SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education

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Converging a variety of roles in higher education, the Thinking Social team includes; administrators, instructors, researchers and doctoral students. This panel will provide an overview of research …

Converging a variety of roles in higher education, the Thinking Social team includes; administrators, instructors, researchers and doctoral students. This panel will provide an overview of research and best practices regarding the use of social media in student affairs, university marketing and the college classroom. Published and unpublished data collected by the panelists will be presented and the panelists will entertain questions about social media management, integration in the curriculum, assessment results and areas for future research. Attendees can expect to leave this panel with an understanding of data-driven social media recommendations as well as a list of resources for further study.

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  • Talk about Greg’s work\n
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  • WAS: Look Left/Look Right\n of the 3 of you:\n 1 won’t be here next year\n 1 will graduate in 4 years\nIS: Our rhetoric has improved but our outcomes are questionable at best\n
  • WAS: Look Left/Look Right\n of the 3 of you:\n 1 won’t be here next year\n 1 will graduate in 4 years\nIS: Our rhetoric has improved but our outcomes are questionable at best\n
  • Could be: (call to action)\nStrategic Planning, consultants, programs, admin, etc.=focus on what WE do (at best what THEY do collectively)\nFYS\nRemediation\nInstitutional selection (GPA/ACT/SAT/etc.)\nEngagement = focus on what THEY do (what THEY=individual)\nTime on task, etc.\nTwitter experiment was an individual engagement \nEngagement, Grades, Retention (87% v. 70%)\n\nCoop FREE technologies to engage students in and out of the classroom \nNeeds to be a central focus of upper level admins, not just energetic - entry level new faculty/staff\n\n\n\n
  • Could be: (call to action)\nStrategic Planning, consultants, programs, admin, etc.=focus on what WE do (at best what THEY do collectively)\nFYS\nRemediation\nInstitutional selection (GPA/ACT/SAT/etc.)\nEngagement = focus on what THEY do (what THEY=individual)\nTime on task, etc.\nTwitter experiment was an individual engagement \nEngagement, Grades, Retention (87% v. 70%)\n\nCoop FREE technologies to engage students in and out of the classroom \nNeeds to be a central focus of upper level admins, not just energetic - entry level new faculty/staff\n\n\n\n
  • DON’T FORGET: OUR DEMOGRAPHIC IS CHANGING\n2011 completecollege.org report suggests: Form peer support and learning networks among students in the same program. \nHow do we do this with students who are balancing so much?\nNeed to apply engagement/retention models to ALL students.\nSM experimental design research needs to be replicated to part time/nontraditional students = WE NEED FUNDING\n\n\nREFERENCES’s:completecollege.org; Tinto, Astin, Kuh, Junco, Junco, Junco\n\n
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Transcript

  • 1. Social Media Research & Practice Ed Cabellon Liz Gross Greg Heiberger Rey Junco Panel presentation at sxswEDU 2012
  • 2. @edcabellon @lizgross144@greg_heiberger @reyjunco #thinkingsocial
  • 3. Research #thinkingsocial
  • 4. Outcomes #thinkingsocial
  • 5. 1.Engagement2.Learning3.Persistence #thinkingsocial
  • 6. Facebook NSSE Score #thinkingsocial
  • 7. Facebook NSSE Score #thinkingsocial
  • 8. Facebook #thinkingsocial
  • 9. Facebook Involvement #thinkingsocial
  • 10. Facebook Involvement #thinkingsocial
  • 11. Events EngagementCommenting #thinkingsocial
  • 12. Events EngagementCommenting #thinkingsocial
  • 13. Games EngagementStalking #thinkingsocial
  • 14. Games EngagementStalking #thinkingsocial
  • 15. Facebook GPA #thinkingsocial
  • 16. Facebook GPA #thinkingsocial
  • 17. Status Updates GPA #thinkingsocial
  • 18. Status Updates GPA #thinkingsocial
  • 19. Lurking GPASharing Links #thinkingsocial
  • 20. Lurking GPASharing Links #thinkingsocial
  • 21. NSSE
  • 22. NSSE
  • 23. GPA
  • 24. GPA
  • 25. Retention
  • 26. Retention
  • 27. blog.reyjunco.com #thinkingsocial
  • 28. Higher Education (then)
  • 29. Higher Education (then) Higher Education (now)
  • 30. Engagement #thinkingsocial
  • 31. Engagement #thinkingsocial
  • 32. Tinto’s Model of Institutional DeparturePRE ENTRY GOALS/ ACADEMIC INTEGRATION GOALS/ OUTCOMES COMMITMENTS SYSTEM COMMITMENTS Formal Academic Intentions Intentions Performance Faculty/Staff Goal & Goal & Interaction Institutional Institutional Commitment Commitment Informal Formal Extra curricular Activities Peer Group Interactions Informal #thinkingsocial
  • 33. Marketing & Recruitment: Bang for your buck 3 Months 14 Million impressions 1,000 clicks $1260 #thinkingsocial
  • 34. How the Administration Sees Social Media
  • 35. Connecting with students
  • 36. Connecting with students
  • 37. Connecting with students
  • 38. Connecting with students
  • 39. Connecting with students
  • 40. Connecting with students
  • 41. Social Media Research & Practice Ed Cabellon Liz Gross Greg Heiberger Rey Junco Panel presentation at sxswEDU 2012