!
VALDEZ, AK
APRIL 15, 2014
Ed Morrison
Purdue Center for Regional Development
VALDEZ: WHAT’S NEXT?
ACCELERATING DIVERSIFI...
Strategic Doing Credo!
!
We believe we have a responsibility to build a prosperous,
sustainable future for ourselves and f...
Why are people getting interested in
Strategic Doing?Why are people calling Purdue?
What are
the lessons of
Oklahoma City ?
What are
the lessons of
Charleston?
Why are people getting interested in
Strategic Doing?
We’ve
cracked the
code on
collaboration
Our story begins
here
Oklahoma City, 1993
Muhlenberg
Caldwell
Hart Metcalfe Adair
Green
Spencer Owen Scott
Ohio
Edmonson
Rockcastle
Knox
Morgan
Pike
Greenup
Estill
...
Thinking Differently
Behaving Differently
Doing Differently
Thinking Differently
Behaving Differently
Doing Differently
It’s about 3 flows of money
7
We’re moving from our Grandparents’
economy to our Grandchildren’s economy…
7
Our challenge: “Link and leverage” assets
to create new opportunities
Step 1: Stop thinking like our pets….
Thinking Differently
Behaving Differently
Doing Differently
7
Had enough?
A key lesson from our Founders:
Civility powers innovation
7
We build trust by doing, not just
talking…
7
What happens
when this
goes away?
And this stuff
doesn’t cut it..
7
What happens
when this
goes away?
Start new conversations….
Thinking Differently
Behaving Differently
Doing Differently
3
Our future is not linear
And we struggle with old systems…
How can we make our way?
The answer: Follow simple rules
Strategy
answers 2
questions
28
Strategic Doing: Simple, but not
easy…
Strategic Planning Strategic Doing
From slow, linear…
…to fast, agile
Alignments emerge…
© 2008, Brian D. Thompson, UWM Research Foundation 10/6/08
Funds
Fluid Transport/
Civil & Ind. Engr.
Detection
Materials
B...
A swarm forms…
Can we
create an
ecosystem in
Charleston?
Ernest Andrade
Brainpower Innovation
Entrepreneurship
Networks
New Narratives
Quality,
Connected
Places
Collaboration
Strategic
Doing
Ern...
Downtown OKC,
1993
Oklahoma City
Today
Photo by: Luke Barrett
“If your actions inspire others
to dream more, learn more, do
more and become more, you
are a leader.”	

!
John Quincy Ada...
Why are people getting interested in
Strategic Doing?
We are the leaders we have been
waiting for …
Thinking Differently
Behaving Differently
Doing Differently
Is Valdez ready to move to the next level?
Thank You
Ed Morrison
edmorrison@purdue.edu
Valdez Council | April 2014
Valdez Council | April 2014
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Valdez Council | April 2014

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An exploration of how the Valdez, AK economy could diversify using Strategic Doing.

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Valdez Council | April 2014

  1. 1. ! VALDEZ, AK APRIL 15, 2014 Ed Morrison Purdue Center for Regional Development VALDEZ: WHAT’S NEXT? ACCELERATING DIVERSIFICATION WITH STRATEGIC DOING 1
  2. 2. Strategic Doing Credo! ! We believe we have a responsibility to build a prosperous, sustainable future for ourselves and future generations. No individual, organization or place can build that future alone. Open, honest, focused and caring collaboration among diverse participants is the path to accomplishing clear, valuable, shared outcomes. We believe in doing, not just talking – and in behavior in alignment with our beliefs. Strategic Doing Design Team Turkey Run State Park October, 2011
  3. 3. Why are people getting interested in Strategic Doing?Why are people calling Purdue?
  4. 4. What are the lessons of Oklahoma City ?
  5. 5. What are the lessons of Charleston?
  6. 6. Why are people getting interested in Strategic Doing? We’ve cracked the code on collaboration
  7. 7. Our story begins here Oklahoma City, 1993
  8. 8. Muhlenberg Caldwell Hart Metcalfe Adair Green Spencer Owen Scott Ohio Edmonson Rockcastle Knox Morgan Pike Greenup Estill Lewis Fayette Union Mercer McCracken Hopkins And here…Globalization hits Kentucky
  9. 9. Thinking Differently Behaving Differently Doing Differently
  10. 10. Thinking Differently Behaving Differently Doing Differently
  11. 11. It’s about 3 flows of money
  12. 12. 7 We’re moving from our Grandparents’ economy to our Grandchildren’s economy…
  13. 13. 7 Our challenge: “Link and leverage” assets to create new opportunities
  14. 14. Step 1: Stop thinking like our pets….
  15. 15. Thinking Differently Behaving Differently Doing Differently
  16. 16. 7 Had enough?
  17. 17. A key lesson from our Founders: Civility powers innovation
  18. 18. 7 We build trust by doing, not just talking…
  19. 19. 7 What happens when this goes away? And this stuff doesn’t cut it..
  20. 20. 7 What happens when this goes away? Start new conversations….
  21. 21. Thinking Differently Behaving Differently Doing Differently
  22. 22. 3 Our future is not linear
  23. 23. And we struggle with old systems…
  24. 24. How can we make our way?
  25. 25. The answer: Follow simple rules
  26. 26. Strategy answers 2 questions
  27. 27. 28 Strategic Doing: Simple, but not easy…
  28. 28. Strategic Planning Strategic Doing From slow, linear… …to fast, agile
  29. 29. Alignments emerge…
  30. 30. © 2008, Brian D. Thompson, UWM Research Foundation 10/6/08 Funds Fluid Transport/ Civil & Ind. Engr. Detection Materials Bioscience Pumps/ Valves/ Components Analysis/ Measuring/ Control Water User Consumer Products Treatment/ Processing/ Softening Utilities Funding Agencies Academic Institutions Private Sector Public Sector Milwaukee Water Cluster DOE EPA NSF USDA DoD NOAA/DOC Interior World Bank Foundations International Partners NIH Greater Milwaukee Foundation UWM Marquette UW-Madison WATER Inst. Chem & Biosci School of Freshwater Science CEAS Physics MSOE Fluid Power Rapid Proto Center M7/GMC MMSD City of Milwaukee DNR UNDP Federal Government Municipalities Water Council Pentair • Filtering & purification GE Badger Meter • Water meters • Meter reading systems Procorp• Water reuse & softening • Phosphate & radium removal AO Smith • Water heaters Kohler • Faucets • Materials, coatings, plating • Casting technology Miller Coors • Intake quality, output quality • Energy consumption AquaSensors Thermo Fisher Scientific Fall River Great Lakes Water • Water treatment equipment Advanced Chemical Systems • Ind. wastewater treatment CH2MHILL • Engineering services ITT Sanitarie • Wastewater treatment design Flygt • pumps SiemensJoy Bucyrus Veolia • Water utilities Environmental Energy Efficiency Processing & Treatment Monitoring & Detection
  31. 31. A swarm forms…
  32. 32. Can we create an ecosystem in Charleston? Ernest Andrade
  33. 33. Brainpower Innovation Entrepreneurship Networks New Narratives Quality, Connected Places Collaboration Strategic Doing Ernest used this map to design a portfolio…
  34. 34. Downtown OKC, 1993
  35. 35. Oklahoma City Today Photo by: Luke Barrett
  36. 36. “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” ! John Quincy Adams A not-so-new definition of leadership…
  37. 37. Why are people getting interested in Strategic Doing? We are the leaders we have been waiting for …
  38. 38. Thinking Differently Behaving Differently Doing Differently
  39. 39. Is Valdez ready to move to the next level?
  40. 40. Thank You Ed Morrison edmorrison@purdue.edu
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