How to position your social content

How to position your social content!Thursday, March 15, 2012

www.edsocialmedia.com www.admissionsquest.comThursday, March 15, 2012

Edge rankThursday, March 15, 2012

900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timelineThursday, March 15, 2012

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10Thursday, March 15, 2012

Create, curate & share compelling content.Thursday, March 15, 2012

3 Afﬁnity Weight Time Decay Edge RankThursday, March 15, 2012

Afﬁnity Afﬁnity is the user’s relationship with the item’s creator. The more a person comments, likes, or interacts with your posts, then the more likely your update will show up in their News Feed. The more a person’s friends comment, like or interact with your posts, then the more likely your update will show up in that person’s News Feed. http://www.6smarketing.com/facebook-edgerank-algorithm/Thursday, March 15, 2012

So how do you increase your afﬁnity with people when you function as a page?Thursday, March 15, 2012

Use Facebook as your pageThursday, March 15, 2012

Tag people in your postsThursday, March 15, 2012

Create an albumThursday, March 15, 2012

Ask for a one-word answerThursday, March 15, 2012

Ask for feedbackThursday, March 15, 2012

Conduct a pollThursday, March 15, 2012

Interact directly with fansThursday, March 15, 2012

3 Comment Like ShareThursday, March 15, 2012

Ask for feedbackThursday, March 15, 2012

Share a statusThursday, March 15, 2012

Share a status Modify the title Change the captionThursday, March 15, 2012

Weight Weight combines what type of object and what type of interactions it’s receiving. Videos, photos, and links are generally considered to have the highest weight. General text updates (with no videos, photos or links) carry the lowest weight. http://www.6smarketing.com/facebook-edgerank-algorithm/Thursday, March 15, 2012

3 Videos Photos LinksThursday, March 15, 2012

Video rulesThursday, March 15, 2012

Acknowledge students!Thursday, March 15, 2012

Tag & share slices of lifeThursday, March 15, 2012

Time Decay The last variable is Time Decay: as an object gets older, the lower value the post carries. Facebook is concerned with the relevancy of status updates in relation to the amount of time that has passed. Fresh & frequent content are heavy players in whether your message is being seen. http://www.6smarketing.com/facebook-edgerank-algorithm/Thursday, March 15, 2012

Posting frequency 3 Times per day Hours of “half-life” Different times of day http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/Thursday, March 15, 2012

“The days of “schedule-and-go” social media are over.” http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes- Affect-You-higher-education-marketing.pdfThursday, March 15, 2012

Edge rank Reconsider how you postThursday, March 15, 2012

Edge rank Schools to research Proctor Academy The Hun School Northﬁeld Mount Hermon School www.facebook.com/ www.facebook.com/hunschool www.facebook.com/nmhschool proctoracademy The Webb Schools www.facebook.com/ TheWebbSchoolsThursday, March 15, 2012

Have you reserved your channel? http://www.youtube.com/user/MySchoolThursday, March 15, 2012

48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every dayThursday, March 15, 2012

Over 3 billion videos are viewed a dayThursday, March 15, 2012

800M unique users visit YouTube each monthThursday, March 15, 2012

The second biggest search engine in the worldThursday, March 15, 2012

Prime opportunity for schools to be seen! (the competition’s pretty light...)Thursday, March 15, 2012

Pro Tip: Take 5 minutes to optimize your video’sThursday, March 15, 2012

https://ads.youtube.com/keyword_toolThursday, March 15, 2012

Pro Tip: Don’t forget to link back to your site!Thursday, March 15, 2012

Pro Tip: Linking from your site helps as well!Thursday, March 15, 2012

Pro Tip: Annotations rock!Thursday, March 15, 2012

Schools on Youtube The Webb School (TN) Ridley College The Webb Schools (CA)Thursday, March 15, 2012

Mine your database for (alums, parents, etc.) for followers.Thursday, March 15, 2012

Engage your followers.Thursday, March 15, 2012

Use #hashtags to brand your tweets and join conversations.Thursday, March 15, 2012

Consider embedding your tweets through your siteThursday, March 15, 2012

An active twitter account sends signals to search engines.Thursday, March 15, 2012

Avoid auto tweet your Facebook updates & vice versa.Thursday, March 15, 2012

Take the time to author unique status updates on each platform - they have different audiences.Thursday, March 15, 2012

PROFILE Include a conversational description about your school.Thursday, March 15, 2012

PROFILE Change your proﬁle photo to something recognizable (at the very least, remove the egg!).Thursday, March 15, 2012

PROFILE Include your school’s official #hashtags in the description.Thursday, March 15, 2012

PROFILE Link back to the page on your site that you want people to see!! It doesn’t have to just be the home page.Thursday, March 15, 2012

Search Landscape Photo credit: http://www.ﬂickr.com/photos/gerlos/3119891607/sizes/l/Thursday, March 15, 2012

On ly if y ou’re o gge d int lo go ogle prod ucts. Photo credit: http://www.ﬂickr.com/photos/gerlos/3119891607/sizes/l/Thursday, March 15, 2012

Photo credit: http://www.ﬂickr.com/photos/gerlos/3119891607/sizes/l/Thursday, March 15, 2012

Circles badge: https://developers.google.com/+/plugins/ badge/conﬁgThursday, March 15, 2012

+1 badge: http://www.google.com/webmasters/+1/ button/Thursday, March 15, 2012

So why do I Care?Thursday, March 15, 2012

http://www.seomoz.org/blog/why-every-marketer-now-needs-a- google-strategyThursday, March 15, 2012

Anchor text Anchor text Anchor textThursday, March 15, 2012

Schools on Google+ Stoneleigh-Burnham Concord Academy School Eaglebrook School The Loomis Chaffee SchoolThursday, March 15, 2012

Why is a headline important? Tests have shown that you can increase your conversion rate on a website or a link by 73% by the use of a compelling headline. http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/Thursday, March 15, 2012

Why is a headline important? 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it determines the effectiveness of the entire piece. http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/Thursday, March 15, 2012

Why is a headline important? Another test revealed that a good headline performed 259% better than the worst headline. http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/Thursday, March 15, 2012

1. Give your readers a secret weapon How to instantly receive desires, wants and “needs.” How can you connect this to your school? (i.e. health, ﬁtness, looks, money, lifestyle, relationships)Thursday, March 15, 2012

Sculpt your body in just minutes a day!Thursday, March 15, 2012

2. Predict the future; examine the past Analyze current trends and estimate what will happen next OR re-evaluate the past. (i.e. Trends, fads, innovations, game-changers)Thursday, March 15, 2012

3. Write in riddles, rhymes and rhythms Alliterate, illustrate and repeat Shops: "Coffee Corner", "Sushi Station", "Best Buy", "Circuit City", "Caribou Coffee". Expressions: "busy as a bee", "dead as a doornail", "good as gold", "right as rain", etc… (from wikipedia)Thursday, March 15, 2012

Snoring snoozers...Thursday, March 15, 2012

4. Organize in Numbers Give your readers a tangible marker 5 ways to rekindle relationships with classmates 10 ways school has changed in 2012 50+ donors who have given this yearThursday, March 15, 2012

5 Reasons….Thursday, March 15, 2012

5 Ways….Thursday, March 15, 2012

5. Begin with “How-to” Research shows that titles beginning with “How to” resonate stronger with people (i.e. “How to,” “How you,” or “How I”)Thursday, March 15, 2012

How to estimate...Thursday, March 15, 2012

Always remember the 4 effective Cs 1. Be correct 2. Be clear and concise Be cryptic if you can have a subhead (tease) 3. Be clever 4. Be compatibleThursday, March 15, 2012

www.edsocialmedia.com Madeline Senkosky, Community Manager Madeline@edsocialmedia.com 603-‐502-‐2336 www.edSocialMedia.com @madelinesen // @edsocialmediaThursday, March 15, 2012

How to position your social content

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