Centralised community HQ central Group leader Member Website pages Email lists Forums Blogs Membership boundary Knowledge flows from Peer to peer Knowledge flows peer to hub Group/SIG/CoP

Centralised Community

Centralised facilitation Internal facilitation: Editing Responding Finding people Finding knowledge Supporting Balancing Nurturing

CILIP communities: 2 Interesteds with blogs RSS De-centralised community HQ central Group leader Member Website as Hub pages Email lists Etc. Membership Boundary More porous Social networks Reporting

De-centralised Community

CILIP communities: 2 Interesteds with blogs RSS De-centralised facilitation Social networks Reporting External facilitation: External blogs Responses Advising Group management Representation Knowledge gathering

Social model:Facilitation External facilitation: External blogs Responses Advising Group management Internal facilitation: Editing Responding Finding people Finding knowledge Supporting Balancing Nurturing Facilitation:inside and out

CILIP communities: 2 RSS Distributed community HQ Central Hub As smaller private space AND aggregator Membership Bounded by Brand represented By Keyword Forums Announce list Photo-sharing Video sharing Blogs Shared elsewhere Shared On hub Bookmark sharing

Distributed community

Distributed community

Distributed community elements HQ Central

CILIP communities: 2 RSS Distributed facilitation Forums Announce list Photo-sharing Video sharing Blogs Shared elsewhere Shared On hub Bookmark sharing Distributed facilitation: Both internal and External as before, BUT: Now hub as aggregator Contextually sensitive to the different networks

CILIP communities: 2 Distributed facilitation Understand that your best chance of 'engagement' is by going to where they are Understand the concept of ‘Community defined by keyword’ Understand the concept of hub as aggregator not owner Appreciate that assets (pictures, videos, documents, bookmarks) are the individual’s property and they can do what they want with them; it is your privilege that they choose to share with you Establish and support groups in different social networks Work with champions who have already established groups in different social networks Each different social network has different behaviours, language, traditions and metrics Facilitate information sharing between members across the different social networks Find the members’ opinions and learnings in all these different places, rationalise them and share them with HQ and others Measure activity in these social networks suitably and relate it to the org HQ relevantly Don't try to do it all yourself: find advocates/volunteers/local experts who are wiling to help and work on supporting them

Understand that your best chance of 'engagement' is by going to where they are

Understand the concept of ‘Community defined by keyword’

Understand the concept of hub as aggregator not owner

Appreciate that assets (pictures, videos, documents, bookmarks) are the individual’s property and they can do what they want with them; it is your privilege that they choose to share with you

Establish and support groups in different social networks

Work with champions who have already established groups in different social networks

Each different social network has different behaviours, language, traditions and metrics

Facilitate information sharing between members across the different social networks

Find the members’ opinions and learnings in all these different places, rationalise them and share them with HQ and others

Measure activity in these social networks suitably and relate it to the org HQ relevantly

Don't try to do it all yourself: find advocates/volunteers/local experts who are wiling to help and work on supporting them