E-Commerce Trends in China 2013 - 2014
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Slides of a presentation given by Ed Sander at the Belgian Chinese Chamber of Commerce seminar on e-commerce, May 6th 2014 in Brussels. ...

Slides of a presentation given by Ed Sander at the Belgian Chinese Chamber of Commerce seminar on e-commerce, May 6th 2014 in Brussels.

Note: a Slidecast version with audio can be viewed at the webpage below:

http://www.chinatalk.nl/media/presentaties/

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E-Commerce Trends in China 2013 - 2014 Presentation Transcript

  • 1. E-commerce Trends in China 2013-2014E-commerce Trends in China 2013-2014E commerce Trends in China 2013 2014E commerce Trends in China 2013 2014 Ed Sander BCECC May 2014 Ed Sander BCECC May 2014BCECC May 2014BCECC May 2014
  • 2. Today’s Agenda 1 E-Commerce – Alibaba Social Media in China – Sina’s Weibo2 M-Commerce – Tencent’s WeChat3
  • 3. Internet UsersInternet Users 564 618 600 700 oenen Internet Users 46% penetration 457 513 564 500 600 Milj 298 384 300 400 137 210 200 300 111 137 100 0 2005 2006 2007 2008 2009 2010 2011 2012 2013
  • 4. The major players: BATThe major players: BAT http://graphicsweb.wsj.com/documents/chinas-internet
  • 5. Sales & Profit (Billion USD)Sales & Profit (Billion USD) 9 913 12,00 Sales 2012 Sales 2013 7,952 9,913 8,00 10,00 Sales 2013 Net Profit 2012 Net Profit 2013 4 899 6,893 5,129 6,00 , 3,582 4,899 3,558 2,543 4,00 1,671 1,49 2,056 1,689 0 00 2,00 0,00 Baidu Alibaba Tencent
  • 6. E-CommerceE Commerce
  • 7. Online Shopping Transaction Valuepp g Billion RMB
  • 8. Some 2013 statisticsSome 2013 statistics • 302 million Chinese were shopping online. Th l l f i 10• The total volume of e-com transactions > 10 trillion RMB • Online retail: 1.850 billion RMB, making it the biggest e-com market in in the world. • Analysts: “By 2020 China’s e-commerce market will be bigger than USA, Great Britain, Japan,gg , , p , Germany and France combined.”
  • 9. B2C Market 2013B2C Market 2013
  • 10. Online Shopping Transaction Structurepp g
  • 11. AlibabaAlibaba International B2BInternational B2B C2C ( ll b i )C2C (small businesses) B2C (1st & 2nd tier cities)(1st & 2nd tier cities) I t ti l B2CInternational B2C
  • 12. Alibaba statisticsAlibaba statistics • 24,000 employees (more than Yahoo + Facebook). I 2012 $170 billi i l ( 2% f Chi ’ GDP) t• In 2012 $170 billion in sales (=2% of China’s GDP) went through Taobao & Tmall platforms. • 2012: 36 7 million users >2 8 million sellers >5 900• 2012: 36,7 million users, >2,8 million sellers, >5.900 product categories. • Alibaba's accounts for >60% of the packages delivered in• Alibaba s accounts for >60% of the packages delivered in China. • Taobao + Tmall cover 80% of the total e-com market inTaobao Tmall cover 80% of the total e com market in China and receive 100.000.000+ daily visitors. • Value is estimated between $136 and $245 billion.$ $
  • 13. Double 11 2013Double 11 2013 • 402 million visitors to Tmall (2/3e of all netizens) • €4 3 billion sales on Alibaba platforms€4,3 billion sales on Alibaba platforms (3x USA’s Black Friday) C• Compare: – €1,2 billion sales on Jingdongg g – e-commerce Belgium 2013 = €1,8 billion.
  • 14. AlibabaAlibaba
  • 15. Sina WeiboSina Weibo
  • 16. Sina WeiboSina Weibo
  • 17. Sina WeiboSina Weibo • Only 5% of Weibo users post original content (H K U i it ’ W ib )(Hong Kong University’s Weiboscope). • Weibo has many zombie accounts for celebrities and brands, automated spam accounts, and many users who just repost other users’ content. • The number of highly active users who post the most had declined 74 percent between Marchp 2012 and December 2013 (East China Normal University).y)
  • 18. WeChat: ChatsWeChat: Chats
  • 19. WeChat Voice MessagingWeChat Voice Messaging
  • 20. WeChat: SocialWeChat: Social
  • 21. WeChat: SocialWeChat: Social
  • 22. WeChat: AccountsWeChat: Accounts
  • 23. WeChat: m-commerceWeChat: m commerce
  • 24. WeChat: Taxi bookingWeChat: Taxi booking
  • 25. WeChat: StickersWeChat: Stickers
  • 26. WeChat: StreetviewWeChat: Streetview
  • 27. WeChat: Location BasedWeChat: Location Based
  • 28. WeChat: ScannerWeChat: Scanner
  • 29. WeChat: Vending MachinesWeChat: Vending Machines
  • 30. WeChat: QR Code ShopsWeChat: QR Code Shops
  • 31. WeChat registered UsersWeChat registered Users
  • 32. WeChat Monthly Active UserseC at o t y ct e Use s
  • 33. M-CommerceM Commerce
  • 34. Internet UsersInternet Users 564 618 600 700 oenen Internet Users 46% penetration 457 513 564 420 500 500 600 Milj Mobile Internet Users 298 384 308 356 420 300 400 137 210 118 233 200 300 111 137 50 118 100 0 2005 2006 2007 2008 2009 2010 2011 2012 2013
  • 35. Global Mobile Internet Penetration
  • 36. M-Commerce statisticsM Commerce statistics • Since mid 2013 more people are shopping th h th i t h (81%) th tthrough their smartphone (81%) than a computer (70%). • During Double 11 2013: 127 million consumers spent €653 billion on Taobao Mobile. • This is 560% higher than in 2012 and covers 21% of Taobao’s transactions. • 2/3rd (400 million) of China’s netizens shopped on Taobao Mobile in 2013on Taobao Mobile in 2013.
  • 37. M-Commerce GrowthM Commerce Growth • High growth rates for m-commerce are expected in 2014 because of: – new means of mobile paymentnew means of mobile payment – penetration of smartphones in the countryside (where few stores are located)countryside (where few stores are located) – Increase in 3G coverage I i WIFI h– Increase in WIFI hotspots – O2O tools
  • 38. China Mobile Shopping Market 2013pp g
  • 39. LaiwangLaiwang
  • 40. LaiwangLaiwang
  • 41. China’s most visited sitesChina s most visited sites
  • 42. The major players: BATThe major players: BAT http://graphicsweb.wsj.com/documents/chinas-internet
  • 43. Contact Ed Sander E mail: ed@failsafe nlE-mail: ed@failsafe.nl Website: www.failsafe.nl / www.chinatalk.nl Phone: +31 6 51 214 206 T i @EdS dTwitter: @EdSander Linkedin: nl.linkedin.com/in/edsander/ Download the ‘ChinaTalk’ e-book (Dutch) for free at failsafe.nl.