How to Position Your Social Content

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Are you producing great content but not seeing the most desirable results (comments, likes and shares) on your social channels? Explore concrete steps that will propel your interaction rate and better …

Are you producing great content but not seeing the most desirable results (comments, likes and shares) on your social channels? Explore concrete steps that will propel your interaction rate and better optimize your efforts on Facebook, YouTube, & Twitter. The session will wrap up with a detailed primer on Google+.

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  • 1. How to position your social content!Thursday, December 1, 11
  • 2. www.edsocialmedia.com www.admissionsquest.comThursday, December 1, 11
  • 3. Edge rankThursday, December 1, 11
  • 4. Edge rank 3Thursday, December 1, 11
  • 5. Edge rank 3 AffinityThursday, December 1, 11
  • 6. Edge rank 3 Affinity WeightThursday, December 1, 11
  • 7. Edge rank 3 Affinity Weight Time DecayThursday, December 1, 11
  • 8. Edge rank Affinity “Affinity is the value Facebook assigns to an object’s creator relative to other Facebook users. In plain English, the more a person comments, likes, or interacts with your posts, the higher their affinity to you, and the greater the likelihood that your posts will show up in their news feed.” http://www.6smarketing.com/facebook-edgerank-algorithm/Thursday, December 1, 11
  • 9. Edge rank Affinity http://www.6smarketing.com/facebook-edgerank-algorithm/Thursday, December 1, 11
  • 10. Edge rank Affinity http://www.6smarketing.com/facebook-edgerank-algorithm/Thursday, December 1, 11
  • 11. Edge rank Affinity http://www.6smarketing.com/facebook-edgerank-algorithm/Thursday, December 1, 11
  • 12. Edge rank Weight ““Weight” combines what the item is and how it’s being interacted with. As for the “what,” videos, photos, and links are generally considered to have the highest weight. In other words, if a fan views a video on your page, this will score far more points in Facebook EdgeRank than if they simply visit your page.” http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/Thursday, December 1, 11
  • 13. Edge rank Weight http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/Thursday, December 1, 11
  • 14. Edge rank Weight http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/Thursday, December 1, 11
  • 15. Edge rank Time Decay “Like Google, Facebook is concerned with the freshness of content. Newer content and interactions hold more importance and have a higher likelihood of being published in your news feed. The older the interactions are with an object, the lower their time decay score and less of ability they have to push content to the top of people’s news feeds.” http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/Thursday, December 1, 11
  • 16. Edge rank Reconsider how you postThursday, December 1, 11
  • 17. Edge rank “The days of “schedule-and-go” social media are over.” http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes- Affect-You-higher-education-marketing.pdfThursday, December 1, 11
  • 18. Edge rank Tips to boost edgerank C a ll to A c ti o n P ! R E M IU M !Thursday, December 1, 11
  • 19. Edge rank Tips to boost edgerankThursday, December 1, 11
  • 20. Edge rank Tips to boost edgerankThursday, December 1, 11
  • 21. Edge rank Schools to research The Hun School Northfield Mount Hermon School Proctor Academy www.facebook.com/hunschool www.facebook.com/nmhschool www.facebook.com/proctoracademy The Webb Schools www.facebook.com/TheWebbSchoolsThursday, December 1, 11
  • 22. Thursday, December 1, 11
  • 23. Have you reserved your channel? http://www.youtube.com/user/MySchoolThursday, December 1, 11
  • 24. Thursday, December 1, 11
  • 25. 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every dayThursday, December 1, 11
  • 26. Over 3 billion videos are viewed a dayThursday, December 1, 11
  • 27. 800M unique users visit YouTube each monthThursday, December 1, 11
  • 28. Prime opportunity for schools to be seen! (the competition’s pretty light...)Thursday, December 1, 11
  • 29. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 30. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 31. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 32. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 33. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 34. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 35. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 36. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 37. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 38. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 39. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 40. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 41. Pro Tip: Take 5 minutes to optimize your video’s informationThursday, December 1, 11
  • 42. Pro Tip: Don’t forget to link back to your site!Thursday, December 1, 11
  • 43. Pro Tip: Don’t forget to link back to your site!Thursday, December 1, 11
  • 44. Pro Tip: Linking from your site helps as well!Thursday, December 1, 11
  • 45. Pro Tip: Linking from your site helps as well!Thursday, December 1, 11
  • 46. Thursday, December 1, 11
  • 47. Thursday, December 1, 11
  • 48. Thursday, December 1, 11
  • 49. Thursday, December 1, 11
  • 50. Pro Tip: Annotations rock!Thursday, December 1, 11
  • 51. Schools on Youtube The Webb School (TN) Ridley College The Webb Schools (CA)Thursday, December 1, 11
  • 52. Thursday, December 1, 11
  • 53. Thursday, December 1, 11
  • 54. Mine your database for (alums, parents, etc.) for followersThursday, December 1, 11
  • 55. Mine your database for (alums, parents, etc.) for followers Engage your followersThursday, December 1, 11
  • 56. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversationsThursday, December 1, 11
  • 57. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your siteThursday, December 1, 11
  • 58. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site An active twitter account sends search signals to google & bingThursday, December 1, 11
  • 59. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site An active twitter account sends search signals to google & bing Avoid auto tweet your Facebook updates & vice versaThursday, December 1, 11
  • 60. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider streaming your tweets through your site An active twitter account sends search signals to google & bing Avoid auto tweet your Facebook updates & vice versa Take the time to author unique status updates on each platformThursday, December 1, 11
  • 61. Search Landscape Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, December 1, 11
  • 62. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, December 1, 11
  • 63. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, December 1, 11
  • 64. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, December 1, 11
  • 65. On ly if yo u’re into lo gged +. go ogle Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, December 1, 11
  • 66. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, December 1, 11
  • 67. Thursday, December 1, 11
  • 68. Thursday, December 1, 11
  • 69. Circles badge: https://developers.google.com/+/plugins/badge/configThursday, December 1, 11
  • 70. Thursday, December 1, 11
  • 71. Thursday, December 1, 11
  • 72. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, December 1, 11
  • 73. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Thursday, December 1, 11
  • 74. Thursday, December 1, 11
  • 75. Thursday, December 1, 11
  • 76. Thursday, December 1, 11
  • 77. +1 badge: http://www.google.com/webmasters/+1/button/Thursday, December 1, 11
  • 78. So why do I Care?Thursday, December 1, 11
  • 79. Thursday, December 1, 11
  • 80. Thursday, December 1, 11
  • 81. Thursday, December 1, 11
  • 82. Anchor text Anchor text Anchor textThursday, December 1, 11
  • 83. Thursday, December 1, 11
  • 84. Thursday, December 1, 11
  • 85. Thursday, December 1, 11
  • 86. Thursday, December 1, 11
  • 87. AdmissionsQuest - Private School https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/postsThursday, December 1, 11
  • 88. ? AdmissionsQuest - Private School https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/postsThursday, December 1, 11
  • 89. Schools on Google+ Concord Academy Stoneleigh-Burnham School Eaglebrook School The Loomis Chaffee SchoolThursday, December 1, 11
  • 90. Stay Connected! Peter Baron AdmissionsQuest & edSocialMedia Email pbaron@admissionsquest.com Phone (617) 623-4212 Twitter twitter.com/peterdbaron twitter.com/admissionsquest twitter.com/edsocialmedia Sites www.admissionsquest.com www.edsocialmedia.comThursday, December 1, 11