Social Media Research & Practice         Ed Cabellon          Liz Gross        Greg Heiberger          Rey Junco     Panel...
@edcabellon @lizgross144@greg_heiberger   @reyjunco            #thinkingsocial
Research           #thinkingsocial
Outcomes           #thinkingsocial
1.Engagement2.Learning3.Persistence           #thinkingsocial
Facebook   NSSE Score                #thinkingsocial
Facebook   NSSE Score                #thinkingsocial
Facebook           #thinkingsocial
Facebook   Involvement                #thinkingsocial
Facebook   Involvement                #thinkingsocial
Events     EngagementCommenting                  #thinkingsocial
Events     EngagementCommenting                  #thinkingsocial
Games           EngagementStalking                #thinkingsocial
Games           EngagementStalking                #thinkingsocial
Facebook   GPA            #thinkingsocial
Facebook   GPA            #thinkingsocial
Status Updates   GPA                   #thinkingsocial
Status Updates   GPA                   #thinkingsocial
Lurking                GPASharing Links                  #thinkingsocial
Lurking                GPASharing Links                  #thinkingsocial
NSSE
NSSE
GPA
GPA
Retention
Retention
blog.reyjunco.com              #thinkingsocial
Higher Education (then)
Higher Education (then)   Higher Education (now)
Engagement             #thinkingsocial
Engagement      #thinkingsocial
Tinto’s Model of Institutional DeparturePRE ENTRY     GOALS/         ACADEMIC        INTEGRATION     GOALS/    OUTCOMES   ...
Marketing & Recruitment:   Bang for your buck           3 Months     14 Million impressions          1,000 clicks         ...
How the Administration Sees       Social Media
Connecting with students
Connecting with students
Connecting with students
Connecting with students
Connecting with students
Connecting with students
Social Media Research & Practice         Ed Cabellon          Liz Gross        Greg Heiberger          Rey Junco     Panel...
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education
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SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education

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Converging a variety of roles in higher education, the Thinking Social team includes; administrators, instructors, researchers and doctoral students. This panel will provide an overview of research and best practices regarding the use of social media in student affairs, university marketing and the college classroom. Published and unpublished data collected by the panelists will be presented and the panelists will entertain questions about social media management, integration in the curriculum, assessment results and areas for future research. Attendees can expect to leave this panel with an understanding of data-driven social media recommendations as well as a list of resources for further study.

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  • Talk about Greg’s work\n
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  • WAS: Look Left/Look Right\n of the 3 of you:\n 1 won’t be here next year\n 1 will graduate in 4 years\nIS: Our rhetoric has improved but our outcomes are questionable at best\n
  • WAS: Look Left/Look Right\n of the 3 of you:\n 1 won’t be here next year\n 1 will graduate in 4 years\nIS: Our rhetoric has improved but our outcomes are questionable at best\n
  • Could be: (call to action)\nStrategic Planning, consultants, programs, admin, etc.=focus on what WE do (at best what THEY do collectively)\nFYS\nRemediation\nInstitutional selection (GPA/ACT/SAT/etc.)\nEngagement = focus on what THEY do (what THEY=individual)\nTime on task, etc.\nTwitter experiment was an individual engagement \nEngagement, Grades, Retention (87% v. 70%)\n\nCoop FREE technologies to engage students in and out of the classroom \nNeeds to be a central focus of upper level admins, not just energetic - entry level new faculty/staff\n\n\n\n
  • Could be: (call to action)\nStrategic Planning, consultants, programs, admin, etc.=focus on what WE do (at best what THEY do collectively)\nFYS\nRemediation\nInstitutional selection (GPA/ACT/SAT/etc.)\nEngagement = focus on what THEY do (what THEY=individual)\nTime on task, etc.\nTwitter experiment was an individual engagement \nEngagement, Grades, Retention (87% v. 70%)\n\nCoop FREE technologies to engage students in and out of the classroom \nNeeds to be a central focus of upper level admins, not just energetic - entry level new faculty/staff\n\n\n\n
  • DON’T FORGET: OUR DEMOGRAPHIC IS CHANGING\n2011 completecollege.org report suggests: Form peer support and learning networks among students in the same program. \nHow do we do this with students who are balancing so much?\nNeed to apply engagement/retention models to ALL students.\nSM experimental design research needs to be replicated to part time/nontraditional students = WE NEED FUNDING\n\n\nREFERENCES’s:completecollege.org; Tinto, Astin, Kuh, Junco, Junco, Junco\n\n
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  • Not sure if we need these\n
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  • SXSWedu 2012 Panel: Social Media Research and Practice in Higher Education

    1. 1. Social Media Research & Practice Ed Cabellon Liz Gross Greg Heiberger Rey Junco Panel presentation at sxswEDU 2012
    2. 2. @edcabellon @lizgross144@greg_heiberger @reyjunco #thinkingsocial
    3. 3. Research #thinkingsocial
    4. 4. Outcomes #thinkingsocial
    5. 5. 1.Engagement2.Learning3.Persistence #thinkingsocial
    6. 6. Facebook NSSE Score #thinkingsocial
    7. 7. Facebook NSSE Score #thinkingsocial
    8. 8. Facebook #thinkingsocial
    9. 9. Facebook Involvement #thinkingsocial
    10. 10. Facebook Involvement #thinkingsocial
    11. 11. Events EngagementCommenting #thinkingsocial
    12. 12. Events EngagementCommenting #thinkingsocial
    13. 13. Games EngagementStalking #thinkingsocial
    14. 14. Games EngagementStalking #thinkingsocial
    15. 15. Facebook GPA #thinkingsocial
    16. 16. Facebook GPA #thinkingsocial
    17. 17. Status Updates GPA #thinkingsocial
    18. 18. Status Updates GPA #thinkingsocial
    19. 19. Lurking GPASharing Links #thinkingsocial
    20. 20. Lurking GPASharing Links #thinkingsocial
    21. 21. NSSE
    22. 22. NSSE
    23. 23. GPA
    24. 24. GPA
    25. 25. Retention
    26. 26. Retention
    27. 27. blog.reyjunco.com #thinkingsocial
    28. 28. Higher Education (then)
    29. 29. Higher Education (then) Higher Education (now)
    30. 30. Engagement #thinkingsocial
    31. 31. Engagement #thinkingsocial
    32. 32. Tinto’s Model of Institutional DeparturePRE ENTRY GOALS/ ACADEMIC INTEGRATION GOALS/ OUTCOMES COMMITMENTS SYSTEM COMMITMENTS Formal Academic Intentions Intentions Performance Faculty/Staff Goal & Goal & Interaction Institutional Institutional Commitment Commitment Informal Formal Extra curricular Activities Peer Group Interactions Informal #thinkingsocial
    33. 33. Marketing & Recruitment: Bang for your buck 3 Months 14 Million impressions 1,000 clicks $1260 #thinkingsocial
    34. 34. How the Administration Sees Social Media
    35. 35. Connecting with students
    36. 36. Connecting with students
    37. 37. Connecting with students
    38. 38. Connecting with students
    39. 39. Connecting with students
    40. 40. Connecting with students
    41. 41. Social Media Research & Practice Ed Cabellon Liz Gross Greg Heiberger Rey Junco Panel presentation at sxswEDU 2012

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