0
visual recall
WAR
The TIC   TAC TOE          strategy
#congresocloud     @efernandez
Cloud computing in the mobiledomain: an ‘academic’ approachMobile Trends: a new brave worldCloud: a real storyEnvisioning ...
Cloud computing in themobile domain:‘academic’ approach  Mobile Trends: a new brave world  Cloud: a real story  Envisionin...
Mobile cloud computing is the     usage of cloud computing in combination with mobile devices.Cloud computing exists when ...
Service Models based on consumer control level:Software as a Service (SaaS)use provider’s applications running on a cloudi...
Cloud computing in the mobile domain:  an ‘academic’ approachMobile Trends:a brave new world  Cloud: a real story  Envisio...
Mobile Internet 3.0
everytraditional business                has a      digital bullet                 with its name engraved
Evolution of CommunicationsConnectivity   Content & Commerce       Community   Mobile                                     ...
fragmentation
Complexity of mobile phone market       mobile phone market share doesn’t tell the full story                             ...
Matt Murphy + Mary Meekerhttp://kpcb.com/insights/top-10-mobile-internet-trends
Spain  48,4%smartphone penetration       source: comScore 2011
War !!! …
The Mobile
… Platforms
WAR
The TIC   TAC TOE          strategy
mobile      Hardware Software   Cloud                            OS       Google       Motorola2000   Nokia       Microsof...
mobile      Hardware Software   Cloud                            OS       Google       Motorola2006   Nokia       Microsof...
mobile      Hardware Software   Cloud                                             OS                        Google        ...
Hierarchy of digital distractionsMultitasking     2Multiplexing
Cloud computing in the mobile domain:  an ‘academic’ approach  Mobile Trends: a new brave worldCloud: a real story  Envisi...
1975   1996   2011
BlackBerry infrastructure handles   25 30 PetaBytes per month
Cloud aka NOCNetwork Operations Center
Cloud aka NOCNetwork Operations Center
Cloud computing in the mobile domain:an ‘academic’ approachMobile Trends: a new brave worldCloud: a real storyEnvisioning ...
*Design concepts only
Predicting Human Emotions           Facebook Breakup Seasonality
iftttif   this      then that
Cloud computing in the mobile domain:  an ‘academic’ approach  Mobile Trends: a new brave world  Cloud: a real story  Envi...
Matt Murphy + Mary Meekerhttp://kpcb.com/insights/top-10-mobile-internet-trends
Arguably the worst recession,Undoubtely the biggest technology       opportunity ever               …
What should we do?1. Engage in POLITICS2. EDUCATE (help next gen understand)3. DO vs WATCH (create, innovate, act)
Subliminal beautyReinforcing rational concepts with visual beauty
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
Mobile cloud computing from a visual angle @efernandez
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Mobile cloud computing from a visual angle @efernandez

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A 61 slides visual update of the mobile internet landscape and trends.

centro de tecnologia de la Rioja
BlackBerry

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Transcript of "Mobile cloud computing from a visual angle @efernandez"

  1. 1. visual recall
  2. 2. WAR
  3. 3. The TIC TAC TOE strategy
  4. 4. #congresocloud @efernandez
  5. 5. Cloud computing in the mobiledomain: an ‘academic’ approachMobile Trends: a new brave worldCloud: a real storyEnvisioning the future
  6. 6. Cloud computing in themobile domain:‘academic’ approach Mobile Trends: a new brave world Cloud: a real story Envisioning the future
  7. 7. Mobile cloud computing is the usage of cloud computing in combination with mobile devices.Cloud computing exists when tasks and data are kept on the internet rather than on individual devices, providing on-demand access
  8. 8. Service Models based on consumer control level:Software as a Service (SaaS)use provider’s applications running on a cloudinfrastructurePlatform as a Service (PaaS)deploy onto the cloud infrastructure consumer-created or acquired applicationsInfrastructure as a Service (IaaS)provision processing, storage, networks, and othercomputing resources where the consumer is able todeploy and run arbitrary SW, including OS & Apps
  9. 9. Cloud computing in the mobile domain: an ‘academic’ approachMobile Trends:a brave new world Cloud: a real story Envisioning the future
  10. 10. Mobile Internet 3.0
  11. 11. everytraditional business has a digital bullet with its name engraved
  12. 12. Evolution of CommunicationsConnectivity Content & Commerce Community Mobile Internet
  13. 13. fragmentation
  14. 14. Complexity of mobile phone market mobile phone market share doesn’t tell the full story Source: VisionMobile
  15. 15. Matt Murphy + Mary Meekerhttp://kpcb.com/insights/top-10-mobile-internet-trends
  16. 16. Spain 48,4%smartphone penetration source: comScore 2011
  17. 17. War !!! …
  18. 18. The Mobile
  19. 19. … Platforms
  20. 20. WAR
  21. 21. The TIC TAC TOE strategy
  22. 22. mobile Hardware Software Cloud OS Google Motorola2000 Nokia Microsoft Apple RIM
  23. 23. mobile Hardware Software Cloud OS Google Motorola2006 Nokia Microsoft Apple RIM
  24. 24. mobile Hardware Software Cloud OS Google Motorola2011The year of the fruit Nokia Microsoft Apple RIM
  25. 25. Hierarchy of digital distractionsMultitasking 2Multiplexing
  26. 26. Cloud computing in the mobile domain: an ‘academic’ approach Mobile Trends: a new brave worldCloud: a real story Envisioning the future
  27. 27. 1975 1996 2011
  28. 28. BlackBerry infrastructure handles 25 30 PetaBytes per month
  29. 29. Cloud aka NOCNetwork Operations Center
  30. 30. Cloud aka NOCNetwork Operations Center
  31. 31. Cloud computing in the mobile domain:an ‘academic’ approachMobile Trends: a new brave worldCloud: a real storyEnvisioning the future
  32. 32. *Design concepts only
  33. 33. Predicting Human Emotions Facebook Breakup Seasonality
  34. 34. iftttif this then that
  35. 35. Cloud computing in the mobile domain: an ‘academic’ approach Mobile Trends: a new brave world Cloud: a real story Envisioning the futureWhat should we do aboutit?
  36. 36. Matt Murphy + Mary Meekerhttp://kpcb.com/insights/top-10-mobile-internet-trends
  37. 37. Arguably the worst recession,Undoubtely the biggest technology opportunity ever …
  38. 38. What should we do?1. Engage in POLITICS2. EDUCATE (help next gen understand)3. DO vs WATCH (create, innovate, act)
  39. 39. Subliminal beautyReinforcing rational concepts with visual beauty
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