2KEY TAKE AWAYS FOR RETAILERS NOW: The future of Retailing is now. Tesco has 5000 people working actively onthe IT side of the future Tesco retailing model. If your e-business strategy is notrock solid clear, you are late. MARKETPLACES: E-commerce Marketplaces launches proliferate everywhere.See Coolblue’s 254 webshops accessible in one single e-commerce website andMastercard’s launch in April of its Belgian marketplace initiative for US webshops. OMNI CHANNEL: Single, Multi, Cross or Omni channel strategies? If you can’tfollow the buzz jargon, remember just this: stop thinking multi-channel, and startacting omni-channel. TOUCHPOINTS: Retail marketing is about maximising “touch points” withconsumers. An average telecom customer has 7 touchpoints with competitorsbefore finally buying a product. According to Hinssen it is often even 10,4 times. BIG DATA: not just for the e-commerce superpowers like Amazon. Local retailchains must look into this too. Because you need a 360° understanding of yourshoppers, which requires integration of data, processes, systems and people. THE NEW MARKETING: For e-commerce, logistics is the marketing of tomorrow,because mastering the value chain end-to-end means success, look at Amazon.Sources and inspirations from presentations during the 2013 RetailDetail congress
3KEY TAKE AWAYSFOR RETAILERS NPS: The one & only KPI that really matters in E-commerce (NetScore Promoter), which is the % of brand promoters minus the %of brand detractors. A high NPS means high value creation as itmakes customers really stick. Calculate your NPS score! “The Network Always Wins”: With markets becoming networks,why should you allow anyone in the market to take the lead? Isyour business model really build to last? FAILURE RECIPE: OO + NT = EOO. An Old Organisation with a NewTechnology = Expensive Old Organisation! SCALE OR DIE? Size does matter but not at all cost: Zalando’sambitions are to surpass Zara and H&M, but Zalando is still lossmaking in 2013. So what’s your business model for profitablegrowth?Sources and inspirations from presentations during the 2013 RetailDetail congress
4KEY TAKE AWAYSFOR BRANDED MANUFACTURERS TOUCH SCREEN GENERATION: Brands need social media tosurvive the digitalisation of a fast growing chunk of consumers:the “touch screen generation” consumers VUCA: Brand strategies need maximum agility in a “VUCA” world(Volatility, Uncertainty, Complexity and Ambiguity) KLOUT: New times ahead means new KPIs: What is your Kloutscore? And are measuring the Klout scores of your brands? BIG DATA: The problem is not information overload. The problemis to use the right filters! EBITDA: Like it or not, there is a straight correlation between yourEbitda and your achieved level of Customer SatisfactionSources and inspirations from presentations during the 2013 RetailDetail congress
5KEY TAKE AWAYSFOR ALL OF US NIKE is becoming an “INFORMATION” company (new shoes havean embedded GPS system enabling detailed profiling of owners) TELENET is becoming a “CONVERSATIONS” company (not just abandwidth provider) GOOGLE is becoming an “ENABLING” company (why aredriverless cars being rolled out in the US not invented by carmanufacturers but by Google?)What kind of company are you becoming ?Sources and inspirations from presentations during the 2013 RetailDetail congress
6KEY TAKE AWAYSFOR ALL OF US Wait ! Before you go, I wanted to share some really cool stuff seen atthis RetailDetail Congress Watch by yourself a selection of the best slides shown duringthe RetailDetail 2013 CongressSources and inspirations from presentations during the 2013 RetailDetail congress
12FOR MORE INFORMATION OR TO SOUNDBOARDABOUT YOUR OWN STRATEGY & CHALLENGES:Sources: Presenters at Retail Detail 2013 including: Patrick Vincent, CCO Telenet –Peter Hinssen, Futurologist - Stefaan Le Clair, Berenike - Bob Van Ierland, TNT PostNL –Pieter Zwart , CEO Coolblue - Wouter Torfs, CEO Torfs Schoenen - Wim Boesmans, GfKErwin De Spiegeleire covers over 20 years in the ConsumerGoods & Retail industry, of which 15 in General managementand Marketing and the last 7 in Strategy, M&A andOperational Excellence consulting.With deep experience in leading change & transformationalprograms impacting businesses in a sustainable manner, Erwinhas successfully engaged with clients at C-level, and conductedmulti-site business transformation programs mainly in theFMCG sector, covering Europe, North America and Asia Pacific.Contact : firstname.lastname@example.org +32 497 4000 46
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