Building Your Whuffie
Upcoming SlideShare
Loading in...5
×
 

Building Your Whuffie

on

  • 857 views

This session, presented at a NACA Northeast Workshop in January 2010, and was geared towards students and professionals who work in Student Activities, Unions and Campus Centers in Higher Education ...

This session, presented at a NACA Northeast Workshop in January 2010, and was geared towards students and professionals who work in Student Activities, Unions and Campus Centers in Higher Education who wanted to learn more about Social Media Integration and how to build their online reputations by connecting with their students.

Statistics

Views

Total Views
857
Views on SlideShare
841
Embed Views
16

Actions

Likes
0
Downloads
4
Comments
0

3 Embeds 16

http://edcabellon.com 13
http://www.slideshare.net 2
http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Media RevolutionsPrinting Press – 400 years ago (1400’s) – Turned Europe upside downTwo Way Conversation – Slow text based conversation, then real time phone based – 200 years ago150 years ago – Recorded Media encoded in physical objects – 150 years agoHarnessing of electromagnetic spectrum – sound and images – 100 years agoConversations to groupsGroups to Conversations1:1 or broadcasting the same message to a large group of peopleThen the Internet came along!Native support for groups and conversation at the same time. Many to many patternMode of carriage for ALL forms of communication. Site of coordination of efforts.Now all consumers are also producers.
  • Building Your Brand:Completely Fill Out Your Profile (including who manages these pages) Make sure all three of these outlets are connected, through graphics, common language, themes etc. Get the same name for all your Facebook and Twitter pages (/BSCCampusCenter) and make sure you can use it in Status Updates

Building Your Whuffie Building Your Whuffie Presentation Transcript

  • Building Your Whuffie
    Presented by:
    Ed Cabellon, Bridgewater State College
    @EdCabellon
    #NACAwksp
  • Learning Outcomes
    What “Whuffie” Is and
    Why It’s Important That
    You Build It
    Differences Types of Social Media Tools
    Best Practices
  • What else do you want to learn today?
    View slide
  • View slide
  • Video Uploading / Sharing Service – Over 1Mil Hits a day
    Informational Network limited by 140 Character messages
    Professional Networking Site / Online Resume
    Social Bookmarking Sharing
    Blogger, WordPress, Posterous
    Top Social Networking Site
    Over 300M Users
  • Best Practices
    #1: Know How to Use the Technology!
    (ex. Difference between Facebook FAN, Group, and User Pages!)
    User Pages:
    • Just like the page that is of you right now on FB
    • Used to connect with people that you know
    • You can set all sorts of “privacy settings” and great “lists” of people to easily share and communicate.
    • Is this a proper reflection of you IRL?
  • Best Practices
    #1: Know How to Use the Technology!
    (ex. Difference between Facebook FAN, Group, and User Pages!)
    Group Pages:
    • Used to connect people of a particular group or cause
    • More private than a Fan Page, more “internal” communication among group members.
    • Not searchable through Google or other search engines.
  • Best Practices
    #1: Know How to Use the Technology!
    (ex. Difference between Facebook FAN, Group, and User Pages!)
    Fan Pages:
    • Dedicated to a “Brand” or “Business”
    • Facebook “Insights” provide statistical information valuable to seeing who is visiting your page
    • Send out “status updates” easier, shows up on Fan’s News Feed
    • Engage your fans with relative posts and information!
    • Don’t get caught up in #’s, care about your Insight Scores!
  • Best Practices
    #1: Know How to Use the Technology!
    (ex. How to Build Your Twitter Page)
    • Create a personal Twitter page first and use it for a few weeks, including adding a picture, website, and bio about yourself.
    • Follow friends and those who share similar interests. Participate in the conversation!
    • Find time every day to send out a few Tweets.
    • Tell people on other Social Networks like Facebook that you are on Twitter!
    • Don’t get caught up in the number of followers you have.
  • Best Practices
    #1: Know How to Use the Technology!
    (ex. How to Build Your LinkedIn Page)
    • Create a personal LinkedIn page, that reflects your current and past work experience.
    • Connect with Groups on LinkedIn that reflect your work and education (e.g. Alumni, Organizations, etc.)
    • Be a reference and earn references!
    • More than 8.5 million experienced professionals from around the world representing 130 industries are on LinkedIn. It makes sense to connect with these folks!
  • Best Practices
    #2: Build Your BRAND
    • Brand your URL’s for Facebook, Twitter, and LinkedIn to all use the same “Usernames”
    • Use similar images (and avatars) and color schemes.
    • Tie all three together by citing your links on all your websites. Ask for the information on standard forms as optional information.
    • What do you contribute to the online conversation?
  • Best Practices
    #3: Turn the “Bullhorn” Around
    Are you an ACTIVE CONTRIBUTOR?
    Or is it still a 1 WAY Conversation?
  • Other Pieces of Advice
    - “Retweet” (RT) when you read a Tweet that you like.
    - Create “Lists” in Twitter of those you Follow and share those lists with
    others!
    - Respond to every “@” and Direct Message!
    - If you read Blogs, post comments!!!
    - Try third party software like “TweetDeck” to manage all your Social Media
    - Create “Lists” in Facebook of all your Friends
    - Respond to every comment and post on your wall or other walls
    - Use the new “@” command to connect brands, events, and people together!
    Above all else:
    Be an Active Contributor
    Use the Media Properly: Listen First, Share Second
    Be the Bridge That Connects People
  • References:
    SLIDE 1: http://www.huntingdoncounty.net/ccbcea/lib/ccbcea/j0409247.jpg
    SLIDE 2: http://www.bjork.norden.ee/images/E-learning2.jpg
    SLIDE 3: http://farm4.static.flickr.com/3019/2723121006_8db0f7b9cc.jpghttp://www.craphound.com/images/d_and_o_cover_large.jpg
    SLIDE 4: http://rosenblumtv.files.wordpress.com/2009/01/dfp_500telephone.jpg
    http://www.w3.org/2005/Talks/05-maxf-xtech/telephone.jpg
    www.w3.org/2005/Talks/05-maxf-xtech/telephone.jpg
    http://perleybrook.umfk.maine.edu/classes/cos125/nate/capstone/images/film_reel.JPG
    http://teamsuperforest.org/superforest/wp-content/uploads/2009/06/picture-121-500x594.png
    http://www.kfai.org/files/images/vinyl%20record.jpg
    http://www.palominogroup.net/resources/old+radio.jpg
    http://csc.umb.edu/FP%20Images/TV.jpg
    http://www.genetologisch-onderzoek.nl/wp-content/image_upload/internet.jpg
    (adapted from Clay Shirky’s TED Talk: http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html)
    SLIDE 5: http://www.yale.edu/vball/facebook-logo.png
    http://www.ynpn.org/s/936/images/editor/Twitter_logo.jpg
    http://www.ynpn.org/s/936/images/editor/linkedin-logo.jpg
    http://www.girlswritenow.org/gwn/files/images/blog.jpg
    http://www.tyndall.ie/research/quantum-optics-group/youtube-logo.jpg
    http://www.simplyzesty.com/wp-content/uploads/2009/09/delicious_logo.png
    SLIDE 6: http://4.bp.blogspot.com/_ShssuEE1cx0/SKxKE7jaLMI/AAAAAAAABhQ/xagMR8sedRE/s400/Michael+Phelps+Facebook+Fan+Page.jpg
  • Building Your Whuffie
    Presented by:
    Ed Cabellon,
    Bridgewater State College
    @EdCabellon
    #NACAwksp