How to manage your social media presence: Online marketing 40 hours a week

 40 Hours a WeekOnline Marketing in 1 Hour a WeekHow to Better Manage Your Time and Resources in OnlineMarketing and Social Media Cassie Dull Park Tudor School @cassdull #edsocialmedia

When you break down all thefluff, there are two ways to promote andmarket your business: dumber, slowerand expensive – or smarter, faster, andcheaper.David Siteman GarlandHost of the Rise to the Top

Is this possible? Internet Marketing in 90 Minutes a Week 18 Minutes a Day to Social Media Time Management The 1 Hour a Week Social Media Plan From 24/7 to 9-5

College Decision Impact Survey 93% of HS seniors use Facebook, Twitter or YouTube a couple times per week or more 58% of students view Facebook at least several times a day 22% said a university’s social media presence made them more interested in applying 57% watched YouTube video created by school 51% read student blog on school website 53% read posts about school on social media January 2011 Maguire Associates & Fastweb College Decision Impact Survey

CASE Social Media Survey

CASE Social Media Survey To learn how institutions are using, managing and measuring social media Most institutions have centralized office responsible for SM No. 1 barrier to success: Lack of staffing and resources Plan to expand SM, but no plan to hire staff Want more resources, but don’t want to give up control

Online Marketing Your Time Is Valuable – Don’t Waste It! Prioritize What’s Important Work Smarter With Tools

Don’t Waste Your Time 90-9-1 Rule for Audience Engagement  90% lurkers  9% intermittent contributors  1% heavy contributors 90% of your communication should be geared toward engaging that 10% of your audience who contributes

Don’t Waste Your Time Get others to share your stories for you  Media students, Student newspaper  Teachers with digital cameras  Parents reporting sports scores on Twitter

Student Produced Video for Homecoming http://vimeo.com/28910135

Don’t Waste Your Money

Prioritize What’s Important Fits with Your Goals  Communications Goals  Department Goals  School/College/University Overall Goals

Prioritize What’s Important Use Website Analytics  Hard evidence to back up whether something is worth sinking your time and money into Use Social Analytics  Facebook Insights  YouTube Insights

Tools to Work Smarter Automation Social Monitoring Analytics And More!

HootSuite

If This Then That - ifttt.com

Buffer – bufferapp.com

Bitly – bitly.com

Social Mention

TweetReach

EdgeRank Checker

Hyper Alerts – hyperalerts.no

TweetBeep

Hubspot Graders – grader.com

WebTrends Analytics

If all else fails…

Summary Don’t waste your time on lurkers Save time by getting others to do your work Save money by doing things yourself Don’t pursue projects that don’t fit with your goals Use analytics to decide what’s worthwhile Use tools to work smarter

Questions? Cassie Dull Park Tudor School cdull@parktudor.org (317) 415-2816 @cassdull RethinkEdComm.com

How to manage your social media presence: Online marketing 40 hours a week

by edSocialMedia on Jan 11, 2012

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