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Linkedin Masterclass Presentation 21.05.2010
 

Linkedin Masterclass Presentation 21.05.2010

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Linkedin Masterclass given by Dotun Adeoye and Edward Marno on 21st May 2010

Linkedin Masterclass given by Dotun Adeoye and Edward Marno on 21st May 2010

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    Linkedin Masterclass Presentation 21.05.2010 Linkedin Masterclass Presentation 21.05.2010 Presentation Transcript

    • Using Linkedin To Generate Sales and Drive Business Dotun Adeoye – Sales Dept Edward Marno – The Web Marketeers
      • Edward Marno
      • The Web Marketeers
      • 102 Grove Park
      • London
      • SE5 8LE
      • 020 7193 3971
      • [email_address]
      • www.thewebmarketeers.co.uk
      Contact Details Dotun Adeoye The Sales Dept Unit 36, 88 – 90 Hatton Garden London EC1N 8PN 0845 269 3523 [email_address] www.salesdept.co.uk
    • Using Linkedin to Generate Sales
      • Why do you need to be on linkedin?
      • Starting out properly
      • Useful Applications
      • Building Alliances & Masterminds
      • Sales Strategies
      • The benefits of using linkedin
      • Strategies for profitability
      • Q & A
    • It depends how you look at it “ The real voyage of discovery consists, not in seeking new landscapes, but in having new eyes.” Marcel Proust
    • Why do you need to be on linkedin?
      • Started May 5, 2003 ; now has 69 million members , in 200 countries, 7 continents and available in English,French, Spanish and German
      • Linkedin member lands job at yahoo
      • Irish startup raises $230k from linkedin investors
      • Accountant generates 75% of new business from linkedin
      • Sales Dept generates an average of 5 genuine enquiries every week from linkedin.
      • Many more opportunities for you and me
    • The benefits of using Linkedin
      • Business / professional Profile
      • Become an authority
      • Raise funds /investment for your business or innovation
      • Consistent new business
      • Strategic alliance
      • Career moves /progression
      • Increasing your Google presence
      • Multiple sales channel possibility
    • Starting out Properly
      • Build a professionall profile
      • Professional picture essential
      • Past positions essential
      • Recommendations are crucial
      • Use all the resources – Advanced search, Q & A, Groups, Following strategy
      • Ask stimulating questions within groups & Q & A section
      • Ask for help from existing members
    • Linkedin Profile Page
    • Useful Applications
      • Wordpress
      • Events
      • Box-nex files
      • Google Presentations
      • Tweets
      • Blog Link
      • Company Buzz
      • Linkedin Polls
    • Useful Applications
    • Useful Applications
    • Linkedin DirectAds
    • Linkedin Profile Page
    • Linkedin Direct Ads
      • Highly targetable
      • Put your ads in front of the decision makers that you need to speak to.
      • Very low minimum investment
      • Easy to monitor, track and control
    • Bidding Models
      • CPC - Cost Per Click
        • Pay only when someone clicks on your advert
      • CPM - Cost Per Mille/ Impression
        • Pay per 1000 adverts shown
    • How to run an effective Linkedin DirectAds Campaign
      • Identify your specific target audience(s)
        • Industry, size of company, seniority etc
      • Write multiple ads to appeal to individual target audiences
        • Variations on headline, call to action, links
      • Set a realistic budget and ad bids
      • Monitor & adjust your campaign regularly
        • Monitor conversions
        • Adjust ad bids, campaign budget, ad text
        • Push high performers, cull poor achievers
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    • Targeting Screen
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    • Building Alliances & Masterminds
      • Groups
      • Advanced Search
      • Open Networkers
      • Introductions
      • Questions and Answers
    • Sales Strategy
      • Company search
      • Following Companies
      • Company Pages
      • People Search
      • Keyword Search
      • Answers
      • Introduction
    • Strategies for linkedin Profitability
      • Have a strategy
      • Make your profile professional
      • Start groups and make the group interractive
      • Join groups relevant to your strategy
      • Link your tweets to linkedin
      • Link your blogs to linkedin
      • Update your profile regularly
      • Insert a video from youtube or professionally made video
      • Contribute to discussions in various groups.
      • Measure your success. Get expert advise if it’s not working
    • The Future of Linkedin...
      • Greater uptake of corporate profiles
      • Enhanced connectivity with the rest of the online world
        • Website integration
        • Ability to share interesting information with connections
        • Outlook 2010 integration
        • Used for a greater variety of business communications
      • DirectAds use will grow exponentially
      • Edward Marno
      • The Web Marketeers
      • 102 Grove Park
      • London
      • SE5 8LE
      • 020 7193 3971
      • [email_address]
      • www.thewebmarketeers.co.uk
      Contact Details Dotun Adeoye The Sales Dept Unit 36, 88 – 90 Hatton Garden London EC1N 8PN 0845 269 3523 [email_address] www.salesdept.co.uk