C.C. Chapman & Ann Handley's Content Rules presentation

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From compelling case studies to quirky turns of phrase, Handley and Chapman’s edSocialMedia seminar content encouraged schools and organizations to present helpful information to their constituents in …

From compelling case studies to quirky turns of phrase, Handley and Chapman’s edSocialMedia seminar content encouraged schools and organizations to present helpful information to their constituents in an extraordinary way. For more info, visit: www.edsocialmedia.com

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  • 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't. The data was crystal clear:  Companies that blog have far better marketing results. Specifically, the average company that blogs has: 55% more visitors Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz10BLBXx00
  • Brand Awareness, Loyalty Are Top Content Marketing Goals. There are a number of reasons why marketers are adopting content marketing strategies. Marketers most widely cite brand awareness (78%), customer retention (69%), customer recruitment (61%.
  • Social media (excluding blogs) and article posting are the most popular tactics and are currently used by 79% and 78% of B2B marketers, respectively (Figure 1). Beyond our top two, B2B marketers report relatively high adoption of in-person events (63%), eNewsletters (61%), case studies (55%) and blogs (51%).

Transcript

  • 1. #ContentRules
  • 2. Here we are
    • Chief Content Officer Marketing Profs
    • @marketingprofs
    • Founder Digital Dads
    • @cc_chapman
    Ann Handley C.C. Chapman
  • 3.  
  • 4.  
  • 5. 2012 Ford Focus Official Vehicle of the Content Rules Book Tour
  • 6. Content Is...
    • “ Anything an individual or organization creates and shares to tell their story.”
  • 7. More visitors…
  • 8. More links…
  • 9. More indexed pages…
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.
    • “ If you are consuming old media, you are consuming it on your couch.
    • “ If you are consuming new media, you are consuming it on your horse.”
    • – Arianna Huffington
  • 15. What now?
    • Download free stuff:
      • 12-Point Content Rules Checklist
      • Content Rules blog post template
      • http://www.contentrulesbook.com/extras/
    • Free chapter:
      • http://www.contentrulesbook.com/free-preview/
  • 16.
    • Ann Handley
    • Twitter: @marketingprofs
    • C.C. Chapman
    • Twitter: @cc_chapman
    • www.contentrulesbook.com
    Thank You