Liputan6.Com And Google Analytics Redaksi

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Samahalnyadengan website. Kita bisamemilikisebuah website yang bagusdi Indonesia, tapitakadasatupunpengunjung yang datang, apakahakanmembawasuatuperbedaan? Tentukitaharusmembuat orang2 untukmengunjungi website kita.Tapi, MENGETAHUI APA YANG MEREKA LAKUKAN PD SAAT MEREKA MENGUNJUNGI WEBSITE KITA ITU SAMA PENTINGNYA!BAGAIMANA CARANYA ?????

Merupakan toolsygdigunakanuntukmencatat behavior atautingkah-lakupengunjungsuatu website (liputan6.com).Salahsatu web analytics yang banyakdigunakan. Krn data lebih detail, mendalamdengan user experience yang bagus.

Website liputan6.com, user behavior tiap-tiapkanalygadatermasuk homepage akandivisualisasikandalambentuk data.

Artinyamungkinbenar, tapicarapenghitungannyaygkurangbenar

1. Higher PV is not always better2. More could mean harder to find what a user wants3. Low PV could be excellent navigation, tapisaatinicukuppentinguntuk impression banner commercial

Waktu rata-rata adalahwaktuditiaphalamantidaktermasukwaktudihalamanterakhir.

Traffic Types:1.Direct / (none)2.Referral – from another site3.Search Traffic-Organic – generic search-PPC-CPC4.Custom – set by variables – offline campaign

Site search : mempermudahmengetahuiinformasiygseringdicarioleh visitorKeyword : traffic dari search engine dengan keywordContent by titleReferring sites404 Error page : info ygdicari, tapitidakditemukandenganpesan 404 error – contentintegriti

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Liputan6.Com And Google Analytics Redaksi - Presentation Transcript

USING GOOGLE ANALYTICS TO UNDERSTAND THE AUDIENCE
Brainstorming Session
Liputan6 News Center Team
- Building the argument
- Google Analytics (GA) Short Brief
- Understanding GA Terminology
- Live Demo
Points to Cover
If a tree falls in a forestand no one is around to hear it, does it make a sound?
Google Analytics (GA)
- Free
- Easy to implement
- Easy to use
- Easy to understand
- URL and title based
- JavaScript and Cookie
- No data history
- Privacy “???”
Advantages & Disadvantages
Interface
Understood Terms:
Visits
Pages/Visit
Absolute Unique Visit
% New Visits
Traffic Source
Landing Page
GA Terminology
Misunderstood Terms:
Pageviews
Avg. Time on Site
Bounce Rate
Exit Rate
Traffic Types
GA Terminology
Pageviews
GA Terminology
Avg. Time On Site
GA Terminology
Bounce Rate - Exit Rate
Exit Rate
Bounce Rate
* a Bounce is always an Exit, but an Exit is not always a Bounce
GA Terminology
Traffic Type
GA Terminology
Site search (local content)
Keyword
Content by title
Referring sites
404 Error page
Report
Questions ?
Thank You…
Presented by:
Edowardo
Contact:
edowardomd@gmail.com
http://blog.zonaparkir.com