Media Sandbox Case study 050308

Social model: things you can do

Facilitating Open Innovation in a Distributed Community Using Free Social Software Tools: The Media Sandbox experience.

Clare Reddington, iShed

Ed Mitchell, consultant

Community modelling for sustainable group knowledge transformation in R&D

Blended facilitation: inclusive community development using both physical and virtual techniques

Harnessing free social software to share innovation experiences with a wider audience

Evaluating the reach, range and quality of knowledge uncovered during the process

Hello

Social model: things you can do Media Sandbox

Organisations and ideas: couple of quotes “… To be organised we no longer always need an organisation, certainly not one with a formal hierarchy...” “… Markets trade products; Ideas do not live in the minds of individuals but through a constant circulation as gifts. In the century to come well being will come to depend less on what we own and consume and more on what we can share with others and create together, especially as consumption becomes increasingly constrained by environmental concerns that mean we have to live more within collectively binding limits…” http://www.charlesleadbeater.net/cms/xstandard/ChapterOne.pdf

Building communities iShed Community of Practice Community of Interest Project team

Social model: things you can do Long term: Media Sandbox in iShed Sandbox as: Community of Practice Yearly innovoation focus Knowledge activism iShed Year 1 2 3

Ideas and talent funnel: promoting the region nationally and internationally Anyone Regional interested person (Plymouth person) Engaged participant Our ambition: to attract innovation

Blogs as inclusive research journals: Projects writing and learning Readers learning and comments Mailing lists for sharing/networking: Research sharing Members meeting Third party applications: Flickr, delicious, Youtube, Google Physical gatherings: Events all through Office space shared Formal/informal: pub Facilitation techniques: Light touch, distributed No rules Assessment: Qualitative, Quantitative Other knowledge generated: Case studies: projects Case studies: model Photo: copyright: Greenwise: http://www.flickr.com/photos/greenwise/2084185882 Things we are doing

Social model: things you can do

Launch event

Community building

Knowledge networking

Assets:

Success criteria

Domain mindmap

Photos

Videos

Progress and final events

Workshops in progress

Projects showcase

Open discussion

Salon dinners

Open innovation

Collaboration

Journal writing

Mailing list

Asset improvement

PR

Preparation

Commission structure

Partnerships

Social model

Results

Projects online

Case studies

Reviews

Knowledge re-use

Sandbox Month 0 1-3 5  The way we’re doing them: Blended

Social model: things you can do Media Sandbox launch event

Social model: things you can do By the community for community

Online engagement activities Website: Scheme overview Events Project outlines Project journals Links Contact iShed Working on pilot Publishing reports on pilot Discussing with comments Facilitating: Interviews Issue resolution Encouraging Reporting Summarising Re-purposing Facilitating Projects CoI members Re-telling stories Anyone online: Can join CoI list Can read and comment on articles Share bookmarks/videos/pictures Commenting Sharing via distributed identifiers: tags/groups/channels Discussing on list

Understand posts and interactions, digest, re-purpose Physical event Newsletter Blog posts

Other ongoing facilitation actions: Face to face and virtual: blended

General knowledge sharing and announcements: open mailing list

Projects’ P2P knowledge sharing: closed mailing list, dinners, working in the studio

Informal private facilitation: phone, email, IM, f2f

Informal P2P knowledge sharing: phone, email, IM, f2f

Upload event assets Understand posts and interactions, digest, re-purpose Physical event Upload event assets Newsletter Newsletter Newsletter Blog posts Blog posts Sandbox Month 1 2 Stitching it together; the framework

Social model: things you can do One of the key enablers: Oliver in ICT

www: journals and formal engagement

www: journals and p2p sharing

www: backend admin

Mailing list: wider engagement

Newsletter: progress reports

Google analytics: metrics capture

Google docs: core team collaboration

delicious: distributed knowledge share

Flickr: distributed photo-sharing

Technorati: distributed referencing

Ideas and talent funnel: promoting the region nationally and internationally Anyone Regional interested person (Plymouth person) Engaged participant Evaluating the reach, range and quality of knowledge uncovered during the process… The funnel: once more with feeling