Facebook Sentiment Survey Winter 2010-2011 Edmonton Journal Social Media Team
Introduction <ul><li>The following are a series of graphs and comments from a Facebook survey done by the Edmonton Journal...
Things Fans Liked
Positive Feedback <ul><li>“ I look forward to receiving my daily digests of news and people's feedback to stories is alway...
Things Fans Disliked
Constructive Feedback <ul><li>“ Needs more variety in stories, sometimes topics a little dry.” </li></ul><ul><li>“ Lacks i...
Future Inclusion, pt 1
Future Inclusion, pt 2
Other Statistics <ul><li>56 % of surveyors did not know about ANY of our auxiliary Facebook Pages (Venting, Arts & Life, e...
How often would you like to see advertising content from sales sites (i.e. swarmjam.com) on the Edmonton Journal Facebook ...
What’s Next? <ul><li>We will be changing how we administer our Facebook pages based on your feedback. </li></ul><ul><li>As...
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Facebook Survey Winter 2010 2011 Public

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The results of our recent Facebook survey.

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Facebook Survey Winter 2010 2011 Public

  1. 1. Facebook Sentiment Survey Winter 2010-2011 Edmonton Journal Social Media Team
  2. 2. Introduction <ul><li>The following are a series of graphs and comments from a Facebook survey done by the Edmonton Journal in Winter 2010. 119 followers responded to the survey. </li></ul><ul><li>The subject of the survey was our current Facebook presence: what we’re doing well, and what we need to improve. </li></ul><ul><li>At the end of the data is a short summary of the findings and some recommendations for 2011. </li></ul>
  3. 3. Things Fans Liked
  4. 4. Positive Feedback <ul><li>“ I look forward to receiving my daily digests of news and people's feedback to stories is always interesting to read. Keep up the great work, EJ! ” </li></ul><ul><li>“ When news hits, I appreciate the headlines being posted by the Journal. I often click through to read breaking news stories.” </li></ul><ul><li>“ Love it! Facebook is turning into my method of getting news. I also love the video content done so far -- keep it up! ” </li></ul><ul><li>“ I just appreciate being able to do it, and keep in touch without actually using the paper format. I like having the opportunity to share interesting Edmonton news with my friends and family, both here and elsewhere.” </li></ul><ul><li>“ I like the notion that relevant stories can be put up on my Facebook news feed.” </li></ul>
  5. 5. Things Fans Disliked
  6. 6. Constructive Feedback <ul><li>“ Needs more variety in stories, sometimes topics a little dry.” </li></ul><ul><li>“ Lacks interactivity and photo content.” </li></ul><ul><li>“ Questions sometimes seem like they are &quot;grasping at threads,&quot; trying a bit too hard to ask questions so as to generate discussion.” </li></ul><ul><li>“ I really dislike when these stories are high opinion and low news. I feel like the Journal likes to try and &quot;stir the pot&quot; on occasion - it's needless.” </li></ul><ul><li>“ Definitely not interested in other people's comments, but it's a general disinterest - not just because they're impolite or unmoderated. I just don't care.” </li></ul><ul><li>“ Sometimes there are some people on here that clearly are very negative… sometimes [they are] so stupid you do not want to write a comment.” </li></ul><ul><li>“ Not having privacy to comment on stories on FB, because all my friends can see my comments.” </li></ul>
  7. 7. Future Inclusion, pt 1
  8. 8. Future Inclusion, pt 2
  9. 9. Other Statistics <ul><li>56 % of surveyors did not know about ANY of our auxiliary Facebook Pages (Venting, Arts & Life, etc.) </li></ul><ul><li>53 % “sometimes” repost Journal content to their Friends; </li></ul><ul><li>35 % “rarely” do so </li></ul>
  10. 10. How often would you like to see advertising content from sales sites (i.e. swarmjam.com) on the Edmonton Journal Facebook page?
  11. 11. What’s Next? <ul><li>We will be changing how we administer our Facebook pages based on your feedback. </li></ul><ul><li>As we make changes, we will announce them on the Facebook wall of Edmonton Journal. </li></ul><ul><li>Thanks to everyone who took the time to fill out our survey! </li></ul>

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