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What Would Bernbach Say?
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What Would Bernbach Say?

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Classic quotes from Bill Bernbach apply just as much to social media today as they did to advertising in general when he said them.

Classic quotes from Bill Bernbach apply just as much to social media today as they did to advertising in general when he said them.

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What Would Bernbach Say? What Would Bernbach Say? Presentation Transcript

  • Bernbachian quotes Word-of-mouth is the best medium of all
  • Bernbachian quotesProperly practiced creativity can make one ad do the work of 10
  • Bernbachian quotesIn communications, familiarity breeds apathy
  • Bernbachian quotesProperly practised creativity MUST result ingreater sales, more economically achieved
  • Bernbachian quotes A great campaign will make a bad product failfaster. It will make more people to know it’s bad