How to position your social content

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Peter Baron (@peterdbaron) presented timely tips on how to position your social media content to generate more views and interaction.

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How to position your social content

  1. 1. How to position your social content!Thursday, March 15, 2012
  2. 2. www.edsocialmedia.com www.admissionsquest.comThursday, March 15, 2012
  3. 3. Edge rankThursday, March 15, 2012
  4. 4. 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineThursday, March 15, 2012
  5. 5. Thursday, March 15, 2012
  6. 6. Thursday, March 15, 2012
  7. 7. Thursday, March 15, 2012
  8. 8. Thursday, March 15, 2012
  9. 9. Thursday, March 15, 2012
  10. 10. 10Thursday, March 15, 2012
  11. 11. Create, curate & share compelling content.Thursday, March 15, 2012
  12. 12. 3 Affinity Weight Time Decay Edge RankThursday, March 15, 2012
  13. 13. Affinity Affinity is the user’s relationship with the item’s creator. The more a person comments, likes, or interacts with your posts, then the more likely your update will show up in their News Feed. The more a person’s friends comment, like or interact with your posts, then the more likely your update will show up in that person’s News Feed. http://www.6smarketing.com/facebook-edgerank-algorithm/Thursday, March 15, 2012
  14. 14. So how do you increase your affinity with people when you function as a page?Thursday, March 15, 2012
  15. 15. Use Facebook as your pageThursday, March 15, 2012
  16. 16. Tag people in your postsThursday, March 15, 2012
  17. 17. Create an albumThursday, March 15, 2012
  18. 18. Ask for a one-word answerThursday, March 15, 2012
  19. 19. Ask for feedbackThursday, March 15, 2012
  20. 20. Conduct a pollThursday, March 15, 2012
  21. 21. Interact directly with fansThursday, March 15, 2012
  22. 22. 3 Comment Like ShareThursday, March 15, 2012
  23. 23. Ask for feedbackThursday, March 15, 2012
  24. 24. Ask for feedbackThursday, March 15, 2012
  25. 25. Share a statusThursday, March 15, 2012
  26. 26. Share a statusThursday, March 15, 2012
  27. 27. Share a status Modify the title Change the captionThursday, March 15, 2012
  28. 28. Weight Weight combines what type of object and what type of interactions it’s receiving. Videos, photos, and links are generally considered to have the highest weight. General text updates (with no videos, photos or links) carry the lowest weight. http://www.6smarketing.com/facebook-edgerank-algorithm/Thursday, March 15, 2012
  29. 29. 3 Videos Photos LinksThursday, March 15, 2012
  30. 30. Video rulesThursday, March 15, 2012
  31. 31. Acknowledge students!Thursday, March 15, 2012
  32. 32. Tag & share slices of lifeThursday, March 15, 2012
  33. 33. Time Decay The last variable is Time Decay: as an object gets older, the lower value the post carries. Facebook is concerned with the relevancy of status updates in relation to the amount of time that has passed. Fresh & frequent content are heavy players in whether your message is being seen. http://www.6smarketing.com/facebook-edgerank-algorithm/Thursday, March 15, 2012
  34. 34. Posting frequency 3 Times per day Hours of “half-life” Different times of day http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/Thursday, March 15, 2012
  35. 35. “The days of “schedule-and-go” social media are over.” http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes- Affect-You-higher-education-marketing.pdfThursday, March 15, 2012
  36. 36. Edge rank Reconsider how you postThursday, March 15, 2012
  37. 37. Edge rank Schools to research Proctor Academy The Hun School Northfield Mount Hermon School www.facebook.com/ www.facebook.com/hunschool www.facebook.com/nmhschool proctoracademy The Webb Schools www.facebook.com/ TheWebbSchoolsThursday, March 15, 2012
  38. 38. Thursday, March 15, 2012
  39. 39. Have you reserved your channel? http://www.youtube.com/user/MySchoolThursday, March 15, 2012
  40. 40. Thursday, March 15, 2012
  41. 41. 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every dayThursday, March 15, 2012
  42. 42. Over 3 billion videos are viewed a dayThursday, March 15, 2012
  43. 43. 800M unique users visit YouTube each monthThursday, March 15, 2012
  44. 44. The second biggest search engine in the worldThursday, March 15, 2012
  45. 45. Prime opportunity for schools to be seen! (the competition’s pretty light...)Thursday, March 15, 2012
  46. 46. Pro Tip: Take 5 minutes to optimize your video’sThursday, March 15, 2012
  47. 47. https://ads.youtube.com/keyword_toolThursday, March 15, 2012
  48. 48. Pro Tip: Don’t forget to link back to your site!Thursday, March 15, 2012
  49. 49. Pro Tip: Linking from your site helps as well!Thursday, March 15, 2012
  50. 50. Thursday, March 15, 2012
  51. 51. Pro Tip: Annotations rock!Thursday, March 15, 2012
  52. 52. Schools on Youtube The Webb School (TN) Ridley College The Webb Schools (CA)Thursday, March 15, 2012
  53. 53. Thursday, March 15, 2012
  54. 54. Mine your database for (alums, parents, etc.) for followers.Thursday, March 15, 2012
  55. 55. Engage your followers.Thursday, March 15, 2012
  56. 56. Use #hashtags to brand your tweets and join conversations.Thursday, March 15, 2012
  57. 57. Consider embedding your tweets through your siteThursday, March 15, 2012
  58. 58. An active twitter account sends signals to search engines.Thursday, March 15, 2012
  59. 59. Avoid auto tweet your Facebook updates & vice versa.Thursday, March 15, 2012
  60. 60. Take the time to author unique status updates on each platform - they have different audiences.Thursday, March 15, 2012
  61. 61. PROFILE Include a conversational description about your school.Thursday, March 15, 2012
  62. 62. PROFILE Change your profile photo to something recognizable (at the very least, remove the egg!).Thursday, March 15, 2012
  63. 63. PROFILE Include your school’s official #hashtags in the description.Thursday, March 15, 2012
  64. 64. PROFILE Link back to the page on your site that you want people to see!! It doesn’t have to just be the home page.Thursday, March 15, 2012
  65. 65. Search Landscape Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, March 15, 2012
  66. 66. On ly if y ou’re o gge d int lo go ogle prod ucts. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, March 15, 2012
  67. 67. On ly if y ou’re o gge d int lo go ogle prod ucts. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, March 15, 2012
  68. 68. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, March 15, 2012
  69. 69. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, March 15, 2012
  70. 70. Circles badge: https://developers.google.com/+/plugins/ badge/configThursday, March 15, 2012
  71. 71. Thursday, March 15, 2012
  72. 72. Thursday, March 15, 2012
  73. 73. +1 badge: http://www.google.com/webmasters/+1/ button/Thursday, March 15, 2012
  74. 74. So why do I Care?Thursday, March 15, 2012
  75. 75. http://www.seomoz.org/blog/why-every-marketer-now-needs-a- google-strategyThursday, March 15, 2012
  76. 76. Thursday, March 15, 2012
  77. 77. Thursday, March 15, 2012
  78. 78. Thursday, March 15, 2012
  79. 79. Anchor text Anchor text Anchor textThursday, March 15, 2012
  80. 80. Thursday, March 15, 2012
  81. 81. Thursday, March 15, 2012
  82. 82. Thursday, March 15, 2012
  83. 83. Schools on Google+ Stoneleigh-Burnham Concord Academy School Eaglebrook School The Loomis Chaffee SchoolThursday, March 15, 2012
  84. 84. Why is a headline important? Tests have shown that you can increase your conversion rate on a website or a link by 73% by the use of a compelling headline. http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/Thursday, March 15, 2012
  85. 85. Why is a headline important? 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it determines the effectiveness of the entire piece. http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/Thursday, March 15, 2012
  86. 86. Why is a headline important? Another test revealed that a good headline performed 259% better than the worst headline. http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/Thursday, March 15, 2012
  87. 87. 1. Give your readers a secret weapon How to instantly receive desires, wants and “needs.” How can you connect this to your school? (i.e. health, fitness, looks, money, lifestyle, relationships)Thursday, March 15, 2012
  88. 88. Sculpt your body in just minutes a day!Thursday, March 15, 2012
  89. 89. 2. Predict the future; examine the past Analyze current trends and estimate what will happen next OR re-evaluate the past. (i.e. Trends, fads, innovations, game-changers)Thursday, March 15, 2012
  90. 90. 3. Write in riddles, rhymes and rhythms Alliterate, illustrate and repeat Shops: "Coffee Corner", "Sushi Station", "Best Buy", "Circuit City", "Caribou Coffee". Expressions: "busy as a bee", "dead as a doornail", "good as gold", "right as rain", etc… (from wikipedia)Thursday, March 15, 2012
  91. 91. Snoring snoozers...Thursday, March 15, 2012
  92. 92. 4. Organize in Numbers Give your readers a tangible marker 5 ways to rekindle relationships with classmates 10 ways school has changed in 2012 50+ donors who have given this yearThursday, March 15, 2012
  93. 93. 5 Reasons….Thursday, March 15, 2012
  94. 94. 5 Ways….Thursday, March 15, 2012
  95. 95. 5. Begin with “How-to” Research shows that titles beginning with “How to” resonate stronger with people (i.e. “How to,” “How you,” or “How I”)Thursday, March 15, 2012
  96. 96. How to estimate...Thursday, March 15, 2012
  97. 97. Always remember the 4 effective Cs 1. Be correct 2. Be clear and concise Be cryptic if you can have a subhead (tease) 3. Be clever 4. Be compatibleThursday, March 15, 2012
  98. 98. www.edsocialmedia.com Madeline  Senkosky,  Community  Manager Madeline@edsocialmedia.com 603-­‐502-­‐2336 www.edSocialMedia.com @madelinesen  //  @edsocialmediaThursday, March 15, 2012

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