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Building Community Through Social Media

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This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced …

This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.

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  • Media RevolutionsPrinting Press – 400 years ago (1400’s) – Turned Europe upside downTwo Way Conversation – Slow text based conversation, then real time phone based – 200 years ago150 years ago – Recorded Media encoded in physical objects – 150 years agoHarnessing of electromagnetic spectrum – sound and images – 100 years agoConversations to groupsGroups to Conversations1:1 or broadcasting the same message to a large group of peopleThen the Internet came along!Native support for groups and conversation at the same time. Many to many patternMode of carriage for ALL forms of communication. Site of coordination of efforts.Now all consumers are also producers.
  • Building Your Brand:Completely Fill Out Your Profile (including who manages these pages) Make sure all three of these outlets are connected, through graphics, common language, themes etc. Get the same name for all your Facebook and Twitter pages (/BSCCampusCenter) and make sure you can use it in Status Updates
  • Transcript

    • 1. !
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      Fostering an Online Community
      Through Social Media
      Presented by:
      Ed Cabellon, Director – Rondileau Campus Center
      For Bridgewater State College’s Student Affairs Divisioned.cabellon@bridgew.edu
      Tuesday, February 9, 2010
      @EdCabellon, #BSCtech
    • 2. Learning Outcomes
      Why Social Media, Why Now?
      Tutorials on Facebook and Twitter
      Best Practices
    • 3. What else do you want to learn today?
    • 4.
    • 5.
    • 6. Video Uploading / Sharing Service – Over 1Mil Hits a day
      Informational Network limited by 140 Character messages
      Professional Networking Site / Online Resume
      Social Bookmarking Sharing
      Blogger, WordPress, Posterous
      Top Social Networking Site
      Over 300M Users
    • 7.
    • 8.
    • 9. Communities are already built online.
    • 10. Your job is to bring them together.
      (pssst! You already know how!)
    • 11. Facebook has evolved from a reflection of your personal life, to a reflection of your LIFE.
    • 12. Best Practices
      #1: Know How to Use the Technology!
      (ex. Difference between Facebook FAN, Group, and User Pages!)
      User Pages:
      • Just like the page that is of you right now on FB
      • 13. Used to connect with people that you know
      • 14. You can set all sorts of “privacy settings” and great “lists” of people to easily share and communicate.
      • 15. Is this a proper reflection of you IRL?
    • Best Practices
      #1: Know How to Use the Technology!
      (ex. Difference between Facebook FAN, Group, and User Pages!)
      Group Pages:
      • Used to connect people of a particular group or cause
      • 16. More private than a Fan Page, more “internal” communication among group members.
      • 17. Not searchable through Google or other search engines.
    • Best Practices
      #1: Know How to Use the Technology!
      (ex. Difference between Facebook FAN, Group, and User Pages!)
      Fan Pages:
      • Dedicated to a “Brand” or “Business”
      • 18. Facebook “Insights” provide statistical information valuable to seeing who is visiting your page
      • 19. Send out “status updates” easier, shows up on Fan’s News Feed
      • 20. Engage your fans with relative posts and information!
      • 21. Don’t get caught up in #’s, care about your Insight Scores!
    • Best Practices
      #1: Know How to Use the Technology!
      (ex. How to Build Your Twitter Page)
      • Create a personal Twitter page first and use it for a few weeks, including adding a picture, website, and bio about yourself.
      • 22. Follow friends and those who share similar interests. Participate in the conversation!
      • 23. Find time every day to send out a few Tweets.
      • 24. Tell people on other Social Networks like Facebook that you are on Twitter!
      • 25. Don’t get caught up in the number of followers you have.
    • Best Practices
      #2: Build Your BRAND Around Your Community
      • Brand your URL’s for Facebook, Twitter, and LinkedIn to all use the same “Usernames”
      • 26. Use similar images (and avatars) and color schemes.
      • 27. Tie all three together by citing your links on all your websites. Ask for the information on standard forms as optional information.
      • 28. What do you contribute to the online conversation?
    • Best Practices
      #3: Turn the “Bullhorn” Around
      Are you an ACTIVE CONTRIBUTOR?
      Or is it still a 1 WAY Conversation?
    • 29. Other Community Building Pieces
      - “Retweet” (RT) when you read a Tweet that you like.
      - Create “Lists” in Twitter of those you Follow and share those lists with
      others!
      - Respond to every “@” and Direct Message!
      - If you read Blogs, post comments!!!
      - Try third party software like “TweetDeck” to manage all your Social Media
      - Create “Lists” in Facebook of all your Friends
      - Respond to every comment and post on your wall or other walls
      - Use the new “@” command to connect brands, events, and people together!
      Above all else:
      Be an Active Contributor
      Use the Media Properly: Listen First, Share Second
      Be the Bridge That Connects People
    • 30. Photo Credits:
      SLIDE 1: http://catiefarrow.files.wordpress.com/2009/09/leveraging-social-media.jpg
      SLIDE 2: http://bridgew.edu
      SLIDE 3: http://farm4.static.flickr.com/3019/2723121006_8db0f7b9cc.jpghttp://www.craphound.com/images/d_and_o_cover_large.jpg
      SLIDE 4: http://rosenblumtv.files.wordpress.com/2009/01/dfp_500telephone.jpg
      http://www.w3.org/2005/Talks/05-maxf-xtech/telephone.jpg
      www.w3.org/2005/Talks/05-maxf-xtech/telephone.jpg
      http://perleybrook.umfk.maine.edu/classes/cos125/nate/capstone/images/film_reel.JPG
      http://teamsuperforest.org/superforest/wp-content/uploads/2009/06/picture-121-500x594.png
      http://www.kfai.org/files/images/vinyl%20record.jpg
      http://www.palominogroup.net/resources/old+radio.jpg
      http://csc.umb.edu/FP%20Images/TV.jpg
      http://www.genetologisch-onderzoek.nl/wp-content/image_upload/internet.jpg
      (adapted from Clay Shirky’s TED Talk: http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html)
      SLIDE 5: http://www.yale.edu/vball/facebook-logo.png
      http://www.ynpn.org/s/936/images/editor/Twitter_logo.jpg
      http://www.ynpn.org/s/936/images/editor/linkedin-logo.jpg
      http://www.girlswritenow.org/gwn/files/images/blog.jpg
      http://www.tyndall.ie/research/quantum-optics-group/youtube-logo.jpg
      http://www.simplyzesty.com/wp-content/uploads/2009/09/delicious_logo.png
      SLIDE 6: http://4.bp.blogspot.com/_ShssuEE1cx0/SKxKE7jaLMI/AAAAAAAABhQ/xagMR8sedRE/s400/Michael+Phelps+Facebook+Fan+Page.jpg
      Slide 9: http://api.ning.com/files/-yT-C*F7oCWKqOQutaGgrpsy9tVmOC3oajVyLfhsst1H8wOsRLBaQcwFXz8Oj4vGS*zFxf0tNFmZ1*s4KQy7y8M*sxd-a9Iq/tracksupportadvise.jpg
      http://www.involvement.myzen.co.uk/crimages/people2.jpgSLIDE 11: http://www.theunitedchurch.org/files/foggybottomchurch/facebook-03.jpgSLIDE 12: http://projects.flowingdata.com/facebook/facebook.png
    • 31.









      Fostering an Online Community
      Through Social Media
      Presented by:
      Ed Cabellon, Director – Rondileau Campus Center
      For Bridgewater State College’s Student Affairs Divisioned.cabellon@bridgew.edu
      Tuesday, February 9, 2010
      @EdCabellon, #BSCtech