CILIP online communities: HQ management story for Online Information 2007

Membership and real engagement Lyndsay Rees-Jones: Membership Services Unit, CILIP Ed Mitchell: community and engagement consultant The three phases of building a practical, responsive, meaningful and engaging membership community (on and offline) in HQ; practice and theory.

Hello: We are Lyndsay and Ed representing:
All the CILIP members
Jill Martin, Head of Department of Knowledge and Information
Hilary Morris, Deputy Information Manager;
Stephanie Baxter, Web Editor;
Louisa Myatt, Head of Corporate Marketing and Membership;
Patricia McHugo, Web Officer;
Mark Taylor, Marketing Executive;
Alan Cooper, Web Manager;
Lyndsay Rees-Jones, Senior Adviser
Ed Mitchell: Community consultant
Sift: Community consultancy agency
cSCape: Technical agency

Quick agenda
Brief history: CILIP online communities
A story about the CILIP membership elections 2007, the online communities and a homepage banner
On how that was possible
Focus on going forward

Brief history: CILIP online communities: phase 1 HQ central Group leader Member Website pages Email lists Forums Blogs Membership boundary Knowledge flows from Peer to peer Knowledge flows peer to hub CoP

Brief history: CILIP online communities: phase 2 RSS HQ central Group leader Member Website as Hub pages Email lists Etc. Membership Boundary : porous Reporting Social networks Interesteds with blogs

A story about the CILIP membership elections 2007, the online communities and a homepage banner

The website’s annual election page

The website’s election manifesto page

The Council elections being discussed in communities First post: 12/11/07 Replies to date (23/11/07): 109

The website homepage gets a banner

On how that was possible

1. The beleagured web team
HQ
Website E-newsletters Magazines Dept 2 Dept 2 Dept 3 Web team Processes Web Manager Web Editor Supporter Trainer Dept: Knowledge

2. Community awareness appears Website Membership database Dept 2 Dept 2 Dept 3 Online communities team Member Web team Communities lead Facilitator Online community Other networks HQ

3. Integration incoming Website Dept 2 Dept 2 Dept 3 Online communities team Member Web team Communities lead Facilitator Rep from each dept Online community Other networks Departmentally relevant engagement Knowledge Feedback from OC Network advocates Knowledge Responses Issues Advocacy HQ

4. An alternative Online community HQ Facilitator Other networks

Focus and objectives going forward
Marketing and visibility
Participation – encouraging, supporting and rewarding expertise
Communication
Increased member engagement – web numbers registered
Better comunication between members and HQ and member to member
Campaigning – using as a tool to interaction
Development of resources
Integration with web, other communication channels, and other teams eg. P&A
Develop a Champions initiative
Offer free membership
Champions days – possibly as a reward for number of postings
Champion brainstorm
Target existing networks to identify top 10 ‘champions’

Thanks: CILIP department of Knowledge and Information

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CILIP online communities: HQ management story for Online Information 2007

by Ed Mitchell

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CILIP online communities: HQ management story for Online Information 2007 Presentation Transcript