Strategic Doing in Kansas:
Setting the Stage
Ed Morrison
Purdue Center for Regional
Development
!
January, 2014
Why are people getting interested in
Strategic Doing?Why are people calling Purdue?
Why are people getting interested in
Strategic Doing?
We’ve
cracked the
code on
collaboration
Strategic Doing Credo
!
We believe we have a responsibility to build a prosperous,
sustainable future for ourselves and fu...
Today we will:
• Orient Ourselves
• Play The Game
• Conduct a Workshop
After today you should be able to:
• Sharpen your collaborations
• Create meeting agendas
• Focus your conversations
forms collaborations
quickly
StrategicDoing…
moves them toward
measurable outcomes
StrategicDoing…
makes adjustments along
the way
StrategicDoing…
asks us to think differently
StrategicDoing…
to behave differently
and to do differently
…to fast and agile
StrategicDoing move us
from slow and linear…
StrategicDoing | The Game
Population	
  64,373
Population	
  64,373
Welcome	
  to	
  

Midville
Population	
  64,373
!
!
…	
  a	
  medium-­‐sized	
  city	
  in	
  the	
  Midwest	
  whose	
  glory	
  days	
  are	
  still	
  clearly	
  
visi...
• Mid	
  1970’s	
  -­‐	
  BMC	
  began	
  to	
  
experience	
  significant	
  
competition	
  from	
  foreign	
  
manufact...
 	
  
!
Other,	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  companies	
  that	
  had	
  served	
  
as	
 ...
Much	
  of	
  the	
  architecture	
  was	
  
developed	
  during	
  the	
  1880s	
  
when	
  Midville	
  first	
  grew	
  ...
Now,	
  downtown	
  resembles:	
  
!
• a	
  hodge-­‐podge	
  of	
  old,	
  
significant	
  buildings	
  that	
  

are	
  f...
The	
  buildings	
  represent	
  a	
  variety	
  
of	
  architectural	
  styles	
  that	
  were	
  
prominent	
  in	
  the...
Population	
  peaked	
  in	
  the	
  1980s	
  with	
  approximately	
  80,000	
  
residents.	
  	
  Now	
  there	
  are	
 ...
• The	
  population	
  has	
  stabilized	
  slightly	
  in	
  the	
  last	
  decade	
  due	
  to	
  
a	
  minor	
  influx	...
• the	
  lack	
  of	
  culture	
  in	
  the	
  

community,	
  	
  
• the	
  lack	
  of	
  opportunities	
  for	
  

trail...
• Small,	
  locally	
  owned	
  newspaper	
  since	
  1940’s	
  
• Publishes	
  twice	
  a	
  week	
  	
  	
  
• Struggles...
• Created	
  in	
  the	
  1950s	
  to	
  supply	
  laborers,	
  skilled	
  tradesmen,	
  
and	
  other	
  workers	
  for	
...
As	
  the	
  population	
  has	
  continued	
  to	
  decline,	
  the	
  two	
  existing	
  high	
  
schools	
  were	
  con...
Midville	
  High	
  School,	
  as	
  the	
  new	
  school	
  is	
  now	
  known,	
  struggles	
  
with	
  a	
  relatively	...
Many	
  residents	
  choose	
  to	
  ignore	
  a	
  growing	
  crime	
  problem	
  in	
  the	
  rural	
  area	
  outside	
...
On	
  the	
  outskirts	
  of	
  Midville	
  is	
  a	
  small	
  artist	
  
collective.	
  	
  The	
  locals	
  refer	
  to...
Once	
  a	
  year	
  the	
  artists	
  hold	
  a	
  festival,	
  derided	
  by	
  the	
  
locals	
  as	
  ‘Midstock’	
  th...
To	
  AgroNet,	
  a	
  
multinational	
  
commodities	
  
business
	
  
• Midville	
  is	
  in	
  a	
  rural	
  area,	
  o...
 	
  
The	
  City	
  of	
  Midville	
  surveyed	
  the	
  local	
  
community	
  to	
  get	
  citizens'	
  reactions	
  
r...
• Choose roles (1 switch allowed)
• Imagine your role (5 minutes)
• Conduct a short interview (10 minutes)
• Assemble for ...
Midville: What is Next?
An Introduction to Strategic Doing
!
Van Morrison
Midville Community College
Thinking Differently
Behaving Differently
Doing Differently
Thinking Differently
Behaving Differently
Doing Differently
7
We’re moving from our Grandparents’
economy to our Grandchildren’s economy…
7
We’ll need to move from hierarchical
thinking to network mindsets…
From this…. …to this
7
Our challenge: “Link and leverage” assets
to create new opportunities
Stop thinking like your pet….
Thinking Differently
Behaving Differently
Doing Differently
7
Had enough?
A key lesson from our Founders:
Civility powers innovation
7
We build trust by doing, not just
talking…
7
What happens
when this
goes away?
And this stuff
doesn’t cut it..
Thinking Differently
Behaving Differently
Doing Differently
3
Our future is not linear
And we struggle with old systems…
How can we make our way?
The answer: Follow simple rules
Strategy
answers 2
questions
55
Strategic Doing: Simple, but not
easy…
Alignments emerge…
A swarm forms…
59
Our framing Question:
Imagine if Midville gained a reputation
as a vibrant, sustainable, prosperous Midwest city.
What ...
Afternoon Workshop:
Moving from Plans to
Planning Platforms
How is your
strategic
conversation
going?
!
Is your
conversation
fragmented?
Is it overloaded?
Has it died
out?
Are you ready to
think differently?
7
Current System
a loose collection of components that
lacks coherence
Emergent Regional Network
achieve scale with a simp...
7
What happens
when this
goes away?
Core
Team
Innovation
Transport
Logistics
Talent
Workforce
Green
Growth
ALLIANCE CREATE...
7
CREATE
COLLABORATION
PLATFORMS
Platform
What would this
look like?
Our Framing Question
Kansas Introduction to Strategic Doing | May 2014
Kansas Introduction to Strategic Doing | May 2014
Kansas Introduction to Strategic Doing | May 2014
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Slide deck used to introduce Strategic Doing to regional development organizations with the Kansas Association of Regional Development Organizations. Newton, Kansas, May 28, 2014.

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Kansas Introduction to Strategic Doing | May 2014

  1. 1. Strategic Doing in Kansas: Setting the Stage Ed Morrison Purdue Center for Regional Development ! January, 2014
  2. 2. Why are people getting interested in Strategic Doing?Why are people calling Purdue?
  3. 3. Why are people getting interested in Strategic Doing? We’ve cracked the code on collaboration
  4. 4. Strategic Doing Credo ! We believe we have a responsibility to build a prosperous, sustainable future for ourselves and future generations. No individual, organization or place can build that future alone. Open, honest, focused and caring collaboration among diverse participants is the path to accomplishing clear, valuable, shared outcomes. We believe in doing, not just talking and in behavior in alignment with our beliefs. Strategic Doing Design Team Turkey Run State Park October, 2011
  5. 5. Today we will: • Orient Ourselves • Play The Game • Conduct a Workshop
  6. 6. After today you should be able to: • Sharpen your collaborations • Create meeting agendas • Focus your conversations
  7. 7. forms collaborations quickly StrategicDoing…
  8. 8. moves them toward measurable outcomes StrategicDoing…
  9. 9. makes adjustments along the way StrategicDoing…
  10. 10. asks us to think differently StrategicDoing…
  11. 11. to behave differently
  12. 12. and to do differently
  13. 13. …to fast and agile StrategicDoing move us from slow and linear…
  14. 14. StrategicDoing | The Game
  15. 15. Population  64,373 Population  64,373 Welcome  to  
 Midville Population  64,373
  16. 16. ! ! …  a  medium-­‐sized  city  in  the  Midwest  whose  glory  days  are  still  clearly   visible  in  the  rear-­‐view  mirror.    Until  the  1970s,  Midville  was… Proud  home  to  
 the  Beltline   Manufacturing   Company  (BMC),     supplier  to  
 the  automobile   industry  that   employed  a   majority  of  the   adults.   Midville  
  17. 17. • Mid  1970’s  -­‐  BMC  began  to   experience  significant   competition  from  foreign   manufacturers  and  began   downsizing
 • Mid  1980’s  -­‐  BMC  had   shuttered  much  of  its   operation
 • 1992  -­‐  BMC  closed  its  last   production  line    BMC  Decline
  18. 18.     ! Other,                                companies  that  had  served   as  suppliers  to  BMC                                                as  the   big  company  declined.  Some  
 were  able  to                          themselves  and  
 their  products  and  survive,  but  as  much   smaller  companies  paying                                                               than  before.                                                                                                      
                                                                     lower  wages   recast       struggled smaller Some                                                                                            were  able  to   leverage  intellectual  property  they  developed  for   BMC  and  used  it  to                                                                                                     These  companies  have  a  relatively                                                       within  the  community  but  are                            unique   products  in  markets enterprising  individuals    start  new  companies. low  profile   around  the  globe.   selling   Business  Challenges,  Failures,  Opportunities
  19. 19. Much  of  the  architecture  was   developed  during  the  1880s   when  Midville  first  grew  as  a   manufacturing  center.   Newer  buildings  on  the  fringe  of   downtown  were  developed   during  the  post-­‐World  War  II  era   when  Midville  saw  its  last  major   growth  phase.       Downtown  Midville  Glory  Days
  20. 20. Now,  downtown  resembles:   ! • a  hodge-­‐podge  of  old,   significant  buildings  that  
 are  falling  into  disrepair,  
 • vacant  lots  where  fires  and   neglect  have  begun  hollowing   out  the  streetscape,  and  
 • a  varied  combination  of   building  materials  that  were   added  in  an  attempt  to   ‘update’  some  buildings   during  the  1960’s.    Past  Glory  Days
  21. 21. The  buildings  represent  a  variety   of  architectural  styles  that  were   prominent  in  the  late  1800’s  and   early  1900’s  including  Italianate,   Romanesque  Revival,  and  Beaux   Arts  styles.     Many  of  the  unique  architectural   aspects  are  now  hidden  by  vinyl   siding,  wood  paneling  or  peeling   paint.   Downtown  Architecture  
  22. 22. Population  peaked  in  the  1980s  with  approximately  80,000   residents.    Now  there  are  less  than  65,000  individuals.    This  stems   from:   – An  aging  population,   – young  people  leave  for  college  and  don’t  return,  and   – young  people  move  away  to  follow  jobs. Population  80,000 1980’s Now    Decline  in  Population
  23. 23. • The  population  has  stabilized  slightly  in  the  last  decade  due  to   a  minor  influx  of  Hispanics.    
 • The  overall  lack  of  jobs  has  limited  the  in-­‐migration  of   Hispanics,  but  service  jobs  and  jobs  in  health  care  have   attracted  minorities  to  the  community.    
 • There  is  an  underlying  tension  between  long-­‐term  residents   and  their  new  Hispanic  neighbors,  but  it  is  fairly  muted  within   the  community.  A  Changing  Demographic  
  24. 24. • the  lack  of  culture  in  the  
 community,     • the  lack  of  opportunities  for  
 trailing  spouses,     • the  perception  that  Midville’s  
 schools  are  struggling,  and     • doctors  and  other  professionals  
 tending  to  live  in  Uppityville,    
 forty-­‐five  minutes  away    where  
 schools  are  perceived  to  be  better. Doctors,  Nurses   and  Skilled   Professionals     Wanted   MHHCC  is  the  Largest  employer  in  town  but  challenged  with   attracting  doctors  due  to:     Midville  Hospital  and  Health  Care  Center  
  25. 25. • Small,  locally  owned  newspaper  since  1940’s   • Publishes  twice  a  week       • Struggles  to  generate  enough  advertising  revenue  to   remain  viable,  while  contract  printing  and   photocopying  keeps  the  enterprise  marginally  viable   • No  budget  for  reporters   • News  content  is  provided  mostly  by  locals,  news   releases,  and  wire  feeds  from  national  sources Midville  Star  Gazette   _________________    Midville  Star  Gazette
  26. 26. • Created  in  the  1950s  to  supply  laborers,  skilled  tradesmen,   and  other  workers  for  BMC.   ! • Still  offers  classes  in  tool  and  die  trades,  computer  numerical   control  machining  and  other  industrial  
 trades.   ! • Enrollment  has  been  dropping  since  few  parents  encourage   their  kids  to  pursue  jobs  that  use  these  skills.     ! • Computer  labs  and  other  technology  available  for  classes  and   training,  but  the  computers  often  sit  unused    
 or  are  devoted  to  classes  to  teach  computer  literacy  to  older   adults.    Midville  Community  College  
  27. 27. As  the  population  has  continued  to  decline,  the  two  existing  high   schools  were  consolidated.    This  continues  to  be  a  source  of   frustration  within  the  community  as  the  cultures  of  the  two  sides  of   the  city  have  established  an  uneasy  truce.    Trophies  in  the  trophy   cases  are  separated  by  high  school  and  parents  continue  to   associate  with  one  school  or  the  other.  Students  are  frankly   integrating  better  than  the  parents. Midville  North  HS Southside  High   Midville  High  School Consolidation Midville  Schools
  28. 28. Midville  High  School,  as  the  new  school  is  now  known,  struggles   with  a  relatively  high  dropout  rate.    Only  fifty-­‐five  percent  of  the   students  who  start  ninth  grade  graduate  from  Midville  High   School  four  years  later.   Only  55%  graduate   HS  in  4  years     Low  Graduation  Rates
  29. 29. Many  residents  choose  to  ignore  a  growing  crime  problem  in  the  rural  area  outside   of  Midville:  methamphetamine.    Local  police  are  candid  about  the  fact  that  they   can’t  keep  up  with  the  growth  of  the  meth  labs  in  the  rural  area.    Much  of  the  meth   seems  to  be  destined  for  sale  in  other  areas,  but  a  recent  rash  of  home  burglaries   raises  concerns  among  local  police  that  the  problem  may  be  escalating  locally. Crime  on  the  Rise  
  30. 30. On  the  outskirts  of  Midville  is  a  small  artist   collective.    The  locals  refer  to  the  artists  who   live  and  work  there  as  ‘hippies,’  but  the  crafts   people  and  artists  produce  pottery,  wooden   furniture,  wrought  iron  articles,  and  other   household  items  that  are  sold  over  the   internet  to  buyers  all  over  the  country.      “Midstock”  
  31. 31. Once  a  year  the  artists  hold  a  festival,  derided  by  the   locals  as  ‘Midstock’  that  brings  musicians,  artisans,   and  aging  hippies  to  campgrounds  outside  of  Midville   during  a  long  weekend  in  September  every  year.  “Midstock”  
  32. 32. To  AgroNet,  a   multinational   commodities   business   • Midville  is  in  a  rural  area,  once   dominated  by  family  farms.  
 ! • The  farming  patriarchs  and  matriarchs   are  passing  and  their  children  are  selling   the  family  farms.  
     • In  many  cases,  land  is  being  sold  to  large,   commercial  farming  operations,  although   a  few  local  farmers  are  using  this   opportunity  to  expand  their  land   holdings.  
     • Some  of  the  families  that  are  selling   farms  have  expressed  an  interest  in   keeping  the  land  locally  owned. To  AgroNet,  a  multinational  commodities  business Agricultural  Demographic  Shift
  33. 33.     The  City  of  Midville  surveyed  the  local   community  to  get  citizens'  reactions   regarding:   ! • utility  rates   • public  services   • professional  services   • local  amenities     • housing   • business  climate   • community  improvements      Community  Attitude  Survey
  34. 34. • Choose roles (1 switch allowed) • Imagine your role (5 minutes) • Conduct a short interview (10 minutes) • Assemble for a community meeting
  35. 35. Midville: What is Next? An Introduction to Strategic Doing ! Van Morrison Midville Community College
  36. 36. Thinking Differently Behaving Differently Doing Differently
  37. 37. Thinking Differently Behaving Differently Doing Differently
  38. 38. 7 We’re moving from our Grandparents’ economy to our Grandchildren’s economy…
  39. 39. 7 We’ll need to move from hierarchical thinking to network mindsets… From this…. …to this
  40. 40. 7 Our challenge: “Link and leverage” assets to create new opportunities
  41. 41. Stop thinking like your pet….
  42. 42. Thinking Differently Behaving Differently Doing Differently
  43. 43. 7 Had enough?
  44. 44. A key lesson from our Founders: Civility powers innovation
  45. 45. 7 We build trust by doing, not just talking…
  46. 46. 7 What happens when this goes away? And this stuff doesn’t cut it..
  47. 47. Thinking Differently Behaving Differently Doing Differently
  48. 48. 3 Our future is not linear
  49. 49. And we struggle with old systems…
  50. 50. How can we make our way?
  51. 51. The answer: Follow simple rules
  52. 52. Strategy answers 2 questions
  53. 53. 55 Strategic Doing: Simple, but not easy…
  54. 54. Alignments emerge…
  55. 55. A swarm forms…
  56. 56. 59 Our framing Question: Imagine if Midville gained a reputation as a vibrant, sustainable, prosperous Midwest city. What would that look like?
  57. 57. Afternoon Workshop: Moving from Plans to Planning Platforms
  58. 58. How is your strategic conversation going? !
  59. 59. Is your conversation fragmented?
  60. 60. Is it overloaded?
  61. 61. Has it died out?
  62. 62. Are you ready to think differently?
  63. 63. 7 Current System a loose collection of components that lacks coherence Emergent Regional Network achieve scale with a simple, shared strategy discipline Alliance for Regional Development Alliance for Regional Development in Chicago
  64. 64. 7 What happens when this goes away? Core Team Innovation Transport Logistics Talent Workforce Green Growth ALLIANCE CREATES COLLABORATION PLATFORMS
  65. 65. 7 CREATE COLLABORATION PLATFORMS
  66. 66. Platform What would this look like?
  67. 67. Our Framing Question

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