How to amplify your social media on Twitter: CASE-NAIS 2013
Upcoming SlideShare
Loading in...5
×
 

How to amplify your social media on Twitter: CASE-NAIS 2013

on

  • 769 views

Stephen Johnson, Director of Communications, Windward School (California) (@burma999), helps independent and private schools identify how to share your school’s story in a way that makes your story ...

Stephen Johnson, Director of Communications, Windward School (California) (@burma999), helps independent and private schools identify how to share your school’s story in a way that makes your story worth tweeting about. Part Two of the edSocialMedia Pre-Conference Forum.

Statistics

Views

Total Views
769
Views on SlideShare
768
Embed Views
1

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 1

http://kred.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    How to amplify your social media on Twitter: CASE-NAIS 2013 How to amplify your social media on Twitter: CASE-NAIS 2013 Presentation Transcript

    •   The  Social  Media  Playbook How  to  Amplify  Your  School’s   Social  Media  Beyond  the  Basics Sunday, January 13, 13
    • A  Basic  DefiniBon  of  Twi?er Twi?er  is  an  online  social  networking  service  and   micro-­‐blogging  service  that  enables  its  users  to  send  and   read  text-­‐based  messages  of  up  to  140  characters,   known  as  "tweets.” -­‐  WikipediaSunday, January 13, 13
    • What  Are  the  Basic  FuncBons  of  Twi?er? (i.e.,  What  Should  You  Know  How  To  Do?)Sunday, January 13, 13
    • What  Are  the  Basic  FuncBons  of  Twi?er? (i.e.,  What  Should  You  Know  How  To  Do?) • How  to  set  up  an  account • How  to  set  up  a  profile • How  to  Tweet • How  to  follow  others To  learn  the  basics,  refer  to  Mashable’s  “TwiGer  Guidebook”  at  hGp:// on.mash.to/EQU82  or  blogger  Brendan  Schneider.Sunday, January 13, 13
    • An  Idea  of  Twi?er  Beyond  the  Basics “Don’t  think  of  picking  the  right  tool,  but  pay  a?enBon  to   what  kind  of  interacBon  the  tool  enables  or  magnifies.” -­‐  Liz  Allen  (from  Currents  Magazine,  April  2012)Sunday, January 13, 13
    • How  do  we  go  beyond  the  basics?Sunday, January 13, 13
    • How  do  we  go  beyond  the  basics? The  Basics • broadcasXng  news  and  updates  from  your  schoolSunday, January 13, 13
    • How  do  we  go  beyond  the  basics? The  Basics • broadcasXng  news  and  updates Beyond  the  Basics • having  conversaXons  (begin  by  listening) • making  connecXons  (get  outside  of  your  community) • engaging  followers  (promoXon  is  easy) • building  relaXonships  (ask  for  and  offer  help  and  feedback)Sunday, January 13, 13
    •   Great  Examples  of  Schools  That  Go     Beyond  the  Basics  with  Twi?erSunday, January 13, 13
    • Use  TwiGer  to  BROADCAST  BASIC  NEWS  AND  UPDATESSunday, January 13, 13
    • Use  TwiGer  to  BROADCAST  BASIC  NEWS  AND  UPDATES Gould  Academy Bethel,  ME @gouldacademy • Good  mix  of  the  every-­‐day,  arXcles,   photos,  video,  news  stories • Tucker  Kimball,  Director  of   CommunicaXons  @tuckerkimballSunday, January 13, 13
    • Use  TwiGer  to  BROADCAST  BASIC  NEWS  AND  UPDATES Windward  School Los  Angeles,  CA @windwardschool • Put  a  widget  on  your  homepage • Low-­‐cost  involvement,  users  don’t   have  to  log  in  or  subscribeSunday, January 13, 13
    • Use  TwiGer  in  TIMES  of  EMERGENCYSunday, January 13, 13
    • Use  TwiGer  in  TIMES  of  EMERGENCY Bay  Ridge   Preparatory  School Brooklyn,  NY @bayridgeprep • Used  TwiGer  to   communicate  about   Sandy  related  closings,   fundraisers,  etc. • On  TwiGer  since  2009 • Tweets  family-­‐related   and  educaXon-­‐related   arXcles  and  resourcesSunday, January 13, 13
    • Use  TwiGer  to  BUILD  AN  ATHLETICS  COMMUNITYSunday, January 13, 13
    • Use  TwiGer  to  BUILD  AN  ATHLETICS  COMMUNITY Harvard-­‐Westlake  School   Los  Angeles,  CA @hwathleXcs • 2,400  followers • Avenue  of  communicaXon  and  info   for  parents • Put  link  on  all  team  pages • Post  all  U/S  scores  and  highlights • Reaches  reporters  (LA  Times) • Live-­‐tweet  big  away  games  so   community  can  follow • AthleXc  Director  Vince  OrlandoSunday, January 13, 13
    • Use  TwiGer  to  GET  YOUR  HEAD  OF  SCHOOL  to  GO  SOCIALSunday, January 13, 13
    • Use  TwiGer  to  GET  YOUR  HEAD  OF  SCHOOL  to  GO  SOCIAL Loomis  Chafee  School • 1422  followers,    main Windsor,  CT @loomischaffee • 318  followers,  HOS @SCulbertLCSunday, January 13, 13
    • Use  TwiGer  to  CREATE  SPECIAL  EVENTS  (use  hashtags) Windward  School   Los  Angeles,  CA #wwhc13 /social Homecoming  Project • Drove  folks  to  the  /social • mash  page  and  WW   website • Used  our  Social  Ecosystem   (FB,  TW,  blog,  photos,   video)  to  create   awareness  and   excitement hGp://bit.ly/UOhg5WSunday, January 13, 13
    • Use  TwiGer  to  BUILD  PROFESSIONAL  RELATIONSHIPSSunday, January 13, 13
    • Use  TwiGer  to  BUILD  PROFESSIONAL  RELATIONSHIPS Dr.  Leshin’s  visit  to  campus  in  fall  2012Sunday, January 13, 13
    • Use  TwiGer  to  BUILD  PROFESSIONAL  RELATIONSHIPSSunday, January 13, 13
    • Use  TwiGer  to  BUILD  PROFESSIONAL  RELATIONSHIPS Two  months  later  .  .  .   Our  RoboXcs  team  does  well  at  Vex  CompeXXon,  so  .  .  .Sunday, January 13, 13
    • Use  TwiGer  to  BUILD  PROFESSIONAL  RELATIONSHIPS Two  months  later  .  .  .   Our  RoboXcs  team  does  well  at  Vex  CompeXXon,  so  .  .  .Sunday, January 13, 13
    • Use  TwiGer  to  BUILD  PROFESSIONAL  RELATIONSHIPS @VexRoboXcs  retweets  and  Vex  and  Dr.  Leshin  now   follow  us.  We  have  a  TwiGer  RELATIONSHIP!  (Ooooo!)Sunday, January 13, 13
    • Use  TwiGer  to  BUILD  PROFESSIONAL  RELATIONSHIPS Windward  School   Los  Angeles,  CA • RT’ed  by  @rpinews:  2,124   followers • RT’ed  by  @rpiscidean  and  NASA   scienXst  Laurie  Leshin,  436 • WW  sent  future  tweets  re   science/roboXcs  –  a  relaXonship! • NEW  STORY!  @VexRoboXcs   retweeted,  nearly  5,000  folowers. • Using  handles,  built  connecXons   with  influencers  and  friendsSunday, January 13, 13
    • Use  TwiGer  to  BUILD  PROFESSIONAL  RELATIONSHIPS Next  step  for  Windward  CommunicaBons: Geong  key  faculty  to  tweet  professionally  using   @WindwardSchool  and  using  handles  and  hashtags  of   our  partners.Sunday, January 13, 13
    • Use  TwiGer  to  ENERGIZE  YOUR  COMMUNITYSunday, January 13, 13
    • Use  TwiGer  to  ENERGIZE  YOUR  COMMUNITY University  of  Wisconsin-­‐ Madison Madison,  WI #Uwrightnow:  24  Hours  in  the   Life  of  UW • 1,018  stories,  photos  and  videos,   tweets  posted  –  crowd-­‐sourced • 14,000  unique  visitors  in  24  hours • Visitors  from  50  states  and  95   countries • Visitors  spent  five  minutes  on  the   site  on  average • 20%  of  visits  happened  on  mobile   devices hGp://bit.ly/TamWdo • 8,000  shares  on  Facebook  and   TwiGerSunday, January 13, 13
    • Use  TwiGer  to  ENGAGE  YOUR  ALUMNI  to  GIVESunday, January 13, 13
    • Use  TwiGer  to  ENGAGE  YOUR  ALUMNI  to  GIVE University  of  Wisconsin-­‐Madison Madison,  WI The  Bucky  Challenge @uwmadison,  @buckybadger #4bucky • An  alum  family  offered  to  give  $1  for   every  new  Facebook  and  TwiGer  follower   to  UW-­‐Madison  and  WAA • Result:  20,000  new  likes/follows;  $20,000   raised  for  scholarship  fund • The  future  of  social  in  educaXon:  beyond   building  community  to  making   conversions  (raising  money,  etc.) hGp://bit.ly/Ubr6Se hGp://youtu.be/PEPteGL1xzkSunday, January 13, 13
    • How  to  Find  the  Time  to  Tweet? 15  Minutes  a  Day • 5  minutes  replying • 5  minutes  re-­‐tweeXng • 5  minutes  promoXng  yourself -­‐  via  SEOmozSunday, January 13, 13
    • Other  Twi?er  Tips  and  Tricks • Get  retweeted  (make  great  content,  use  hashtags,  use  quotes) • Make  it  easier  to  share  content  (buGons  on  website) • Add  links  (through  bitly) • Tweet  short  smartphone  photos/vids • Direct  traffic  to  your  site  with  links  to  important  arXcles,  photos,  and  donor   pages • Use  direct  appeal:  “Please  RT,”  “Share  this  on  TwiGer,”  “Tell  a  friend!” • Put  your  handle  on  all  advancement  and  admissions  materials  and  on  all   faculty/staff  email  signatures  (branding) • Figure  out  the  best  Xmes  to  tweet  and  automate  (Tweriod,  Hootsuite)Sunday, January 13, 13
    • Follow  some  of  the  best • @edsocialmedia • @schneiderb  –  Brendan  Schneider • @cassdull  –  Cassie  Dull • @wsXtes  –  Willliam  SXtes • @lizallen-­‐  Liz  Allen • @lorriej  –  Lorrie  Jackson • @tuckerkimball  –  Tucker  Kimball • @TravisWarren  –  Travis  Warren,  Whipplehill • @SEOMoz • @meetcontent • good  universiXes  (UW-­‐Madison,  USC,  BU,  Tuvs,  Harvard)Sunday, January 13, 13
    • Thank  you! Stephen  Johnson @burma999 burma999@yahoo.comSunday, January 13, 13