Membership and real engagement Lyndsay Rees-Jones: Membership Services Unit, CILIP Ed Mitchell: community and engagement c...
Hello: We are Lyndsay and Ed representing:  <ul><li>All the CILIP members </li></ul><ul><li>Jill Martin, Head of Departmen...
Quick agenda <ul><li>Brief history: CILIP online communities </li></ul><ul><li>A story about the CILIP membership election...
Brief history: CILIP online communities: phase 1 HQ central Group leader Member Website pages Email lists Forums Blogs Mem...
Brief history: CILIP online communities: phase 2 RSS HQ central Group leader Member Website as Hub pages Email lists Etc. ...
A story about the CILIP membership elections 2007, the online communities and a homepage banner
The website’s annual election page
The website’s election manifesto page
The Council elections being discussed in communities First post: 12/11/07 Replies to date (23/11/07): 109
The website homepage gets a banner
On how that was possible
1. The beleagured web team <ul><li>HQ </li></ul>Website E-newsletters Magazines Dept 2 Dept 2 Dept 3 Web team Processes We...
2. Community awareness appears Website Membership database Dept 2 Dept 2 Dept 3 Online  communities team Member Web team C...
3. Integration incoming Website Dept 2 Dept 2 Dept 3 Online  communities team Member Web team Communities lead Facilitator...
4. An alternative Online  community HQ Facilitator Other networks
Focus and objectives going forward <ul><li>Marketing and visibility </li></ul><ul><li>Participation – encouraging, support...
Thanks:  CILIP department of  Knowledge and Information
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CILIP online communities: HQ management story for Online Information 2007

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Presentation I gave with Lyndsay Rees-Jones of CILIP about the management structures explored to facilitate the online membership communities

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  • CILIP online communities: HQ management story for Online Information 2007

    1. 1. Membership and real engagement Lyndsay Rees-Jones: Membership Services Unit, CILIP Ed Mitchell: community and engagement consultant The three phases of building a practical, responsive, meaningful and engaging membership community (on and offline) in HQ; practice and theory.
    2. 2. Hello: We are Lyndsay and Ed representing: <ul><li>All the CILIP members </li></ul><ul><li>Jill Martin, Head of Department of Knowledge and Information </li></ul><ul><li>Hilary Morris, Deputy Information Manager; </li></ul><ul><li>Stephanie Baxter, Web Editor; </li></ul><ul><li>Louisa Myatt, Head of Corporate Marketing and Membership;  </li></ul><ul><li>Patricia McHugo, Web Officer; </li></ul><ul><li>Mark Taylor, Marketing Executive; </li></ul><ul><li>Alan Cooper, Web Manager; </li></ul><ul><li>Lyndsay Rees-Jones, Senior Adviser </li></ul><ul><li>Ed Mitchell: Community consultant </li></ul><ul><li>Sift: Community consultancy agency </li></ul><ul><li>cSCape: Technical agency </li></ul>
    3. 3. Quick agenda <ul><li>Brief history: CILIP online communities </li></ul><ul><li>A story about the CILIP membership elections 2007, the online communities and a homepage banner </li></ul><ul><li>On how that was possible </li></ul><ul><li>Focus on going forward </li></ul>
    4. 4. Brief history: CILIP online communities: phase 1 HQ central Group leader Member Website pages Email lists Forums Blogs Membership boundary Knowledge flows from Peer to peer Knowledge flows peer to hub CoP
    5. 5. Brief history: CILIP online communities: phase 2 RSS HQ central Group leader Member Website as Hub pages Email lists Etc. Membership Boundary : porous Reporting Social networks Interesteds with blogs
    6. 6. A story about the CILIP membership elections 2007, the online communities and a homepage banner
    7. 7. The website’s annual election page
    8. 8. The website’s election manifesto page
    9. 9. The Council elections being discussed in communities First post: 12/11/07 Replies to date (23/11/07): 109
    10. 10. The website homepage gets a banner
    11. 11. On how that was possible
    12. 12. 1. The beleagured web team <ul><li>HQ </li></ul>Website E-newsletters Magazines Dept 2 Dept 2 Dept 3 Web team Processes Web Manager Web Editor Supporter Trainer Dept: Knowledge
    13. 13. 2. Community awareness appears Website Membership database Dept 2 Dept 2 Dept 3 Online communities team Member Web team Communities lead Facilitator Online community Other networks HQ
    14. 14. 3. Integration incoming Website Dept 2 Dept 2 Dept 3 Online communities team Member Web team Communities lead Facilitator Rep from each dept Online community Other networks Departmentally relevant engagement Knowledge Feedback from OC Network advocates Knowledge Responses Issues Advocacy HQ
    15. 15. 4. An alternative Online community HQ Facilitator Other networks
    16. 16. Focus and objectives going forward <ul><li>Marketing and visibility </li></ul><ul><li>Participation – encouraging, supporting and rewarding expertise </li></ul><ul><li>Communication </li></ul><ul><ul><li>Increased member engagement – web numbers registered </li></ul></ul><ul><ul><li>Better comunication between members and HQ and member to member </li></ul></ul><ul><li>Campaigning – using as a tool to interaction </li></ul><ul><li>Development of resources </li></ul><ul><ul><li>Integration with web, other communication channels, and other teams eg. P&A </li></ul></ul><ul><li>Develop a Champions initiative </li></ul><ul><ul><li>Offer free membership </li></ul></ul><ul><ul><li>Champions days – possibly as a reward for number of postings </li></ul></ul><ul><ul><li>Champion brainstorm </li></ul></ul><ul><ul><li>Target existing networks to identify top 10 ‘champions’ </li></ul></ul>
    17. 17. Thanks: CILIP department of Knowledge and Information

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