USING GOOGLE ANALYTICS TO UNDERSTAND THE AUDIENCE<br />Brainstorming Session<br />Liputan6 News Center Team <br />
<ul><li> Building the argument
 Google Analytics (GA) Short Brief
 Understanding GA Terminology
 Live Demo</li></ul>Points to Cover<br />
If a tree falls in a forestand no one is around to hear it, does it make a sound?<br />
Google Analytics (GA)<br />
<ul><li>Free
 Easy to implement
 Easy to use
 Easy to understand
 URL and title based
 JavaScript and Cookie
 No data history
 Privacy “???”</li></ul>Advantages & Disadvantages<br />
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Liputan6.Com And Google Analytics Redaksi

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Presentasi google analytics untuk redaksi liputan6.com

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  • Samahalnyadengan website. Kita bisamemilikisebuah website yang bagusdi Indonesia, tapitakadasatupunpengunjung yang datang, apakahakanmembawasuatuperbedaan? Tentukitaharusmembuat orang2 untukmengunjungi website kita.Tapi, MENGETAHUI APA YANG MEREKA LAKUKAN PD SAAT MEREKA MENGUNJUNGI WEBSITE KITA ITU SAMA PENTINGNYA!BAGAIMANA CARANYA ?????
  • Merupakan toolsygdigunakanuntukmencatat behavior atautingkah-lakupengunjungsuatu website (liputan6.com).Salahsatu web analytics yang banyakdigunakan. Krn data lebih detail, mendalamdengan user experience yang bagus.
  • Website liputan6.com, user behavior tiap-tiapkanalygadatermasuk homepage akandivisualisasikandalambentuk data.
  • Artinyamungkinbenar, tapicarapenghitungannyaygkurangbenar
  • 1. Higher PV is not always better2. More could mean harder to find what a user wants3. Low PV could be excellent navigation, tapisaatinicukuppentinguntuk impression banner commercial
  • Waktu rata-rata adalahwaktuditiaphalamantidaktermasukwaktudihalamanterakhir.
  • Traffic Types:1.Direct / (none)2.Referral – from another site3.Search Traffic-Organic – generic search-PPC-CPC4.Custom – set by variables – offline campaign
  • Site search : mempermudahmengetahuiinformasiygseringdicarioleh visitorKeyword : traffic dari search engine dengan keywordContent by titleReferring sites404 Error page : info ygdicari, tapitidakditemukandenganpesan 404 error – contentintegriti
  • Liputan6.Com And Google Analytics Redaksi

    1. 1. USING GOOGLE ANALYTICS TO UNDERSTAND THE AUDIENCE<br />Brainstorming Session<br />Liputan6 News Center Team <br />
    2. 2. <ul><li> Building the argument
    3. 3. Google Analytics (GA) Short Brief
    4. 4. Understanding GA Terminology
    5. 5. Live Demo</li></ul>Points to Cover<br />
    6. 6. If a tree falls in a forestand no one is around to hear it, does it make a sound?<br />
    7. 7. Google Analytics (GA)<br />
    8. 8. <ul><li>Free
    9. 9. Easy to implement
    10. 10. Easy to use
    11. 11. Easy to understand
    12. 12. URL and title based
    13. 13. JavaScript and Cookie
    14. 14. No data history
    15. 15. Privacy “???”</li></ul>Advantages & Disadvantages<br />
    16. 16. Interface<br />
    17. 17. Understood Terms:<br />Visits<br /> Pages/Visit<br /> Absolute Unique Visit<br /> % New Visits<br /> Traffic Source<br /> Landing Page<br />GA Terminology<br />
    18. 18. Misunderstood Terms:<br />Pageviews<br /> Avg. Time on Site<br /> Bounce Rate<br /> Exit Rate<br /> Traffic Types<br />GA Terminology<br />
    19. 19. Pageviews<br />GA Terminology<br />
    20. 20. Avg. Time On Site<br />GA Terminology<br />
    21. 21. Bounce Rate - Exit Rate<br />Exit Rate<br />Bounce Rate<br />* a Bounce is always an Exit, but an Exit is not always a Bounce<br />GA Terminology<br />
    22. 22. Traffic Type<br />GA Terminology<br />
    23. 23. Site search (local content)<br />Keyword <br />Content by title<br />Referring sites<br />404 Error page<br />Report<br />
    24. 24. Questions ?<br />
    25. 25. Thank You…<br />Presented by:<br />Edowardo<br />Contact:<br />edowardomd@gmail.com<br />http://blog.zonaparkir.com<br />

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