Luna Vega Webinar

Making Your Brand Internet Famous Presented by: Luna Vega

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STATISTICS
Understanding where users spend their time
Youtube incurs 3 billions views per day
Facebook has more than 750 million active users
Twitter has more than 100 million active users
Groupon 50 million subscribers
Yelp surpasses 15 million reviews
Foursquare 10 million users

BENEFITS | The power of targeting
The Web is decentralized
(recommended read: Clay Shirky)
Limitless online communities: ex Ravelry 29,319 Followers
Research where your targeted demographic spends time
SOME TOOLS: Twitter search, Twubs, Listorious
Geo targeting
 Groupon, Yelp, Foursquare, Gowallla
Consumers have the power to instantly
recommend or critique your brand

The FACTS | What is Internet Fame
SEO, page ranking:
How does your website rank on Google
Sites Linking in
How many blogs refer back to your website
Engagement – re-tweets
How often is your content re-tweeted
Influential Reach
How often do users engage with your brand

SOCIAL MEDIA SUCCESS STORIES
Story 1: After creating a blog friendly website and putting in place social media campaign: 50% of their business comes from Facebook, Twitter and their blog
Story 2: Restaurant created a web radio show: cult like following and increased their revenue by 30%
Story 3: Clothing store provided 10% discounts for every check-ins: put their store on the map and generated buzz

Poll time
Please take our poll

MEASURING | how influential is your brand
These tools measure your brand’s online reach:
 Website ranking: ALEXA.com
 Facebook: Edgerankcheker.com
 Social Media: KLOUT.com

MECHANICS | Social Media campaign SEEDING: placing of content on highly trafficked websites, message boards, forums etc CONVERSION: the ratio of visitors who convert casual content view into desired action (website visit, purchase etc..)

OPTIMIZING | Content that peaks interest
Photos
Videos
Tips
Jokes
Unique industry content
Contests / Promotions

PROCESS | Social Media campaign CONSISTENCY IS KEY so it’s important to plan in advance

1. Research
Research online demographics segments that could convert into potential customers
Research pop culture content and decide what is relevant to your brand
Create blog hit list
Put together a strategy: Coupons for checking-in; Groupons for a special occasion etc…
See what type of content is missing out there: how can you bridge the gap

2. Prepare
Specifying your brand’s vision
Set-up a social media dashboard: Hootsuite, Tweetdeck, Sprout Social, Postling
Set-up a professional Facebook page
Create calendar
Prepare content

3. Activate
Post content and set-up ahead of time
Connect with your customer
Post content that inherently attracts interaction
Encourage users to 'like' your content
Use photos & videos as often as possible
Start conversations
Create partnerships, contests & online sales

4. Analyze
Measure which content is most effective
Tools to use: Hootsuite; Klout; Google Analytics
Analyze enables you to repeat cycle ABOVE

Thank you In 2008, I took a small business loan to kick-start my first business. The knowledge and experience I gained through it has helped me be where I am today. A successful second business that has been operational for the last two years.
Loans up to $25,000
For entrepreneurs with less than 6 months of operation and established entrepreneurs
8.99%-15.55% Interest
Flexible loan terms
Special programs that provide mentorship and marketing opportunities.

Luna Vega Webinar

by ACCION USA on Sep 21, 2011

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Luna Vega Webinar — Presentation Transcript

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