Media Sandbox Case study 050308

Social model: things you can do
Facilitating Open Innovation in a Distributed Community Using Free Social Software Tools: The Media Sandbox experience.
Clare Reddington, iShed
Ed Mitchell, consultant
Community modelling for sustainable group knowledge transformation in R&D
Blended facilitation: inclusive community development using both physical and virtual techniques
Harnessing free social software to share innovation experiences with a wider audience
Evaluating the reach, range and quality of knowledge uncovered during the process
Hello

Social model: things you can do Media Sandbox

Organisations and ideas: couple of quotes “… To be organised we no longer always need an organisation, certainly not one with a formal hierarchy...” “… Markets trade products; Ideas do not live in the minds of individuals but through a constant circulation as gifts. In the century to come well being will come to depend less on what we own and consume and more on what we can share with others and create together, especially as consumption becomes increasingly constrained by environmental concerns that mean we have to live more within collectively binding limits…” http://www.charlesleadbeater.net/cms/xstandard/ChapterOne.pdf

Building communities iShed Community of Practice Community of Interest Project team

Social model: things you can do Long term: Media Sandbox in iShed Sandbox as: Community of Practice Yearly innovoation focus Knowledge activism iShed Year 1 2 3

Ideas and talent funnel: promoting the region nationally and internationally Anyone Regional interested person (Plymouth person) Engaged participant Our ambition: to attract innovation

Blogs as inclusive research journals: Projects writing and learning Readers learning and comments Mailing lists for sharing/networking: Research sharing Members meeting Third party applications: Flickr, delicious, Youtube, Google Physical gatherings: Events all through Office space shared Formal/informal: pub Facilitation techniques: Light touch, distributed No rules Assessment: Qualitative, Quantitative Other knowledge generated: Case studies: projects Case studies: model Photo: copyright: Greenwise: http://www.flickr.com/photos/greenwise/2084185882 Things we are doing

Social model: things you can do
Launch event
Community building
Knowledge networking
Assets:
Success criteria
Domain mindmap
Photos
Videos
Progress and final events
Workshops in progress
Projects showcase
Open discussion
Salon dinners
Open innovation
Collaboration
Journal writing
Mailing list
Asset improvement
PR
Preparation
Commission structure
Partnerships
Social model
Results
Projects online
Case studies
Reviews
Knowledge re-use
Sandbox Month 0 1-3 5  The way we’re doing them: Blended

Social model: things you can do Media Sandbox launch event

Social model: things you can do By the community for community

Online engagement activities Website: Scheme overview Events Project outlines Project journals Links Contact iShed Working on pilot Publishing reports on pilot Discussing with comments Facilitating: Interviews Issue resolution Encouraging Reporting Summarising Re-purposing Facilitating Projects CoI members Re-telling stories Anyone online: Can join CoI list Can read and comment on articles Share bookmarks/videos/pictures Commenting Sharing via distributed identifiers: tags/groups/channels Discussing on list

Understand posts and interactions, digest, re-purpose Physical event Newsletter Blog posts
Other ongoing facilitation actions: Face to face and virtual: blended
General knowledge sharing and announcements: open mailing list
Projects’ P2P knowledge sharing: closed mailing list, dinners, working in the studio
Informal private facilitation: phone, email, IM, f2f
Informal P2P knowledge sharing: phone, email, IM, f2f
Upload event assets Understand posts and interactions, digest, re-purpose Physical event Upload event assets Newsletter Newsletter Newsletter Blog posts Blog posts Sandbox Month 1 2 Stitching it together; the framework

Social model: things you can do One of the key enablers: Oliver in ICT

www: journals and formal engagement

www: journals and p2p sharing

www: backend admin

Mailing list: wider engagement

Newsletter: progress reports

Google analytics: metrics capture

Google docs: core team collaboration

delicious: distributed knowledge share

Flickr: distributed photo-sharing

Technorati: distributed referencing

Ideas and talent funnel: promoting the region nationally and internationally Anyone Regional interested person (Plymouth person) Engaged participant Evaluating the reach, range and quality of knowledge uncovered during the process… The funnel: once more with feeling

How can this online stuff help us measure:
Have we raised Bristol's profile as an innovative place?
Have created an ongoing community of interest?
What is the added value of running a commissioning scheme in
a community model and how can we assess that?
How can we assess the quality of the knowledge uncovered?
The big question:

Media Sandbox Case study 050308

by Ed Mitchell on Mar 05, 2008

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Media Sandbox Case study 050308 — Presentation Transcript