Black friday accion usa template

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Black friday accion usa template

  1. 1. Lending. Supporting. Inspiring. Step by Step Guide on How to Throw a Successful Black Friday Sale!Black Friday Sale!
  2. 2. Lending. Supporting. Inspiring. What’s Black FridayWhat’s Black Friday Black Friday is the name given to the day after Thanksgiving. This day is known to be the first day of holiday shopping season with low prices, big deals and even bigger crowds. Regardless of your business, you should take advantage of this great opportunity and offer a Black Friday deal so attractive it will drive many customers to your business.
  3. 3. 3www.accionusa.org Choose your deal • Choose 1 or 2 products or services (Your most popular items) and set them at an extremely discounted price. • Market this as the biggest sale you are doing this year.
  4. 4. 4www.accionusa.org Get Creative! Most Black Friday deals are seen at clothing and electronics stores… but let’s say you don’t own either… Get Creative! • If you own a Restaurant, offer Black Friday shopping break specials. • Own a spa or hair salon? Offer a scalp massage or feet massage for shopping breaks. • How about a day care? Why not open early on Friday and offer special baby sitting rates during the sale.
  5. 5. 5www.accionusa.org Set a limit • One great tip is to set a limit on the amount of products you will be offering for sale that day. This could help get people at the door earlier, so as to take advantage of deals. • Don’t forget to set other smaller discounts around the store, which will be necessary once you run out of your bigger discounted items.
  6. 6. 6www.accionusa.org Stock • Make sure to stock up on your sale products ahead of time. • At the same time, set realistic goals and do not over-stock. • If you run out of a product offer, call the client as soon as the product becomes available again.
  7. 7. 7www.accionusa.org Advertise • Advertise your discounts ahead of time. • Put an ad in your local paper. • Use LOW-COST advertisement: Social media, Craigslist and signs all around your store.
  8. 8. 8www.accionusa.org Organize You will get a bigger than usual crowd on Black Friday so make sure to be ready for it. • If there is a crowd waiting at the door, go outside and give people numbers in order of arrival and only let a few people in at a time. • Organize lanes outside your store • Keep extra staff on-call, you might need last minute help. • If you think you will be getting a big crowd think of hiring security ahead of time. They could help you out with all of the above while you take care of your costumers.
  9. 9. 9www.accionusa.org Relax, Smile and Be Friendly • Relax the day before, most sales begin as early as 12:01 on Friday , so remember to open your door early. • Smile, most people there will be 1st time visitors, so give a good impression. Remember that this is the first day of holiday shopping so there is more to shopping to be done. • Be friendly, create contacts and costumers for the future, get their email addresses and offer to let them know next time you will have a sale.
  10. 10. 10www.accionusa.org Repeat • Saturday: This year will be the first official Small Business Saturday, a day when the community is encouraged to go out, shop and support their local small business. LEARN MORE. (hyperlink) • Monday: Do you own an online business? Learn more about Cyber Monday

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