Metadata Tagging in Education—What Every Publisher and Content Developer Needs to Know

www.lrmi.net METADATA TAGGING IN EDUCATION What Every Publisher and Content Developer Needs to Know

THE LEARNING RESOURCE METADATA INITIATIVE The Learning Resource Metadata Initiative (LRMI) is a project co-led by the Association of Educational Publishers (AEP) and Creative Commons (CC) to build a common metadata vocabulary for educational resources . www.lrmi.net

THE LEARNING RESOURCE METADATA INITIATIVE The initiative will create an industry-specific framework that aims to revolutionize the searchability and accessibility of educational content. 8/22/11 www.lrmi.net

GOALS www.lrmi.net The Learning Resource Metadata Initiative aims to improve discoverability to make searching for and finding educational content online easier and more convenient for educators

BENEFITS
Facilitation of personalized learning –the right content at the right time
Decreased production costs through industry standardization
Expanded marketplace for educational content through increased visibility
Addressing demands of states for standardized description of learning resources
www.lrmi.net

ROLES The Association of Educational Publishers’ Role: COMMUNICATIONS www.lrmi.net

ROLES
The AEP is charged with:
Overseeing the communication aspects of the project, including the creation of a project website
Working to garner support from educational publishers, the education industry, the public and relevant media outlets
www.lrmi.net

ROLES Creative Commons’ Role: TECHNICAL SPECIFICATIONS www.lrmi.net

ROLES
Creative Commons is responsible for:
Coordinating and overseeing the technical specifications and development of the common learning resources vocabulary
Convening and managing a working group of metadata experts
www.lrmi.net

FUNDING
The Learning Resource Metadata Initiative is funded by grants from:
The William and Flora Hewlett Foundation
The Bill & Melinda Gates Foundation
www.lrmi.net

SCHEMA.ORG
What is Schema.org?
Schema.org provides a collection of schemas (html tags) that webmasters can use to mark up their pages in ways recognized by major search providers
Search engines including Microsoft Bing , Google , and Yahoo! rely on this mark-up to improve the display of search results, making it easier for people to find the right web pages
www.lrmi.net

SCHEMA.ORG
What’s the connection?
LRMI is one of the first industry-specific frameworks developed under Schema.org
Upon completion, the LRMI framework will be submitted to Schema.org, in hopes that it will become the de facto metadata framework for tagging educational resources on the web
To increase interoperability and bolster chances of adoption, LRMI’s vocabulary will build off of the work already done by Schema.org and remain congruent with Schema.org’s framework
www.lrmi.net

METADATA IS “DATA ABOUT DATA” www.lrmi.net Metadata Title: A Tale of Two Cities Author: Charles Dickens Publication Date: 1859 Pages: 400 Data It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light…

META TAGS IN ACTION

WHAT DO META TAGS LOOK LIKE? www.lrmi.net <div itemscope itemtype ="http://schema.org/Movie"> <h1 itemprop="name"&g;Avatar</h1> <div itemprop="director" itemscope itemtype="http://schema.org/Person" > Director: <span temprop="birthDate">August 16, 1954)</span> </div> <span itemprop="genre">Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a> </div>

WORKING GROUP RESPONSIBILITIES
Produce a common metadata vocabulary for learning resources with the input of an official Advisory Group and informed by public comment and feedback
Submit the framework to Schema.org
Make recommendations for long-term governance of the standard
www.lrmi.net

TECHNICAL WORKING GROUP
Sheryl Abshire, Calcasieu Parish Public School System
Phil Barker, JISC CETIS
Dan Brickley, VU University Amsterdam
Brian Carver, UC Berkeley School of Information
Cable Green, Creative Commons
Greg Grossmeier, Creative Commons (Co-Chair)
Charlie Jiang, Microsoft
www.lrmi.net
Michael Johnson, Full Potential Associates
Mike Linksvayer, Creative Commons (Co-Chair)
Joshua Marks, Curriki
Brandt Redd, Gates Foundation
Colin Smythe, IMS Global
Stuart Sutton, Dublin Core Metadata Initiative
Randy Wilhelm, netTrekker
Lee Wilson, PCI Educational Publishing

ADVISORY GROUP The LRMI Advisory Group provides technical and practical knowledge to ensure the outcome of the project meets the needs of all constituencies. The LRMI Advisory Group is comprised of representatives from the project’s initial launch partners. www.lrmi.net

PROJECT MILESTONES
June 7, 2011 AEP and Creative Commons announce the Learning Resource Metadata Initiative
August 1, 2011 LRMI Face-to-Face meeting
August 12, 2011 Technical Working Group composition announced
August 17, 2011 The first meeting of the Working Group via teleconference
August 26, 2011 LRMI shares preliminary findings on existing education metadata vocabularies and real world use
September 2011 Review of existing metadata vocabularies, convene Advisory Group
www.lrmi.net

PROJECT MILESTONES CONTINUED 8/22/11
September 16-18, 2011 LRMI at the Creative Commons Global Summit, Warsaw, Poland
November 2011 Submit Schema.org expression, begin to develop list of early adopters
December 2011 Finalize early adopters, begin to discuss implementation
December 2011/January 2012 Public comment period
January 2012 Finalize core vocabulary
March 2012 Final Schema.org delivery
www.lrmi.net

GET INVOLVED Partners and members of the LRMI are committed to providing total transparency and openness throughout the life of the project. www.lrmi.net

GET INVOLVED
Submit use cases and/or samples of existing schema (deadline 9/30)
Public comment period
Join the the LRMI Google Group ( groups.google.com/group/lrmi )
LRMI.net discussion forums (live 9/30)
LRMI webinar series
Live presentations at education industry events and conferences (check website for schedule)
www.lrmi.net

GREATER CHANCE FOR SUCCESS There is power in numbers! The LRMI leadership believes this project has a greater chance of success than previous or existing initiatives because of its implicit support from the three major search vendors— Google , Yahoo! , and Microsoft Bing —and the early endorsement of 10 launch partners. www.lrmi.net

LAUNCH PARTNERS
BetterLesson
Curriki
Houghton Mifflin Harcourt
The Institute for the Study of Knowledge Management in Education (ISKME)
McGraw-Hill Education
www.lrmi.net
Monterey Institute for Technology in Education (MITE)
Pearson
Promethean
Scholastic Inc.
SMART Technologies Inc.

CONTACT INFORMATION www.lrmi.net Charlene Gaynor CEO The Association of Educational Publishers [email_address] Greg Grossmeier Education Technology & Policy Coordinator Creative Commons [email_address] General Inquiries/Mailing List Signup [email_address]

http://paper.li	86
http://www.cogitateupon.com	6
http://twitter.com	2
http://a0.twimg.com	2
http://a0.twimg.com	2
http://ccssimplementation.blogspot.com	2
http://qa28.corp.rockmelt.com	1
http://us-w1.rockmelt.com	1

Metadata Tagging in Education—What Every Publisher and Content Developer Needs to Know

by The Association of Educational Publishers on Sep 23, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

8 Embeds 102

Statistics

Metadata Tagging in Education—What Every Publisher and Content Developer Needs to Know — Presentation Transcript