Education Metadata--Why the LRMI Will Change Your Business


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Presentation slides from the LRMI session at the 2012 Frankfurt Book Fair. Video available at

Built on the framework supported by Bing, Google, Yahoo!, and Yandex, the Learning Resource Metadata Initiative (LRMI) will soon be the de facto tagging system for learning resources on the web. Learn more about the LRMI and why having a metadata strategy for your business is more important than ever.

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Education Metadata--Why the LRMI Will Change Your Business

  1. 1. www.lrmi.netEDUCATION  METADATA Why  the  LRMI  will  change   your  business
  2. 2. Who  is  the  AEP? www.AEPweb.orgUS-­‐based  organiza<on  that  supports  quality  educa<onal  content  and  resourcesLRMI  aligns  with  AEP’s  mission  and  vision:   High  quality,  easily  accessible  instruc<onal   materials  for  all  teachers  and  learners. 2
  3. 3. TODAY’S  PRESENTERS Charlene  Gaynor Michael  Jay Jason  Henry CEO President Global  Products  and   The  Associa<on  of   Educa<onal  Systemics,  Inc.  (USA) Markets  ManagerEduca<onal  Publishers  (USA) Learning  Media  (NZ) 3
  4. 4. WHO  IS  THE  LRMI?Leadership • The  Associa<on  of  Educa<onal  Publishers • Crea<ve  CommonsContribuFng  OrganizaFons he rs! • Full  Poten<al  Associates Pu blis • Educa<onal  Systemics,  Inc. ting • Agilix  Labs ipa • Knova<on Pa rticFunding • Bill  &  Melinda  Gates  Founda<on • William  and  Flora  Hewle[  Founda<on 4
  6. 6. So, why do we need a standard?Ingredients  vs.     Nutri<onal  Facts 6
  7. 7. Metadata  is  “Data  About  Data” Data It  was  the  best  of  <mes,  it  was   the  worst  of  <mes,  it  was  the   age  of  wisdom,  it  was  the  age  of   foolishness,  it  was  the  epoch  of   belief,  it  was  the  epoch  of   incredulity,  it  was  the  season  of   Light… Metadata Title:  A  Tale  of  Two  Ci<es Author:  Charles  Dickens Publica<on  Date:  1859   Pages:  400 7
  8. 8. AEP’S  ROLE• Provide  representa<on  and  insight  on  the   LRMI  TWG  • Oversee  communica<on  outreach  to   educa<onal  resource  community  via  industry   events,  webinars,  LRMI  website,  mailing  list• Inform  development  of  open  source  TOOLS• Oversee  LRMI  Proof  of  Concept  to  document   best  prac<ces  for  LRMI  implementa<on 8
  9. 9. So  What?  We  Already  Use…• IEEE  LOM• Dublin  Core  Metadata• SCORM• Our  own  metadata  schema 9
  10. 10. The Learning Resource Metadata Initiative (LRMI) Goal:  Make  it  easier  and  more  convenient  to  find  learning   resources  that  meet  specific  student  and  class  needs. Curriculum Standards Intersection of three opportunities LRMI Resource Registries (Learning Registry) 10
  11. 11. So  why  is  this  effort  different?• We  need  a  common  set  of  descriptors  that  allow  us  to   structure  our  searches.• Common  is  not  so  common!• Educa<on  benefits  from  not  going  it  alone…  even  with  the   trade-­‐offs.• We  have  lived  in  a  world   with  different  standards.  The   internet  changes  all  that.• This  is  an  interna<onal   ini<a<ve.• Individualized  learning  and   teacher  collabora<on   depends  on  it! THE TOWER OF BABEL, PIETER BRUEGEL, 1563 11
  12. 12. LRMI  Enables  Be[er  Search 12
  13. 13. Why Tag to the LRMI Objects? DiscoveryLRMI is designed to makeyour content discoverable Commerce Once your content is discovered by teachers it is your job to support their purchase process 13
  14. 14. What is the Process? 2. Publish Tagger output is pushed to The Learning Registry and embedded in your page(s) to make your content 1. Tag much more easily 3. Search discoverable. Your contentUse the Open taggedSource Tagger Your Data Resource Registry with LRMIto create LRMI metadata is moremetadata for easily discovered,your educational accessed andresources. purchased. 14
  15. 15. What is the Process? 15
  16. 16. Open  Source  Tagger 16
  17. 17. LRMI  Enables  BePer  Search  ( 17
  18. 18. LRMI  Enables  BePer  Search  (Registry) 18
  19. 19. LRMI  Enables  BePer  Search  (Registry  -­‐  New) 19
  20. 20. LRMI: A PUBLISHER’S PERSPECTIVE Jason Henry Manager, Global Products & Markets Learning Media Ltd, New Zealand @jasonh_101 20
  21. 21. Learning Media• New Zealand’s largest and oldest educational publisher – Print and digital – Digital infrastructure – Professional development• Major supplier for the country’s Ministry of Education• Global publisher and digital developer• Developer and host of New Zealand’s largest metadata-driven sector portal, Te Kete Ipurangi (TKI) 21
  22. 22. Market drivers Commercial Market - Profit - Teachers’ needs - Sustainability - Usability - Growth - Right here right now 22
  23. 23. m arket’sOur challenges… and opportunities ^ • Plethora of providers/products competitors • Relevance • Discoverability • Accessibility • Channels and speed to market 23
  24. 24. Metadata • Metadata is changing the way we remain relevant and accessible to our market. • Metadata is changing the way our market accesses information that is relevant to their needs. 24
  25. 25. The challenges • Search engines generally ‘guess’ what a webpage is about by looking at the contents of the page • Not structured for educational resources LOM (Learning Object Metadata) • Good metadata standard • Complex • Not recognised by search engines 25
  26. 26. No education schema• Hit and miss chance of educational resource descriptions being found by search engines• Difficult to refer to/describe resources using terms that everyone understands• Difficult to link up and query/search/browse across resources 26
  27. 27. The ideal…• Resources can be found more easily• Structured browsing, collection, linking etc of resources can happen… - within collections - between collections• Resources can be better aligned/described against curricula, and standards• Better engaged and informed education customers 27
  28. 28. An example: without metadata 28
  29. 29. An example: with metadata 29
  30. 30. An example: with better metadata Note: Shows warnings as it recognises that LRMI tags are not yet recognised by 30
  31. 31. A better tool for testing: Microdata reveal an extension for the Google Chrome browser Detects and shows there is microdata (LRMI and other) embedded in the page Displays microdata in a tabular display 31
  32. 32. What  does  the  LRMI  enable?• Search  tools• Integrated  Search• Integra<on  of  catalogues  of  products• Individualized  learning …  much  more! Now  an  example  of  how  LRMI  can  be  used  in  a   progressive  manner 32
  33. 33. LRMI  Enables  Alignment  to  Learning  Objec<ves 33
  34. 34. LRMI  and  the  SLC From Learning Standard Alignment in the SLC Technology: A Whitepaper SLC Project Document March 29, 2012 34
  35. 35. PROGRESS  &  TIMELINE 35
  36. 36.  Phase  I:  Spec  Development   June  2011  –  February  2012  • Launch  announcement  –  June  2011• Convene  TWG  –  August  2011• Survey  exis<ng  metadata  frameworks,  collect  use   cases  –  Aug./Sept.  2011• Public  drals/comment  –  Oct.-­‐Jan.  2011-­‐12 •  •  1.0  and  submission  to  –  Feb.  2012 36
  37. 37. The  LRMI  ProperFes  v1  (­‐specifica<on)General  Terms: EducaFonal  Terms: – <tle/name – intendedEndUserRole – URL – educa<onalUse     – Descrip<on – <meRequired – Image – typicalAgeRange     – Topic – interac<vityType     – created  (date) – learningResourceType – Creator Competency  related: – Publisher – educa<onalAlignment – inLanguage – Descrip<on – Mediatype – URL – technologiesRequired – Alignment  Type   – technologiesRecommended   – educa<onalFramework – Use  RightsURL – targetDescrip<on – is  based  on – targetName – targetURL THE TOWER OF BABEL, PIETER BRUEGEL, 1563 37
  38. 38. Look at one propertyLearning Resource Type  prac<ce  is  to  have  community  use  define  values We  have  created  some  recommended  values: Activity Kinesthetic Robotics Audio Lab Material Still Image Broadcast Manipulative Video Calculator MBL Wiki Discussion Model Worksheet E-Mail On-Line Lesson Plan Field Trip Podcast Test Hands-on Presentation Quiz In-Person/Speaker Printed 38
  39. 39. Phase  II:  AdopFon/ImplementaFon March  2012  –  February  2013       • Awareness  building   • Proof  of  Concept   • Collabora<on  on  Tagger/Search • Educator/publisher  surveys   • Encouraging/suppor<ng  adop<on   39
  40. 40. PoC  Round  One  ParFcipants • Be[er  Lesson • CK-­‐12 • Houghton  Mifflin  Harcourt • • Learning  Sta<on • McGraw-­‐Hill • Pearson • PCI  Educa<onal  Publishing • Rosen 40
  41. 41. PoC  Round  Two  ParFcipants• 22  ac<vely  pursuing  Phase  II• 700+  resources  already  submi[ed  for  Phase  II  • 16  new  publishers  engaged  in  Phase  II 41
  42. 42. PoC  Next  Steps  • Con<nue  to  tag  addi<onal  resources  from   publishers  • Document  best  prac<ce  tagging  steps• Generate  recommenda<ons  for  feature/ func<on  requirements  for  next-­‐gen  tagging   tools• Create  Service  Providers  kit  with  services• Increase  number  of  par<cipa<ng  publishers• Shil  from  doing  tagging  to  support  publishers   tagging 42
  43. 43. So,  How  Can  Your  OrganizaLon   ParLcipate? 43
  44. 44. Ask  us   We’re here to help you... • Gain support for LRMI within your organizations • Provide support in finding ways to integrate this into     your existing processes • Facilitate access to technical resources if needed To do this we can... • Present to you and those teams with whom you work • Review and provide feedback on metadata you are creating • Provide information to show benefit to your organization for participation 44
  45. 45. More  hPp:// Joint  Google/Yahoo/Microsol  project  to  define  common   metadata  to  enhance  search  effec<veness.LRMI:  hPp://  extensions  specific  to  educa<on.Learning  Registry:  hPp:// Another  way  to  distribute  metadata  about  content,   standards,  effec<veness,  etc.Common  Core  State  Standards:  hPp:// An  important  educa<onal  framework  (or  taxonomy)  against   which  learning  resources  will  be  aligned. 45
  46. 46. QuesFons  &  Contacts GivePresenters: busi us y ness our we’l Charlene Gaynor l ge card & t ba ck t you o Jason Henry Michael Jay michael@edusystemics.comTo  Get  Started: Dave  Gladney  –  AEP  LRMI  Contact Schedule a follow-up call with me. I can also send you Teila  Evans,  Project  Manager the LRMI templates. - Teila 46