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Harnessing the Power of Social Media for Positive Change

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Keynote address for the 2014 Celebrate HESA event at the University of Connecticut on May 3, 2014.

Keynote address for the 2014 Celebrate HESA event at the University of Connecticut on May 3, 2014.

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  • 1. @EdCabellon HARNESSING thePOWERof SOCIAL MEDIA for CHANGE POSITIVE #uconnHESA
  • 2. SHIFTING PARADIGMS #uconnHESA
  • 3. STORY TELLING #uconnHESA
  • 4. BALANCE #uconnHESA
  • 5. #uconnHESA https://www.youtube.com/watch?v=zxpa4dNVd3c
  • 6. What resonated? #uconnHESA
  • 7. #uconnHESA
  • 8. http://www.huffingtonpost.com/dr-james-michael-nolan/in-higher-education-socia_b_3932373.html In Higher Education, social media IS your job. Dr. James Nolan, President, Southwestern College (NM) #uconnHESA
  • 9. #uconnHESA
  • 10. #uconnHESA
  • 11. #uconnHESA
  • 12. #uconnHESA
  • 13. #uconnHESA
  • 14. #uconnHESA
  • 15. #uconnHESA
  • 16. #uconnHESA
  • 17. #uconnHESA
  • 18. #uconnHESA
  • 19. What are Higher Education’s invisible structures? grades time structure classrooms tests / papers #uconnHESA history
  • 20. What are Student Affairs’ invisible structures? “Busy” meetings titles emails trainings #uconnHESA grad prep
  • 21. Divisional Support Training Infrastructure #uconnHESA
  • 22. Make the YES’ easy & the NO’s hard. DO YOUR HOMEWORK. #uconnHESA
  • 23. http://i.kinja-img.com/gawker-media/image/upload/s--zpTL3fJA--/17i0c5949hor0jpg.jpg Find your campus Avengers #uconnHESA
  • 24. Infrastructure http://bit.ly/bsusmguide #uconnHESA
  • 25. http://bit.ly/bsurccsmjd #uconnHESA
  • 26. http://bit.ly/bsusmmarketingworksheet #uconnHESA
  • 27. #uconnHESA
  • 28. #uconnHESA
  • 29. Tell me a story… #uconnHESA
  • 30. #uconnHESA
  • 31. Everything is AWESOME! #uconnHESA
  • 32. Social Media Audience Message #uconnHESA
  • 33. Audience Audience Who is in your target audience? Do you know how they prefer to receive information? Students Faculty Staff Admins Parents Alumni Community Email Text Social Media Web Print Personal Invite All of it? Influencers? #uconnHESA
  • 34. Audience 68 54 25 #uconnHESA
  • 35. Audience Audience Who is in your target audience? Do you know how they prefer to receive information? Students Faculty Staff Admins Parents Alumni Community Email Text Social Media Web Print Personal Invite All of it? Influencers? #uconnHESA
  • 36. Social Media Audience Message #uconnHESA
  • 37. Message What is your intended goal? Keep it simple. Audience reaction? #uconnHESA
  • 38. Social Media Audience Message #uconnHESA
  • 39. Social Media #uconnHESA https://www.youtube.com/watch?v=nDd2_o71KT8
  • 40. Social Media Audience Message #uconnHESA
  • 41. #uconnHESA
  • 42. Building Your Professional Brand #uconnHESA
  • 43. #uconnHESA
  • 44. #uconnHESA
  • 45. #uconnHESA
  • 46. #uconnHESA
  • 47. #uconnHESA
  • 48. Tell me a story… #uconnHESA
  • 49. Recognize student (and University) successes! #uconnHESA
  • 50. #uconnHESA Share program ideas!
  • 51. @DeanElmore Class Gift Giving #uconnHESA https://www.youtube.com/watch?v=N2dg-q5jwTU
  • 52. #uconnHESA
  • 53. #ACUI14 http://rccblog.com
  • 54. #uconnHESA
  • 55. #uconnHESA
  • 56. #uconnHESA
  • 57. #uconnHESA
  • 58. Share Data. #uconnHESA
  • 59. DISTRACTed
  • 60. • Turn off your monitor/screen when someone is talking to you • During a meeting, turn all mobile devices off. • Play “Mobile Stack” during meals. • Switch to Airplane Mode or “Do Not Disturb” at bedtime • In a relationship? Turn off data when you are together. • Turn off ALL notifications on all devices. The most important thing is right in in front of you.
  • 61. http://www.nmc.org/publications/2014-horizon-report-higher-ed
  • 62. @ReyJunco | blog.reyjunco.com August 2014
  • 63. @JosieAhlquist | josieahlquist.com
  • 64. @JosieAhlquist | josieahlquist.com @PaulGordonBrown | paulgordonbrown.com
  • 65. @TonyDoody | about.me/tonydoody
  • 66. https://www.youtube.com/watch?v=EnOKmGapoiA
  • 67. If you don’t like change, you’re going to like irrelevance even less. Gen. Eric Shinseki Former Army Chief of Staff, 4 Star General
  • 68. @EdCabellon HARNESSING thePOWERof SOCIAL MEDIA for CHANGE POSITIVE #uconnHESA