How to Optimize Your Social Content_amcsus

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  • 1. How to position your social content!Friday, April 20, 12
  • 2. www.edsocialmedia.com Madeline(Senkosky,(Community(Manager Madeline@edsocialmedia.com 603;502;2336 www.edSocialMedia.com @madelinesen(//(@edsocialmediaFriday, April 20, 12
  • 3. Friday, April 20, 12 • Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece • Another test revealed that a good headline performed 259% better than the worst headline.
  • 4. Why is a headline important?Friday, April 20, 12 • Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece • Another test revealed that a good headline performed 259% better than the worst headline.
  • 5. Why is a headline important? Tests have shown that you can increase your conversion rate on a website or a link by 73% by the use of a compelling headline. http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/Friday, April 20, 12 • Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece • Another test revealed that a good headline performed 259% better than the worst headline.
  • 6. Why is a headline important?Friday, April 20, 12 • Another test revealed that a good headline performed 259% better than the worst headline.
  • 7. Why is a headline important? 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/Friday, April 20, 12 • Another test revealed that a good headline performed 259% better than the worst headline.
  • 8. Why is a headline important?Friday, April 20, 12
  • 9. Why is a headline important? Another test revealed that a good headline performed 259% better than the worst headline. http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/Friday, April 20, 12
  • 10. Friday, April 20, 12
  • 11. 1. Give your readers a secret weaponFriday, April 20, 12
  • 12. 1. Give your readers a secret weapon How to instantly receive desires, wants and “needs”Friday, April 20, 12
  • 13. 1. Give your readers a secret weapon How to instantly receive desires, wants and “needs” (i.e. health, fitness, looks, money, lifestyle, relationships)Friday, April 20, 12
  • 14. Sculpt your body in just minutes a day!Friday, April 20, 12
  • 15. Friday, April 20, 12
  • 16. 2. Predict the future; examine the pastFriday, April 20, 12
  • 17. 2. Predict the future; examine the past Analyze current trends and estimate what will happen next OR re-evaluate popularities from the pastFriday, April 20, 12
  • 18. 2. Predict the future; examine the past Analyze current trends and estimate what will happen next OR re-evaluate popularities from the past (i.e. Trends, fads, innovations, game-changers)Friday, April 20, 12
  • 19. How to change the worldFriday, April 20, 12
  • 20. Friday, April 20, 12alliteration refers to the repetition of a particular sound in the first syllables of a series ofwords and/or phrases.
  • 21. 3. Write in riddles, rhymes and rhythmsFriday, April 20, 12alliteration refers to the repetition of a particular sound in the first syllables of a series ofwords and/or phrases.
  • 22. 3. Write in riddles, rhymes and rhythms Alliterate, illustrate and repeatFriday, April 20, 12alliteration refers to the repetition of a particular sound in the first syllables of a series ofwords and/or phrases.
  • 23. 3. Write in riddles, rhymes and rhythms Alliterate, illustrate and repeat Shops: "Coffee Corner", "Sushi Station", "Best Buy", "Circuit City", "Caribou Coffee". Expressions: "busy as a bee", "dead as a doornail", "good as gold", "right as rain", etc… (from wikipedia)Friday, April 20, 12alliteration refers to the repetition of a particular sound in the first syllables of a series ofwords and/or phrases.
  • 24. Snoring snoozers...Friday, April 20, 12
  • 25. Friday, April 20, 12
  • 26. 4. Organize in NumbersFriday, April 20, 12
  • 27. 4. Organize in Numbers Give your readers a tangible markerFriday, April 20, 12
  • 28. 4. Organize in Numbers Give your readers a tangible marker (i.e. 5 ways to rekindle relationships with classmates, 10 ways school has changed, 50+ donors who have given this year)Friday, April 20, 12
  • 29. 5 Reasons….Friday, April 20, 12
  • 30. 5 Ways….Friday, April 20, 12
  • 31. Friday, April 20, 12
  • 32. 5. Begin with “How-to”Friday, April 20, 12
  • 33. 5. Begin with “How-to” Research shows that titles beginning with “How to” resonate stronger with peopleFriday, April 20, 12
  • 34. 5. Begin with “How-to” Research shows that titles beginning with “How to” resonate stronger with people (i.e. “How to,” “How you,” or “How I”)Friday, April 20, 12
  • 35. How to estimate...Friday, April 20, 12
  • 36. Friday, April 20, 121. Make sure you promise to deliver what you deliver2. Pique interest, but make sure it leads into the story3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.4. Deliver the same tone as in the story
  • 37. Always remember the 4 effective CsFriday, April 20, 121. Make sure you promise to deliver what you deliver2. Pique interest, but make sure it leads into the story3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.4. Deliver the same tone as in the story
  • 38. Always remember the 4 effective Cs 1. Be correct 2. Be clear and concise Be cryptic if you can have a subhead (tease) 3. Be clever 4. Be compatibleFriday, April 20, 121. Make sure you promise to deliver what you deliver2. Pique interest, but make sure it leads into the story3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.4. Deliver the same tone as in the story
  • 39. Friday, April 20, 12
  • 40. Have you reserved your channel? http://www.youtube.com/user/MySchoolFriday, April 20, 12
  • 41. Friday, April 20, 12
  • 42. 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every dayFriday, April 20, 12
  • 43. Over 3 billion videos are viewed a dayFriday, April 20, 12
  • 44. 800M unique users visit YouTube each monthFriday, April 20, 12
  • 45. The second biggest search engine in the worldFriday, April 20, 12
  • 46. Prime opportunity for schools to be seen! (the competition’s pretty light...)Friday, April 20, 12
  • 47. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 48. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 49. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 50. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 51. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 52. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 53. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 54. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 55. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 56. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 57. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 58. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 59. Pro Tip: Take 5 minutes to optimize your video’sFriday, April 20, 12
  • 60. https://ads.youtube.com/keyword_toolFriday, April 20, 12
  • 61. Pro Tip: Don’t forget to link back to your site!Friday, April 20, 12
  • 62. Pro Tip: Don’t forget to link back to your site!Friday, April 20, 12
  • 63. Pro Tip: Linking from your site helps as well!Friday, April 20, 12
  • 64. Pro Tip: Linking from your site helps as well!Friday, April 20, 12
  • 65. Friday, April 20, 12
  • 66. Friday, April 20, 12
  • 67. Friday, April 20, 12
  • 68. Friday, April 20, 12
  • 69. Pro Tip: Annotations rock!Friday, April 20, 12
  • 70. Schools on Youtube The Webb School (TN) Ridley College The Webb Schools (CA)Friday, April 20, 12
  • 71. Friday, April 20, 12
  • 72. Friday, April 20, 12
  • 73. Mine your database for (alums, parents, etc.) for followersFriday, April 20, 12
  • 74. Mine your database for (alums, parents, etc.) for followers Engage your followersFriday, April 20, 12
  • 75. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversationsFriday, April 20, 12
  • 76. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider embedding your tweets through your siteFriday, April 20, 12
  • 77. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider embedding your tweets through your site An active twitter account sends signals to search enginesFriday, April 20, 12
  • 78. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider embedding your tweets through your site An active twitter account sends signals to search engines Avoid auto tweet your Facebook updates & vice versaFriday, April 20, 12
  • 79. Mine your database for (alums, parents, etc.) for followers Engage your followers Use #hashtags to brand your tweets and join conversations Consider embedding your tweets through your site An active twitter account sends signals to search engines Avoid auto tweet your Facebook updates & vice versa Take the time to author unique status updates on each platform —> They have different audiences...Friday, April 20, 12
  • 80. PROFILEFriday, April 20, 12
  • 81. PROFILE Include a conversational description about your schoolFriday, April 20, 12
  • 82. PROFILE Include a conversational description about your school Change your profile photo to something recognizable (at the very least, remove the egg!)Friday, April 20, 12
  • 83. PROFILE Include a conversational description about your school Change your profile photo to something recognizable (at the very least, remove the egg!) Include your school’s official #hashtags in the descriptionFriday, April 20, 12
  • 84. PROFILE Include a conversational description about your school Change your profile photo to something recognizable (at the very least, remove the egg!) Include your school’s official #hashtags in the description Link back to the page on your site that you want people to see!! It doesn’t have to just be the home pageFriday, April 20, 12
  • 85. PROFILE Include a conversational description about your school Change your profile photo to something recognizable (at the very least, remove the egg!) Include your school’s official #hashtags in the description Link back to the page on your site that you want people to see!! It doesn’t have to just be the home page If you tweet infrequently, tell people!Friday, April 20, 12
  • 86. Search Landscape Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Friday, April 20, 12
  • 87. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Friday, April 20, 12A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your pages relevancy and popularity. Inaddition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page andyour website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
  • 88. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Friday, April 20, 12A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your pages relevancy and popularity. Inaddition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page andyour website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
  • 89. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Friday, April 20, 12A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your pages relevancy and popularity. Inaddition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page andyour website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
  • 90. On ly if y ou’re o gge d int lo go ogle prod ucts. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Friday, April 20, 12A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your pages relevancy and popularity. Inaddition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page andyour website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
  • 91. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Friday, April 20, 12A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your pages relevancy and popularity. Inaddition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page andyour website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
  • 92. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Friday, April 20, 12A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your pages relevancy and popularity. Inaddition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page andyour website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
  • 93. On ly if y ou’re o gge d int lo go ogle prod ucts. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Friday, April 20, 12A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your pages relevancy and popularity. Inaddition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page andyour website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
  • 94. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Friday, April 20, 12
  • 95. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Friday, April 20, 12
  • 96. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/Friday, April 20, 12
  • 97. Friday, April 20, 12
  • 98. Friday, April 20, 12
  • 99. Circles badge: https://developers.google.com/+/plugins/ badge/configFriday, April 20, 12
  • 100. Friday, April 20, 12
  • 101. Friday, April 20, 12
  • 102. Friday, April 20, 12
  • 103. Friday, April 20, 12
  • 104. Friday, April 20, 12
  • 105. +1 badge: http://www.google.com/webmasters/+1/ button/Friday, April 20, 12
  • 106. So why do I Care?Friday, April 20, 12
  • 107. Friday, April 20, 12
  • 108. http://www.seomoz.org/blog/why-every-marketer-now-needs-a- google-strategyFriday, April 20, 12
  • 109. Friday, April 20, 12
  • 110. Friday, April 20, 12
  • 111. Friday, April 20, 12
  • 112. Friday, April 20, 12
  • 113. Friday, April 20, 12
  • 114. Friday, April 20, 12
  • 115. Friday, April 20, 12
  • 116. Anchor text Anchor text Anchor textFriday, April 20, 12
  • 117. Friday, April 20, 12
  • 118. Friday, April 20, 12
  • 119. Friday, April 20, 12
  • 120. Friday, April 20, 12
  • 121. Schools on Google+ Stoneleigh-Burnham Concord Academy School Eaglebrook School The Loomis Chaffee SchoolFriday, April 20, 12
  • 122. www.edsocialmedia.com Madeline(Senkosky,(Community(Manager Madeline@edsocialmedia.com 603;502;2336 www.edSocialMedia.com @madelinesen(//(@edsocialmediaFriday, April 20, 12