Membership and real engagement Lyndsay Rees-Jones: Membership Services Unit, CILIP Ed Mitchell: community and engagement consultant The three phases of building a practical, responsive, meaningful and engaging membership community (on and offline) in HQ; practice and theory.

Hello: We are Lyndsay and Ed representing: All the CILIP members Jill Martin, Head of Department of Knowledge and Information Hilary Morris, Deputy Information Manager; Stephanie Baxter, Web Editor; Louisa Myatt, Head of Corporate Marketing and Membership; Patricia McHugo, Web Officer; Mark Taylor, Marketing Executive; Alan Cooper, Web Manager; Lyndsay Rees-Jones, Senior Adviser Ed Mitchell: Community consultant Sift: Community consultancy agency cSCape: Technical agency

All the CILIP members

Jill Martin, Head of Department of Knowledge and Information

Hilary Morris, Deputy Information Manager;

Stephanie Baxter, Web Editor;

Louisa Myatt, Head of Corporate Marketing and Membership;

Patricia McHugo, Web Officer;

Mark Taylor, Marketing Executive;

Alan Cooper, Web Manager;

Lyndsay Rees-Jones, Senior Adviser

Ed Mitchell: Community consultant

Sift: Community consultancy agency

cSCape: Technical agency

Quick agenda Brief history: CILIP online communities A story about the CILIP membership elections 2007, the online communities and a homepage banner On how that was possible Focus on going forward

Brief history: CILIP online communities

A story about the CILIP membership elections 2007, the online communities and a homepage banner

On how that was possible

Focus on going forward

Brief history: CILIP online communities: phase 1 HQ central Group leader Member Website pages Email lists Forums Blogs Membership boundary Knowledge flows from Peer to peer Knowledge flows peer to hub CoP

Brief history: CILIP online communities: phase 2 RSS HQ central Group leader Member Website as Hub pages Email lists Etc. Membership Boundary : porous Reporting Social networks Interesteds with blogs

A story about the CILIP membership elections 2007, the online communities and a homepage banner

The website’s annual election page

The website’s election manifesto page

The Council elections being discussed in communities First post: 12/11/07 Replies to date (23/11/07): 109

The website homepage gets a banner

On how that was possible

1. The beleagured web team HQ Website E-newsletters Magazines Dept 2 Dept 2 Dept 3 Web team Processes Web Manager Web Editor Supporter Trainer Dept: Knowledge

HQ

2. Community awareness appears Website Membership database Dept 2 Dept 2 Dept 3 Online communities team Member Web team Communities lead Facilitator Online community Other networks HQ

3. Integration incoming Website Dept 2 Dept 2 Dept 3 Online communities team Member Web team Communities lead Facilitator Rep from each dept Online community Other networks Departmentally relevant engagement Knowledge Feedback from OC Network advocates Knowledge Responses Issues Advocacy HQ

4. An alternative Online community HQ Facilitator Other networks

Focus and objectives going forward Marketing and visibility Participation – encouraging, supporting and rewarding expertise Communication Increased member engagement – web numbers registered Better comunication between members and HQ and member to member Campaigning – using as a tool to interaction Development of resources Integration with web, other communication channels, and other teams eg. P&A Develop a Champions initiative Offer free membership Champions days – possibly as a reward for number of postings Champion brainstorm Target existing networks to identify top 10 ‘champions’

Marketing and visibility

Participation – encouraging, supporting and rewarding expertise

Communication

Increased member engagement – web numbers registered

Better comunication between members and HQ and member to member

Campaigning – using as a tool to interaction

Development of resources

Integration with web, other communication channels, and other teams eg. P&A

Develop a Champions initiative

Offer free membership

Champions days – possibly as a reward for number of postings

Champion brainstorm

Target existing networks to identify top 10 ‘champions’

Thanks: CILIP department of Knowledge and Information