10 tips to rock your social headlines
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10 tips to rock your social headlines

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Several attendees joined edSocialMedia on Oct. 13 at Stuart Country Day School of the Sacred Heart for a Facebook Bootcamp experience to learn the tricks of the trade. One of the modules taught......

Several attendees joined edSocialMedia on Oct. 13 at Stuart Country Day School of the Sacred Heart for a Facebook Bootcamp experience to learn the tricks of the trade. One of the modules taught useful tactics and tips to write compelling headlines, where we discussed how participants could create Facebook headlines that mold with the school’s brand. Here are some of the tips and tricks that were shared. Thanks to the bloggers that are mentioned in this presentation.

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  • Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece\nAnother test revealed that a good headline performed 259% better than the worst headline.\n\n
  • Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece\nAnother test revealed that a good headline performed 259% better than the worst headline.\n\n
  • \nAnother test revealed that a good headline performed 259% better than the worst headline.\n\n
  • \nAnother test revealed that a good headline performed 259% better than the worst headline.\n\n
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  • alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.\n
  • alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.\n
  • alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.\n
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  • Make sure you promise to deliver what you deliver\nPique interest, but make sure it leads into the story\nClever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.\n4. Deliver the same tone as in the story\n
  • Make sure you promise to deliver what you deliver\nPique interest, but make sure it leads into the story\nClever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.\n4. Deliver the same tone as in the story\n

Transcript

  • 1. Why is a headline important?
  • 2. Why is a headline important? Tests have shown that you can increase yourconversion rate on a website or a link by 73% by the use of a compelling headline. http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
  • 3. Why is a headline important?
  • 4. Why is a headline important? 8 out of 10 people will read headline copy, butonly 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
  • 5. Why is a headline important?
  • 6. Why is a headline important? Another test revealed that a good headlineperformed 259% better than the worst headline. http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
  • 7. Give your readers a secret weapon
  • 8. Give your readers a secret weaponHow to instantly receive desires, wants and “needs”
  • 9. Give your readers a secret weapon How to instantly receive desires, wants and “needs”(i.e. health, fitness, looks, money, lifestyle, relationships)
  • 10. Sculpt your body in just minutes a day!
  • 11. Predict the future;examine the past
  • 12. Predict the future; examine the pastAnalyze current trends and estimate what will happen next OR re-evaluate popularities from the past
  • 13. Predict the future; examine the pastAnalyze current trends and estimate what will happen next OR re-evaluate popularities from the past (i.e. Trends, fads, innovations, game-changers)
  • 14. How to change the world
  • 15. Riddles, rhymes and rhythms
  • 16. Riddles, rhymes and rhythms Alliterate, illustrate and repeat
  • 17. Riddles, rhymes and rhythms Alliterate, illustrate and repeat Shops: "Coffee Corner", "Sushi Station", "Best Buy", "Circuit City", "Caribou Coffee".Expressions: "busy as a bee", "dead as a doornail", "good as gold", "right as rain", etc… (from wikipedia)
  • 18. Snoring snoozers...
  • 19. Numbers
  • 20. NumbersGive your readers a tangible marker
  • 21. Numbers Give your readers a tangible marker(i.e. 5 ways to rekindle relationships with classmates, 10 ways school has changed, 50+ donors who have given this year)
  • 22. 5 Reasons….
  • 23. 5 Ways….
  • 24. How-to
  • 25. How-toResearch shows that titles beginning with “How to” resonate stronger with people
  • 26. How-toResearch shows that titles beginning with “How to” resonate stronger with people (i.e. “How to,” “How you,” or “How I”)
  • 27. How to estimate...
  • 28. 4 effective Cs
  • 29. 4 effective Cs1. Be correct2. Be clear and concise Be cryptic if you can have a subhead (tease)3. Be clever4. Be compatible