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June 5, 2013
Weaving the
Semantic Web
with Graphite
What We Do
•Rate
The largest, most trusted library of age-appropriate media ratings and reviews, covering
nearly all kids and family media.
•Educate
Advice and issue education for parents, educators, and policymakers, ranging from digital
citizenship to limiting violence and commercialism. The Common Sense K-12 Digital
Literacy and Citizenship curriculum has been implemented in more than 50,000 schools
across the globe. Closing in on 100K registered educators.
•Advocate
An authoritative and respected nonpartisan voice to policymakers, the
industry, legislators, and thought leaders – supported by a unique grassroots movement
from concerned citizens.
•Investigate
Reliable, independent data on children's use of media and technology and the
impact it has on their physical, emotional, social, and intellectual development.
• 19,000 reviews across
all media types
• Key rating elements:
o Age-appropriateness
o Detailed “nutritional
labeling” of parental
pain points
o Learning potential
for digital content
o Over 25 major media
distribution partners
Common Sense Media: Ratings and Reviews
New “Learning Ratings” uncover the learning
potential of games, apps and websites
• Explosion of digital media has
resulted in a confusing
landscape for parents
• Parents want kids to consume
media that is “good for them”
• Educational experts helped us
develop unique rating system
• Covers core academic content +
deeper learning skills and other
social and emotional (21st
century) skills
• Learning Awards
Weaving the Semantic Web with Graphite
Weaving the Semantic Web with Graphite
Weaving the Semantic Web with Graphite
Weaving the Semantic Web with Graphite
typicalAgeRange
computed
mediaType? not clear
ratingValue and/or aggregateRating?
name
image url
about?
Does this remain untagged?
userComments?
Review?
price
headline?
keywords? about?
description?
auto
url
dateCreated
educationalFramework CCSS
and itemReviewed
about?
targetURL http://www.corestandards.org/Math/Content/6/EE
alignmentType teaches
targetName Algebra.CCRA.6.EE
targetdescription
Fields We Do Not Have
publisher
author (of review w/ Google+)
useRightsURL status?
inLanguage English auto?
interactivityType “mixed” default? Or “active” better?
timeRequired skip for now?
isBasedonURL do not have
educationalUse group work, assignment, lesson plan, assessment, field trip
learningResourceType Instructional Material, presentation, handout, syllabus
intendedEndUser Student, teacher, administrator?
isFamilyFriendly don’t have, automate if relevant?
Does this highly structure
data remain untagged?
Does this remain untagged?
Do we tag User
Reviews?
LRMI Field Name
Other Field
No tag?
Legend
reviewBody
Weaving the Semantic Web with Graphite
Weaving the Semantic Web with Graphite
Tagging Approach and Issues
Move slowly: Do easy stuff first, learn from
consumer site, watch.
How Much to Expose? How will search
developments alter Graphite in 2014-15?
Granularity: Graphite on the product/ collection
level; how to best present/tag at the resource
level?
Field Notes (UGC): See how editorial reviews
play, then tag user reviews as needed.
Drupal module: Can we contribute to LRMI
incorporation in Microdata module/field
formatters?
Product Editorial (Ed)
Engineering Marketing (Ed)
- Map & add fields
- Automate easy pairs
- Determine edge cases
for review
- Approve and align terms
- Enter content
- Final say over edge cases
- Add field formatters
- Computed values
- QA
- Input on relevant terms
and rich snippet content
- Share analytics and
traffic impacts
Tagging Process
For Further Information
Graphite.org: email for sign-up;
Register on CommonSenseMedia.org
as an Educator to use after beta
launch at ISTE
omar@commonsense.org

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Weaving the Semantic Web with Graphite

  • 1. June 5, 2013 Weaving the Semantic Web with Graphite
  • 2. What We Do •Rate The largest, most trusted library of age-appropriate media ratings and reviews, covering nearly all kids and family media. •Educate Advice and issue education for parents, educators, and policymakers, ranging from digital citizenship to limiting violence and commercialism. The Common Sense K-12 Digital Literacy and Citizenship curriculum has been implemented in more than 50,000 schools across the globe. Closing in on 100K registered educators. •Advocate An authoritative and respected nonpartisan voice to policymakers, the industry, legislators, and thought leaders – supported by a unique grassroots movement from concerned citizens. •Investigate Reliable, independent data on children's use of media and technology and the impact it has on their physical, emotional, social, and intellectual development.
  • 3. • 19,000 reviews across all media types • Key rating elements: o Age-appropriateness o Detailed “nutritional labeling” of parental pain points o Learning potential for digital content o Over 25 major media distribution partners Common Sense Media: Ratings and Reviews
  • 4. New “Learning Ratings” uncover the learning potential of games, apps and websites • Explosion of digital media has resulted in a confusing landscape for parents • Parents want kids to consume media that is “good for them” • Educational experts helped us develop unique rating system • Covers core academic content + deeper learning skills and other social and emotional (21st century) skills • Learning Awards
  • 9. typicalAgeRange computed mediaType? not clear ratingValue and/or aggregateRating? name image url about? Does this remain untagged? userComments? Review? price headline? keywords? about? description? auto url dateCreated educationalFramework CCSS and itemReviewed about?
  • 11. Fields We Do Not Have publisher author (of review w/ Google+) useRightsURL status? inLanguage English auto? interactivityType “mixed” default? Or “active” better? timeRequired skip for now? isBasedonURL do not have educationalUse group work, assignment, lesson plan, assessment, field trip learningResourceType Instructional Material, presentation, handout, syllabus intendedEndUser Student, teacher, administrator? isFamilyFriendly don’t have, automate if relevant? Does this highly structure data remain untagged? Does this remain untagged? Do we tag User Reviews? LRMI Field Name Other Field No tag? Legend reviewBody
  • 14. Tagging Approach and Issues Move slowly: Do easy stuff first, learn from consumer site, watch. How Much to Expose? How will search developments alter Graphite in 2014-15? Granularity: Graphite on the product/ collection level; how to best present/tag at the resource level? Field Notes (UGC): See how editorial reviews play, then tag user reviews as needed. Drupal module: Can we contribute to LRMI incorporation in Microdata module/field formatters?
  • 15. Product Editorial (Ed) Engineering Marketing (Ed) - Map & add fields - Automate easy pairs - Determine edge cases for review - Approve and align terms - Enter content - Final say over edge cases - Add field formatters - Computed values - QA - Input on relevant terms and rich snippet content - Share analytics and traffic impacts Tagging Process
  • 16. For Further Information Graphite.org: email for sign-up; Register on CommonSenseMedia.org as an Educator to use after beta launch at ISTE omar@commonsense.org

Editor's Notes

  1. Home pageLRMI about discoverability, so are we
  2. Review page
  3. Editorially picked Best of List pagesApp Market rec lists do better than Apps, need a filter
  4. 15+ fields in rubric that roll-up into three main Learning Dimensions, and a score from final tally and editorial oversight
  5. mediaType: webpage, video, printed book – we also have Apps and videogames, not in recommended either
  6. Educational use: options so far only: "assignment," "group work” field trip, lesson plan, assessmentInteractivity type: Acceptable values: "active," "expositive," "mixed”Author – for rich snippets, separate from LRMI entirely but may affect SEO rank and does show up in display
  7. Field note: contributed by teacher, plan not to mark this up yet, wait and see how the main review page does first so as not to bring in conflicting ratings. Depending on how this is picked up by search and usage, we will tag as needed later.
  8. Complication is that some products will appear on both consumer and Graphite sites, need to tag properly to differentiate content. Currently no editorial content besides rating similar across both sites.
  9. Drupal 7 site, Microdata module