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Insightsthat INCITE!<br />JEFF SWYSTUN<br />Chief Communications Officer <br />
“The defeatof habit by originality, overcomes everything.”<br /><ul><li>George Lois</li></li></ul><li>
curiosity<br />objectivity<br />observation<br />deductive reasoning<br />perceptive analysis<br />analytics<br />
unexpected<br />change<br />alter<br />exploit<br />
“Anyone can look for fashion in a boutiqueor history in a museum. The creative person looks for history in a hardware stor...
Chile. Allways Surprising <br />
How insightful are you?<br />How incitefulare you?<br />
“The more originala discovery, themore obvious it seems afterwards.”<br /><ul><li>Arthur Koestler</li></li></ul><li>thank ...
Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010
Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010
Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010
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Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010

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Presentation by DDB Worldwide's Chief Communications Officer, Jeff Swystun, on Insights that Incite! Presented at Conversuasions by Ad Lounge, October 2010.

Published in: Design, Technology
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Transcript of "Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010"

  1. 1. Insightsthat INCITE!<br />JEFF SWYSTUN<br />Chief Communications Officer <br />
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12. “The defeatof habit by originality, overcomes everything.”<br /><ul><li>George Lois</li></li></ul><li>
  13. 13. curiosity<br />objectivity<br />observation<br />deductive reasoning<br />perceptive analysis<br />analytics<br />
  14. 14.
  15. 15. unexpected<br />change<br />alter<br />exploit<br />
  16. 16. “Anyone can look for fashion in a boutiqueor history in a museum. The creative person looks for history in a hardware store and fashion in an airport.”<br /><ul><li>Robert Wieder</li></li></ul><li>
  17. 17. Chile. Allways Surprising <br />
  18. 18. How insightful are you?<br />How incitefulare you?<br />
  19. 19. “The more originala discovery, themore obvious it seems afterwards.”<br /><ul><li>Arthur Koestler</li></li></ul><li>thank you.<br />JEFF SWYSTUN<br />Chief Communications Officer<br />jeff.swystun@ddb.com<br />http://www.linkedin.com/in/swystun<br />http://twitter.com/jeffswystun<br />
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