Doxim Exchange - Social Media in the Financial Services Industry

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Leadership through innovation in the financial services industry. We can't do that here! Overcoming obstacles to social media in financial services

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Doxim Exchange - Social Media in the Financial Services Industry

  1. 1. WE CAN’T DO THAT HERE!OVERCOMING OBSTACLES TO SOCIAL MEDIAMARKETING IN FINANCIAL SERVICESAPRIL 13, 2011Ed Lee, Director, Social Media DDB Canada
  2. 2. New RealitiesBarriers To AdoptionSocial Media PlanningDirections
  3. 3. Social Media - how people socialize or interactwith each other, around a variety of sharedinterests, throughout the World Wide Web
  4. 4. Thelandscapeis changing
  5. 5. A New Battle Ground
  6. 6. CONSUM ER ABIL ITY TO P UBLISH
  7. 7. Being Social isNothing New
  8. 8. We’ve Been Looking for Connections for Years
  9. 9. From This... To This...
  10. 10. Barriers To AdoptionWhy Your Executive May Hate Social Media
  11. 11. SocialNetworking
  12. 12. Eagles Don’t Flock
  13. 13. Geeks Baring Gifts
  14. 14. Chaos
  15. 15. Fads
  16. 16. Social Media Planning
  17. 17. Choose Your Direction
  18. 18. Listen To Your ConsumersAnd Stakeholders
  19. 19. Don’t BeOverwhelmed
  20. 20. Pick YourPlatforms
  21. 21. Educate YourStakeholders
  22. 22. Gain Alignment
  23. 23. Set Your Targets
  24. 24. Aim ForQuick Wins
  25. 25. Trumpet YourSuccess
  26. 26. Directions
  27. 27. Directions
  28. 28. Attractand Retain
  29. 29. Attractand Retain
  30. 30. Corporate andSocial Responsibility
  31. 31. Mobile
  32. 32. Third Party Aggregation
  33. 33. Advisor Matching
  34. 34. Financial Crowdsourcing
  35. 35. Consumers are ready totake control of their finances
  36. 36. Are you ready to help?
  37. 37. THANk YOUedl@tribalddb.ca@edleeslideshare.net/edleelinkedin.com/in/edlee
  38. 38. Resources edlee.ca/doxim
  39. 39. QUESTIONS?edl@tribalddb.ca@edleeslideshare.net/edleelinkedin.com/in/edlee

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