2011 Social Media, Niche Job boards, Company Career sites and Referral Programs

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2011 Social Media, Niche Job boards, Company Career sites and Referral Programs

  1. 1. Where are we going? Hints and trends in the online recruiting world
  2. 2. The landscape ‘ out there ’ <ul><li>The recession drags on…but we’ve bottomed out </li></ul><ul><li>Social media is ‘ sexy ’ </li></ul><ul><li>5 applicants for every job </li></ul><ul><li>Lack of certain types of candidates </li></ul><ul><li>Employers hesitant to ‘staff up’ </li></ul>
  3. 3. The landscape ‘ inside ’ <ul><li>100,000+ job boards worldwide </li></ul><ul><li>Job posting prices are commoditized </li></ul><ul><li>Many sites’ technology is ‘behind the curve’ </li></ul><ul><li>More seekers than jobs </li></ul><ul><li>Competition from social media </li></ul><ul><li>Rise of aggregators </li></ul>
  4. 4. What people said <ul><li>3 discrete groups of respondents: job board operators , job seekers , HR and recruiting professionals </li></ul><ul><li>275 responses </li></ul><ul><li>Conducted online Aug-Sep 2010 </li></ul>
  5. 5. Social media is real 78% !
  6. 6. Multiple board use is common
  7. 7. Question #1
  8. 8. Focus and ease of use
  9. 9. The basics still stand for job seekers
  10. 10. Referrals rule?
  11. 11. No response
  12. 12. Bottom line for job seekers <ul><li>Social media is important </li></ul><ul><li>Job sites must be easy to use – and focused </li></ul><ul><li>Lack of response from employers is frustrating </li></ul>
  13. 13. What about HR & recruiting?
  14. 14. Social media looms large 72% 63% 57%
  15. 15. LinkedIn rules 97%
  16. 16. Question #2
  17. 17. Where will recruitment spending increase ? <ul><li>Social media </li></ul><ul><li>Company career sites </li></ul><ul><li>Referral programs </li></ul><ul><li>Niche job boards </li></ul>
  18. 18. Where will recruitment spending decrease ? <ul><li>3 rd party recruiters </li></ul><ul><li>Newspapers </li></ul><ul><li>Career fairs </li></ul><ul><li>General job boards </li></ul>
  19. 19. Candidate quality counts (but look what else matters!) 66% 53% 49%
  20. 20. Biggest challenge: quality candidates
  21. 21. Question #3
  22. 22. What are job board operators worried about?
  23. 23. The recession, ‘free’ job sites...and LinkedIn
  24. 24. Plan of action?
  25. 25. Question #4
  26. 26. So…what should you do now? <ul><li>Improve your candidate quality </li></ul><ul><li>Survey your employers – find out what they like and don’t like about ALL recruitment methods (not just job boards) </li></ul><ul><li>Offer targeted emails to subgroups of job seekers </li></ul><ul><li>Position your site as the social recruiting provider for your employers </li></ul>
  27. 27. Questions, answers, and discussion
  28. 28. <ul><li>Job Board Doctor provides consulting services for job boards and career sites in the following areas: </li></ul><ul><ul><li>Short & long-range planning Product development & launch </li></ul></ul><ul><ul><li>Sales & marketing SEO </li></ul></ul><ul><ul><li>Social media & content creation Site & user interface analysis </li></ul></ul><ul><li>Phone : 641-236-0298 </li></ul><ul><li>Email : [email_address] </li></ul><ul><li>Twitter : JobBoardDoctor </li></ul><ul><li>Web : www.jobboarddoctor.com </li></ul>

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