May 25th 2010
<ul><li>Cindy Gallop; founder and CEO of IfWeRanTheWorld.com and former chairman of BBH, New York </li></ul><ul><li>The fu...
Cindy ’s Thoughts <ul><li>There are 7 main elements to the future of advertising: </li></ul><ul><li>1. Goodness </li></ul>...
Cindy ’s Thoughts <ul><li>2. Transparency </li></ul><ul><li>The exact same as a person… brands must be transparent. </li><...
Cindy ’s Thoughts <ul><li>3. Action </li></ul><ul><li>Do something. Make something. No matter how small. Don ’t just think...
Cindy ’s Thoughts <ul><li>4. Agency </li></ul><ul><li>Action branding as a whole  ‘Agency’ not what we know as ‘Agencies’....
Cindy ’s Thoughts <ul><li>5. Money </li></ul><ul><li>The more you make, the better the environment you create to work in. ...
Cindy ’s Thoughts <ul><li>6. Production </li></ul><ul><li>Make ideas happen. It ’s all about execution. </li></ul><ul><li>...
Cindy ’s Thoughts <ul><li>7. Magic </li></ul><ul><li>Bring the black box back. </li></ul><ul><li>Clients believed it in an...
Upcoming SlideShare
Loading in …5
×

Shift Disturbers: Cindy Gallop

2,060 views
1,968 views

Published on

My colleague Ciara took some notes from Cindy Gallop's "Shift Disturbers" presentation.

More Shift Disturbing: @cindygallop

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,060
On SlideShare
0
From Embeds
0
Number of Embeds
383
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Shift Disturbers: Cindy Gallop

  1. 1. May 25th 2010
  2. 2. <ul><li>Cindy Gallop; founder and CEO of IfWeRanTheWorld.com and former chairman of BBH, New York </li></ul><ul><li>The future of advertising… and porn </li></ul>
  3. 3. Cindy ’s Thoughts <ul><li>There are 7 main elements to the future of advertising: </li></ul><ul><li>1. Goodness </li></ul><ul><li>People hate advertising in general. But love it in particular. </li></ul>
  4. 4. Cindy ’s Thoughts <ul><li>2. Transparency </li></ul><ul><li>The exact same as a person… brands must be transparent. </li></ul><ul><li>If you are true to yourself and your brand ethos, then you have nothing to hide or be ashamed of. </li></ul>
  5. 5. Cindy ’s Thoughts <ul><li>3. Action </li></ul><ul><li>Do something. Make something. No matter how small. Don ’t just think about it. </li></ul><ul><li>The world is full of good intentions and ideas that go nowhere. </li></ul><ul><li>IfWeRanTheWorld.com is the platform for microactions; the twitter of acting. </li></ul>
  6. 6. Cindy ’s Thoughts <ul><li>4. Agency </li></ul><ul><li>Action branding as a whole ‘Agency’ not what we know as ‘Agencies’. </li></ul><ul><li>Reform our industry before someone else does: www.buildabrand.com </li></ul><ul><li>Must read: ReWork by Jason Fried & David Heinemeier Hansson </li></ul>
  7. 7. Cindy ’s Thoughts <ul><li>5. Money </li></ul><ul><li>The more you make, the better the environment you create to work in. </li></ul><ul><li>But you can ’t do projects ‘just for the money’ because they never are ‘just for the money’. </li></ul><ul><li>They drain resources and eventually the whole company. </li></ul><ul><li>Be creative with your money making model: </li></ul><ul><li>Victor & Spoils Advertising Agency charges flat $25,000/week to every client they pick. </li></ul>
  8. 8. Cindy ’s Thoughts <ul><li>6. Production </li></ul><ul><li>Make ideas happen. It ’s all about execution. </li></ul><ul><li>Creative minded people and digital minded people can only survive when united. </li></ul><ul><li>Must read: Make Ideas Happen by Scott Belsky (founder of Behance). </li></ul>
  9. 9. Cindy ’s Thoughts <ul><li>7. Magic </li></ul><ul><li>Bring the black box back. </li></ul><ul><li>Clients believed it in and us in ‘The Mad Men’ days. </li></ul><ul><li>Use the power of digital and new strategy to do this. </li></ul>

×