Harnessing the Power of Social Media for Positive Change

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Keynote address for the 2014 Celebrate HESA event at the University of Connecticut on May 3, 2014.

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Harnessing the Power of Social Media for Positive Change

  1. 1. @EdCabellon HARNESSING thePOWERof SOCIAL MEDIA for CHANGE POSITIVE #uconnHESA
  2. 2. SHIFTING PARADIGMS #uconnHESA
  3. 3. STORY TELLING #uconnHESA
  4. 4. BALANCE #uconnHESA
  5. 5. #uconnHESA https://www.youtube.com/watch?v=zxpa4dNVd3c
  6. 6. What resonated? #uconnHESA
  7. 7. #uconnHESA
  8. 8. http://www.huffingtonpost.com/dr-james-michael-nolan/in-higher-education-socia_b_3932373.html In Higher Education, social media IS your job. Dr. James Nolan, President, Southwestern College (NM) #uconnHESA
  9. 9. #uconnHESA
  10. 10. #uconnHESA
  11. 11. #uconnHESA
  12. 12. #uconnHESA
  13. 13. #uconnHESA
  14. 14. #uconnHESA
  15. 15. #uconnHESA
  16. 16. #uconnHESA
  17. 17. #uconnHESA
  18. 18. #uconnHESA
  19. 19. What are Higher Education’s invisible structures? grades time structure classrooms tests / papers #uconnHESA history
  20. 20. What are Student Affairs’ invisible structures? “Busy” meetings titles emails trainings #uconnHESA grad prep
  21. 21. Divisional Support Training Infrastructure #uconnHESA
  22. 22. Make the YES’ easy & the NO’s hard. DO YOUR HOMEWORK. #uconnHESA
  23. 23. http://i.kinja-img.com/gawker-media/image/upload/s--zpTL3fJA--/17i0c5949hor0jpg.jpg Find your campus Avengers #uconnHESA
  24. 24. Infrastructure http://bit.ly/bsusmguide #uconnHESA
  25. 25. http://bit.ly/bsurccsmjd #uconnHESA
  26. 26. http://bit.ly/bsusmmarketingworksheet #uconnHESA
  27. 27. #uconnHESA
  28. 28. #uconnHESA
  29. 29. Tell me a story… #uconnHESA
  30. 30. #uconnHESA
  31. 31. Everything is AWESOME! #uconnHESA
  32. 32. Social Media Audience Message #uconnHESA
  33. 33. Audience Audience Who is in your target audience? Do you know how they prefer to receive information? Students Faculty Staff Admins Parents Alumni Community Email Text Social Media Web Print Personal Invite All of it? Influencers? #uconnHESA
  34. 34. Audience 68 54 25 #uconnHESA
  35. 35. Audience Audience Who is in your target audience? Do you know how they prefer to receive information? Students Faculty Staff Admins Parents Alumni Community Email Text Social Media Web Print Personal Invite All of it? Influencers? #uconnHESA
  36. 36. Social Media Audience Message #uconnHESA
  37. 37. Message What is your intended goal? Keep it simple. Audience reaction? #uconnHESA
  38. 38. Social Media Audience Message #uconnHESA
  39. 39. Social Media #uconnHESA https://www.youtube.com/watch?v=nDd2_o71KT8
  40. 40. Social Media Audience Message #uconnHESA
  41. 41. #uconnHESA
  42. 42. Building Your Professional Brand #uconnHESA
  43. 43. #uconnHESA
  44. 44. #uconnHESA
  45. 45. #uconnHESA
  46. 46. #uconnHESA
  47. 47. #uconnHESA
  48. 48. Tell me a story… #uconnHESA
  49. 49. Recognize student (and University) successes! #uconnHESA
  50. 50. #uconnHESA Share program ideas!
  51. 51. @DeanElmore Class Gift Giving #uconnHESA https://www.youtube.com/watch?v=N2dg-q5jwTU
  52. 52. #uconnHESA
  53. 53. #ACUI14 http://rccblog.com
  54. 54. #uconnHESA
  55. 55. #uconnHESA
  56. 56. #uconnHESA
  57. 57. #uconnHESA
  58. 58. Share Data. #uconnHESA
  59. 59. DISTRACTed
  60. 60. • Turn off your monitor/screen when someone is talking to you • During a meeting, turn all mobile devices off. • Play “Mobile Stack” during meals. • Switch to Airplane Mode or “Do Not Disturb” at bedtime • In a relationship? Turn off data when you are together. • Turn off ALL notifications on all devices. The most important thing is right in in front of you.
  61. 61. http://www.nmc.org/publications/2014-horizon-report-higher-ed
  62. 62. @ReyJunco | blog.reyjunco.com August 2014
  63. 63. @JosieAhlquist | josieahlquist.com
  64. 64. @JosieAhlquist | josieahlquist.com @PaulGordonBrown | paulgordonbrown.com
  65. 65. @TonyDoody | about.me/tonydoody
  66. 66. https://www.youtube.com/watch?v=EnOKmGapoiA
  67. 67. If you don’t like change, you’re going to like irrelevance even less. Gen. Eric Shinseki Former Army Chief of Staff, 4 Star General
  68. 68. @EdCabellon HARNESSING thePOWERof SOCIAL MEDIA for CHANGE POSITIVE #uconnHESA

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