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Facebook 101 for Student Affairs

Facebook 101 for Student Affairs



Facebook 101 Webinar S

Facebook 101 Webinar S



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  • Media RevolutionsPrinting Press – 400 years ago (1400’s) – Turned Europe upside downTwo Way Conversation – Slow text based conversation, then real time phone based – 200 years ago150 years ago – Recorded Media encoded in physical objects – 150 years agoHarnessing of electromagnetic spectrum – sound and images – 100 years agoConversations to groupsGroups to Conversations1:1 or broadcasting the same message to a large group of peopleThen the Internet came along!Native support for groups and conversation at the same time. Many to many patternMode of carriage for ALL forms of communication. Site of coordination of efforts.Now all consumers are also producers.

Facebook 101 for Student Affairs Facebook 101 for Student Affairs Presentation Transcript

  • Using
    Presented by:
    Ed Cabellon, Director – Rondileau Campus Center
    Bridgewater State University (MA)ed.cabellon@bridgew.edu
    StudentAffairs.com Webinar – Monday, August 22, 2011
    http://about.me/edcabellon | @EdCabellon | #SAfb
  • Learning Outcomes
    Why use FB?
    Lexicon / Privacy
    Pages v. Groups
  • With so many things to think about,
    Where do we start?
    What is your plan?
  • Strategy &
    A Student Affairs
    Social Media Plan
  • What is
    Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc.[1] As of July 2011, Facebook has more than 750 million active users.[6][7] Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Facebook users must register before using the site. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the United States to help students get to know each other better. Facebook allows any users who declare themselves to be at least 13 years old to become registered users of the website.
    Source: http://en.wikipedia.org/wiki/Facebook
  • Facebook has evolved from a reflection of your personal life, to a reflection of your LIFE.
  • Lexicon
    “Friends” are
    really “Connections”
    “Privacy” is really “Access”
    “Tagging” is really “Mentioning”
  • Search
    Profile Pic
  • https://www.facebook.com/friends/edit/
    Create lists
    Managing list(s)
    List of Lists
  • https://www.facebook.com/settings/?tab=privacy
    Basic Info Mgt.
    Click here to manage settings
    I recommend this setting.
    Very important to check these regularly.
  • How do others see your profile?
    Control settings here.
    Don’t forget about your photo albums!
  • Custom Privacy Settings
    Insert lists or names here to share this profile content.
    Insert lists and/or names here
    to hide this content
  • Other Privacy Settings Areas
  • Recommended Practices
    Facebook Groups (https://www.facebook.com/bookmarks/groups )
    • Used to connect people of a particular organization or cause
    • More private than a Fan Page, more “internal” communication among group members.
    • 3 Types: Open, Closed, Secret
    • Not searchable through Google or other search engines.
    Group Activities
  • Recommended Practices
    Facebook Fan Pages (https://www.facebook.com/bookmarks/pages )
    • How often do you “enlist” your community members to get involved with your office and connect in person?
    • How do you mirror in-person engagement on Facebook?
    • Is your content entertaining? (Do you get ‘Likes’, Comments, and Mentions?)
    • Personalize your Fan Page URL after 25 fans! (ex. http://facebook.com/BSUcampuscenter)
    • How do you measure success? (e.g. “Likes?”, Comments)
    # of times this
    Post has been rendered
    On a user’s browser
    (Likes + Comments) /
    200x600 px
  • Assessment – Fan Page Insights
    Shows: Active Users,
    Daily Users, Likes,
    Demographics, Media
    Consumption, External
    Specify date range
    Total number of Likes
    and comments in range
    Total number of views
    In the range specified
  • Assessment – Fan Page Insights
    Total number of views
    In the range specified
    Total number of Likes
    and comments in range
    Top viewed posts
    on your fan page
    Breakdown of content
    contact on your fan page
  • The communities you wish to build are already online…
  • …Your job is to bring them together.
    (pssst! You already know how!)
  • BUT HOW?!?!
  • Run contests & scavenger hunts via Facebook Fan Page
    End your posts with question marks to spur conversation
    Upload photos from events and ask your Fans to “tag” themselves!
    Promote other Fan Page content and ask them to do the same!
    Info Desks
    Student Convo
    Time of year?
  • Management
    It takes a team approach to make Facebook implementation work!
    If there are inflammatory comments, how will you handle them?
    Decide on timing and frequency of posts ahead of time.
    Mirror your
    “in-person” conversations “online”
    Raise their technology fluency for better chance at success.
    Decide where content will come from and who will post it.
  • Thumbs Up:
    How to know if you’re doing well!
    As a Student Organization
    • You rely on volunteers to make things happen.
    • Those managing the Social Media accounts need to be mindful how they use it personally.
    • Get as many people involved in the process of creating content.
    As a Department
    • You are paid to represent the institution.
    • Involving a small group of staff, graduate staff, and paid student employees to manage it all.
    • Be a connector and promote other campus departments, organizations and programs on your pages!
    • Facebook Success:
    • Comments and Likes on Posts
    • Other Facebook Users Tag Your Organization in their posts
    • Community is posting questions and comments on your wall
    • Tied back to your learning outcomes and division goals
  • What is next/now in Facebook?
    Facebook Places (Mobile App to “Check In”) | Facebook Video Chats (via Skype)
    Higher Education Facebook Apps (e.g. Schools on Facebook (Inigral) & RoomSync)
  • Using
    in Student Affairs
    Presented by:
    Ed Cabellon, Director – Rondileau Campus Center
    Bridgewater State University (MA)ed.cabellon@bridgew.edu
    StudentAffairs.com Webinar – Monday, August 22, 2011
    http://about.me/edcabellon | @EdCabellon | #SAfb