Unicom conference presentation: CILIP

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Ed Mitchell and Lyndsay Rees-Jones talking about CILIP's online membership community

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  • Unicom conference presentation: CILIP

    1. 1. Using social tools to support membership organisations Lyndsay Rees-Jones: Membership Services Unit, CILIP Ed Mitchell: community and engagement consultant Theory Practice Technology Findings
    2. 2. Whatever the tool, it’s there for the community <ul><li>&quot;...with communities, the need to design for evolution is paramount. The community’s needs at the beginning of its life will evolve over time... </li></ul><ul><li>Unlike the trajectory of a team, which can often be fairly well planned from the start, the life of a community is a voyage of discovery...&quot; </li></ul><ul><li>(Wenger, White, Smith et al, 2005, as seen at: http://www.technologyforcommunities.com) </li></ul>
    3. 3. Theory <ul><li>Context </li></ul><ul><ul><li>Membership organisation background, requirements and future </li></ul></ul><ul><li>Goals </li></ul><ul><ul><li>Real engagement, governance, advocacy </li></ul></ul><ul><li>People </li></ul><ul><ul><li>Broadly distributed membership: is it a community? A network? Does it have a common purpose? Where are the vested interests? </li></ul></ul>
    4. 4. Practice <ul><li>Organisation design </li></ul><ul><ul><li>Memsocs and modernity, community, governance etc. </li></ul></ul><ul><li>Social models </li></ul><ul><ul><li>Pre-existing and emergent </li></ul></ul><ul><li>People and multi-domain thinking </li></ul><ul><ul><li>Trust building through loops of multi-domain activity and feedback and responsive organisational interface </li></ul></ul>
    5. 7. Technology <ul><li>Forums </li></ul><ul><ul><li>originally tied with blogs for the CoP model </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>originally tied with forums but then opened up in phase 2 </li></ul></ul><ul><li>Tags </li></ul><ul><ul><li>emergent interest and potential use for organisational knowledge </li></ul></ul><ul><li>Aggregation </li></ul><ul><ul><li>capturing the thoughts of those members outside </li></ul></ul><ul><li>Physical meetings </li></ul><ul><ul><li>conferences, workshops, inforums </li></ul></ul><ul><li>(MySpace, Youtube, flickr, secondlife, facebook, ning etc…) </li></ul>
    6. 8. Communities: phase 1 Department of Knowledge and Information Community leader Member Community Community hub CILIP membership Knowledge flows from Peer to peer Facilitator Expert
    7. 9. Communities: phase 2 Community leader Member CoP Community hub CILIP membership Knowledge flows from Peer to peer Expert Blog Mentors and Mentees using profiles Members with blogs RSS Other networks RSS Branch Group
    8. 10. Social model: facilitation Public facilitation: External blogs Responses Championing Advocating Marketing Attracting Internal facilitation: Editing Responding Finding people Finding knowledge Supporting Balancing Nurturing
    9. 11. Social model: facilitation Forums Blogs &quot;... Where facilitation is withdrawn or inconsistent, community activity often decreases. Where it is pro-active, consistent and visible, communities tend to flourish provided purpose and expectations are clear and understood by the participants&quot; (Research from Bristol University into talk2learn, NCSL's online communities)
    10. 12. Findings <ul><li>Process: </li></ul><ul><ul><li>Plan </li></ul></ul><ul><ul><li>Measure-ables </li></ul></ul><ul><ul><li>Facilitation </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Pilot </li></ul></ul><ul><ul><li>Roll-out </li></ul></ul><ul><ul><li>Reflect </li></ul></ul><ul><li>Measurement </li></ul><ul><li>Team business: seriously </li></ul><ul><li>Hand-holding </li></ul><ul><li>Common language </li></ul><ul><li>Adapting to a new way of working </li></ul>
    11. 13. At the end of the day, we’re all humans… <ul><li>“… I don’t think there is much future in my doing this, as if I talked or discussed half of what is going on here on a blog then I am sure I would upset someone !!...” </li></ul><ul><li>“… This initiative is easily, for me, the stand-out project that CILIP has undertaken in recent years, and I am proud to be a member of an organisation that is pushing forward into social software at this stage (2nd-generation adoption)…” </li></ul>(Backchannel member communications)

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