Home Energy Makeover Contests: Motivating Homeowners to Make “Whole House” Energy Improvements <br />Behavior, Energy and ...
Contest Goals<br />1.  Demonstrate the value of “whole house” approach to energy savings<br />2.  Educate homeowners about...
Contest Experience<br />Montrose, Colorado<br />Delta-Montrose Electric Association with Colorado Energy Science Center<br...
Contest Experience<br />Anaheim, California<br />Anaheim Public Utilities with Electric & Gas Industries Association<br />...
Contest Experience<br />South Carolina statewide<br />Electric Cooperatives of South Carolina with 7 winning homes<br />Te...
Key Success Factors<br />Pick a typical home and savvy homeowner<br />Award prizes based on B.S. (building science) rather...
Who Are Contest Sponsors?<br />Utilities, energy organizations, municipalities<br />Television stations and magazine publi...
“Next Generation” Opportunity<br />Washington DC metro area<br />ABC7-TV, host of DOE Solar Decathelon, with private-publi...
Website
Green Workforce Development
Homeowner Education</li></li></ul><li>Contest<br />  Viewers compete to win 1-3 FREE prize packages of “up to $10,000” in ...
Proposed Winner Selection Process<br />Contest entry forms and rules online<br />Homeowners enter:<br />Name and address<b...
And the Winner is…<br /><ul><li>Best potential to demonstrate comprehensive home energy savings
Typical home with higher-than-average energy use
Typical homeowners representative of community
Eager to have media coverage
Common home energy problems with no major construction/electrical needs
No home-based, energy-intensive businesses</li></li></ul><li>Website<br />Dedicated micro website with: contest entry form...
Green Workforce Development<br />  Building Performance Contractor Exchange(s) for community leaders and local businesses<...
Homeowner Education<br />  Home Energy Makeover Workshop(s) for all contest entrants (and others) on home performance prac...
Milestones<br /><ul><li>Plan Contest, Recruit Sponsors
Educate Contractors
Promote and Screen Entries
Select Finalists, Pick Winners
Improve Homes, Document Results
Showcase Winning Home(s)
Educate Homeowners  </li></li></ul><li>Energy Trust of Oregon:<br />Home Energy Makeover Contest <br />
Contest Overview<br />In 2009, four Oregon homes were transformed into lean, mean, energy saving machines<br />One in each...
Communicate the value of comprehensive energy improvements
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Home Energy Makeover Contests

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Best Practices and Lesson Learned from contests conducts by Energy Trust of Oregon and others

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Home Energy Makeover Contests

  1. 1. Home Energy Makeover Contests: Motivating Homeowners to Make “Whole House” Energy Improvements <br />Behavior, Energy and Climate Change Conference. Washington, DC<br />Wednesday, November 18, 2009<br />Ed Thomas, Utility Exchange<br />ethomas@utilityexchange.org, (970) 209-8347<br />www.homeenergymakeover.org<br />
  2. 2. Contest Goals<br />1.  Demonstrate the value of “whole house” approach to energy savings<br />2.  Educate homeowners about the benefits of pro-actively retrofitting their homes   <br />3.  Promote local contractors supported by regional/national suppliers<br />4.  Collaborate with co-operatives<br />5.  Create Demand across the region for energy-saving products and services <br />All contest entrantsmotivated to do <br />their own home energy makeovers!<br />
  3. 3. Contest Experience<br />Montrose, Colorado<br />Delta-Montrose Electric Association with Colorado Energy Science Center<br />Portland, Maine<br />Maine Home Performance with ENERGY STAR<br />
  4. 4. Contest Experience<br />Anaheim, California<br />Anaheim Public Utilities with Electric & Gas Industries Association<br />www.egia.com/homeownercenter/Video_Channel2NewsClip.htm<br />Oregon Statewide<br />Energy Trust of Oregon with 4 winning homes<br />
  5. 5. Contest Experience<br />South Carolina statewide<br />Electric Cooperatives of South Carolina with 7 winning homes<br />Texas statewide<br />Texas Co-op Power with at least 4 winning homes<br />
  6. 6. Key Success Factors<br />Pick a typical home and savvy homeowner<br />Award prizes based on B.S. (building science) rather than “luck” or “need”<br />Cultivate media and “social marketing”<br />Focus media on winner AFTER measures installed<br />Showcase energy and non-energy benefits “through the winner’s eyes” <br />Rally all energy-related product/service providers for their support but maintain overall QUALITY control for HONEST energy savings representations<br />Help “losers” “do their own home energy makeover”<br />
  7. 7. Who Are Contest Sponsors?<br />Utilities, energy organizations, municipalities<br />Television stations and magazine publishers<br />Home improvement and energy efficiency product/service distributors, manufacturers, retailers<br />Home improvement finance companies<br />Renewable energy providers<br />Any business promoting green/sustainable products and services<br />
  8. 8. “Next Generation” Opportunity<br />Washington DC metro area<br />ABC7-TV, host of DOE Solar Decathelon, with private-public partnership that includes:<br /><ul><li>Contest
  9. 9. Website
  10. 10. Green Workforce Development
  11. 11. Homeowner Education</li></li></ul><li>Contest<br /> Viewers compete to win 1-3 FREE prize packages of “up to $10,000” in home energy-related improvements.  <br /> Sponsors help select homes that best demonstrates energy savings potential, using “whole house” approach<br />
  12. 12. Proposed Winner Selection Process<br />Contest entry forms and rules online<br />Homeowners enter:<br />Name and address<br />Email and phone<br />Home age and square footage <br />Co-op account number (or type in total annual use?)<br />Entrants “ranked” based on energy use per square foot<br />High energy users pre-screened by phone <br />Finalists selected to receive comprehensive home energy analysis<br />Winner selected from finalist reports<br />
  13. 13. And the Winner is…<br /><ul><li>Best potential to demonstrate comprehensive home energy savings
  14. 14. Typical home with higher-than-average energy use
  15. 15. Typical homeowners representative of community
  16. 16. Eager to have media coverage
  17. 17. Common home energy problems with no major construction/electrical needs
  18. 18. No home-based, energy-intensive businesses</li></li></ul><li>Website<br />Dedicated micro website with: contest entry form, case studies, fact sheets, photo/video links, media coverage<br />
  19. 19. Green Workforce Development<br /> Building Performance Contractor Exchange(s) for community leaders and local businesses<br /> Help evolve traditional contracting businesses to focus on delivering energy efficient home improvement <br />
  20. 20. Homeowner Education<br /> Home Energy Makeover Workshop(s) for all contest entrants (and others) on home performance practices as installed in the Contest-winning homes <br /> Opportunity to meet winners and “their” contractors<br />
  21. 21. Milestones<br /><ul><li>Plan Contest, Recruit Sponsors
  22. 22. Educate Contractors
  23. 23. Promote and Screen Entries
  24. 24. Select Finalists, Pick Winners
  25. 25. Improve Homes, Document Results
  26. 26. Showcase Winning Home(s)
  27. 27. Educate Homeowners </li></li></ul><li>Energy Trust of Oregon:<br />Home Energy Makeover Contest <br />
  28. 28. Contest Overview<br />In 2009, four Oregon homes were transformed into lean, mean, energy saving machines<br />One in each participating utility territory<br /><ul><li>Portland General Electric, Pacific Power, NW Natural, Cascade Natural Gas</li></ul>Contest entry period<br /><ul><li>March 27—May 5, 2009</li></ul>Total entries received<br /><ul><li>6,054</li></li></ul><li>Goals of contest<br /><ul><li>Raise awareness of and participation in Energy Trust’s Home Performance program, as well as other Energy Trust offerings
  29. 29. Communicate the value of comprehensive energy improvements
  30. 30. Build business for local contractors and suppliers</li></li></ul><li>Tools and strategies<br /><ul><li>Website www.homeenergymakeoveroregon.org
  31. 31. Video case studies and updates over multiple stages of contest
  32. 32. Active media engagement
  33. 33. TV, newspaper and online media
  34. 34. Unveiling events at each winning home
  35. 35. Home Energy IQ workshops
  36. 36. Twitter</li></li></ul><li>Incorporating into 2010 Home Performance campaign<br /><ul><li>Use as case studies to demonstrate the value of Home Performance and comprehensive home energy improvements
  37. 37. Continued outreach to “losers” on value of Home Performance, as well as to general public
  38. 38. Spring Home Performance campaign
  39. 39. Direct mail, bill inserts and newsletter articles showcasing winter energy savings from each winner
  40. 40. Feature special offers from each sponsor
  41. 41. Migrate website content onto Energy Trust’s Home Performance page www.energytrust.org/hp</li></li></ul><li>Keys to success<br /><ul><li>Allow plenty of time for planning, and implementation
  42. 42. Loop in representatives from all teams involved, from the start
  43. 43. Leverage existing programs and contractor networks; make sure these are in place before you start
  44. 44. Engage and appreciate your sponsors</li></li></ul><li>Meet the Winners<br />
  45. 45.
  46. 46. Stephanie and Justyn—Portland, Oregon<br />1925 home, 1,339 square feet<br />Energy issues: <br /><ul><li>Inefficient old gas furnace
  47. 47. Inefficient gas water heater
  48. 48. Very little insulation
  49. 49. Air leaks and leaky duct work </li></ul>What they received:<br /><ul><li>Air sealing and duct sealing
  50. 50. Insulation
  51. 51. High-efficiency gas furnace
  52. 52. Tankless water heater
  53. 53. ENERGY STAR refrigerator, CFLs, low-flow water fixtures, smart power strip</li></li></ul><li>Alex and Tracey—Bend, Oregon<br />Built in 1930’s, 1,704 square feet<br />Energy issues:<br /><ul><li>Very old gas furnace
  54. 54. Old, unsafe gas water heater
  55. 55. Many air leaks
  56. 56. Very little insulation
  57. 57. Original single-pane windows</li></ul>What they received:<br /><ul><li>Air sealing & duct sealing
  58. 58. Insulation
  59. 59. High-efficiency gas furnace
  60. 60. Tankless water heater
  61. 61. High-efficiency windows
  62. 62. ENERGY STAR refrigerator, CFLs, low-flow water fixtures, smart power strip</li></li></ul><li>Tina and Kelly—Salem, Oregon<br />Built in 1960, 1,446 square feet<br />Energy issues:<br /><ul><li>Electric baseboard heat
  63. 63. Inefficient electric water heater
  64. 64. Very little insulation
  65. 65. Air leaks
  66. 66. Moisture issues
  67. 67. Two old inefficient refrigerators</li></ul>What they received:<br /><ul><li>Air sealing and duct sealing
  68. 68. Insulation
  69. 69. High-efficiency heat pump
  70. 70. Marathon water heater
  71. 71. Programmable bath fan, CFLs, low-flow water fixtures, smart power strips</li></li></ul><li>Jodi and family—Medford, Oregon<br />Built in 1975, 1,716 square feet <br />Energy issues:<br /><ul><li>Inefficient old heat pump and electric furnace
  72. 72. Inefficient electric water heater
  73. 73. Many air leaks
  74. 74. Original single-pane windows
  75. 75. Electric heaters to heat living space in garage
  76. 76. Two old, inefficient refrigerators and freezer</li></ul>What they received:<br /><ul><li>Air sealing, duct sealing and duct system design
  77. 77. Insulation
  78. 78. High efficiency heat pump
  79. 79. Marathon water heater
  80. 80. High efficiency windows
  81. 81. Garage space converted to living space
  82. 82. CFLs, low-flow water fixtures, smart power strips</li></li></ul><li>Our Sponsors<br />
  83. 83. Thank you<br />Kate Scott<br />Residential Sector Coordinator<br />kate.scott@energytrust.org<br />503-459-4079<br />
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