Bernbachian quotes  Word-of-mouth is the best       medium of all
Bernbachian quotesProperly practiced creativity can make one ad do the work of 10
Bernbachian quotesIn communications, familiarity       breeds apathy
Bernbachian quotesProperly practised creativity MUST result ingreater sales, more economically achieved
Bernbachian quotes A great campaign will make a bad product failfaster. It will make more people to know it’s bad
Upcoming SlideShare
Loading in …5
×

What Would Bernbach Say?

2,138 views
2,054 views

Published on

Classic quotes from Bill Bernbach apply just as much to social media today as they did to advertising in general when he said them.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,138
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • What Would Bernbach Say?

    1. 1. Bernbachian quotes Word-of-mouth is the best medium of all
    2. 2. Bernbachian quotesProperly practiced creativity can make one ad do the work of 10
    3. 3. Bernbachian quotesIn communications, familiarity breeds apathy
    4. 4. Bernbachian quotesProperly practised creativity MUST result ingreater sales, more economically achieved
    5. 5. Bernbachian quotes A great campaign will make a bad product failfaster. It will make more people to know it’s bad

    ×