©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  ©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  ...
Welcome!	
  
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  
What	
  is	
  BrainPOP?	
  
BrainPOP	
  creates...
•  Search	
  Engine	
  OpCmizaCon	
  
•  Common	
  Core	
  Content	
  
Standards	
  Alignment	
  
•  Internal	
  Search	
 ...
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  
Challenges	
  We	
  Faced	
  
	
  
•  How	
  to	
  classify	...
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  
Challenges	
  We	
  Faced	
  
•  What	
  format	
  of	
  str...
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  
What	
  is	
  Metadata	
  and	
  Microdata?	
  
•  Metadata	...
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  
What	
  is	
  Metadata	
  and	
  Microdata?	
  
•  Metadata	...
Welcome!	
  
	
  
	
  
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  
Preview	
  Page	
  
Where	
  to	
  ad...
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  
Movies	
  
Which	
  content	
  to	
  tag?	
  
	
  
The	
  Mo...
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  
Movie	
  Lesson	
  Ideas	
  Page	
  
Which	
  content	
  to	...
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  
Games	
  
Which	
  content	
  to	
  
tag?	
  
	
  
The	
  Ga...
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  
Game	
  Lesson	
  Ideas	
  Page	
  
Which	
  content	
  to	
...
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  
Microdata	
  will	
  power	
  the	
  Future	
  
Learning	
  ...
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  
Microdata	
  will	
  power	
  the	
  Future	
  
ISLE	
  	
  ...
SemanCc	
  Search-­‐	
  easier	
  to	
  find	
  
highly	
  specific	
  search	
  results	
  for	
  
teachers.	
  
	
  
AdapC...
©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  ©	
  1999–2011	
  BrainPOP.	
  All	
  rights	
  reserved.	
  ...
BrainPOP LRMI Case Study | Education Metadata Meetup
BrainPOP LRMI Case Study | Education Metadata Meetup
BrainPOP LRMI Case Study | Education Metadata Meetup
BrainPOP LRMI Case Study | Education Metadata Meetup
BrainPOP LRMI Case Study | Education Metadata Meetup
BrainPOP LRMI Case Study | Education Metadata Meetup
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BrainPOP LRMI Case Study | Education Metadata Meetup

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From the Education Metadata Meetup on 7/30/14 in Washington, DC - David Grandison from BrainPOP discusses why and how they've implemented LRMI metadata and the results they've seen since, including an increase in Google referrals from 12% to 40%.

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BrainPOP LRMI Case Study | Education Metadata Meetup

  1. 1. ©  1999–2011  BrainPOP.  All  rights  reserved.  ©  1999–2011  BrainPOP.  All  rights  reserved.   David Grandison Jr. Executive Producer, BrainPOP @Grandison BrainPOP  LRMI  Case  Study    
  2. 2. Welcome!   ©  1999–2011  BrainPOP.  All  rights  reserved.   What  is  BrainPOP?   BrainPOP  creates  animated,  movies,  games  and  apps   that  engage  students,  support  educators,  and  bolster   achievement.      
  3. 3. •  Search  Engine  OpCmizaCon   •  Common  Core  Content   Standards  Alignment   •  Internal  Search  Improvements     Increased  Discoverability!       ©  1999–2011  BrainPOP.  All  rights  reserved.   Why  did  we  par>cipate?  
  4. 4. ©  1999–2011  BrainPOP.  All  rights  reserved.   Challenges  We  Faced     •  How  to  classify  our  content   types  and  map  them  to  LRMI   microdata  tags?   •  What  content  to  tag?     •  How  much  to  tag?    
  5. 5. ©  1999–2011  BrainPOP.  All  rights  reserved.   Challenges  We  Faced   •  What  format  of  structured   markup  code  to  use?     Microdata  vs.  RDFa  Lite     •  How  to  classify  our  content   types  and  map  them  to  LRMI   microdata  tags?  
  6. 6. ©  1999–2011  BrainPOP.  All  rights  reserved.   What  is  Metadata  and  Microdata?   •  Metadata  =  DescripCon  and   Keywords   •  Microdata  =  more  detailed   descripCve  info  like-­‐         •  CCSS     •  Age  range   •  Resource  type     •  EducaConal  use   •  Time  required   •  AcCvity  type  
  7. 7. ©  1999–2011  BrainPOP.  All  rights  reserved.   What  is  Metadata  and  Microdata?   •  Metadata           •  Microdata      
  8. 8. Welcome!       ©  1999–2011  BrainPOP.  All  rights  reserved.   Preview  Page   Where  to  add  iniCal  tags?   The  Movie  Preview  Page   (primary  landing  page   outside  the  password)    
  9. 9. ©  1999–2011  BrainPOP.  All  rights  reserved.   Movies   Which  content  to  tag?     The  Movie  and  the  most   important  content   related  to  each  movie   topic     (tagged  with  CCSS  and   descripCve  microdata)  
  10. 10. ©  1999–2011  BrainPOP.  All  rights  reserved.   Movie  Lesson  Ideas  Page   Which  content  to  tag?     The  Movie’s  resources  like  Lesson   Plans       -­‐  SHOW  CCSS  (also  tagged  with   CCSS  and  descripCve  microdata)     -­‐This  enables  search  of  CCSS  and   the  most  important  resources   related  to  each  movie  topic  
  11. 11. ©  1999–2011  BrainPOP.  All  rights  reserved.   Games   Which  content  to   tag?     The  Game  and  the   most  important   content  related  to   each  game  (tagged   with  CCSS  and   descripCve   microdata)  
  12. 12. ©  1999–2011  BrainPOP.  All  rights  reserved.   Game  Lesson  Ideas  Page   Which  content  to   tag?     The  Game’s   resources  like   Lesson  Plans  and   other  resources  
  13. 13. ©  1999–2011  BrainPOP.  All  rights  reserved.   Microdata  will  power  the  Future   Learning  Resource  Portals-­‐   BrainPOP  resource  preview  pages   shared  (via  LR),  and  automaCcally   categorized,  in  a  wide  variety  of   state  and  district  level  learning   resource  portals  
  14. 14. ©  1999–2011  BrainPOP.  All  rights  reserved.   Microdata  will  power  the  Future   ISLE    (  Illinois  Shared  Learning  Environment  )  
  15. 15. SemanCc  Search-­‐  easier  to  find   highly  specific  search  results  for   teachers.     AdapCve  Learning-­‐  differenCated   content  that  a  student  needs   exactly  when  they  need  it!   ©  1999–2011  BrainPOP.  All  rights  reserved.   Microdata  will  power  the  Future  
  16. 16. ©  1999–2011  BrainPOP.  All  rights  reserved.  ©  1999–2011  BrainPOP.  All  rights  reserved.   David Grandison Executive Producer, BrainPOP davidg@brainpop.com @Grandison Follow  BrainPOP  on  twi.er:   @2mandmoby,  @annieandmoby,  @brainpop   Facebook:  hYp://www.facebook.com/pages/BrainPOP/8706396621    
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