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The Gold Standard
 

The Gold Standard

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"Providing the Gold Standard" and nothing less for our clients.

"Providing the Gold Standard" and nothing less for our clients.

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    The Gold Standard The Gold Standard Presentation Transcript

    • Sherri Swan-Edmunds 608-225-2691
    • Century 21 Affiliated – Sun Prairie 215 McCoy Rd., Sun Prairie, WI 53590 Specializing in: Residential. Relocation. Commercial. Water Front. Farms. Land New Construction. Developments. Condominiums
    • Why Century 21 Affiliated ? Our Company is # 7 in the World out of all Century 21 Offices We utilize the latest technology to give our clients a competitive to reach more buyers Our relocation department is among the top in the country for inbound referrals We are dedicated to honesty, professional service and results for our clients. We have the dedication, experience and professional insights & tools to meet your needs and exceed your expectations.
    • The Big Picture 2007 Units by Firm SOLD 5,000 4,500 4,000 3,500 3,000 2,500 Series1 2,000 1,500 1,000 500 0 Century 21 Stark RE/MAX Coldwell Keller Restaino & Bunbury & Affiliated Company Preferred Banker Williams Associates Associates Success Realty South Central Wisconsin MLS Sales – Properties Sold by Real Estate Firm Closed Between 1/1/07 to 12/31/07 Source: South Central Wisconsin MLS Corporation As with all statistics reported by the South Central WI MLS, this representation does not reflect all real estate activity in the market.
    • Competitive Edge –We are your competitive edge in today’s real estate market. –We are a strong, growing company with real results. –We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate. –We embrace your goals and are committed to achieving them. – Our network, experience, knowledge & award winning State of the Art Technology working for you. – 56 countries, 8,000 offices and 143,000 agents strong. CENTURY 21 AFFILIATED The Gold Standard. 5
    • Our History 8,000 Offices Worldwide 8,000 Offices Worldwide 2007 143,000 Sales Associates 143,000 Sales Associates CENTURY 21 CENTURY 21 56 Countries 56 Countries Expands to Russia Expands to Russia 2006 40 Countries CENTURY 21 CENTURY 21 2002 Expands to Asia Pacific Expands to Asia Pacific 20 Countries CENTURY 21 CENTURY 21 1998 Expands to China Expands to China 10 Countries CENTURY 21 CENTURY 21 1989 Expands to Mexico Expands to Mexico 5 Countries CENTURY 21 CENTURY 21 1983 Expands to Japan Expands to Japan First CENTURY 21 International First CENTURY 21 International 1974 2 Countries Office Opens in Canada Office Opens in Canada First CENTURY 21 Office First CENTURY 21 Office 6 1971 Opens in California Opens in California
    • How CENTURY 21 Affiliated helps to achieve your goals Proven State of the Art Results Technology #1 Most Searched Website Local Market Century Knowledge 21 Affiliated Lead Router Relocation Technology Network Award Winning Service 7
    • A Growing Company • In our current market many Real Estate Companies are closing their doors or merging their offices just to stay in business. • Century 21 Affiliated is growing and has already opened 4 new offices in 2007.
    • Brand Awareness
    • Our Brand & Network is Global The only true International Brand United Kingdom Korea Korea United Kingdom Portugal Portugal 52 21 21 52 15 15 Canada Canada France France Spain Spain China 358 771 23 China 358 771 23 506 506 USA Turkey Turkey Japan USA 64 Japan 4,346 4,346 64 591 591 Israel Israel Benelux Benelux Philippines 12 92 Philippines Mexico Caribbean Caribbean 12 92 5 Mexico 5 119 12 12 119 Mid East Mid East 6 Asia Pacific Asia Pacific Central America 6 Central America 317 317 36 36 South America Australia Australia New Zealand South America 254 New Zealand 53 53 254 60 60 10
    • Our Brand Value –We are a strong, vibrant and Global real estate family. –We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate. –We embrace your goals and are committed to helping you achieving them. –Our knowledge, experience & network is your competitive edge. –56 countries, 8,000 offices and 143,000 agents strong. strong CENTURY 21 AFFILIATED: The Gold Standard.
    • What do consumers think? CENTURY 21 has the CENTURY 21 49% highest brand ReMax 45% awareness level when Coldwell Banker 27% compared to any other Prudential 12% real estate organization ERA 5% surveyed. GMAC 2% 0% 10% 20% 30% 40% 50% 60% CENTURY 21 27% First in consumers’ ReMax 21% Coldwell Banker 11% minds. CENTURY 21 is Prudential 4% the real estate ERA 1% organization consumers GMAC 1% think of FIRST! 0% 5% 10% 15% 20% 25% 30% 12 2006 Millward Brown Study
    • Our Local Competitors don’t come close to the CENTURY 21 name
    • Marketing
    • Complete Marketing System • Four levels of value- added service Additional Benefits . . . • The peace of mind you deserve Personalized marketing services • Additional benefits from your CENTURY 21® including discounts professional on a wide variety of The power of the products and CENTURY 21® brand services Standard Marketing Services A Comprehensive Approach for Selling Your Home
    • Customized Marketing Plan Let Your CENTURY 21® Professional and our Complete Marketing System do the work for you.
    • Pricing Your Home Pricing your home correctly is crucial in selling your home in a timely manner at the highest possible price. Current market conditions determine the value. Pricing too high or too low can cost you valuable time and money. 17
    • Intelligent Pricing
    • Where do Buyers NOW come from? Old Fashioned Marketing… Over 91% of today’s 100% 90% buyers 80% search the 70% Internet first! 60% 50% Series2 40% 30% 20% 10% 0% Internet MLS Yard Sign Referral Open Newspaper House 19
    • What is the implication? Where Buyer First Learned About the Home They Purchased 50 45 40 35 Real Estate Agent 30 25 Internet 20 15 Yard Sign 10 5 0 2001 2003 2004 2005 2006 The Internet should be leveraged to attract more buyers
    • Leaders in Website Technology • • www.century21affiliated.com www.c21affiliated.com Century21.com • • www.21opensunday.com www.c21affiliatedexpress.com THE MOST Visited • • www.century21.com www.century21.com/wisconsin Website • www.realtor.com • www.wisconsinhomes.com • www.Trulia.com • Google Base • www.OpenHouse.com • www.Oodle.com • www.Edgeio.com • www.Vast.com * • www.PropSmart.com * • www.madison.com * • www.channel3000.com * • www.jsonline.com *
    • Century21.com Marketing Tools that help me Sell Your Property • Room Planner Interactive tool lets you design virtual room layouts • Slide Shows & Virtual Tours Visually highlight the best features of your home • Mortgage Mortgage calculator and • Neighborhood Profiles financing information Important information about this and other neighborhoods
    • Real Estate Search Engines www.century21.com 23
    • E - Newsletters E-Marketing Specialists 24
    • Professional Marketing Materials 25
    • Technology
    • www.Century21.com Century21.com The MOST Visited Website 27 in the Real Estate Industry
    • www.Century21Affiliated.com C21affiliated.com The MOST Visited Website in Wisconsin
    • Slide Shows & Virtual Tours 29
    • Century 21 Affiliated – Lead Router! 2. Lead Router 3. Agent Finds Agent Contacts by Cell Phone Lead from Anywhere We are the ONLY Company in our 1. Consumer Inquires area offering this Online Advanced Technology 4. Fastest Response to 5. Greater Buyers opportunity to sell your home faster! 30
    • Service Guarantee & Results
    • Sellers Service Pledge 21 points of differentiation – Commitment to service – Agreement between you, the seller, myself and my CENTURY 21® office. 32
    • Quality Service • We strive to provide outstanding service to our clients! We are proud to have a 99.3% Customer Satisfaction Rate. • Clients are invited to complete and return a Quality Service Survey and return it to our independent 3rd party research group • Consistent monitoring of service in order to assure highest and best quality.
    • A History of Proven Results • Awards achieved* • Our Office sells an • Average Quality Service Survey Score* average of 1 home every 2.3 days! • Our Sales Agents sell • Company’s market share statistics* more homes per individual agent in our entire area! •Our Clients Receive on • List price to sales price ratio* Average 98.66% of their Asking Price! Above the MLS average. • Average days on market stats vs. MLS • We are gaining Market Share! average* * See handout for our Company’s and our Individual Office’s most current Statistics
    • Sherri Swan-Edmunds Realtor since 1999 Top Sales Agent in Company since 2000 Agent Mentor & Trainer Presidents Circle Production Professional Memberships - Wisconsin Board of Realtors - National Association of Realtors - SCWMLS Association Luxury Home Institute Professional Member Team Leader / Sales Manager Sun Prairie Office Specializing in Residential, New Construction, Condominiums, Relocation, Water Front & Commercial Properties Going ‘Above & Beyond’ always. Sherri Swan-Edmunds 2015 McCoy Rd., Sun Prairie, WI 53590 608-225-2691 EdmundsS@c21affiliated.com
    • My Results & Goals • Going Above & Beyond for my clients • Exceeding your expectations • Top Sales Agent in Production • Trainer & Mentor of Realtors in South Central Wisconsin • Consistent, Quality Service Standards • Over 8 Years experience as a full time Professional Sherri Swan-Edmunds 2015 McCoy Rd., Sun Prairie, WI 53590 608-225-2691 EdmundsS@c21affiliated.com
    • My Team
    • A Strong Support Team Bill Kessler Judi Kessler Dan Kruse Lindsay Mosman Sherri Swan-Edmunds Broker/Owner Broker/Owner Regional Sales Manager Team Leader President Vice President Team Leader Trainer Sales Manager Norene Strayer Lora Werner Jennifer Ludkze Lori Malin Amy McGill Relocation Technology REO Reception and Office Manager Team Leader Team Leader Team Leader Special Events Licensed Realtor Coordinator 38
    • Community Involvement
    • Giving Back To The Community To Date CENTURY 21 To Date CENTURY 21 Has Raised Over $91,000,000 Has Raised Over $91,000,000 2007 For Easter Seals For Easter Seals $76,000,000 Raised In $76,000,000 Raised In 2004 The First 25 Years The First 25 Years $62,000,000 Raised In The $62,000,000 Raised In The 1999 First 20 Years First 20 Years $47,000,000 Raised In The $47,000,000 Raised In The 1994 First 15 Years First 15 Years $20,000,000 Raised In The $20,000,000 Raised In The 1989 First 10 Years First 10 Years $6,000,000 Raised In The $6,000,000 Raised In The 1984 First 5 Years First 5 Years Easter Seals Selected Easter Seals Selected 40 1979 As Primary Charity As Primary Charity
    • Conclusion
    • Commitment The CENTURY 21® System averages a home bought or sold every minute of every day CENTURY 21Affiliated the GOLD Standard
    • The Gold Standard S ervice O riented L eadership D edicated to Results
    • Thank you! Please let me know if you have any questions at all and how I may best help you, a friend or family member obtain your goals! I sincerely appreciate your continued support, business & referrals! I will always work with integrity & honesty with a result driven attitude to help you accomplish your goals! Sincerely, Sherri Swan-Edmonds 608-225-2691