Unicom conference presentation: CILIP

Using social tools to support membership organisations Lyndsay Rees-Jones: Membership Services Unit, CILIP Ed Mitchell: community and engagement consultant Theory Practice Technology Findings

Whatever the tool, it’s there for the community
"...with communities, the need to design for evolution is paramount. The community’s needs at the beginning of its life will evolve over time...
Unlike the trajectory of a team, which can often be fairly well planned from the start, the life of a community is a voyage of discovery..."
(Wenger, White, Smith et al, 2005, as seen at: http://www.technologyforcommunities.com)

Theory
Context
Membership organisation background, requirements and future
Goals
Real engagement, governance, advocacy
People
Broadly distributed membership: is it a community? A network? Does it have a common purpose? Where are the vested interests?

Practice
Organisation design
Memsocs and modernity, community, governance etc.
Social models
Pre-existing and emergent
People and multi-domain thinking
Trust building through loops of multi-domain activity and feedback and responsive organisational interface

Technology
Forums
originally tied with blogs for the CoP model
Blogs
originally tied with forums but then opened up in phase 2
Tags
emergent interest and potential use for organisational knowledge
Aggregation
capturing the thoughts of those members outside
Physical meetings
conferences, workshops, inforums
(MySpace, Youtube, flickr, secondlife, facebook, ning etc…)

Communities: phase 1 Department of Knowledge and Information Community leader Member Community Community hub CILIP membership Knowledge flows from Peer to peer Facilitator Expert

Communities: phase 2 Community leader Member CoP Community hub CILIP membership Knowledge flows from Peer to peer Expert Blog Mentors and Mentees using profiles Members with blogs RSS Other networks RSS Branch Group

Social model: facilitation Public facilitation: External blogs Responses Championing Advocating Marketing Attracting Internal facilitation: Editing Responding Finding people Finding knowledge Supporting Balancing Nurturing

Social model: facilitation Forums Blogs "... Where facilitation is withdrawn or inconsistent, community activity often decreases. Where it is pro-active, consistent and visible, communities tend to flourish provided purpose and expectations are clear and understood by the participants" (Research from Bristol University into talk2learn, NCSL's online communities)

Findings
Process:
Plan
Measure-ables
Facilitation
Technology
Pilot
Roll-out
Reflect
Measurement
Team business: seriously
Hand-holding
Common language
Adapting to a new way of working

At the end of the day, we’re all humans…
“… I don’t think there is much future in my doing this, as if I talked or discussed half of what is going on here on a blog then I am sure I would upset someone !!...”
“… This initiative is easily, for me, the stand-out project that CILIP has undertaken in recent years, and I am proud to be a member of an organisation that is pushing forward into social software at this stage (2nd-generation adoption)…”
(Backchannel member communications)

Unicom conference presentation: CILIP

by Ed Mitchell on Jul 12, 2007

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Unicom conference presentation: CILIP — Presentation Transcript