Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010
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Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010

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Presentation by DDB Worldwide's Chief Communications Officer, Jeff Swystun, on Insights that Incite! Presented at Conversuasions by Ad Lounge, October 2010.

Presentation by DDB Worldwide's Chief Communications Officer, Jeff Swystun, on Insights that Incite! Presented at Conversuasions by Ad Lounge, October 2010.

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Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010 Presentation Transcript

  • 1. Insightsthat INCITE!
    JEFF SWYSTUN
    Chief Communications Officer
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. “The defeatof habit by originality, overcomes everything.”
    • George Lois
  • 13. curiosity
    objectivity
    observation
    deductive reasoning
    perceptive analysis
    analytics
  • 14.
  • 15. unexpected
    change
    alter
    exploit
  • 16. “Anyone can look for fashion in a boutiqueor history in a museum. The creative person looks for history in a hardware store and fashion in an airport.”
    • Robert Wieder
  • 17. Chile. Allways Surprising
  • 18. How insightful are you?
    How incitefulare you?
  • 19. “The more originala discovery, themore obvious it seems afterwards.”
    • Arthur Koestler
  • thank you.
    JEFF SWYSTUN
    Chief Communications Officer
    jeff.swystun@ddb.com
    http://www.linkedin.com/in/swystun
    http://twitter.com/jeffswystun