Facebook Survey Winter 2010 2011 Public

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The results of our recent Facebook survey.

The results of our recent Facebook survey.

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  • 1. Facebook Sentiment Survey Winter 2010-2011 Edmonton Journal Social Media Team
  • 2. Introduction
    • The following are a series of graphs and comments from a Facebook survey done by the Edmonton Journal in Winter 2010. 119 followers responded to the survey.
    • The subject of the survey was our current Facebook presence: what we’re doing well, and what we need to improve.
    • At the end of the data is a short summary of the findings and some recommendations for 2011.
  • 3. Things Fans Liked
  • 4. Positive Feedback
    • “ I look forward to receiving my daily digests of news and people's feedback to stories is always interesting to read. Keep up the great work, EJ! ”
    • “ When news hits, I appreciate the headlines being posted by the Journal. I often click through to read breaking news stories.”
    • “ Love it! Facebook is turning into my method of getting news. I also love the video content done so far -- keep it up! ”
    • “ I just appreciate being able to do it, and keep in touch without actually using the paper format. I like having the opportunity to share interesting Edmonton news with my friends and family, both here and elsewhere.”
    • “ I like the notion that relevant stories can be put up on my Facebook news feed.”
  • 5. Things Fans Disliked
  • 6. Constructive Feedback
    • “ Needs more variety in stories, sometimes topics a little dry.”
    • “ Lacks interactivity and photo content.”
    • “ Questions sometimes seem like they are "grasping at threads," trying a bit too hard to ask questions so as to generate discussion.”
    • “ I really dislike when these stories are high opinion and low news. I feel like the Journal likes to try and "stir the pot" on occasion - it's needless.”
    • “ Definitely not interested in other people's comments, but it's a general disinterest - not just because they're impolite or unmoderated. I just don't care.”
    • “ Sometimes there are some people on here that clearly are very negative… sometimes [they are] so stupid you do not want to write a comment.”
    • “ Not having privacy to comment on stories on FB, because all my friends can see my comments.”
  • 7. Future Inclusion, pt 1
  • 8. Future Inclusion, pt 2
  • 9. Other Statistics
    • 56 % of surveyors did not know about ANY of our auxiliary Facebook Pages (Venting, Arts & Life, etc.)
    • 53 % “sometimes” repost Journal content to their Friends;
    • 35 % “rarely” do so
  • 10. How often would you like to see advertising content from sales sites (i.e. swarmjam.com) on the Edmonton Journal Facebook page?
  • 11. What’s Next?
    • We will be changing how we administer our Facebook pages based on your feedback.
    • As we make changes, we will announce them on the Facebook wall of Edmonton Journal.
    • Thanks to everyone who took the time to fill out our survey!