The New Age of
(Web) Discovery
ISTE, San Antonio, TX 24 June 2013
Marti Heyman, Cengage Learning
Roger Rosen, Rosen Publis...
Learning Metadata?
2
Dear Diary...
3
3
LOM
DC
SCORM
QTI
MLR
LRMI
OMGCEDS
4
Goal: Make it easier and more convenient to find learning
resources that meet specific student and class needs.
Curriculum...
6
So, why do we need a standard?
6
“Why?”
7
Improve search results.
8
9
9
But...
10
11
But nothing about learning.
12
13
14
MOMA
15
vs.
15
Our Challenge
“There is nothing worse
than a sharp image of
a fuzzy concept.”
- Ansel Adams
16
16
The	
  LRMI	
  Proper-es	
  v1	
  (lrmi.net/the-­‐specifica3on)
General	
  Terms	
  (Schema.org):
– 3tle/name
– URL
– Descr...
Intended User Role
Administrator
Mentor
Parent
Peer Tutor
Specialist
Student
Teacher
Team
18
18
Educational Use
Activity
Analogies
Assessment
Auditory
Brainstorming
Classifying
Comparing
Cooperative Learning
Creative R...
Interactivity Type
Active
Expositive
Mixed
20
20
Media Type
Audio CD
Audiotape
Calculator
CD-I
CD-ROM
Diskette
Duplication Master
DVD/ Blu-ray
E-Mail
Electronic Slides
Fie...
Typical Age Range
0-2
2-5
5-8
8-10
10-12
12-14
14-16
16-18
18+
22
22
Learning Resource Type
Activity
Audio
Broadcast
Calculator
Discussion
E-Mail
Field Trip
Hands-on
In-Person/Speaker
Kinesth...
Alignment Type
assesses
teaches
requires
textComplexity
readingLevel
educationalSubject
educationLevel
24
24
3. The Act
25
Use the Open
Source Tagger to
create LRMI
metadata for your
educational
resources.
Tagger output is
pushed to The
Learning...
Cengage Learning & LRMI
Contributing to maximizing the educational community’s ability to locate resources
27
Why participate?
v Looking to support any effort which enables the identification of the most
appropriate and effective c...
How Cengage is Implementing
v Created a crosswalk between existing Cengage internal standard metadata
framework and *requ...
How Cengage is Implementing
v Content tagging (indexing)
§ Determining the balance between remediation of legacy content...
Open Questions and
Unexpected Consequences
v How will we measure success?
§ Is it worth tracking online sales initiated ...
Educational Resource Provider: Pre-K through Grade 12
32
The PowerKnowledge Science SuiteSpotlight on Texas Interactive eBooks
! 4,000+ Standards-based Titles
! 2,000+ Standards-b...
LRMI tagging:
Will return books and
other curriculum-
related educational
resources into the
hands of people who
need them...
LRMI creating the metadata standard:
1.#LRMI#tagged#resources##
#
3.#Flows#from#internal#resource#to:#
Commercial#websites...
Down the Road: Submission to and collection from the Learning Registry Index
1.#Data#submission#of#online#
resources#and#b...
Spotlight on Texas Interactive eBooks
Educational Resource Provider: Pre-K through Grade 12
Thank you,
Please stop by boot...
4. Another Example
38
Illinois Tagger & Search
39
AEP Program
40
Phase II
March 2012 – April 2013
Awareness building
Proof of Concept
Collaboration on Tagger/Search
Educator/publisher sur...
Phase III
May 2013 – April 2014
Publisher Tagging Support
Sandbox for Publishers
LRMI Governance
LRMI Ecosystem
Service Pr...
5. State of the LRMI
43
43
Happenings
LRMI Properties are published as part of
Schema.org
Accessibility (A11y) properties submitted to
Schema.org by ...
6. Implications
45
45
Not just for topical application...
Use to capture and communicate
instructional intent as part of product
conceptualizati...
Shifting
47
Resource
Institution
Media
Adopted
Learning
Learner
Engagement
Discovered
to
to
to
to
Move from…
47
The New Age of
(Web) Discovery
Marti Heyman, Cengage Learning
Roger Rosen, Rosen Publishing
Michael Jay, Educational Syste...
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LRMI Presentations from ISTE

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A compilation of presentations from the LRMI panel presentation at ISTE on June 24, 2013, featuring Michael Jay, Marti Heyman, and Roger Rosen.

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LRMI Presentations from ISTE

  1. 1. The New Age of (Web) Discovery ISTE, San Antonio, TX 24 June 2013 Marti Heyman, Cengage Learning Roger Rosen, Rosen Publishing Michael Jay, Educational Systemics LRMINew Resource Metadata Standards 1
  2. 2. Learning Metadata? 2
  3. 3. Dear Diary... 3 3
  4. 4. LOM DC SCORM QTI MLR LRMI OMGCEDS 4
  5. 5. Goal: Make it easier and more convenient to find learning resources that meet specific student and class needs. Curriculum Standards Schema.org Intersection of three opportunities 5 Resource Registries (Learning Registry) LRMI Why Now? Kinda’ Perfect Storm from a representation by Brandt Redd, Gates Foundation 5
  6. 6. 6 So, why do we need a standard? 6
  7. 7. “Why?” 7
  8. 8. Improve search results. 8
  9. 9. 9 9
  10. 10. But... 10
  11. 11. 11
  12. 12. But nothing about learning. 12
  13. 13. 13
  14. 14. 14
  15. 15. MOMA 15 vs. 15
  16. 16. Our Challenge “There is nothing worse than a sharp image of a fuzzy concept.” - Ansel Adams 16 16
  17. 17. The  LRMI  Proper-es  v1  (lrmi.net/the-­‐specifica3on) General  Terms  (Schema.org): – 3tle/name – URL – Descrip3on – Image – Topic – created  (date) – Creator – Publisher – inLanguage – Mediatype – technologiesRequired – technologiesRecommended   – Use  RightsURL – is  based  on Educa-onal  Terms: – intendedEndUserRole – educa3onalUse     – 3meRequired – typicalAgeRange     – interac3vityType     – learningResourceType Competency  related: – educa3onalAlignment – Descrip3on – URL – Alignment  Type   – educa3onalFramework – targetDescrip3on – targetName – targetURL 17 17
  18. 18. Intended User Role Administrator Mentor Parent Peer Tutor Specialist Student Teacher Team 18 18
  19. 19. Educational Use Activity Analogies Assessment Auditory Brainstorming Classifying Comparing Cooperative Learning Creative Response Demonstration Differentiation Discovery Learning Discussion/Debate Drill & Practice Experiential Field Trip Game Generating hypotheses Guided questions Hands-on Homework ID similarities & differences Inquiry Interactive Interview/Survey Interviews Introduction Journaling Kinesthetic Laboratory Lecture Metaphors Model & Simulation Musical Nonlinguistic Note taking Peer Coaching Peer Response Play Presentation Problem Solving Problem-based Project Questioning Reading Reciprocal teaching Reflection Reinforcement Research Review Role Playing Service learning Simulations Summarizing Technology Testing hypotheses Thematic instruction Visual/Spatial Word association 19 19
  20. 20. Interactivity Type Active Expositive Mixed 20 20
  21. 21. Media Type Audio CD Audiotape Calculator CD-I CD-ROM Diskette Duplication Master DVD/ Blu-ray E-Mail Electronic Slides Field Trip Filmstrip Flash Image In-Person/Speaker IWB Manipulative MBL Microfiche Overhead Pamphlet PDF Person-to-Person Phonograph Record Photo Podcast Printed Radio Robotics Satellite Slides Television Transparency Video Conference Videodisc Webpage Wiki 21 21
  22. 22. Typical Age Range 0-2 2-5 5-8 8-10 10-12 12-14 14-16 16-18 18+ 22 22
  23. 23. Learning Resource Type Activity Audio Broadcast Calculator Discussion E-Mail Field Trip Hands-on In-Person/Speaker Kinesthetic Lab Material Manipulative MBL Model On-Line Podcast Presentation Printed Robotics Still Image Video Wiki Worksheet Lesson Plan Test Quiz 23 23
  24. 24. Alignment Type assesses teaches requires textComplexity readingLevel educationalSubject educationLevel 24 24
  25. 25. 3. The Act 25
  26. 26. Use the Open Source Tagger to create LRMI metadata for your educational resources. Tagger output is pushed to The Learning Registry and embedded in your page(s) to make your content much more easily discoverable.1. Tag 2. Publish 3. Search Resource RegistryYour Data Your content tagged with LRMI metadata is more easily discovered, accessed and purchased. What is the Process? 26 26
  27. 27. Cengage Learning & LRMI Contributing to maximizing the educational community’s ability to locate resources 27
  28. 28. Why participate? v Looking to support any effort which enables the identification of the most appropriate and effective choice of learning material v Increase the discoverability and value of our educationally relevant, instructionally effective resources during web search engine searches. § Ability to have our learning materials surface above the mass of web pages with seemingly relevant keywords, but no useful learning materials. v Accelerate movement toward personalized learning 28
  29. 29. How Cengage is Implementing v Created a crosswalk between existing Cengage internal standard metadata framework and *required* LRMI § Discovered significant overlap (resource title, locator, description, subject, publication/creation date, creator/author, publisher, language, etc…) v For the existing metadata: § Most likely will programmatically populate equivalent LRMI fields with values from existing metadata fields, revising vocabularies as/if needed v For the new metadata: § Cost/benefit analysis of adding and populating additional metadata fields § For example: § Competency name/title (e.g. Literacy.CCRA.R.10) § Educational Framework (e.g. Common Core State Standards) 29
  30. 30. How Cengage is Implementing v Content tagging (indexing) § Determining the balance between remediation of legacy content and focusing on new content v Review and revise Cengage Editorial Policies as needed v Revise Cengage Metadata Registry v Provide support for compliance with standards § Awareness campaign among Global Product Technology teams § Perhaps enhanced QC § Create additional job aids 30
  31. 31. Open Questions and Unexpected Consequences v How will we measure success? § Is it worth tracking online sales initiated from a catalog hit on a Web search engine? § Does the nominal level of effort warrant a success measure? v Generated more discussion regarding what is the “smallest unit of content” we will sell § If we’re working to respond to a more granular level of educational need, do we also need to make our content available at that level? § What are the implications of that decision on how we manage our assets? 31
  32. 32. Educational Resource Provider: Pre-K through Grade 12 32
  33. 33. The PowerKnowledge Science SuiteSpotlight on Texas Interactive eBooks ! 4,000+ Standards-based Titles ! 2,000+ Standards-based eBooks ! ESL & ELL Programs & Titles ! Graphica Programs for Reluctant Readers ! Digital Graphic Organizers ! Interactive eBooks with Assessment Features ! Award-winning Online Resources Educational Resource Provider: Pre-K through Grade 12 33
  34. 34. LRMI tagging: Will return books and other curriculum- related educational resources into the hands of people who need them. LRMI’s Industry-Specific Framework Under Schema: 34
  35. 35. LRMI creating the metadata standard: 1.#LRMI#tagged#resources## # 3.#Flows#from#internal#resource#to:# Commercial#websites# eBook#pla9orms# Teacher’s#resources#microsite# Vendor#channels# 2.#Used#for#internal# database# 35
  36. 36. Down the Road: Submission to and collection from the Learning Registry Index 1.#Data#submission#of#online# resources#and#books#through# tagger#tools# 2.## 3.#Collec)on#of#ra)ngs,#user# feedback,#and#resource#usage# sta)s)cs#through#API# 36
  37. 37. Spotlight on Texas Interactive eBooks Educational Resource Provider: Pre-K through Grade 12 Thank you, Please stop by booths 11296 & 11298 and say Hello! Roger Rosen rogerrosen@gmail.com 37
  38. 38. 4. Another Example 38
  39. 39. Illinois Tagger & Search 39
  40. 40. AEP Program 40
  41. 41. Phase II March 2012 – April 2013 Awareness building Proof of Concept Collaboration on Tagger/Search Educator/publisher surveys Encouraging/supporting Schema.org adoption Hands-on Publisher Tagging Support 41 41
  42. 42. Phase III May 2013 – April 2014 Publisher Tagging Support Sandbox for Publishers LRMI Governance LRMI Ecosystem Service Provider’s Program Awareness Building Publisher and Educator Surveys 42 42
  43. 43. 5. State of the LRMI 43 43
  44. 44. Happenings LRMI Properties are published as part of Schema.org Accessibility (A11y) properties submitted to Schema.org by Benetech Over 4800 publisher resources tagged… many more Organizations looking at ways to leverage the LRMI, Learning Registry, and Search Awareness among publishers increased from 47% to 86% over the past year AEP received Phase III funding 44 44
  45. 45. 6. Implications 45 45
  46. 46. Not just for topical application... Use to capture and communicate instructional intent as part of product conceptualization and design Tag, you’re it! 46 46
  47. 47. Shifting 47 Resource Institution Media Adopted Learning Learner Engagement Discovered to to to to Move from… 47
  48. 48. The New Age of (Web) Discovery Marti Heyman, Cengage Learning Roger Rosen, Rosen Publishing Michael Jay, Educational Systemics LRMINew Resource Metadata Standards 48

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