  72. 72. Fund-RaisingFriday, January 13, 12
  73. 73. FundraisingFriday, January 13, 12
  74. 74. FundraisingFriday, January 13, 12
  75. 75. FundraisingFriday, January 13, 12
  76. 76. Fundraising “Social media is really more about reaching out to meet your constituents where they are, having them interact with your brand, which indirectly affects your fundraising efforts.”Friday, January 13, 12
  77. 77. Friday, January 13, 12
  78. 78. Other UsageFriday, January 13, 12
  79. 79. Friday, January 13, 12
  80. 80. Friday, January 13, 12
  81. 81. Friday, January 13, 12
  82. 82. TwitterFriday, January 13, 12
  83. 83. TwitterFriday, January 13, 12
  84. 84. PUSHING THEFriday, January 13, 12
  85. 85. Pushing the EnvelopeFriday, January 13, 12
  86. 86. Pushing the EnvelopeFriday, January 13, 12
  87. 87. Pushing the EnvelopeFriday, January 13, 12
  88. 88. Pushing the EnvelopeFriday, January 13, 12
  89. 89. Pushing the EnvelopeFriday, January 13, 12
  90. 90. Pushing the EnvelopeFriday, January 13, 12
  91. 91. Pushing the EnvelopeFriday, January 13, 12
  92. 92. We’ll explore… • How do I plan my work? • What do I share & when? • How do I respond? • How do I stay sane?Friday, January 13, 12
  93. 93. How Do I Plan My Work?Friday, January 13, 12
  94. 94. Ask Questions… • Where is my call to action? • What is my pathway to that call to action? • Whom am I trying to influence to act?Friday, January 13, 12
  95. 95. Forming a PlanFriday, January 13, 12
  96. 96. Friday, January 13, 12
  97. 97. Website Meets SocialFriday, January 13, 12
  98. 98. Website Meets Social MediaFriday, January 13, 12
  99. 99. Website Meets Social MediaFriday, January 13, 12
  100. 100. Website Meets Social MediaFriday, January 13, 12
  101. 101. “It’s what happens after the like that matters.” -Carie Lewis Director of Emerging MediaFriday, January 13, 12
  102. 102. What do I Share and When?Friday, January 13, 12
  103. 103. Qu sa tion es r tio Conve ns Po lls As kf or Fe a nd e db os ac ot k Ph e o vidFriday, January 13, 12
  104. 104. ne ws -f oc us ed e rt ap e t ick listen for concerns lin n ke ver a tio yth ers ing nv co ta noFriday, January 13, 12
  105. 105. Friday, January 13, 12
  106. 106. Friday, January 13, 12
  107. 107. Choices…Choices Automation Authenticity • Saves you time • Feel more “in the • Great for one person moment” shop • Less canned • Be proactive • React to real events • Plan a campaign Solution: Blend the two!Friday, January 13, 12
  108. 108. You must be relevant, interesting, Concise, responsive, and provide value to your fans.Friday, January 13, 12
  109. 109. How Do I Respond?Friday, January 13, 12
  110. 110. It’s not a gripe. It’s feedback. - Tim McDonough former Admission DirectorFriday, January 13, 12
  111. 111. Friday, January 13, 12
  112. 112. Friday, January 13, 12
  113. 113. Friday, January 13, 12
  114. 114. How Do I Stay Sane?Friday, January 13, 12
  115. 115. You Can Do It • Delegate • Collaborate • Automate • DifferentiateFriday, January 13, 12
  116. 116. Friday, January 13, 12
  117. 117. “You may not have time for social media but social media has time for your organization.”Friday, January 13, 12
  118. 118. Questions?Friday, January 13, 12

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