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How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
How to Create Marketing Offers Your Prospects Will Love
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How to Create Marketing Offers Your Prospects Will Love

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By Maggie Georgieva, Associate Product Manager, HubSpot, at the edSocialMedia Summit.

By Maggie Georgieva, Associate Product Manager, HubSpot, at the edSocialMedia Summit.

Published in: Business, Technology
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  • 1. How to CreateMarketing OffersYour ProspectsWill Love
  • 2. #inbound12MAGGIEGEORGIEVA@mgieva
  • 3. #inbound12marketing
  • 4. #inbound12marketinguniverse
  • 5. #inbound12marketingoffer
  • 6. #inbound12OFFERblogcalls-to-actionsocialadsemailkeywords
  • 7. Target Specific PersonasCreate Marketing Content Based on DataBuild the Rest of the Universe123Steps to Creating Lovable Marketing Offers:
  • 8. TARGET SPECIFICPERSONASFictional characters torepresent your targetbuyer segments
  • 9. BEHAVIORRole(s), Goal(s), Challenge(s)
  • 10. DEMOGRAPHICSAge, Income, Education
  • 11. Students Parents EducatorsE.g., in an educational institution…
  • 12. StudentsAnd you can break it down more…ROLESLearnerGame playerSocial butterfly
  • 13. StudentsAnd you can break it down more…ROLESLearnerGame playerSocial butterflyGOALSExcel at schoolHave funMake friends
  • 14. StudentsAnd you can break it down more…ROLESLearnerGame playerSocial butterflyGOALSExcel at schoolHave funMake friendsCHALLENGESNeed 1:1 tutoringAccess to facilitiesIsolated neighborhood
  • 15. Yet…
  • 16. of business technology marketers40%
  • 17. of business technology marketers40%of software marketers22%
  • 18. of business technology marketers40%of software marketers22%of services companies19%use personasPatterson, 2007
  • 19. Develop Your Marketing PersonasStart Segmenting Early on12Create Content Aligned with Your Personas3Getting Started with Persona-based Marketing
  • 20. CREATE MARKETINGCONTENT BASEDON DATA“In God we trust; allothers must bring data.”
  • 21. Blog analytics
  • 22. SPOT A PATTERN:Top blog posts are aboutvisual content & Facebook
  • 23. Use this intelligenceto produce an offer
  • 24. Landing Page analytics
  • 25. SPOT A PATTERN:Landing pages with ebooksconvert at the highest rate.
  • 26. The format of youroffers matter
  • 27. Email marketing analytics
  • 28. SPOT A PATTERN:Our audience is interested inbrand new topics likePinterest and Google+.
  • 29. Hop on industrynews fast
  • 30. What if you don’thave much data? ?
  • 31. Check other sources of data
  • 32. BUILD THE RESTOF THE UNIVERSEGive your offer theattention it deserves
  • 33. OFFER
  • 34. OFFERblog
  • 35. OFFERblogadskeywords
  • 36. OFFERblogadskeywordssocialemail
  • 37. OFFERblogadskeywordssocialemailcalls-to-action
  • 38. #inbound12OFFERblogcalls-to-actionsocialadsemailkeywords
  • 39. What if thingsgo wrong? ?
  • 40. Did you target the right audience?Is your offer compelling enough?Are you not sending enough traffic to it????Ask yourself these questions…
  • 41. THANKYOU.

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