BrainPOP LRMI Case Study | Education Metadata Meetup

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From the Education Metadata Meetup on 7/30/14 in Washington, DC - David Grandison from BrainPOP discusses why and how they've implemented LRMI metadata and the results they've seen since, including an …

From the Education Metadata Meetup on 7/30/14 in Washington, DC - David Grandison from BrainPOP discusses why and how they've implemented LRMI metadata and the results they've seen since, including an increase in Google referrals from 12% to 40%.

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  • 1. ©  1999–2011  BrainPOP.  All  rights  reserved.  ©  1999–2011  BrainPOP.  All  rights  reserved.   David Grandison Jr. Executive Producer, BrainPOP @Grandison BrainPOP  LRMI  Case  Study    
  • 2. Welcome!   ©  1999–2011  BrainPOP.  All  rights  reserved.   What  is  BrainPOP?   BrainPOP  creates  animated,  movies,  games  and  apps   that  engage  students,  support  educators,  and  bolster   achievement.      
  • 3. •  Search  Engine  OpCmizaCon   •  Common  Core  Content   Standards  Alignment   •  Internal  Search  Improvements     Increased  Discoverability!       ©  1999–2011  BrainPOP.  All  rights  reserved.   Why  did  we  par>cipate?  
  • 4. ©  1999–2011  BrainPOP.  All  rights  reserved.   Challenges  We  Faced     •  How  to  classify  our  content   types  and  map  them  to  LRMI   microdata  tags?   •  What  content  to  tag?     •  How  much  to  tag?    
  • 5. ©  1999–2011  BrainPOP.  All  rights  reserved.   Challenges  We  Faced   •  What  format  of  structured   markup  code  to  use?     Microdata  vs.  RDFa  Lite     •  How  to  classify  our  content   types  and  map  them  to  LRMI   microdata  tags?  
  • 6. ©  1999–2011  BrainPOP.  All  rights  reserved.   What  is  Metadata  and  Microdata?   •  Metadata  =  DescripCon  and   Keywords   •  Microdata  =  more  detailed   descripCve  info  like-­‐         •  CCSS     •  Age  range   •  Resource  type     •  EducaConal  use   •  Time  required   •  AcCvity  type  
  • 7. ©  1999–2011  BrainPOP.  All  rights  reserved.   What  is  Metadata  and  Microdata?   •  Metadata           •  Microdata      
  • 8. Welcome!       ©  1999–2011  BrainPOP.  All  rights  reserved.   Preview  Page   Where  to  add  iniCal  tags?   The  Movie  Preview  Page   (primary  landing  page   outside  the  password)    
  • 9. ©  1999–2011  BrainPOP.  All  rights  reserved.   Movies   Which  content  to  tag?     The  Movie  and  the  most   important  content   related  to  each  movie   topic     (tagged  with  CCSS  and   descripCve  microdata)  
  • 10. ©  1999–2011  BrainPOP.  All  rights  reserved.   Movie  Lesson  Ideas  Page   Which  content  to  tag?     The  Movie’s  resources  like  Lesson   Plans       -­‐  SHOW  CCSS  (also  tagged  with   CCSS  and  descripCve  microdata)     -­‐This  enables  search  of  CCSS  and   the  most  important  resources   related  to  each  movie  topic  
  • 11. ©  1999–2011  BrainPOP.  All  rights  reserved.   Games   Which  content  to   tag?     The  Game  and  the   most  important   content  related  to   each  game  (tagged   with  CCSS  and   descripCve   microdata)  
  • 12. ©  1999–2011  BrainPOP.  All  rights  reserved.   Game  Lesson  Ideas  Page   Which  content  to   tag?     The  Game’s   resources  like   Lesson  Plans  and   other  resources  
  • 13. ©  1999–2011  BrainPOP.  All  rights  reserved.   Microdata  will  power  the  Future   Learning  Resource  Portals-­‐   BrainPOP  resource  preview  pages   shared  (via  LR),  and  automaCcally   categorized,  in  a  wide  variety  of   state  and  district  level  learning   resource  portals  
  • 14. ©  1999–2011  BrainPOP.  All  rights  reserved.   Microdata  will  power  the  Future   ISLE    (  Illinois  Shared  Learning  Environment  )  
  • 15. SemanCc  Search-­‐  easier  to  find   highly  specific  search  results  for   teachers.     AdapCve  Learning-­‐  differenCated   content  that  a  student  needs   exactly  when  they  need  it!   ©  1999–2011  BrainPOP.  All  rights  reserved.   Microdata  will  power  the  Future  
  • 16. ©  1999–2011  BrainPOP.  All  rights  reserved.  ©  1999–2011  BrainPOP.  All  rights  reserved.   David Grandison Executive Producer, BrainPOP davidg@brainpop.com @Grandison Follow  BrainPOP  on  twi.er:   @2mandmoby,  @annieandmoby,  @brainpop   Facebook:  hYp://www.facebook.com/pages/BrainPOP/8706396621