Social model: things you can do <ul><li>Facilitating Open Innovation in a Distributed Community Using Free Social Software...
Social model: things you can do Media Sandbox
Organisations and ideas: couple of quotes “… To be organised we no longer always need an organisation, certainly not one w...
Building communities iShed Community of Practice Community of Interest Project team
Social model: things you can do Long term: Media Sandbox in iShed Sandbox as: Community of Practice Yearly innovoation foc...
Ideas and talent funnel: promoting the region nationally and internationally Anyone Regional interested person (Plymouth p...
Blogs as inclusive research journals: Projects writing and learning Readers learning and comments Mailing lists for sharin...
Social model: things you can do <ul><li>Launch event </li></ul><ul><li>Community building </li></ul><ul><li>Knowledge netw...
Social model: things you can do Media Sandbox launch event
Social model: things you can do By the community for community
Online engagement activities Website: Scheme overview Events Project outlines Project journals  Links Contact iShed Workin...
Understand posts and interactions, digest, re-purpose Physical event Newsletter Blog posts <ul><li>Other ongoing facilitat...
Social model: things you can do One of the key enablers: Oliver in ICT
www: journals and formal engagement
www: journals and p2p sharing
www: backend admin
Mailing list: wider engagement
Newsletter: progress reports
Google analytics: metrics capture
Google docs: core team collaboration
delicious: distributed knowledge share
Flickr: distributed photo-sharing
Technorati: distributed referencing
Ideas and talent funnel: promoting the region nationally and internationally Anyone Regional interested person (Plymouth p...
<ul><li>How can this online stuff help us measure: </li></ul><ul><li>Have we raised Bristol's profile as an innovative pla...
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Media Sandbox Case study 050308

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Presentation I gave with Clare Reddington at Unicom's Social Tools event in London, 05/0/08 outlining our work on the blended facilitation approach we used for the Media Sandbox project

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Media Sandbox Case study 050308

  1. 1. Social model: things you can do <ul><li>Facilitating Open Innovation in a Distributed Community Using Free Social Software Tools: The Media Sandbox experience. </li></ul><ul><li>Clare Reddington, iShed </li></ul><ul><li>Ed Mitchell, consultant </li></ul><ul><li>Community modelling for sustainable group knowledge transformation in R&D </li></ul><ul><li>Blended facilitation: inclusive community development using both physical and virtual techniques </li></ul><ul><li>Harnessing free social software to share innovation experiences with a wider audience </li></ul><ul><li>Evaluating the reach, range and quality of knowledge uncovered during the process </li></ul>Hello
  2. 2. Social model: things you can do Media Sandbox
  3. 3. Organisations and ideas: couple of quotes “… To be organised we no longer always need an organisation, certainly not one with a formal hierarchy...” “… Markets trade products; Ideas do not live in the minds of individuals but through a constant circulation as gifts. In the century to come well being will come to depend less on what we own and consume and more on what we can share with others and create together, especially as consumption becomes increasingly constrained by environmental concerns that mean we have to live more within collectively binding limits…” http://www.charlesleadbeater.net/cms/xstandard/ChapterOne.pdf
  4. 4. Building communities iShed Community of Practice Community of Interest Project team
  5. 5. Social model: things you can do Long term: Media Sandbox in iShed Sandbox as: Community of Practice Yearly innovoation focus Knowledge activism iShed Year 1 2 3
  6. 6. Ideas and talent funnel: promoting the region nationally and internationally Anyone Regional interested person (Plymouth person) Engaged participant Our ambition: to attract innovation
  7. 7. Blogs as inclusive research journals: Projects writing and learning Readers learning and comments Mailing lists for sharing/networking: Research sharing Members meeting Third party applications: Flickr, delicious, Youtube, Google Physical gatherings: Events all through Office space shared Formal/informal: pub Facilitation techniques: Light touch, distributed No rules Assessment: Qualitative, Quantitative Other knowledge generated: Case studies: projects Case studies: model Photo: copyright: Greenwise: http://www.flickr.com/photos/greenwise/2084185882 Things we are doing
  8. 8. Social model: things you can do <ul><li>Launch event </li></ul><ul><li>Community building </li></ul><ul><li>Knowledge networking </li></ul><ul><li>Assets: </li></ul><ul><ul><li>Success criteria </li></ul></ul><ul><ul><li>Domain mindmap </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><li>Progress and final events </li></ul><ul><li>Workshops in progress </li></ul><ul><li>Projects showcase </li></ul><ul><li>Open discussion </li></ul><ul><li>Salon dinners </li></ul><ul><li>Open innovation </li></ul><ul><li>Collaboration </li></ul><ul><li>Journal writing </li></ul><ul><li>Mailing list </li></ul><ul><li>Asset improvement </li></ul><ul><li>PR </li></ul><ul><li>Preparation </li></ul><ul><li>Commission structure </li></ul><ul><li>Partnerships </li></ul><ul><li>Social model </li></ul><ul><li>Results </li></ul><ul><li>Projects online </li></ul><ul><li>Case studies </li></ul><ul><li>Reviews </li></ul><ul><li>Knowledge re-use </li></ul>Sandbox Month 0 1-3 5  The way we’re doing them: Blended
  9. 9. Social model: things you can do Media Sandbox launch event
  10. 10. Social model: things you can do By the community for community
  11. 11. Online engagement activities Website: Scheme overview Events Project outlines Project journals Links Contact iShed Working on pilot Publishing reports on pilot Discussing with comments Facilitating: Interviews Issue resolution Encouraging Reporting Summarising Re-purposing Facilitating Projects CoI members Re-telling stories Anyone online: Can join CoI list Can read and comment on articles Share bookmarks/videos/pictures Commenting Sharing via distributed identifiers: tags/groups/channels Discussing on list
  12. 12. Understand posts and interactions, digest, re-purpose Physical event Newsletter Blog posts <ul><li>Other ongoing facilitation actions: Face to face and virtual: blended </li></ul><ul><li>General knowledge sharing and announcements: open mailing list </li></ul><ul><li>Projects’ P2P knowledge sharing: closed mailing list, dinners, working in the studio </li></ul><ul><li>Informal private facilitation: phone, email, IM, f2f </li></ul><ul><li>Informal P2P knowledge sharing: phone, email, IM, f2f </li></ul>Upload event assets Understand posts and interactions, digest, re-purpose Physical event Upload event assets Newsletter Newsletter Newsletter Blog posts Blog posts Sandbox Month 1 2 Stitching it together; the framework
  13. 13. Social model: things you can do One of the key enablers: Oliver in ICT
  14. 14. www: journals and formal engagement
  15. 15. www: journals and p2p sharing
  16. 16. www: backend admin
  17. 17. Mailing list: wider engagement
  18. 18. Newsletter: progress reports
  19. 19. Google analytics: metrics capture
  20. 20. Google docs: core team collaboration
  21. 21. delicious: distributed knowledge share
  22. 22. Flickr: distributed photo-sharing
  23. 23. Technorati: distributed referencing
  24. 24. Ideas and talent funnel: promoting the region nationally and internationally Anyone Regional interested person (Plymouth person) Engaged participant Evaluating the reach, range and quality of knowledge uncovered during the process… The funnel: once more with feeling
  25. 25. <ul><li>How can this online stuff help us measure: </li></ul><ul><li>Have we raised Bristol's profile as an innovative place? </li></ul><ul><li>Have created an ongoing community of interest? </li></ul><ul><li>What is the added value of running a commissioning scheme in </li></ul><ul><li>a community model and how can we assess that? </li></ul><ul><li>How can we assess the quality of the knowledge uncovered? </li></ul>The big question:

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