Student Affairs 3.0: Building and Assessing Online Communities

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Keynote talk for the Division of Student Affairs' Professional Development Conference at the University of Michigan on June 14, 2012.

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  • Mid 1400’s in Europe Moveable type, oil based ink“1 : Many” Communication
  • Mid/Late 1800’s Innovation in “two-way / conversational communication / media”“1 : 1” Communication
  • Mid 1800’s – Mid 1900’s Innovation in recorded media, other than print All encoded onto physical objects (first portable media)“1:1” OR “1 :Many” Communication
  • Early to mid-1900’s Sending sounds, pictures, and video over a electromagnetic waves/signals“1:Many” Communication
  • The Media that is good at creating Conversations are not good at creating groups.(Conversations in this world happen with 1 other person).The Media that is good at creating groups is not good at creating conversations.(To address a group, you get the SAME message to everyone.)
  • Native Support for Groups & Conversation (at the same time) As Media becomes digitized, the Internet becomes the one place to get it all. Media is less a source of information. It has become a site of coordination. Consumers have now become producers as well.- “Many:Many” Communication is Born
  • Student Affairs 3.0: Building and Assessing Online Communities

    1. 1. Student Affairs 3.0: Building and Assessing Online Communities Presented by: Ed CabellonUniversity of Michigan - Division of Student Affairs June 14, 2012 | #DSAconnect edcabellon.com/about
    2. 2. #DSAconnect@EdCabellon Photo credit: istockphoto.com
    3. 3. What resonated with you from the video?Photo credit: istockphoto.com
    4. 4. Photo credit: istockphoto.com
    5. 5. Technology/Social Media Assessment
    6. 6. How did you feel giving your device up to someone else? OK, you can give it back now Photo credit: istockphoto.com
    7. 7. Our University members & their communities connect in person & online.Photo credit: istockphoto.com
    8. 8. Photo credit: istockphoto.com
    9. 9. Photo credit: istockphoto.com
    10. 10. Photo credit: 123rf.com
    11. 11. credit: istockphoto.com
    12. 12. Peter Drucker, “The Age of Discontinuity”Photo credit: istockphoto.com
    13. 13. Photo credit: go-globe.com
    14. 14. Photo credit: Three Ships Media (http://www.threeshipsmedia.com/social-media-and-donuts/)
    15. 15. Photo credit: 123rf.com
    16. 16. Photo credit: istockphoto.com
    17. 17. Average Facebook session lasts 37 minutes, Twitter 23 minutes. More than 450 million people use Facebook daily (esp. over mobile)Source: Insites Consulting, 2011, insites.eu
    18. 18. Photo credit: istockphoto.com
    19. 19. Yep, totally but its OK, no worries, and great blogBTW! Are you an ACTIVE CONTRIBUTOR? Or is it still a 1 WAY Conversation?
    20. 20. Photo credit: istockphoto.com
    21. 21. • • • • •Photo credit: istockphoto.com
    22. 22. ••••
    23. 23. Facebook Success For The Rondileau Campus Center = As a Student Organization As a Department •Our volunteers make connections happen. • Recognizing they are paid to represent the •Those managing the Social Media accounts institution. are mindful how they use it personally. • Using the conversations a bridges to bring • Get as many people involved in the process people into the Campus Center of creating content, especially during • Being a connector and promoting other organizational meetings. campus departments, organizations and programs on our page!• Common Denominators for Success • Comments, Shares on Posts • Other Facebook Users Tag Your Organization in their posts • Community is posting questions and comments on your wall
    24. 24. ••••••
    25. 25. Photo credit: istockphoto.com
    26. 26. Photo credit: istockphoto.com
    27. 27. Photo credit: istockphoto.com
    28. 28. http://slideshare.net/edmundc75
    29. 29. Photo credit: istockphoto.com
    30. 30. Student Affairs 3.0: Building and Assessing Online Communities Presented by: Ed CabellonUniversity of Michigan - Division of Student Affairs June 14, 2012 | #DSAconnect edcabellon.com/about

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